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1957 articles · Page 48 of 82
Internet Snacks: Thriving Online, Surviving Offline
The smoke has not yet cleared, and the battle in the internet snack industry is a true reflection of consumption changes and technological transformation. "Everything is ready, waiting for battle!" On November 8, 2019, the eve of Singles' Day, Zhang Liaoyuan, founder of Three Squirrels, sounded the clarion call on his social media. "This may be the most anxious Singles' Day, the busiest in preheating, and the most cognitively profound." Corresponding to Zhang's call, the headquarters of Three Squirrels in Wuhu, Anhui, was adorned with red flags and banners, full of passion and enthusiasm.
里雨曦Six Years Online, Breaking Records Repeatedly: How Tsingtao Beer's E-commerce Has Grown
At 00:15 on November 11, 2019, Tsingtao Beer's Tmall Supermarket sales exceeded its entire 2018 Double 11 sales. After 24 hours, Tsingtao Beer broke records again, with Tmall flagship store sales up 212% year-on-year on Double 11, and ranking first among JD.com POP stores and fastest-growing in JD's liquor category. 2019 marks Tsingtao Beer's sixth year online, during which it has repeatedly broken records. As a leading Chinese beer e-commerce player, how has it achieved continuous growth?
李青林Can Dongpeng Spread Its Wings and Take the Lead?
Dongpeng Special Drink is accelerating its IPO, aiming to challenge Red Bull's dominance in China's energy drink market. Despite its rapid growth, it faces significant hurdles including brand perception and product diversification.
尹太白Three Squirrels: From 'Taobao Brand' to 'First National Snack Stock' - The Methodology Behind It
After the conclusion of Singles' Day, Three Squirrels reported total sales of 1.049 billion yuan across all channels, a year-on-year increase of 53.81%, with online sales exceeding 923 million yuan and offline sales surpassing 126 million yuan, up 226%. The company secured the top position on nine major platforms, achieving its eighth consecutive victory in online nut sales. This performance highlights its successful transition from a nut-focused brand to a full-category retail brand, supported by a diversified channel strategy.
New DistributionSnack Giants at a Crossroads
During this year's Double 11 shopping festival, Three Squirrels and Bestore reported total sales of 1.049 billion yuan and 560 million yuan respectively. While both brands are leaders in the leisure snack industry, their strategic approaches and brand marketing tactics have diverged significantly, with Bestore focusing on premiumization and Three Squirrels on market penetration.
郭之富Is Selling Through Top Influencers Like Li Jiaqi a Good Business?
After Double 11, Li Jiaqi and Pechoin trended on social media. The century-old Chinese brand failed to appear in Li's livestream as scheduled, prompting Li to remark that future cooperation would depend on fate. This incident highlights the tension between brands and influencers, raising the question: is influencer marketing a good business for brands?
李青林Orion's China Performance Struggles to Match Past Glory; Can Its Entry into the Drinking Water Market via Luckin Coffee Succeed?
Orion, facing innovation shortfalls and declining performance in China, is attempting a self-rescue by entering the high-end drinking water market. Recently, Orion announced a partnership with Luckin Coffee, China's second-largest coffee chain, to promote its Jeju Lava Water and other products through Luckin's online and offline channels, tapping into a market valued at 139.782 billion yuan.
李振兴Changing Perceptions with a Walnut: How Walnuts in the Milk Way Achieve Explosive Sales!
Last year, China's snack food market reached 484.9 billion yuan, with nuts and roasted seeds accounting for 23% of the entire snack food market. Over the next three years, nut and seed snack sales are expected to maintain a compound annual growth rate of 10.7%, potentially reaching 345.6 billion yuan by 2020. The growth model of the nut industry has shifted from demographic dividends to fan quality dividends. The entire industry can be summarized by four 'new' aspects: new generation, new consumption, new retail, and new thinking. However, the industry is currently constrained by severe product homogenization and single-dimensional models and channels. As an outstanding example of innovation in the nut snack industry, Hebei Lvling Kangwei Food Co., Ltd. (hereinafter referred to as 'Lvling Food') conducted in-depth market research and, with innovative products and differentiated marketing, quickly gained a large number of consumer fans.
