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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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Co-creating a New Growth Anchor for Instant Retail | Meituan Flash Shopping x Kimberly-Clark x Happygo Digital Launch the Shining Stores Project
On July 12, 2023, Meituan Flash Shopping, Kimberly-Clark, and Happygo Digital successfully held the kickoff meeting for the Shining Stores project in Shanghai. Attendees included Ryan, Senior Client Business Director of Kimberly-Clark's Commercial and Category Strategy; Tim, Brand Lead at Meituan Flash Shopping; Timon, Brand Development Lead at Meituan Flash Shopping; Baopu, Chief Product Architect at Happygo Digital; and Daoxuan, Digital Business Strategy Director at Happygo Digital. Ryan delivered the opening remarks on behalf of Kimberly-Clark, stating that the Shining Stores project will become a milestone starting point, and that the company will explore operational efficiency improvements in instant retail with Meituan through multi-strategy departmental collaboration.
New DistributionConsumption Has Not Downgraded; It's Just a Lack of Scenes to Awaken Desire
Liu Chunxiong comments: 1. While many debate consumption downgrade versus upgrade, few notice that consumption frequency has been declining since 2013. 2. The decline is due to a drop in consumption desire, which is unrelated to purchasing power. 3. The concept of 'scene' is valued because 'scenes create demand' and can awaken consumption desire. 4. Scene-oriented marketing may replace user-oriented marketing. As China's consumer market changes, if you're watching 2023, you'll see that consumption hasn't weakened; it's just that consumer needs have shifted.
全食在线Online Platforms Push for Price Cuts While Offline Stores Urge Price Hikes
Li Jie, co-founder of a high-end consumer goods brand, faced a dilemma: online platforms constantly demanded price cuts, while offline stores urged price increases. After leaving a major platform's self-operated mall, Li Jie's products sold well offline, even reaching Qinghai at higher retail prices. However, the platform later invited them back with improved terms, reflecting a shift in platform strategies. This story illustrates the broader trend of new consumer brands returning to offline channels due to rising online costs and the need for diversified distribution.
谢璇The Essence of Instant Retail Is the Delivery-ization of Retail
Food delivery has become a part of daily life, and retail delivery is no exception. This article explores the essence of instant retail, arguing that it is fundamentally the delivery-ization of retail, driven by changing consumer habits and social trends.
陈维龙Why Do Local Retailers Repeatedly Fail in Online Channels?
Only retailers that achieve online-offline integration can truly succeed in online business. Local retailers in lower-tier markets face multiple pressures and often struggle with online expansion due to issues like disconnected online and offline operations, lack of online expertise, limited incremental growth, and insufficient capital.
明聪A Guide to In-Store Online Business (O2O) Collaboration
As offline foot traffic continues to decline, it's crucial for brands to defend their offline channel fundamentals through professional management. This article, part of the Key Account (KA) Management series by New Distribution and former Coca-Cola China executive Cao Yang, outlines the essentials and steps for brands to collaborate with modern trade retailers on O2O, including preparation, promotion planning, and strategic considerations.
曹扬Geoffrey CaoYoung People 'Dismantle' 618, Local Retail Rises
Despite platforms reporting growth for 618, many young consumers feel the shopping festival is quiet and have stopped stockpiling goods. The rise of local retail and instant delivery is reshaping consumption habits, making traditional e-commerce promotions less appealing.
燃次元工作室Can Shrinking Wallets Support the Expanding Discount Retail Industry?
Customers don't just like cheap prices; they like the feeling of getting a bargain. Discount retailers that tap into this precise need hold the key to success. As economic downturns prompt consumers to tighten their belts, the discount retail sector is booming, but it faces challenges such as supply chain issues and intense competition.
王庆丰Kuai Tuantuan's Ambition in Local Life Services
Kuai Tuantuan, a WeChat-based group buying tool, is expanding into local life services with aggressive subsidies and low fees, challenging giants like Meituan and Douyin. However, its lack of platform oversight and consumer protections may hinder its growth.
白芨J&T Express's Hong Kong IPO: A Pinduoduo-Style Rise
After eight years since its founding and three years after entering the Chinese market, J&T Express has decided to list on the Hong Kong Stock Exchange. In just a few years, it has grown into the leader in Southeast Asia's express delivery market; it started its network in China in early 2020 and completed 12 billion parcels in 2022, closely trailing the 'Tongda' companies and SF Holding. Last year, it expanded to West Asia and South America, challenging global giants FedEx, UPS, and DHL. J&T's rapid rise has been supported by OPPO and Pinduoduo, companies associated with Duan Yongping's disciples, reflecting the significant opportunity of Chinese brands, especially Chinese e-commerce going global, and capital's desire for a third option beyond Alibaba and JD.com.
徐霁The Dilemma and Turning Point of Domestic Affordable Beverages Behind Coconut Palm Group's Controversial Marketing
During the 618 shopping festival, Coconut Palm Group's live stream became the most eye-catching due to its fit models and suggestive dancing, drawing massive attention but low sales. This highlights the struggle of traditional affordable beverage brands like Coconut Palm, Chengde Lulu, and Yinlu, which face stagnant growth since 2013 and need to rejuvenate their brands to win over young consumers amid intense competition.
刺猬公社编辑部Meituan Returns to Group Buying as Its Home Turf
Thirteen years after the group buying war subsided, it has reignited due to Douyin's entry. Wang Xing once said in 2013 that attention to group buying would decline not because it became less important, but because it became ubiquitous and a normal part of consumption. At Meituan, group buying gradually became a basic utility-like business, a key part of its in-store business, reflected as online marketing revenue in financial statements. However, its strategic importance has been overshadowed in recent years by home delivery services like food delivery, flash purchasing, and grocery shopping. The situation changed as Douyin aggressively entered local life services, using low-price group buying as its breakthrough point, which Meituan had long neglected. Meituan did not respond immediately, but as Douyin captured user mindshare and price comparison trends resurfaced, Meituan was forced to revive group buying starting in March this year, launching 'Special Price Group Buying' and 'Group Buying Delivery'.
