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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 23 of 82
After the Consumer Bubble Bursts, Discount Food Shows Its Resilience
Product strength can at best make a snack brand a passable student; to become an excellent one, it still relies on channels and marketing. This is precisely the hardest part. The domestic snack food track has considerable development space, and even with numerous snack brands and products, it can maintain steady growth. However, the snack food sub-categories, such as bread, nuts, biscuits, and preserved fruits, show distinct development states due to different product attributes and industry cycles. This turns our attention to sales channels. New Distribution read a research report from Kaiyuan Securities—'Channel Transformation Leads Enterprise Growth, Chain Discount Store Format Has Broad Prospects'—through which we attempt to analyze which channel best suits the snack food category and what impact chain discount stores have on domestic snack food.
怜舟China Resources Beer Announces 2022 Results, Continues High Growth in the New World of Alcoholic Beverages
Despite a complex and challenging 2022, China Resources Beer achieved sustained growth. On March 24, 2023, China Resources Beer (Holdings) Company Limited (HKEX stock code: 00291) held its 2022 results announcement. The report showed that China Resources Beer's 2022 revenue was RMB 35.263 billion, a year-on-year increase of 5.6%, with net profit of RMB 4.344 billion. Excluding a one-off after-tax gain of RMB 1.316 billion from land transfer in 2021, net profit grew 32.8% year-on-year in 2022. Additionally...
陈思廷FMCG Daily | Tsingtao Brewery 2022 Profit Double-Digit Growth; Coca-Cola's Innocent Discontinues Dairy-Free Drinks...
Tsingtao Brewery's net profit grew 17.59% last year. Coca-Cola's Innocent brand announced it will stop producing three dairy-free drinks made from almonds, hazelnuts, and coconuts.
New DistributionCollection Stores Become a New Growth Driver? White-Label Food Finally Gets Its Due
Every major channel change presents a new opportunity for traffic shifts in the leisure snack industry. From offline KA supermarkets represented by Walmart, to online e-commerce channels, and from brand specialty stores to snack discount stores, channels are continuously evolving, gradually returning to the commercial essence of leisure food—cost-effectiveness. New Distribution read a research report by Huachuang Securities, 'More, Faster, Better, Cheaper: The Rise and Breakthrough of Snack Discount Stores.' The report mainly introduces snack discount stores as a high-cost-performance brand chain format, directly supplied by manufacturers, bypassing distributor markups, thereby lowering product prices to attract consumers.
怜舟Latest Intel from the 2023 Chengdu Sugar & Wine Fair: 200+ Exhibitors, 3,000+ New Beverage Products, the Beverage Industry Barometer Has Arrived!
2023 marks the start of a new phase, the year of new business development, and the rise of the new economy. Against this backdrop, the Pinyinhui Innovative Beverage Exhibition at the Chengdu Sugar & Wine Fair, themed 'Restart Growth,' will be held from April 7 to 11, bringing together over 200 brands and 3,000+ new beverage products to explore industry trends and opportunities.
New DistributionDecoding the Business of Nostalgic Foods
As society rapidly develops, it improves quality of life but also breeds stress and anxiety, leading people to seek comfort in nostalgia. This trend has created opportunities in the food and beverage market, with brands leveraging collective memories and innovative twists to appeal to both nostalgic and novelty-seeking consumers.
foodatalinkThe 'She Power' Selling Snow Beer: Stories of Female Distributors in Longnan and Gannan Markets
In the FMCG distribution sector, female distributors are often overlooked, yet many excel with remarkable business achievements. From February 25 to March 1, 2023, New Distribution journalists drove nearly 2,000 kilometers through several county-level markets in Gansu Province to profile five outstanding female distributors.
陈思延FMCG Daily | Hou Xiaohai: Baijiu is a key focus for China Resources in the near term; Yu Minhong admits East Buy sold farmed shrimp
Hou Xiaohai, Secretary of the Party Committee and CEO of China Resources Beer, stated that baijiu is a key focus for China Resources in the near term, hoping to expand communication and promotion channels with the help of the association. Yu Minhong admitted that East Buy was misled by suppliers and sold farmed shrimp as wild shrimp, emphasizing the need to correct mistakes and avoid repeating them.
