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Browse 1976 New Distribution articles about Retail Formats.
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1976 articles · Page 44 of 83
Start Building Your Private Domain: Why Oreo's Private Domain Isn't About Boosting Sales?
This article explores why Oreo, a brand with deep distribution channels, still invests in private domain operations. The key insight is that Oreo's private domain strategy is not aimed at increasing sales but at improving marketing efficiency, testing new products, and ultimately feeding back into public domain marketing.
刘润Supermarkets Become Social Hubs for Elderly Migrants, RT-Mart Releases Report on 'Elderly Drifters' Shopping Habits
RT-Mart recently released a report on the shopping habits of 'elderly drifters' (elderly migrants), showing that in first-tier cities, the proportion of elderly customers shopping before 10 a.m. is 15 percentage points higher than the national average; 60% of respondents visit RT-Mart more than three times a week, and nearly 70% chat with familiar staff. In Shanghai, a city with severe aging, elderly migrants account for 33% of the 2,300 elderly customers surveyed.
New DistributionFour Channel Coverage Priorities for Bottled Water Success
A product placed anywhere will find buyers, but not every location qualifies as a distribution channel. The essence of channels is how to reach consumers efficiently, cost-effectively, at scale, and through diverse touchpoints. Manufacturers must assess whether a channel is worth the investment, considering current and future profitability and its impact on other channels. Channel selection should align with product attributes to find the most suitable sales venues.
高级研究员 海游Guo Xulin, Assistant to the President of Hema and Head of New Brand Incubation Center: New Retail, New Brands, New Ecosystem
Hema's digital capabilities have enabled the creation of a globally pioneering retail technology system, driving digital transformation in retail. Under the new consumption era, Hema is launching the New Zero-Supply 2.0 initiative to collaborate with brands and manufacturers, leveraging its resources to co-create new products and foster innovation.
郭旭林Wahaha Lost a Decade
According to the '2021 China Top 500 Private Enterprises List' released by the All-China Federation of Industry and Commerce, Wahaha's revenue in 2020 was 43.98 billion yuan, a 5.29% decline from 46.4 billion in 2019, marking its lowest in a decade and comparable to its 2009 level. Traditional beverage brands like Wahaha are facing challenges from new consumption trends, with innovation fatigue, brand aging, channel transformation issues, and a lack of 'clock-builders' contributing to their decline.
商隐社Can JD Super's So-Called Strongest New Dividend Solve the Pain Points of Millions of Online Merchants?
With Double 11 approaching, JD Super has launched its so-called 'strongest ever' support and incentive measures for new merchants on its open platform, introducing a series of initiatives around cost, efficiency, growth, and experience. But will these measures be more than just a gimmick? Can they truly address the pain points of millions of online merchants? We have analyzed the relevant policies.
秦淮Who Is Getting Rich from Discount Stores for Near-Expiry Products?
Near-expiry discount supermarkets are emerging as a new economic phenomenon. With China's FMCG market estimated at 12 trillion yuan and a 5% inventory rate, the discount FMCG market could be worth 180 billion yuan. Players like Xiaoxiang Life are expanding rapidly, but the sustainability of this business model remains uncertain.
李瑷蔚Yonghui's Pivot: Abandoning High-End Route, Betting on Affordable Warehouse Stores
Yonghui Superstores, in urgent need of turning around, has made a 180-degree shift in its business format direction. After abandoning the high-end new retail route represented by 'Super Species,' Yonghui has opened warehouse stores featuring affordability and accessibility. From the first store in Fuzhou, within just five months, Yonghui has opened over 50 warehouse stores nationwide, covering more than 10 provinces and regions. Meanwhile, Super Species, which once received substantial resources, has been seeing store closures.
不止十一人Falling Behind? Time to Change Your Circle!
As technology advances, traditional FMCG distribution is undergoing dramatic changes, with new channels and business models emerging. Distributors must decide whether to chase trends or focus on fundamentals, but many are realizing they are being left behind. The article urges traditional players to break out of their old circles and embrace new ones to stay competitive.
新经销刘少德Is Opening a Physical Snack Store Still Profitable in 2021?
Physical snack stores remain a dominant sales channel, accounting for over 70% of the leisure snack market. Despite the presence of leading brands, the market is highly fragmented, offering opportunities for new entrants. This article examines the business model of 'Snack Busy', a chain focusing on affordable snacks in central China, and discusses its profitability, regional characteristics, and the evolving consumer habits that favor cost-effectiveness.
赵小米The Gold Rush in the 10-Billion-Yuan Near-Expiry Food Market: Some Trade Millions Monthly, Others Worry About Inventory
Near-expiry food is becoming a hot topic in the consumer industry, attracting young consumers with steep discounts and new specialty stores. While some traders see monthly transactions in the millions, others face unstable supply and profit challenges, raising questions about the sustainability of this trend.
