The old growth drivers that have sustained China's beverage industry for decades—the model of relying on channel inventory pushing, artificial flavoring and sugar water, and price-war involution—have reached their end. Distributors are undergoing role reconstruction, and consumers' 'ingredient awakening' is becoming increasingly strong.

At the crossroads of old and new momentum, Yunnuoshan has not chosen the shortcut of old drivers—artificial flavoring, marketing hype, and concept speculation. Instead, they have chosen a harder but correct path: rooting downward and growing upward. By rooting in core production areas and building industrial depth, they aim to become the 'Noah's Ark' of the next generation of beverages.

'Putting Yunnan in a Bottle' More than a brand concept, it's a complete industrial logic

When a beverage begins to answer the diversity of Yunnan, differentiation in the beverage industry finds a new answer.

Yunnuoshan originates from the imaginative and artistic 'Colorful Yunnan.' This land, home to over 50% of China's plant species, is a veritable treasure trove of plant resources. What Yunnuoshan does is transform Yunnan's 'biodiversity' into 'product differentiation' in the beverage industry, based on plant science and biotechnology.

Nuoxiang leaf (glutinous aromatic leaf) is the core ingredient of Yunnuoshan's Nuoxiang Big Mouth Tea. It is a plant resource unique to Yunnan, named for its distinctive glutinous rice aroma. It has long been an important part of local food culture and ethnic wisdom. The combination of Nuoxiang leaf tea with green tea has been consumed as a tea beverage by the Dai people in Xishuangbanna, Yunnan, for over a thousand years.

Yunnuoshan goes deep into Yunnan's core production areas, starting from the selection and breeding of varieties at the most upstream level, transforming the plant flavors that have belonged only to the deep mountains for millennia into taste experiences that the public can perceive, remember, and repurchase through modern industrial technology.

Yunnuoshan's Nuoxiang Big Mouth Tea uses low-temperature extraction of Nuoxiang leaf tea as the base, locking in aroma and freshness through unique processes, and blends freshly squeezed Yunnan perfume lemon juice to create a differentiated tea drinking experience rich in glutinous aroma, tea aroma, and lemon aroma, comparable to freshly made tea shop quality.

At the same time, the product adheres to a clean label principle of '0 added artificial flavors, colors, and preservatives' during production, ensuring purity of flavor and health attributes, making it the pioneer of the pre-packaged ready-to-drink Nuoxiang Big Mouth Tea category in China.

200,000 Cases in Six Months: The 'Sales Answer' for Distributors

No matter how good the concept, it must ultimately pass the market test. And the answer Yunnuoshan has delivered is enough to make the entire industry take notice. Since launching its core product 'Nuoxiang Big Mouth Tea' in June 2025, Yunnuoshan has achieved a 'phenomenal hit product' performance in just six months:

  • Sales explosiveness: Sales exceeded 200,000 cases in six months. In the home market of Yunnan, the top 5 counties/districts each sold over 2,000 cases per month; in some counties, sales approached 3,000 cases within one week of the Mid-Autumn Festival launch. This data not only crushes new products launched in the same period but also makes Yunnuoshan the undisputed category representative.
  • Channel penetration: Achieved broad coverage of over 90% of beverage sales channel types in Yunnan.
  • Convenience store chains: Fully entered major local CVS systems such as Meiyijia, Zhijia Convenience, and Wanyizhijia.
  • Top supermarkets: Deeply penetrated local leaders like Daxing Supermarket, Jinfang Supermarket, and Tianshengxiang Supermarket.

Since the beginning of the year, Yunnuoshan has also laid out the national expansion of Nuoxiang Big Mouth Tea and reached cooperation with dozens of distributors from across the country. In the generally anxious 2025-2026 period, Yunnuoshan's ability to tear open a gap in the 'red ocean of beverage stock competition' relies not on simple channel inventory pushing, but on natural sell-through driven by product strength.

For distributors, this means a completely different cooperation logic:

  • High sell-through: The exclusive Nuoxiang category, the Nuoxiang memory point, and the extremely clean label make consumers willing to pay for this 'authenticity,' leading to fast terminal turnover.
  • High cost-performance: Using the quality standards of freshly made tea drinks to price pre-packaged beverages. Consumers don't need to enter a store and spend ten to twenty yuan; they can enjoy a cup of Nuoxiang Big Mouth Tea with a freshly made taste at a price far below freshly made tea drinks, anytime, anywhere.
  • High value: Let distributors earn money from services and sell-through, not from inventory pushing for rebates.

National-Level Scientific Research Support Building the Brand's Industrial Chain Capability

Starting from the source: not 'finding raw materials,' but 'growing raw materials.'

Yunnuoshan has jointly established the 'Nuoxiang Resource R&D Joint Laboratory' with the Mountain Future Center of the Kunming Institute of Botany, Chinese Academy of Sciences. Around the core raw material of Nuoxiang leaf, they conduct systematic research from variety selection, ecological cultivation, to aroma formation mechanisms and flavor experience, and have a self-owned Nuoxiang leaf raw material planting base.

This layout ensures Yunnuoshan's stable control over high-quality raw materials, and through unique aroma extraction and retention processes, forms dual barriers in formula and supply chain. Even if competitors imitate, it is difficult for them to quickly surpass in aroma purity and stability.

This means Yunnuoshan has strong R&D transformation capability to turn 'natural resources' into 'product capabilities,' and has built an industrial chain coordination capability that runs through 'from field to tongue.'

2026 Chengdu Sugar & Wine Fair Drink 'Yunnuoshan,' 'Bounce to Dai Disco'

Yunnan people don't bounce to foreign disco; they have their own 'dajump' (traditional dance). On social media, Yunnan people are 'the gods of the peak competition.'

At this year's Chengdu Sugar & Wine Fair, Yunnuoshan will not only showcase the differentiated power of decoding Yunnan's natural plants into great products but also bring the 'Yunnan lifestyle' to the scene, inviting distributor friends from across the country to dance and experience Yunnan ethnic culture, allowing national distributors to immersively feel the cultural roots behind the 'Nuoxiang Big Mouth Tea' category.

March 21-25 At the entrance of Crowne Plaza Chengdu City Center 1F A38 Yunnuoshan Booth 'Bounce to Dai Disco,' 'Live Dajump,' 'Taste Nuoxiang Big Mouth Tea' Feel the happiness gene of Yunnan people