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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 10 of 52
Traditional Supermarkets Struggle in Instant Retail, Risk Becoming Cannon Fodder
Traditional supermarket giants like Walmart, Carrefour, Yonghui, RT-Mart, Lianhua, China Resources Vanguard, Better Life, and Zhongbai are increasingly struggling under the pressure of instant retail platforms such as Meituan Flash Purchase, JD Daojia, Ele.me, Taobao Fresh, and Hema. Forced online, they face declining foot traffic, massive store closures, and heavy losses, while their online efforts remain dependent on third-party platforms, leaving them at a competitive disadvantage.
抛砖A 20-Yuan Moutai Chocolate: The Taste of Being Taken for a Ride
A 20-yuan Moutai chocolate: slightly alcoholic, overly sweet, and not particularly tasty. On September 14, Dove and Kweichow Moutai announced the launch of their co-branded Maoxiaoling chocolate on September 16, which quickly topped Weibo's hot search. The author visited the Moutai ice cream flagship store in Beijing's Chaoyang Joy City, where the chocolate sold out within half an hour, sparking accusations of hunger marketing. The article questions whether the success of the earlier sauce-flavored latte can be replicated, noting that the chocolate's availability is limited and its appeal to young consumers may be waning.
叶丹璇Accelerating Evolution, Racing into the Trillion-Yuan Instant Retail Market
Instant retail is a must-do, not an option. With the growth of online shopping and the impact of the pandemic, instant retail has become a main shopping channel. Brands and retailers must evolve to seize the opportunities in this trillion-yuan market.
周群Instant Retail Omnichannel 2.0 Transformation Accelerates, JD.com Takes the Lead Again
Over the past three years, driven by internal and external factors, consumer scenarios have undergone significant changes. Instant retail has accelerated its entry into daily life, with 'instant gratification' becoming a normalized shopping need. The business growth from matching consumer demand with supply has drawn attention across the entire consumption chain. Brands, retailers, and e-commerce platforms are all accelerating their布局 in this track. As New Distribution mentioned in previous articles, the instant retail industry is gradually transitioning from the 'wild growth' 1.0 extensive stage to the 2.0 rational growth stage.
周群Meituan Select Enters the Deep Water Zone
At just past 8:00 AM, a delivery truck pulled up beside a group-buying pickup point in Shenzhen's Shangshui Garden. Deng Liang (pseudonym), a Meituan Select group leader, was already waiting at the door, helping the driver unload goods into the station. He has run this station for over two years. "For the convenience of my neighbors, I didn't even take a break during the Chinese New Year. Now, I only take orders from Meituan Select and have closed other community group-buying platforms." According to Deng, the most noticeable change at Meituan Select began around June this year, with delivery times arriving earlier—goods that used to arrive at 3 or 4 PM now arrive before noon, and the variety of products has increased significantly, including some vegetables and fruits he had never seen before.
楚勿留香New Distribution x Meituan Flash Purchasing: A Successful Visit to Meituan Lightning Warehouse
On August 24, the third study tour of the New Distribution Dealer Member Club, in collaboration with Meituan Flash Purchasing's Flash Purchasing Lounge, concluded successfully with a visit to Meituan Lightning Warehouse. The tour focused on official interpretations of the Lightning Warehouse model, case studies on operating it from scratch, and discussions on opportunities and challenges for distributors amid its rapid growth. Despite strict registration limits, recruitment was completed in just three days, with over 30 dealer owners from across the country participating.
周群Yonghui: The Last Piece of JD.com's Puzzle?
JD.com has made fresh food a top priority, integrating businesses like 7FRESH and Jingxi Pinpin into a new innovation retail unit. To strengthen its fresh supply chain, JD.com may consider acquiring or taking control of Yonghui Superstores, which has a highly efficient fresh supply chain.
董二千How Can Community Group Buying Brands Trapped by Price Undercutting Be Saved?
In the previous article, the author discussed the surging trend of community group buying. Following its publication, rumors emerged that JD.com would acquire Yonghui, though multiple sources suggest this is unlikely. However, Liu Qiangdong's involvement, the competitive dynamics between Douyin and Pinduoduo in community group buying, and the resurgence of this channel have become increasingly clear. Behind the acquisition rumors lies the market's concern for traditional channel power and the confusion of brand owners and distributors regarding community group buying.
