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Daily Express: Dove/Yili/Qiaqia and Other Brands Launch 'Romance Battle' on Chinese Valentine's Day; Wuliangye H1 Revenue Reaches 15.6 Billion Yuan, Up 17.85% YoY
On the occasion of Chinese Valentine's Day (Qixi), brands like Dove, Yili, and Qiaqia launched romantic marketing campaigns. Meanwhile, Wuliangye reported H1 2017 revenue of 15.621 billion yuan, a 17.85% increase year-on-year.
New DistributionFive Ways to Get Sales Staff Moving Happily as Peak Season Arrives
The biggest challenge for manufacturers and distributors is managing sales staff. This article identifies three reasons why sales staff are hard to manage and proposes a compensation and performance management system with five components—base salary, benefits, performance appraisal, recognition and promotion, and work-life balance—to motivate them.
钱立忠The Lost Nanjie Village
During the era of material scarcity, Beijing Instant Noodles accompanied my childhood, and Nande seasoning was my mother's favorite. Nanjie Village, once a model economic village, faced decline due to mismanagement and debt, and now struggles with reform controversies.
徐霁Distributors: How Should Your Terminal Management Be Sunk to Enhance Competitiveness?
Most distributors' businesses are too superficial, lacking true depth in planning, product mix, execution, customer management, and sales promotion activities. To improve, they must establish a solid terminal management system, provide value-added services, shift from inventory transfer to actual selling, and further sink terminals to direct users and consumers.
潘文富Distributor Boss: Are Your Company's Back-Office Staff Doing Their Job?
Every company can be divided into front office and back office. In theory, the back office should serve the front office, but in many private companies, the opposite is true, which dampens the enthusiasm of frontline staff. This article analyzes the reasons and offers solutions to improve the situation.
潘文富Lei Jun: How Xiaomi Successfully Made a Comeback
Recently, over 30 directors of the Yabuli China Entrepreneurs Forum visited Xiaomi's headquarters, where CEO Lei Jun shared Xiaomi's business model, values, past difficulties, and how it achieved a successful turnaround this year. He emphasized the importance of 'consolidating fundamentals' and innovation in overcoming challenges.
雷军The Boss Can't Handle the Details
A company is composed of numerous modules, each containing many details. As the company grows, the number of details increases, and the boss must delegate specific tasks to employees. However, the boss cannot personally manage all details due to limited time and energy, so it is essential to quantify and clarify these details to reduce waste and improve efficiency. The boss should set the framework, provide incentives for employees to refine details, and allocate a budget for this purpose.
潘文富Dealer Boss, Is Your Company's Foundation Work Solid?
Over the years, I've seen too many ambitious dealer bosses with clear five-to-ten-year development plans, yet few succeed. Are all failures due to objective reasons or bad luck? No. Upon careful analysis, most stumble on foundation work. After all, a tall building rises from the ground; without a solid foundation, how can the upper structure be supported? Some dealer bosses might say, 'I've managed my company for over a decade, so my foundation work should be solid; I know every task with my eyes closed.' Fine, next I have some trivial but realistic questions for each boss to take a small self-test.
潘文富Regional Manager, What Should You Do?
When salespeople encounter various problems in the market and seek support from their regional manager, the regional manager often lacks independent thinking, simply relaying issues to superiors and passing down instructions. This article defines the role of a regional manager, outlines key work priorities, and highlights behaviors that make them unpopular with subordinates.
戈军珍Niu Gensheng Returns to the Scene: What Are the Odds for Tibet 5100?
After the end of the 1.0 era of domestic high-end water competition, Tibet Water Resources has been making frequent moves, sponsoring Liverpool FC, partnering with Qingdao Laoshan, and expanding its product line to comprehensively cover the market. Facing pressure from imported products that tout foreign water sources and strong positioning by domestic brands, Tibet Water Resources has brought in Niu Gensheng to endorse its counterattack in the high-end water sector.
孙麒翔 王子扬In Reality, 90% of Bosses Don't Want Change
The world is contradictory, and so are people, especially bosses. While they complain about tough business conditions, most bosses actually resist change. This article explores the reasons behind this resistance, including the inability to accept self-negation, lack of holistic thinking, reluctance to address old issues, impatience for quick results, loss of entrepreneurial endurance, waiting for opportunities, business fluctuations, and flawed change methods.
潘文富Precautions for Bosses Using Parachuted Executives
Bosses have limited energy and knowledge, and as business expands, they often need to recruit senior or technical staff externally, known as 'parachuted executives.' However, hiring is easy but using them is hard, and many bosses face various problems. This article offers eight precautions, including aligning recruitment with strategy, thorough vetting, providing system support, early engagement, meeting family members, planning for exit, skill transfer, and using external advisors.