New DistributionNongfu Spring, Coca-Cola Enter Soda Water Market, Beverage Industry May See New 'Blue Ocean'
The soda water market lacks a dominant leader. In the second half of this year, the beverage industry has seen frequent new product launches: Coca-Cola began selling alcohol and sparkling water in October, Dongpeng Special Drink launched lemon tea, and Tmall partnered with Moutai to launch 'Moutai Coffee'... Nongfu Spring, which has been quietly focusing on its core business, has also become restless. Recently, multiple media outlets reported that Nongfu Spring will launch a new soda water product in November, marking its first foray into this category. Earlier in March, the company also introduced China's first plant-based protein yogurt.
佚名Tsingtao Brewery Releases Double 11 Report: Winning Consumers with New Marketing
At 24:00 on November 11, the 11th Double 11 annual promotion officially concluded, with Tsingtao Brewery once again breaking records and delivering an impressive performance. The report highlights significant sales growth across e-commerce platforms, successful influencer marketing, and innovative strategies like the Night Owl beer and panoramic museum.
李青林The "Ice and Fire" Condiment Market: What Really Matters for Competitiveness?
China's condiment industry is entering a chaotic era where the most advanced and the most traditional business models coexist. How to arm oneself with new concepts is crucial for condiment companies.
杨良P&G and L'Oréal Join China's New Consumption 'Alley Fight'
As the 2019 Singles' Day shopping festival approaches, top livestreamer Li Jiaqi aims for 1 billion yuan in sales, riding the wave of livestream commerce. New internet-famous brands are rising, challenging established giants, while international brands like P&G and L'Oréal adapt to China's new marketing and channel dynamics to stay competitive.
李伟Changing Perceptions with a Walnut: How Walnuts Can Explode in Sales Like Milk!
Last year, China's snack food market reached 484.9 billion yuan, with nuts and roasted seeds accounting for 23% of the entire snack food market. Over the next three years, nut and seed snack sales are expected to maintain a compound annual growth rate of 10.7%, potentially reaching 345.6 billion yuan by 2020. The growth model of the nut industry has shifted from demographic dividends to fan quality dividends. The entire industry can be summarized by four 'new' aspects: new generation, new consumption, new retail, and new thinking. However, the industry is currently hindered by severe product homogenization and single-mode and channel issues. As an excellent example of innovation in the nut snack industry, Hebei Lvling Kangwei Food Co., Ltd. (hereinafter referred to as 'Lvling Food') has conducted in-depth market research and, with innovative products and differentiated marketing, quickly gained a large number of consumer fans.
New DistributionTotole Original Fresh Focuses on Focus Media to Attract Middle Class, Soy Sauce Market Competition May Intensify
Soy sauce is the largest category in China's condiment industry, with annual production reaching tens of millions of tons. Currently, the domestic market is dominated by Haitian, followed by Lee Kum Kee, Chubang, and Original Fresh, forming a 'one superpower, multiple strong players' competitive landscape. Recently, Totole Original Fresh soy sauce has changed its brand strategy, heavily focusing on Focus Media elevator advertising, promoting '0 additives, 3 layers of freshness' to target 300 million urban mainstream consumers and further capture market share. As is well known...
New DistributionThe Awkward Position of NFC Juice
Have you ever bought NFC juice priced above 15 yuan? How many times? Leading brands like Huiyuan, Nongfu Spring, and Uni-President have entered the NFC juice market, yet why haven't they achieved billions in sales? Despite being known for freshness, health, and nutrition, NFC juice has failed to capture consumers in the era of consumption upgrade. From Zero Degree Fruit Workshop's entry in 2012 to Luckin Coffee's foray in 2019, over seven years, as players entered and exited, this once-promising juice category has fallen into an awkward position in China.
李青林Global Flavored Water Market Exceeds $10 Billion; What's Next for the 'Small but Beautiful' Flavored Water Market?
In 2016, the global non-alcoholic beverage market was valued at $967.3 billion, with a projected CAGR of 5.8% from 2017 to 2025. Growing health consciousness is driving growth in functional drinks and bottled water, while dampening carbonated soft drink demand. The global flavored water market grew from $6.5 billion in 2013 to $10.3 billion in 2018, with U.S. sales nearly doubling to $2.5 billion. In China, flavored water saw a boom in 2014 with products like Hai Zhi Yan, but the market is still developing, with opportunities in flavor innovation, functionality, and sustainability.
FBIFSoda Water Chaos
China's soda water market is poised for a chaotic battle as major brands enter the fray. With giants like Genki Forest, Tsingtao Beer, Uni-President, and Nongfu Spring launching new soda water products, the market is heating up, but consumer confusion between soda water and sparkling water may hinder growth.
