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Browse 1957 New Distribution articles about Consumer & Categories.
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New Technology + New Consumption Era: The Underlying Logic of Marketing and the Path to Breakthrough!
Facing today's rapidly evolving technology and unpredictable consumer demands, where should brand marketing go? Old marketing tactics are becoming less effective, so how should the growth flywheel of the new consumption era spin? At the main forum of the 11th China FMCG Conference (CFC) held from March 16 to 18, Wu Dinan, founding partner of Mingdi Investment/Mingdi Empowerment, delivered a keynote speech titled 'Marketing Breakthrough in the New Technology + New Consumption Era.' He pointed out that to find a breakthrough in the current market environment, one must first clarify what is changing and what remains constant.
吴迪年Exclusive Global Selection! 4000+ Curated New Products Debut, the Next Hit in Food & Beverage Innovation Is Here!
Stop searching for top products and hits in Japan, South Korea, Southeast Asia, Europe, and the US. For channel distributors, the essence of product selection is not about gambling on luck but finding certainty. How can you efficiently and precisely find high-quality, scarce global new product hits? From April 15-17 in Wuxi, the 2026 Foodaily Innovation Expo will bring together 4000+ global new product hits in one place. They come from two curated paths: the deep mining and selection by the Daily Innovation Research Institute (Foodaily Thinking) across 70+ global markets over the past year, and the Chinese innovation benchmarks selected by the iSEE Global Awards with world-class standards.
FoodailyHou Xiaohai: My View on the C-End, the Core Logic of the New Consumer World
At the CFC 2026 11th China FMCG Conference, Hou Xiaohai, COO of CP Group China and founding president of the China International Liquor Promotion Association, delivered a keynote speech on the core logic of the C-end in the new consumer world. He proposed the '4P+C = Scenario King' model, emphasizing that in the era of consumer sovereignty, companies must fully commit to the C-end to survive and thrive.
侯孝海Genki Forest's Young Product Innovation Laboratory
Genki Forest gives young product managers a public testing stage, a pilot factory, and an agile R&D system so that more small ideas can become testable products before the market decides their future.
New DistributionThe Underestimated County-Level Market Is Starting to Boom!
“Our business was exceptionally booming this Spring Festival, open even during the day on New Year's Eve, and we couldn't keep up with stocking the shelves...” Returning to the county town for the New Year, the author not only noticed many new snack stores but also received similar responses when visiting several. Rather than returning young people driving snack store business, it's more accurate to say that snack stores are well-suited to the soil of lower-tier markets. Of course, it's not just snack stores—Mixue Ice City, Luckin Coffee, KFC, and even Starbucks are blossoming across county-level markets, showing that brand supply is rapidly converging between lower-tier and first- and second-tier cities, reflecting the vigorous consumption power of county markets and the new reality of Chinese consumption: the democratization of mass consumption.
张振宇Are Chinese Brands Going All Out in the Five Central Asian Countries?
If the past decade was about Chinese brands feeling their way overseas, today in Central Asia, we are not just touching the stones but seeing the direction of the water and even starting to build bridges. In recent months, I've spoken with several brand operators exploring the Central Asian market, and a common feeling is becoming clearer: Chinese brands are beginning to see opportunities emerge in Central Asia. Of course, at the same time, from last year to this year, more Chinese people are coming to Central Asia to seek opportunities. In Almaty, Chinese freshly made tea beverage stores are becoming a new consumption scene where local young consumers are willing to queue up and check in; in Tashkent, Chinese snacks and beverages are increasingly entering traditional markets and retail shelves.
戚特China Resources Beer 2025 Annual Report: Beer Profit Surges 17.4%, Baijiu Pain Does Not Alter Long-Term Course
On March 23, China Resources Beer (00291.HK) held its 2025 annual results conference in Hong Kong. On the surface, due to a 2.877 billion yuan impairment of baijiu goodwill, the company's profit attributable to shareholders was 3.371 billion yuan. However, excluding special items such as goodwill impairment, relocation gains, and capacity optimization, profit attributable to shareholders reached 5.724 billion yuan, up 19.6% year-on-year. Beer business EBITDA increased 17.4% year-on-year to 9.611 billion yuan. Consolidated turnover was 37.985 billion yuan, with cumulative growth of 6.537 billion yuan during the 14th Five-Year Plan period.
