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The "Prepared Dish" War Among Internet Giants
Prepared dishes are not the "antidote" for fresh food e-commerce to fully recover. From various internet grocery shopping models competing for the vegetable market, major companies are now shifting their focus to "prepared dishes" on the dining table. Recently, JD.com released a new "prepared dish plan," Meituan launched a prepared dish section, and Dingdong Maicai elevated prepared dishes to a first-level department. However, making prepared dishes the second growth curve for fresh food e-commerce is not easy.
王晓萱Sugar-Free Tea Dominates the Cooler, Competing in These 4 Areas
If you frequently visit supermarkets or convenience stores, you may have noticed a shift in the beverage cooler. The era of sugary drinks like Master Kong Iced Tea and Uni-President Assam Milk Tea is fading, replaced by a wave of new sugar-free teas. DT Finance's statistics show that in 2023, over 60% of new tea beverage products were sugar-free, with 18 brands launching 25 new sugar-free teas in 36 flavors.
爱喝无糖茶的DT君A Brief History of Bottled Water in China | The 100-Billion Bottled Water Industry
Bottled water has a short industrial history in China, dating back only 34 years to the launch of C'estbon in 1989. Despite its simple taste and composition, it has grown into a massive industry, attracting numerous companies. With nearly 3000 brands and a market size close to 300 billion yuan, bottled water is the largest segment in China's soft drink market, evolving from purified water to natural spring water and beyond.
陈晓京5 Billion: Why Hema and Dingdong are Doubling Down on Pre-made Dishes
Pre-made dishes are moving towards standardization, and with the recovery of offline dining and the increased investment from giants, the industry landscape is set for new changes. After the pandemic, new retailers are gearing up to make a big push in pre-made dishes. Hema's pre-made dishes department made its public debut on April 13, becoming a first-level department alongside its import and private label businesses; earlier this year, Dingdong Maicai also announced its expansion of the pre-made dishes department, launching a 'Pre-made Dishes Partner' recruitment plan. Both companies have projected sales of 5 billion yuan for pre-made dishes this year.
窄播出品Snack Discount Stores for Snack Brands: Revolution or Lifeline?
Sugar, calories, spicy... snacks always evoke the most direct desires in people's hearts. Driven by desire, snacks have become a very good business. Many people marvel at the development of the leisure snack industry. According to the '2022 China Leisure Snack Industry Report' released by Mob Research Institute, the leisure snack industry exceeded 1.5 trillion yuan in 2022, with a compound annual growth rate of over 11% as market penetration increases. There are many players in the leisure snack industry, but few stand out. Over 40 years of development, those well-known snack brands have risen in their best eras, achieving from 0 to 1, but none have grown into true industry giants. Euromonitor data shows that the top three leisure snack players barely exceed 15% market share.
陆志峰Countdown: Foodaily Creative Expo is Coming
The Foodaily Creative Expo 2023 (8th Foodaily FBIC Global Food & Beverage Innovation Conference) will be held from May 14-16 at the Shanghai Convention & Exhibition Center of International Sourcing. The event will focus on the full chain of product & brand innovation from 0 to 1 and from B to C, presenting product innovation, brand innovation, industry innovation, and new consumption innovation through four major sections: conferences, exhibitions, awards, and special events.
New DistributionThe Road to Success in China's Energy Drink Market
Functional beverages and energy drinks are often confused, but they differ in definition and purpose. This article examines the development of China's energy drink market, highlighting the success of Red Bull and Eastroc, and discusses the current competitive landscape and future prospects.
人在中途New Consumer Brands: Building a New Supply System Anchored on Community Group Buying
New consumer brands build a new supply system anchored on community group buying, which is the process of embedding the brand into users' minds through community paths. Building a new supply system addresses the supply side, solving the problem of users being able to buy; building new consumer brands addresses the demand side, solving the problem of users being willing to buy. Community group buying has brought new assets and changes to the retail industry.
陈海超 李保林In the Era of Diverse Consumer Demands, How Does Beverage Giant Master Kong Win Over Young People?