澄韵Five Years, Four Victories: The Winning Strategy of China's First 'Blue Army' in Beer
Since 2014, Tsingtao Brewery established its 'Blue Army' innovation marketing division to tackle the industry's downturn and brand aging. Through four major campaigns—craft wheat beer, ultra-premium beer, private customization, and e-commerce—the Blue Army achieved victories, revitalizing the brand and setting a benchmark for innovation.
李青林Founded 4 Years, Annual Sales 15 Billion, FMCG Maternal and Infant B2B2C Platform - Haipaike's Practice!
In just 4 years, Haipaike has established the largest B2B2C deep distribution maternal and infant platform in the FMCG vertical category. As of now, Haipaike has cooperated with more than 8,000 maternal and infant brands, covering 170,000 maternal and infant stores, with 2018 GMV of 10 billion, and is expected to achieve 15 billion GMV in 2019. Founded in 2015, Haipaike uses internet technology to aggregate a maternal and infant supply chain platform integrating brand owners, service providers, distributors, and retailers. Recently, New Distribution had a dialogue with Haipaike's founder...
袁来The Company Behind JDB Herbal Tea, Kunlun Mountain Mineral Water, Pechoin Herbal, and Jiangzhong Jianwei Xiaoshi Pian...
This article tells the legendary stories of brands like Pechoin, which grew from 200 million to 17.7 billion yuan in 8 years, surpassing L'Oreal and Olay to become China's leader; Wanglaoji, which surpassed Coca-Cola in 8 years to become 'China's No.1 beverage can', growing from 120 million to 36 billion yuan; Jiangzhong Jianwei Xiaoshi Pian, which has been the No.1 OTC drug in China for 12 consecutive years; and Xiwang Corn Oil, which grew from 65 million to 2.6 billion yuan, surpassing Arawana to become the No.1 in the corn oil category. All these successes are attributed to positioning, and the positioning for these brands came from a master-level company: Chengmei.
New Distribution40 Years of Counterfeits in China
A look at China's commercial history reveals that counterfeits emerged almost simultaneously with the reform and opening-up. During the planned economy era, factories were either collectively or state-owned, leaving little incentive for profit, so counterfeits were rare. As China transitioned to a market economy, individuals could establish companies for production, processing, and sales, leading to a surge in demand and shortages, which, combined with the pursuit of economic benefits, caused a proliferation of knockoffs and fakes. The article traces the evolution of counterfeits from low-end to high-end, from offline to online, and examines the underlying logic, including economic development, consumer demand, low manufacturing barriers, and price and cognitive factors.
李青林Kedi Dairy's Restructuring Fails Again, Questioned for High Deposits and High Liabilities
This is the second time Kedi Dairy has terminated the restructuring of Kedi Frozen assets. Six months after restarting the acquisition of assets from Henan Kedi Frozen Food Co., Ltd. (hereinafter referred to as "Kedi Frozen") under its controlling shareholder, Kedi Dairy (002770) disclosed on the evening of October 17 that it had terminated the restructuring again due to an investigation. At the same time, Kedi Dairy also announced that it had recently received written resignation reports from independent directors Qiu Hongsheng and Wang Liting. The two resigned from their positions as independent directors and their roles on various board committees for personal reasons, and after resignation, they will no longer hold any positions in the company.
新浪财经Dairy + Function: Can It Create Another 10-Billion-Yuan Mega Product?
Functional dairy products are emerging as a new trend among dairy giants, with products like Mengniu's hangover-relief yogurt, weight-loss yogurt, and sleep-aid milk, as well as Guangming's hangover-relief yogurt. This article analyzes the reasons behind this trend, the functional principles of these products, and predicts that future dairy innovation will focus on more niche segments and scenarios, making it unlikely to replicate the scale of previous 10-billion-yuan mega products.
刘云The 'Risks' and 'Opportunities' Behind Nongfu Spring's Coffee Venture
From OYO Hotels launching 'Fenran' coffee, Sinopec partnering with Lian Coffee to release Yijia Coffee, to Suning Xiaodian entering the coffee business, more and more companies are interested in the coffee business, seemingly everyone believes the coffee market is worth occupying. Nongfu Spring, which started with bottled water, has shown great interest in coffee, launching Tanbing in May to enter the ready-to-drink coffee business; after partnering with Wumart to place fresh-ground coffee machines in Wumart convenience stores and supermarkets, it recently continued its 'persistent' pursuit in the coffee field by launching three new coffee products: low-sugar latte, sugar-free black coffee, and no-sucrose latte.
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