潘文富He Bet His Entire Fortune at 40, and 14 Years Later Laughs with 5 Billion: Stay True to the Original Aspiration
A Chinese language teacher started a soy sauce factory, investing 48 million yuan to build an 1.8 billion yuan business, and entered the top three in the seasoning market. This is Yang Zhen, founder of Jiajia Soy Sauce. Born in December 1962 in Ningxiang, Hunan, Yang Zhen faced hardship early when his father died when he was seven. His mother raised five children alone, and Yang Zhen, determined to improve their lives, eventually left teaching to pursue business. After years of struggle, he founded Jiajia Soy Sauce in 1996, focusing on high-end products. Through innovative marketing and a successful CCTV advertising campaign during the SARS outbreak, he expanded nationally. Later, he introduced 'Noodle Fresh' soy sauce, which became a hit. By 2012, Jiajia was listed on the Shenzhen Stock Exchange, and by 2016, revenue exceeded 1.8 billion yuan.
关丹丹A 10-Billion-Yuan Market: How Can Distributors Grab a Share of the Surging Soy Milk Market?
This article discusses how distributors can operate in the soy milk market during its early stages, focusing on consumer behavior, channel selection, and communication strategies. It emphasizes targeting young consumers, focusing on specific consumption occasions like small restaurants, and avoiding generic nutritional claims.
袁来如此Joint ventures average 2.6 years, why have TotoLe and Nestlé stayed together for 18 years?
In the condiment market, categories like soy sauce, vinegar, spices, and sauces each have two or three strong brands and dozens of regional ones, but in the 'chicken essence' category, most consumers only recognize TotoLe. This article explores how TotoLe's founder, Rong Yaozhong, navigated the company's development stages and its partnership with Nestlé, achieving remarkable success and market leadership.
王颖丽Ten Common Mistakes Distributor Bosses Make When Setting Up Rules and Regulations: Have You Made Any?
Regarding rules and regulations, bosses often hold two attitudes: one is that they are necessary as the company grows; the other is that they are useless since employees don't follow them. Objectively, rules are just a management tool, and their effectiveness depends on three factors: how the boss views them, how they are designed, and how they are introduced and applied. However, some bosses fall into common pitfalls, resulting in ineffective or even counterproductive rules.
潘文富Dealer Bosses, What Should You Pay Attention to in Advance When Your Relatives Join the Company?
Family relatives are the preferred employees for small private companies. In the boss's view, these relatives are well-known and even very familiar, so arranging them to work in the company as relative-employees naturally brings more peace of mind, often placing them in important positions such as warehouse management or finance. However, from the perspective of company management, managing relative-employees is more complex, and improper management can bring more negative impacts to the company or other employees.
潘文富Embracing the Retail Revolution, JD.com Announces 300 3C Retail Experience Stores Within the Year
JD.com Group CEO Liu Qiangdong recently wrote that in the next 10 to 20 years, driven by big data and AI, the retail industry will usher in the fourth retail revolution after department stores, chain stores, and supermarkets. The essence of this revolution will be 'boundaryless retail,' breaking the traditional retail organization in space, category, and supply chain, and reconstructing retail costs, efficiency, and user experience. In the past six months, from Amazon Go to unmanned supermarkets and convenience stores, from Xiaomi Home to JD's million convenience stores, technology and experience innovation have increasingly demonstrated this trend.
New DistributionCustomers Don't Sign, Just Because You Spoke 'Jargon'...
Many salespeople mistakenly believe that using industry jargon demonstrates professionalism and helps close deals, but it often scares customers away. Truly professional salespeople explain products in simple, accessible language, building trust and increasing the likelihood of signing contracts.
张雅微The End of the Road for China's FMCG Industry...
The glory days of China's FMCG industry are over, as the market has matured and consumers have become more discerning. Companies that once thrived on rapid growth and aggressive marketing now face declining sales and profits, struggling to adapt to a new reality where old strategies no longer work.
老纳Turning "Face Projects" into "Genuine Recognition" in Customer Relations
Customer relations (keqing) are useful, but they are only a sales aid, not the driving force. When they become the main work of salespeople, they backfire. Effective customer relations come from working together and achieving results, not from superficial visits.
刘春雄Do You Really Know How to Run Promotions? If Not, Check This Out! (With Operational Tips)
Why do your store's promotions seem to become less effective over time? This article introduces 13 types of promotional activities, analyzing their pros and cons to help you choose the right ones for your needs.
New DistributionForeign Capital Takes Turns 'Favoring' Tsingtao Brewery: AB InBev Made 4x in 6 Years, What Will Asahi's 8-Year Vigil Bring?
Foreign investors have successively held the second-largest stake in Tsingtao Brewery, with AB InBev from 2002 to 2009 and Asahi from 2009 to the present. Asahi may be exiting, and Carlsberg could take over, potentially reshaping China's beer market.
杨伟Why Do Distributors Always Fail to Break Through These Four Sales Hurdles?
Distributors care most about profits, yet many struggle with stagnant sales growth. This article identifies four key hurdles: the limitations of bosses and executives, product selection pitfalls, market capacity and competition, and flawed incentive mechanisms.
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