李欢The Endless War of Online Supermarkets
More than a decade on, the online supermarket track, once hailed as 'highly promising', still has only JD and Tmall as heavyweight players. A source close to both told Yilan Business that Tmall Supermarket's 2022 sales were around 160 billion yuan, up 33% year-on-year, while JD Supermarket's were around 300 billion yuan, up 11%. Other industry estimates put Tmall Supermarket's 2022 sales at around 100 billion yuan and JD Supermarket's at around 300 billion yuan.
成如梦Yipin Fresh Doesn't Do Business, Only Chases 'Trends'
Yipin Fresh has not developed its own unique development strategy; instead, it frequently chases trends for short-term gains, failing to turn fresh food into a trend but rather running after trends. Recently, news about Yipin Fresh store closures and bankruptcy has surfaced, with reports of 22 stores in Bengbu, Anhui closing overnight, leaving hundreds of employees jobless.
金诺E-commerce Giants Launch a 'Inventory Clearance' War
Douyin has recently launched a store called 'Super Cheap Little Shop' offering daily updated products at ultra-low prices, some as low as 0.01 yuan. This move highlights the growing trend of e-commerce platforms using low-price strategies to clear inventory, attract traffic, and penetrate lower-tier markets, despite the lower profit margins compared to regular sales.
梓陌Super Tobacco & Alcohol Stores, Super Profitable
Due to the nature of my work, I frequently travel for market research, and a key way to gather effective market information is by chatting with terminal store owners. Many have asked me how to succeed in the tobacco and alcohol store business, so I'm sharing my thoughts here. According to Tianyancha data, there are about 2.95 million such stores in China, facing intense competition and high saturation. As I often say, 'Previously it was an era of pioneering; now it's an era of grabbing meat,' meaning the industry is undergoing consolidation and reshuffling, what is now called high-quality development.
朱朝阳What Exactly Is Lightning Warehouse Trying to Revolutionize?
Traffic-generating products and profit products determine profitability, while the strength of the supply chain determines the level of profit. Lightning warehouses, also known as convenience store front warehouses, offer 30-minute delivery and have rapidly captured the consumer market with low prices and costs.
王识钦Thoughts on Breaking into the City Market for Short-Shelf-Life Craft Beer
The primary issue that short-shelf-life craft beer brands must confront is the supply chain. Author Zhao Bo discusses how the current wave of craft beer in China differs from previous ones, with more approachable flavors and prices, yet most brands still struggle to truly break into the mass market. He analyzes the key factors for success, drawing lessons from Taishan Original Pulp's model, emphasizing the need for differentiated products, integrated supply and relationship chains, and strategic market ignition.
赵波Can Mom-and-Pop Stores Catch the Express Retail Dividend?
The level of cognition determines the amount of profit. After three years of pandemic, consumer habits have changed, and physical store traffic has declined. Data from the China Chain Store & Franchise Association shows that in the past year, 67.2% of convenience stores saw a year-on-year decrease in customer visits, while only 21.9% saw an increase. With large-scale traffic decline, convenience stores are at a critical juncture. Zhou Chenmin, operations director of Wuhan-based convenience store chain Today, said, "Before 2020, our average daily foot traffic per store was around 550 people. After the pandemic, offline traffic has decreased significantly, and now it has dropped by more than 100 people. This is very serious."
达尔闻Top Group Leader Arrested for Selling Counterfeits: Can Kuaituantuan Fulfill Pinduoduo's Ambitions?
In mid-May 2023, news spread that 'Nuomi Welfare Club' was arrested for selling counterfeit goods, having previously reported cumulative sales of 15.24 million items and nearly 800 million yuan in revenue. As one of the top five group leaders on Kuaituantuan, the account ban not only sparked reflection on private domain selling but also served as a wake-up call for the platform. Kuaituantuan, a community group-buying mini-program under Pinduoduo, is seen as a key tool for entering the local life services market.
佘伟航2 Million Group Leaders Caught in a Life-or-Death Game
Group buying leaders, once riding the wave of community group buying, now face a brutal shakeout as the industry shifts to social group buying. With 2 million leaders involved, many struggle to adapt, facing intense competition, thin margins, and the need to constantly innovate to survive.
洞见数据研究院The New FMCG Channel Ecosystem Is Carving Up Your Business
The moment to change the channel ecosystem is coming. The rise of e-commerce has taken about 30% of traffic from traditional channels, and now the combination of premiumization and digitalization is reshaping the traditional channel ecosystem, with dealers needing to transform or be replaced by platforms.
刘春雄From a "Good Bowl of Noodles" in the Classroom: The Significance Behind Master Kong's Food Safety Initiatives
In the food industry, food safety has always been a focus of public concern, while the healthy growth of the next generation is also a key social issue. Undoubtedly, food safety is closely related to the health of the next generation. Therefore, cultivating the next generation's awareness and understanding of food safety is of great significance for safeguarding public health and the sustainable development of the food industry. As the industry continues to evolve, Master Kong, as a leading enterprise, has proactively taken on the social responsibility of food safety education for the next generation, persisting in this effort for over a decade.
AmyMeituan Select Seeks Change
Meituan Select is set to undergo a new round of restructuring, shifting to a provincial-level system to replace the regional system, granting provincial heads operational decision-making power, and closing regional operations departments. This follows a previous organizational adjustment a month ago, as the company continues to grapple with significant losses and competitive pressure.
南溟 洛枳