老陶Six Major Trends in the Food Consumption Market for the Second Half of the Year
As 2023 enters its second half, what trends are emerging in the food consumption market, and where are the growth opportunities? At the 2023 4th China Innovative Food Conference, Yu Jian, General Manager of Kantar Worldpanel Greater China, highlighted six trends: growing health demands focusing on both results and the process; the one-person economy requiring tailored products; price polarization favoring high-end and value-for-money products; retail fragmentation benefiting proximity formats and interest-based e-commerce; revenge travel boosting convenient and functional beverages; and sustainability needing to connect grand narratives with individual experiences.
沥金Community Group Stores Continue to Differentiate, Four Directions Gradually Become Mainstream
Since community group stores entered the industry's view, they have been accompanied by controversy. Some see them as a strategic opportunity for community group buying to break into offline retail, others as a new gimmick created by related media and service providers, and still others as a 'resurgence' of 'Dailuobo'. The existence of controversy reminds practitioners to rationally view small trends in industry evolution. The currently hot community group stores are still a subset of the community group buying industry, which itself is a subset of the retail industry. For practitioners, whether they have already achieved results or plan to enter, they must respect community group buying and retail.
黄腾飞Franchise Expansion and Low-Price Strategy: Who Still Buys Moutai Ice Cream?
Despite the popularity of Moutai ice cream, it is not a lucrative business for franchisees. The product's high price and limited variety, coupled with a shift towards affordable ice cream and increased competition from new tea drinks, pose challenges. Moutai's primary goal is brand rejuvenation, but the long-term conversion of young consumers to high-end liquor remains uncertain.
林京From Traditional Retail to Launching Meituan Flash Warehouse: 3 Years, 21 Stores, 20% Net Profit, Practical Experience Sharing!
In 2020, Meituan Flash Purchase launched Meituan Flash Warehouse, a pure online convenience store front-warehouse model focused on serving online users, with consumers ordering online and receiving delivery in as fast as half an hour. To date, Meituan Flash Warehouse has expanded to over 200 cities, with partner merchants opening more than 4,000 warehouses, achieving explosive growth. Many friends in the traditional FMCG industry have consulted New Distribution about whether Meituan Flash Warehouse's rapid development presents an opportunity to enter the market and how to do so. Recently, New Distribution conducted an exclusive interview with Liang Qizhi, founder of Guangzhou Youkeduo. In 2016, he started offline convenience stores in Guangzhou, and in 2020, he partnered with Meituan Flash Warehouse to establish Youkeduo. From opening his first Meituan Flash Warehouse store in 2020 to August this year, he has opened 21 stores, with average daily sales per store exceeding 10,000 yuan and top stores exceeding 18,000 yuan, achieving a net profit margin of over 20%.
周群Returning Offline in 2023: Channel Digitalization Takes Center Stage
After the 2023 Spring Festival, leading FMCG companies launched large-scale channel digitalization, becoming the most notable phenomenon in digitalization and marketing. Channel digitalization, also known as full-chain or long-chain digitalization, involves all four channel links: F (manufacturer), B (distributor), b (retailer), and C (consumer). The prerequisite for full-chain digitalization is deep offline distribution, a strength of FMCG leaders. This article explores the drivers, obstacles, principles, and best practices, including Coca-Cola's experience.
刘春雄Community Group Buying Heats Up Again: Why Is JD.com Entering the Fray?
As community group buying intensifies, JD.com re-enters the market by renaming its Jingxi Pinpin to JD Pinpin, signaling a strategic push into lower-tier markets. The article analyzes the core competitive advantages of community group buying platforms—lower procurement, supply chain, and traffic costs—and offers insights for brands and distributors.
老陶Traditional Supermarkets Struggle in Instant Retail, Risk Becoming Cannon Fodder
Traditional supermarket giants including Walmart, Carrefour, Yonghui, RT-Mart, Lianhua, China Resources Vanguard, Better Life, and Zhongbai are increasingly struggling under pressure from supermarket-like apps and platforms such as Meituan Instashopping, JD Daojia, Ele.me, Taobao Maicai/Taoxianda, Hema, Pupu Supermarket, and Dingdong Maicai. Compared to their dominant positions 20 or even 10 years ago, many traditional supermarkets now find even suppliers indifferent to them, as they are forced online and into instant retail, facing significant losses and store closures.