New DistributionMore Beverages Sold, Less Money Earned: Some Distributors Begin to Recalculate a 'Non-Mainstream Category'
A beverage distributor with ten years of experience described this year's business as 'selling more goods but earning less money.' As promotions pile up, profits thin out, prompting more distributors to reconsider their product mix. In this context, some are turning to non-mainstream categories like areca nut, with new-style products such as Bingqi gaining attention for their longer shelf life and higher margins.
AmyFrom Pioneer to Leader: Damowang Opens a New Track of Rich-Flavor Snacks with Sesame Sauce Konjac Tripe
At the 2026 Chengdu Sugar Fair, a stark contrast was observed: industry-wide anxiety over slow sales, high inventory, and price chaos versus the bustling booth of Yanjin Shop's Damowang, where distributors crowded to inquire and order. Frost & Sullivan's latest certification shows Damowang's Sesame Sauce Konjac Tripe has been the national sales leader for three consecutive years, proving it as a truly reliable product in a market flooded with options.
任文青AndyALDI Surpasses 100 Stores in China, Marking a Key Milestone
After seven years of deep cultivation and expansion, ALDI has finally reached the milestone of 100 stores in China. On March 21, two new stores opened in Zhenjiang, Jiangsu, and one in Shanghai, bringing the total to over 100 and signaling accelerated expansion in the Yangtze River Delta region.
联商网编辑部When Sparkling Juice Becomes a New Staple in Foodservice, How Does Jiuri Validate Category Value with 'Four-Exhibition Linkage'?
In March, the 2026 Spring Sugar Fair arrived as scheduled. This year, Jiuri, a brand deeply rooted in the imported food sector for 18 years, made a decision that drew industry attention—breaking the conventional single-hall model to debut at the fair with a 'four-exhibition linkage' across Western Expo City 10F, Century City S8F, Tibet Hotel 218, and Crowne Plaza Zongfu 2F. This is not merely an expansion of booth space but a deep confidence in the commercial value of the 'sparkling juice' niche and a strategic declaration to find incremental growth in an era of stock competition.
New DistributionDirect Hit at the Spring Sugar Fair! Dali Strongly Leads, Full-Category Upgrade Anchors New Industry Direction
In the channel, a change in 'product selection' is underway. Distributors are shifting from 'stocking more' to 'selecting better products'; consumers in stores repeatedly check ingredient lists, making more rational decisions; in special channels like schools, 'high-oil, high-salt, high-fat' products are explicitly restricted. These dual changes in channels and consumption are reshaping product entry barriers. Clearly, products with health attributes, clear selling points, and defined consumption scenarios are becoming the new 'passport.' As the Chengdu Spring Sugar Fair approaches, a new product cycle is unfolding. As a leading domestic food company, Dali Foods is participating in this spring fair, launching over 60 new products across core categories.
田静After 3·15, Which Chicken Feet Snack Brand Can Distributors Still Choose? This Brand Has Laid All Its Cards on the Table
Following the 3·15 Gala's exposure of illegal hydrogen peroxide use in the chicken feet industry, market sentiment has quickly spread to distributors—consumers are asking questions, procurement is demanding qualifications, and some stores have begun proactively removing problematic brands. The industry is undergoing accelerated reshuffling. In this context, distributors urgently need a verifiable set of product selection criteria. The following is a statement from Yijiaxin Foods for distributors' reference.
品牌发声Sunshine Supermarket GM: Adjustments Without Category Management Are All in Vain
As we enter 2026, supermarket adjustments are no longer a new concept. Many companies try to copy benchmarks to find a cure, but few achieve a closed-loop business logic. In a recent interview, Si Kai, GM of Handan Sunshine Supermarket, shares his 30 years of frontline experience, emphasizing that retail has no mysticism; all growth must be built on a scientific framework. He argues that adjustments without target customers, category logic, and efficiency models are all in vain.
赵胜男Mengniu Enters the Sports Drink Arena: How Big a New Battlefield Can a 'Hydrating Plus Calcium' Electrolyte Drink Open?
China's sports drink market is undergoing profound structural change. Over the past decade, electrolyte drinks have grown from a niche sports supplement into one of the fastest-growing beverage segments. Now, a new wave of entrants is trying to open a third layer of competition—not just 'hydration,' but 'what to replenish and how.' Mengniu, one of China's largest dairy companies, is a notable player in this shift, launching a 'milk calcium electrolyte drink' in 2026 that introduces natural milk-derived calcium to the category, selling over 100,000 bottles in online trials within a month.
冯瑶200,000 Cases in Six Months: The Relaxed Player 'Bouncing to Dai Disco' at the Sugar & Wine Fair: What Makes Yunnuoshan Stand Out?