According to New Distribution, Master Kong's beverage business has maintained positive growth for six consecutive years on a scale of tens of billions. In 2022, Master Kong's beverage revenue reached 48.336 billion yuan, a year-on-year increase of 7.89%. The launch of five new products this year offers a glimpse into how the company adapts to diverse consumer needs and maintains its competitive edge.
青山依旧What Kind of Business Is the Explosively Popular Snack Collection Store?
In recent years, China's snack food industry has developed rapidly. According to the "2022 China Snack Food Industry Research Report," the market has maintained a compound annual growth rate of over 11% in the past seven years. Against this backdrop, snack collection stores have also risen, sparking a trend in the industry. The snack collection store brand "Zhao Yiming Snacks" completed a 150 million yuan Series A financing this year, and as of February 28, 2023, the success rate for new store openings reached 95%, with a 65% rate for franchisees opening second stores. Snacks Busy, in just five years, expanded its store count to 2,000 and completed a 240 million yuan Series A financing. Why have snack collection stores, which have become so popular just by selling snacks, become so hot? This article will analyze the reasons behind the rise of snack collection stores from three aspects: consumers, influencer effects, and cost-effectiveness.
赵胜男The Once 'Conventional' Chilled Fresh Milk Is Seeking Change Amidst Intense Competition!
Recently, Xiaoxianyu, under the high-end fresh milk benchmark Shiny Meadow, made a splash with its unique 'green cat' image, capturing attention and winning the MUSE Design Awards for its innovative packaging and brand concept. This raises the question: is the traditionally 'conventional' chilled fresh milk category, known for its cow and pasture imagery and 'freshness' narrative, beginning a glamorous transformation?
王莹How Should Daily Chemical Distributors Respond to the Changing Retail Market?
Over the past 20 years, China's retail landscape has undergone tremendous changes, shifting from functional to experiential consumption, from grocery stores to standard supermarkets and now to specialized stores, and from channel-centric to consumer-centric, with people, goods, and scenes being reconstructed. As a major FMCG category, daily chemicals have faced many changes, from multinational companies leading the market to the impact of online e-commerce, testing the resilience and flexibility of brands and distributors.
明聪Golden Seed Fuhéxiāng Upgrades: China Resources Beer Takes the First Step into the New World of Baijiu
On April 20, Guyu, Anhui Golden Seed Distillery held the brand renewal launch for Golden Seed Fuhéxiāng in Hefei. This marked the most significant meeting since China Resources' investment in Golden Seed nearly a year ago, signaling China Resources Beer's pivotal move into the baijiu new world.
New DistributionNiche Milk: Loving You 'Walking Alone in the Dark Alley'
In the second installment of the 'Regional Milk' series, we turn our attention to various niche milks that frequently break into the mainstream. Labeled as 'rare milk sources, high nutrition, rich taste,' niche milks emerged in an era of diversified consumption, boosted by social commerce and livestream selling, becoming a unique landscape in the dairy industry. Currently, what is the penetration rate of niche milks among the public? Can niche milks become a propeller for local economies? What pain points and challenges must niche milks overcome to truly reach the mass market? Can the viral breakout model of niche milks serve as a valuable reference for regional dairy enterprises?
FoodailyFast Sell-Through, High Repurchase: Why Should Distributors Represent the Chinese Tea Brand Zhiben Qingrun?
In the trillion-yuan beverage market, tea drinks have achieved new breakthroughs. Data shows that in 2020, the largest segment of China's soft drink industry was packaged drinking water, holding a 37.64% market share, followed by ready-to-drink tea at 19.64%. The domestic tea beverage market is growing and is expected to reach 96.9 billion yuan by 2025. Despite downward pressure in 2022 due to the pandemic and raw material fluctuations, some brands performed well, such as China Resources C'estbon, which saw double-digit growth in revenue and net profit, with its Chinese tea brand Zhiben Qingrun also performing strongly in the market.
青山依旧Pepsi Launches China's First 'Sugar-Free Raw Cola,' Targeting Mature Consumers
PepsiCo has launched its first 'Pepsi Zero Sugar Raw Cola' in China, marking the first introduction of the 'raw' concept in the country's carbonated beverage market. The product offers a stronger bubble experience and continues the sugar-free, zero-calorie formula, delivering a more intense and refreshing 'sharp taste.'