抛砖Snacks Are Busy Becomes Yanjin Puzi's Largest Customer, Brand Owners Collectively Enter Channel Transformation!
With the rapid development of bulk snack stores, the future market landscape will continue to evolve. Recently, financial reports from companies like Yanjin Puzi and Ganyuan Foods have been released, and according to market sources, Snacks Are Busy has become Yanjin Puzi's largest system customer! In recent years, channel evolution has given rise to the new bulk snack channel, and cooperation between established snack companies and emerging snack channel operators has become a focus of external attention. One side needs channel layout, the other needs brand traffic, and as this channel continues to expand, brand owners will inevitably pay more attention to it and actively embrace it.
勾勾All In on Instant Retail: Bubugao and Yonghui Have No Choice
Traditional supermarket chains like Bubugao, Yonghui, RT-Mart, Wumart, and Walmart are struggling to transition from in-store to home-delivery services, facing unprecedented pain as they reluctantly join the instant retail trend. Their attempts range from building their own online platforms to partnering with tech giants, but they remain trapped between dependence on third-party platforms and the high costs of self-built channels.
抛砖Liu Qiangdong Restarts JD's Community Group Buying
JD's community group buying business 'Jingxi Pinpin' has been upgraded to 'JD Pinpin', signaling Liu Qiangdong's return to the sector. The move includes brand upgrades, recruitment, and organizational restructuring, aiming to compete in the low-price and lower-tier market.
老电Pinduoduo App Launches Local Life Services Entrance, Competing for Trillion-Yuan Market
Tech Planet exclusively learned that Pinduoduo has launched a "Local Life" entrance within its app, located deep in the "Recharge Center" on the homepage, currently mainly selling discounted food coupons and proxy ordering services provided by merchants. On July 5, Pinduoduo's recruitment website posted a job for a virtual product manager, with responsibilities including recharge center, virtual, travel, and local life services, possibly related to this new entrance.
陈桥辉From the Nationwide 'Little Apron' Initiative: Jinmailang's New Path to Public Welfare
Recently, Douyin has been flooded with videos of children wearing red aprons cooking noodles at home, making the 'Little Apron' a viral hit. These videos come from the 'Little Apron Plan' jointly launched by Xinhuanet and Lamian Fan, which gave children a meaningful 'homework' this summer. The initiative's public welfare value and food education significance have boosted Jinmailang's brand power.
New DistributionA Tale of Two Extremes: The Brutal Business of Pre-Made Dishes
The pre-made dish industry, a trillion-yuan market with vast potential, is experiencing a boom-and-bust cycle. While giants like Hema, Dingdong, and Qian Dama are entering the sector, many early players have already failed, highlighting the industry's brutal realities.
湃动研究院Why Can Pinduoduo Keep Prices Low and Still Profit?
Pinduoduo's low-price e-commerce ecosystem is decentralized, anti-brand, and centered on single-product hits. This article analyzes how Pinduoduo maintains profitability through a cycle of supply, user expansion, algorithm-driven traffic, ecosystem control, and supply chain optimization.
窄播The Biggest Obstacle to Channel Digitalization: Once Aiming to Eliminate the Middleman, Now Demanding Their Cooperation with Confidence
Liu Chunxiong's digitalization once advocated disintermediation, eliminating middlemen, and no middlemen taking a cut. This was a detour in digitalization that lasted a long time. Now it's clear that middlemen are indispensable, and disintermediation is a wrong move. For top FMCG companies, offline channels account for over 90% of sales. I don't believe that missing 90% of the market can be called a successful digital transformation. The main theme of 2023 is returning to offline, with full-chain channel digitalization, where middlemen must also participate and cooperate. In the past, the goal was to eliminate them, but now we confidently demand their cooperation.
刘春雄Heyin Network Founder Bei Nianjun Invited by CCTV 'Credit China' for Special Interview: Exploring Omnichannel New Retail
The interview explores the trends and opportunities in omnichannel new retail, and introduces Heyin Network's Omni dual-wheel drive strategy. From O2O operations to an omnichannel system, Heyin Network explains why it chooses to tackle challenges head-on.
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