任子勋100,000 Group Leaders and 1,000+ Livestreamers in One Matchmaking Event: See You in Shanghai on September 23!
In 2021, FMCG industry players face unprecedented challenges as traditional channels decline. The article highlights the rise of community group buying and livestream e-commerce as key growth areas, and announces that the 4th China FMCG Conference will provide a platform for brands and distributors to connect with 60+ community group buying platforms (representing 100,000 group leaders) and top livestreamers from Douyin and Kuaishou.
陈思廷Amazon Officially Surpasses Walmart: How Will Offline Supermarkets Respond?
Amazon has overtaken Walmart in retail sales, becoming the largest retailer outside China, driven by the rise of online shopping. Offline supermarkets face challenges from e-commerce and community group buying, but their scale and experience in fresh produce may help them adapt.
锋见Community E-commerce Enters a Cooling-off Period, Physical Supermarkets Begin to Recover
Community e-commerce is entering a cooling-off period, while traditional physical supermarkets are showing signs of recovery. With stricter regulations and supportive policies, traditional retail, especially supermarkets, still has significant potential for growth.
联商网编辑部Lawson Abolishes Slotting Fees: Are Other Retailers Far Behind?
On August 24, Zhang Sheng, Vice President of Lawson (China) Investment Co., Ltd., announced that Lawson will no longer charge suppliers slotting fees, account opening fees, and related charges. This move follows similar actions by Hema and reflects a broader trend among traditional retailers to rethink their relationships with suppliers amid declining sales.
New DistributionOffline Supermarkets 'Counterattack' Fresh Food E-commerce
Fresh food e-commerce has suddenly entered a period of ebb, while offline supermarkets, which were expected to lose business, have already sounded the charge. By leveraging mini-programs, they have found a new path of online-offline synergy, winning back consumer favor.
锌刻度1.2 Yuan Nongfu, 2.4 Yuan Ganten: Snack Stores 'Beat' Convenience Stores
A snack chain store, Snack Busy, is undercutting convenience stores by selling beverages and snacks at rock-bottom prices, such as 1.2 yuan for Nongfu Spring water and 2.4 yuan for Ganten. This strategy, funded by bulk snack sales, is driving convenience store customers away and threatening their survival.
阳光头With COVID-19 Flaring Up Again, How Should FMCG Manufacturers Navigate This Year's Mid-Autumn Festival?
As the Mid-Autumn Festival approaches, the resurgence of COVID-19 poses challenges for FMCG manufacturers. The author advises adapting to pandemic-era operations, emphasizing a positive outlook on outbreak control, and recommending strategies like demand-driven production, integrated online-offline channels, and a focus on home consumption trends.
高级研究员 海游Walmart Closes More Stores in China: What's the Future for Hypermarkets?
Walmart's Q2 FY2022 revenue beat expectations but net profit fell 32.2% due to margin decline and overseas asset divestitures. In China, the company is closing hypermarkets and shifting focus to Sam's Club, though the model's success remains uncertain.
New DistributionThe Way Out for Hypermarkets Is Neither Warehouse Stores Nor Membership Systems
As traditional hypermarkets decline in China, retailers are rushing into warehouse clubs and membership models, but the key to success lies not in the format itself but in offering unique value that compels consumers to visit.
谢康玉The Quiet Dusk of Supermarkets
In the past 18 months, while most Chinese experienced hardship before sweetness, companies like Yonghui Superstores and RT-Mart enjoyed pandemic booms but then faced decline. Their struggles stem from the rise of community group buying and the inherent challenges of fresh food retail, leading to significant market value losses.
谢易蓁The Great Transformation of Convenience Stores: Seeing Through the 'Past Life', Who Can Reap the 'Present Life'?
This article traces the history of convenience stores from their origins in the United States to their development in Japan and China, analyzing the challenges and opportunities facing China's convenience store industry. It highlights the potential for Chinese brands to overtake traditional players by leveraging technology and local insights.
萧田Unveiling the Business Strategy of Shanxi Convenience Stores: A 'Combination Punch' in Lower-Tier Markets
Shanxi's convenience stores, exemplified by Jinhu Bianli, have gained attention for their high density and innovative multi-format approach. By combining convenience stores with fast food and bakery outlets, and leveraging digital tools, they effectively reduce costs and attract customers in lower-tier markets.
赵小米The Warehouse Club Trend and Walmart Sam's Club Anxiety
Facing the impact of innovative retail formats such as community group buying and pressure from declining performance, traditional supermarkets have shown unprecedented determination to reform. Warehouse membership clubs seem to be becoming a new weapon for traditional supermarkets to cope with the new round of impact, with many companies entering the field, causing anxiety for Walmart's Sam's Club, which has been in China for 26 years but has only opened over 30 stores.
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