FBIFSnack Industry Chaos: Low-Quality Low Prices, Vicious Competition, and Lack of Innovation
As snack stores proliferate, industry chaos is brewing beneath the surface. "With the economic downturn, everyone is jumping into the emerging business model of snack bulk collection stores, but industry insiders should proceed with caution, because once the label of low quality and low price is formed, it will be difficult to reverse consumer perception," said Chen Hai, an industry insider focused on leisure snacks, to Ling Shou. Several leading brands in this emerging model, such as Snacks Busy, Zhang Yiming, Snacks Youxuan, and Snacks Youming, have attracted significant capital in recent years, but as the spotlight intensifies, the strengths and weaknesses of these enterprises are gradually becoming apparent.
晴山China's Instant-Retail Beer Opportunity
A joint report from China Resources Snow Breweries, Meituan Flash Buy, and iiMedia mapped how rapid local delivery expands beer occasions, product variety, freshness, and brand–retailer data coordination.
New DistributionMeidong by Umei Group Takes the National Sugar & Wine Fair by Storm
At the 108th National Sugar & Wine Fair in Chengdu, Meidong, a brand under Umei Group, drew significant attention from distributors due to its natural, healthy positioning and innovative approach. The brand's success is attributed to its alignment with consumer trends, category upgrades, and mutually beneficial partnerships with distributors.
秦淮Exclusive | China Resources Beer CEO Hou Xiaohai's Speech: Braving the New World
At the 2023 (8th) China FMCG Innovation Conference hosted by New Distribution, Hou Xiaohai, CEO of China Resources Beer (Holdings) Co., Ltd., delivered a keynote speech. He shared insights on the 'New World' concept, the transformation of the beer industry, and China Resources Snow Breweries' strategic journey.
侯孝海Second-Generation Functional Beverage Benchmark: How 'Gan Qing' Ignited Yunnan in One Year and Expanded Nationwide
In China, tens of thousands of beverages are launched each year, but few succeed. The reasons include a highly homogeneous market with low consumer loyalty, an information-overloaded and multi-scenario communication environment, and the non-planned, immediate nature of beverage consumption, making channel and distribution crucial. Yunnan Gan Qing, launched in December 2021, expanded from its home base to nationwide within a year, covering nearly 100,000 outlets and exceeding 300 million RMB in retail sales. This article explores how they achieved this through effective channel strategy, unique product positioning, and targeted marketing.
任文青AndyTraditional Models Face Challenges, FMCG Distributors Urgently Need Innovation and Change
2023 is an extremely important year for all daily chemical distributors, standing at a crossroads of development, facing new choices and challenges. Looking at the decades-long history of the daily chemical industry, both brands and distributors have adapted and grown within cycles, breaking through them, though some may have lost their way. The industry faces a hurdle every 10 years, where one must either achieve new heights or decline and exit amid the tide of change. Recently, many distributors have communicated with me about how to win the post-pandemic opening battle and achieve new rise. I have distilled three cautions and eight capabilities for distributor innovation and transformation.
程英奇The Secret Behind a 20-Year Best-Seller: A Bottle of Steamed Fish Soy Sauce
A recent court ruling on the imitation of Lee Kum Kee's steamed fish soy sauce packaging has drawn attention. The court found that the combination of dark green background and steamed fish image on the new packaging serves to identify the product and brand, and that Baijiawei and Baijiaxian companies constituted infringement. This article explores why this infringement occurred in the steamed fish soy sauce category and why Lee Kum Kee was targeted, and how companies can avoid imitation and build their own brand.
李相如Will the 'Price Inversion Wave' in Baijiu Recede, Starting in 2023?
How to maintain price rigidity for leading products and uphold brand image is the core challenge for liquor enterprises in 2023. In 2022, 'price inversion' became a frequent term in the baijiu industry. After the Spring Festival peak season, a brief 'good start' seemed to signal recovery, but high inventory remains a problem for distributors, and price inversion persists. Yunjiu Toutiao surveyed multiple markets to understand the latest conditions.
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