New DistributionWhy Most Sodas at the Spring Sugar Fair Won't Sell Well?
Most soda brands fail because they lack marketing capability despite having production capacity. The key to success is providing an irresistible reason to buy and designing an effective marketing plan around it, as exemplified by Da Yao's focus on the dining channel.
赵波Deepening Channel Roots: Genki Forest's Humble Transformation
In early 2023, media reports highlighted Genki Forest's distributor channel issues, prompting New Distribution to conduct market research. A Genki Forest distributor told New Distribution, "Old Tang is changing, very sincerely." Since its explosive debut, the young brand and its founder Tang Binsen have been media focal points, with discussions centered on marketing tactics and hit products. However, the past two years have seen a shift: the 2021 freezer war and joint crackdown by giants, and in 2022, channel crossing and price chaos, lowered targets, and team restructuring. Now, Genki Forest is actively adjusting its approach, focusing on traditional channel depth distribution to compete with beverage giants.
任文青AndyHow to Deliver a Hot Starbucks Coffee to a Customer's Car Within Ten Minutes?
Starbucks China is preparing a major customer experience innovation to deliver hot coffee to customers' cars. The challenge is to ensure the coffee stays hot, meaning it must reach the customer within ten minutes of being made. This involves complex coordination of maps, real-time traffic data, store location matching, production, and third-party tasks. The article also discusses how the BIP platform from Yonyou supports such innovations by enabling agile business transformation.
陈思廷FMCG Daily | Haohuanluo responds to Women's Day controversial copy; Beer sector ushers in industry-wide opportunity; JD Retail puts lower-tier markets first in 2023...
Haohuanluo responded to its controversial Women's Day copy, stating it was not intentional and that an investigation is underway. Guotai Junan released a report indicating that the beer sector is facing an industry-wide opportunity. JD Retail has prioritized lower-tier markets for 2023.
New DistributionFMCG Daily | Yanjing Beer Plans to Transfer Controlling Stakes in Two Shandong Subsidiaries; Ajisen Ramen Expects Loss Last Year...
Yanjing Beer plans to transfer controlling stakes in two Shandong subsidiaries. Ajisen (China) Holdings expects a loss for the year ended December 31, 2022. China Resources C'estbon's business growth outpaced the industry in 2022. Other news includes San Yuan Bio exiting the erythritol price war, Keming Noodle's price hikes having little impact on sales, Yili's space probiotics products launching soon, e-commerce logistics recovering in February, and two startups completing funding rounds.
New DistributionThe Road to the Summit: 5 Laws of High-End Baijiu Marketing
Baijiu is an industry of time and a famously good business, with top distilleries maintaining ROE above 20% even during the pandemic. High-end baijiu, with its irreplaceable advantages in production areas, cellars, history, craftsmanship, quality, and brand, is scarce. This article summarizes five marketing principles for high-end baijiu: never promote, tell good stories, elite marketing, price priority, and high-profile positioning.
王丹华FMCG Daily | Nongfu Spring Reelects Board; China Tea Plans Shanghai Main Board IPO; Dongpeng Beverage to Focus on Dongpeng Daka...
Nongfu Spring announced its new board and supervisory committee candidates, with Zhong Shanshan continuing as chairman and general manager. China Tea Co., Ltd. updated its prospectus to pursue a Shanghai main board IPO, planning to raise about 1.14 billion yuan. Dongpeng Beverage stated it will focus on promoting its Dongpeng Daka coffee drink this year.
New DistributionFMCG Daily | Budweiser APAC's Beer Sales Slightly Up Last Year; Yili Spent Over RMB 600 Million on Share Buybacks; A-Kuan Food Pushes for IPO...
1. Budweiser APAC reported a slight increase in beer sales last year. 2. Yili has spent over RMB 600 million on share buybacks. 3. A-Kuan Food is advancing its IPO plans.
