2023 is the opening year of a new stage, the year of new business development, and the year of the rise of the new economy. Under the new changes, how to plan brand development paths and achieve the unity of brand value and social value? How to formulate product attributes and strategies during the industry's mature phase? How to effectively integrate the industry chain? How to achieve a high degree of integration between consumers and brand operations in the new stage? These will all become important issues facing numerous brand manufacturers.
Against this backdrop, from April 7 to 11, the Pinyinhui Innovative Beverage Exhibition at the Chengdu Sugar & Wine Fair, themed 'Restart Growth,' will be held at the Crowne Plaza Chengdu City Center. Hundreds of high-quality beverage companies will gather, with hundreds of thousands of professional visitors registered to attend, to discuss industry trends, explore new business opportunities, boost the development of the beverage industry, accelerate industry innovation and transformation, and boost industry confidence.
200+ Exhibiting Brands Releasing 3,000+ New Beverage Products Looking at the main direction and tone of China's economy and development in 2023, many certainties have already emerged. As the first opening year after the end of the pandemic, stability is a given. With the gradual recovery of the market, 2023 is bound to become a key year for many manufacturers to win and achieve long-term benefits.
Therefore, this year's Pinyinhui Innovative Beverage Exhibition brings together many high-quality domestic beverage brands, such as Genki Forest, Yizheng Gen, Tianfu Cola, Chu Orange, Adopt a Cow, Heytea, Hongbaolai, Rangcha, Huayang 1982, Haowangshui, Xuedu Bingquan, Lulu, Nezha, Vollgas, Suzao Collection, Zhanlang, Ganqing, Yizhengyuan, Tulaolao, Yineng, Wanglaoji, Guozhidaole, Qinglan, Zhenwo, Lanhouzi, Gelaixue, Kangban, and more than 200 other brands. It is the hotel with the most beverage exhibitors, the most complete categories, and the highest quality brands during the 2023 Chengdu Sugar & Wine Fair.
Gathering of High-Quality Beverage Enterprises The Top Choice for Distributors Visiting the Exhibition As the beverage benchmark of previous Chengdu Sugar & Wine Fairs, the Pinyinhui Innovative Beverage Exhibition has always been the top choice for beverage distributors visiting the exhibition. This year's Innovative Beverage Exhibition, as a grand event for the beverage industry in the post-pandemic era, has attracted keen attention from the industry. Currently, the venue for the Pinyinhui Innovative Beverage Exhibition—the Crowne Plaza Chengdu City Center—has basically sold out. More than 200 companies from 23 provinces, 5 autonomous regions, and 4 municipalities across China are ready to showcase beverages of multiple categories for distributors.
1 Summit Forum, 4 Events and Meetings, 50+ Guest Speakers As a highlight of the beverage industry in 2023, the Pinyinhui Innovative Beverage Exhibition is not only a platform for manufacturer-distributor cooperation but also a 'gas station' for industry professionals to learn and exchange ideas. From April 7 to 11, Pinyinhui will host multiple summits and salons to help the beverage industry restart growth in 2023.
- April 7 afternoon: 2023 Beverage New Momentum Summit (6F, Zongfu Auditorium)
- April 8 morning: Capital Empowerment Closed-Door Meeting (3F)
- April 8 afternoon: Xuedu Bingquan Strategy Launch (6F, Zongfu Auditorium)
- April 9 all day: 2023 Black Horse Growth Masterclass (6F, Zongfu Auditorium)
- April 10 afternoon: How Sugar & Wine Brands Can Leverage Development in the Short Video 3.0 Era (6F, West Hall)
- April 7-11: Drink in 2023 #Pinyinhui Short Video Contest
- April 7-9: 'The Way of Beverages'—Entrepreneur Interview Series
- April 7 all day: 'Direct Hit Spring Sugar' Exhibition Tour
Full Media Matrix Promotion As an important part of Pinyinhui's annual plan, to ensure the high dissemination effect of the Pinyinhui Innovative Beverage Exhibition, Pinyinhui has joined forces with numerous media platforms, including Food Everyone Help, Food Investment Network, Food Agency Network, Yingxiaoli, New Distribution, Huobao Food Investment Network, Toutiao, Baidu News, Sohu News, and others, to jointly participate in reporting and live streaming, achieving comprehensive, multi-dimensional, and three-dimensional media promotion and dissemination, strongly empowering this conference.
Spring Sugar Exhibition Transportation Guide From April 7 to 11, let's gather at the Crowne Plaza Chengdu City Center for the 2023 Pinyinhui Innovative Beverage Exhibition and discuss restarting growth together.