The old growth drivers of China's beverage industry—channel inventory pushing, flavoring with artificial essences, and price-war involution—have reached their end. Distributors are undergoing role reconstruction, and consumers' 'ingredient awakening' is intensifying. At this crossroads of old and new momentum, Yunnuoshan has chosen a harder but correct path: rooting downward and growing upward, building a brand grounded in core production areas and industrial depth, striving to become the 'Noah's Ark' of the next generation of beverages.
Yvonne10 Days to Go! Unilever, Wilmar, Yili, Uni-President, Lee Kum Kee, Yanjing Beer, Panpan, C&S and More Gather at CFC for a Grand Event!
In 2026, the FMCG industry's most critical keyword is not involution or anxiety, but 'oversupply.' The industry has entered a new stage of comprehensive surplus, where traditional growth logic driven by channel push, distribution expansion, and promotional spending is failing. The CFC 2026 11th China FMCG Conference, themed 'Advance Toward the C-End,' brings together 100+ top practitioners and 3000+ FMCG elites over three days to systematically deconstruct the key paths from cognitive upgrade to operational implementation.
New DistributionPalm-Sized Packaging: Why Mini Drinks Are the 'Traffic Password' for Snack Bulk Retailers?
The mini-packaging trend is sweeping through the snack bulk retail channel, with familiar snacks and beverages shrinking in size while maintaining their original flavors. This shift is driven by the channel's selection mechanism, which favors smaller packages to offer lower prices, richer displays, and faster product turnover, ultimately enhancing the shopping experience and driving repeat purchases.
FBIFCotti Coffee Steps Back from All-Store 9.9 Yuan Deals
Cotti Coffee, which initiated the coffee price war, now wants to move away from its all-store 9.9 yuan deals. This doesn't mean low-priced coffee will disappear, but players in the coffee market are eager to tell new stories.
吴文武What Is True Long-Termism?
Li Zhilong, chairman of Hunan Sunshine Wine Co., Ltd., reflects on the baijiu industry's shift from 'capital carnival' to 'overcapacity,' advocating a return to quality and cultural value. He emphasizes building brands over selling products, fostering a community of shared interests among manufacturers, distributors, and consumers, and using social responsibility to sustain long-term brand growth.
思考派The Underestimated Women's Alcohol Market Is Redefining the Second Half of China's Alcohol Industry
In the grand narrative of Chinese business history, some changes are thunderous, like the impact of e-commerce on brick-and-mortar stores, while others are quiet and deep, such as the explosion of the women's alcohol market. For a long time, the industry's interpretation of this phenomenon has been filled with arrogance and prejudice, defining it as a supplementary market or a marketing gimmick. However, this shift represents a historic transfer of power in alcohol consumption, moving from patriarchal social tools to humanistic lifestyles, and signaling a second enlightenment for China's alcohol industry.
戚特2025 Consumption Review: 10,000 Stores No Longer Rare, 100 Billion Just Passing Grade
In 2025, China's consumer market saw moderate growth in total retail sales of consumer goods, while the baijiu industry underwent deep adjustment. Despite this, sectors like trendy toys, ancient gold jewelry, and 4-yuan lemonade attracted capital attention, with Pop Mart, Laopu Gold, and Mixue Bingcheng collectively surging in Hong Kong. Amidst this ice and fire, consumer companies are undergoing a quiet evolution.
杨硕2025: The Life-and-Death Trials of Ten Major Consumer Brands, from Xibei to Zhong Xue Gao to Juewei
In 2025, China's consumer market witnessed a stark contrast: while some companies thrived, many once-prominent brands faced collapse. This article examines ten major consumer brands that encountered severe difficulties, including Xibei, Helen's, Dingdong Maicai, Liangpin Shop, Juewei Food, Markor Home, Milkground, Zihaiguo, Zhong Xue Gao, and Globalegrow, highlighting their struggles and the broader industry challenges.
张二河China's Snack Bulk Retailing Model Is Doomed to Fail in Southeast Asia!
In 2025, as China's retail industry reaches extreme levels of involution and the snack bulk retail sector approaches saturation, with every street in county towns crowded with at least two snack stores with red and yellow signs, all eyes inevitably turn to one direction: expanding into Southeast Asia. The logic seems flawless: a dividend of 600 million people, a young population structure, ongoing consumption upgrades, and seemingly backward retail formats. Many are shouting slogans like "Replicate China's snack bulk retailing there—it's a dimensionality reduction attack!" However, as an industry observer...
戚特