New DistributionNew Consumer Brands' Offline Battle: A Game of Strategy and Symbiosis Between Brands and Channels
Over the past two years, many new consumer brands that started online have decided to go offline. Their motivations vary, but they share a common goal of building more stable channels and creating brands that resonate more closely with consumers. Offline is still fundamentally a business, and these brands must navigate relationships with property owners, channels, and distributors, while also leveraging their online strengths to achieve a synergistic effect.
熊乙Why is Wuliangye Selling 50-Yuan Bottled Liquor?
The high-end baijiu market at 1,000 yuan is hard to innovate further, so Wuliangye has turned its attention to the 50-yuan bottled liquor segment, a market worth over 100 billion yuan that has become a new battleground for baijiu companies in recent years. Wuliangye launched a 59-yuan bottled liquor product, while Moutai and Wuliangye, the two giants, are both seeking second growth curves.
连接商业与未来FMCG Daily | China Resources Beer CEO Sets 10 Billion Yuan Target for Baijiu Segment; Three Squirrels Responds to Former Largest Supplier Smuggling Case...
China Resources Beer CEO Hou Xiaohai announced a short-term target of 10 billion yuan for its baijiu segment. Three Squirrels responded to the smuggling case involving its former largest supplier, Jiangsu Hongbin Food Co., Ltd., stating that cooperation has ceased.
New DistributionFrontline Interview | The Snack Track Is Hot, Why Is This Veteran Snack Distributor Not Optimistic?
Recently, the snack collection store brand 'Zhao Yiming Snacks' completed a 150 million yuan Series A financing round, led by Black Ant Capital with Bestore following. Combined with previous financing news from brands like 'Snack Busy', 'Snack Youming', and 'Panda Momo', snack collection stores focusing on bulk low prices have suddenly become hot. What is a snack collection store? Simply put, it removes the snack food distributor link, directly sourcing or OEMing products from factories, offering low prices and product variety. In other words, it can be seen as a low-end version of 'Bestore'.
陈思廷After Being Featured in the No. 1 Central Document, How Can Pre-Made Dishes Open Up a Trillion-Yuan Market?
The development of pre-made dishes has been a topic of debate in recent years. Amid doubts about the 'post-pandemic cooldown' and a sluggish market after the New Year, the 'Opinions of the CPC Central Committee and the State Council on Doing a Good Job in the Key Work of Comprehensively Promoting Rural Revitalization in 2023' explicitly proposed cultivating the pre-made dishes industry. With the release of the No. 1 Central Document, the industry's future direction has been clarified, and it is expected to develop more healthily, rationally, and vigorously. This move has injected a shot in the arm for the industry, and with the trends of deep penetration in the B-end and diversification in the C-end, pre-made dishes have officially opened up a trillion-yuan track towards scale and health.
李相如China Resources Beer CEO Hou Xiaohai: People from the 'Old World' Can't Understand How China Resources Will Do Baijiu
On the evening of February 22, at the 'Golden Seed Brand Night' event of the Wine Industry Innovation and Investment Conference held in Haikou, Hou Xiaohai, CEO of China Resources Beer (Holdings) Co., Ltd., delivered a keynote speech. In his speech, Hou Xiaohai clearly and directly answered the industry's main concerns: 'Why does China Resources Beer want to do baijiu?', 'Why can it do baijiu well?', and 'How will it do baijiu?'
陈思廷Light Model: Penetration Tactics for Rapid Nationwide Expansion
This article is a summary of Liu Chunxiong's sharing at the 'Seven Major Communities Study Tour of IPES' on February 17, 2023. Although the content mainly uses the beer and baijiu industries as examples, it also provides reference value for the nationwide penetration of high-end and niche FMCG products. The article introduces the 'light model' and 'penetration warfare' as alternatives to traditional positional warfare, outlining a five-step approach for high-end product promotion.
刘春雄FMCG Daily News: Strictest New National Standard for Infant Formula Implemented; January New Consumption Financing Reaches 1.5 Billion Yuan; Lai Yifen Executive Changes...
1. The strictest new national standard for infant formula was implemented on February 22. 2. New consumption financing in January totaled 1.5 billion yuan.
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