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Sales Up 107%: How He Masters Niulanshan!
During the slow summer months of June, July, and August, liquor companies and distributors often slack off. However, one distributor, Nanjing Caizi Commerce, actively conducted a themed training event to prepare for the off-season, achieving a 107% year-on-year sales increase by June. Their success stems from a flat distribution structure, a three-dimensional sales growth model, building a sustainable team, and strong manufacturer-distributor collaboration.
New DistributionThe Fatal 11: Eleven Issues That Drive Sales Managers Crazy
When a consulting firm asked sales executives and managers about their weak points, their answers fell into 11 categories, including lack of a clear sales process, inaccurate forecasting, poor customer selection criteria, and inadequate coaching from sales managers.
New DistributionWhat Exactly Should You Look at When Observing the Market All Day? How? Five Steps for Terminal Inspection!
1. Prepare before entering the store for inspection: manage what you inspect, think about recent management priorities and related in-store inspection content. Check the route manual to familiarize yourself with the terminal owner's name, review the sales representative's recorded visit times, purchase history, and gift order records. In this step, besides familiarizing with the store's basic information, the supervisor should think more about which products and issues need focused inspection in this store. For example: if the visit time in the route manual has been altered, think about rechecking the visit time upon entering the store. If the purchase history shows that product A has not had a second purchase for five consecutive weeks, think about checking the display and date of product A upon entering, being careful about potential defective products, asking the sales guide about difficulties, and why the store is not moving the product.
魏庆A Brief Discussion on Annual Marketing Planning for Small and Medium Enterprises
This article discusses the importance of annual marketing planning for SMEs, outlining key components such as target setting, organizational structure, resource allocation, strategies, and incentive mechanisms. It emphasizes the need for systematic planning over opportunistic actions to achieve sustainable growth.
高杰Mid-Autumn Festival and National Day Approaching: How Do You Plan to Distribute Employee Benefits?
Management is about managing people, aiming to smooth work, achieve goals, and reduce problems. It is not top-down command but communication, negotiation, investment, and exchange. Salary is not simply payment by work, nor can it be a complete equivalent exchange, as the standard is set by the boss and may not match market rates. Salary is a management tool to influence employees' thoughts and behaviors, and its form can be optimized. This article suggests diversifying compensation beyond cash, extending management to employees' families, and using a portion of salary to purchase benefits for family members to build a triangular management relationship.
潘文富Alibaba Retail Link's 99 Procurement Festival in Full Swing, Aiming to Create 'Shop Owners' Own Festival'
Alibaba Retail Link recently launched the 99 Procurement Festival for small shops nationwide, aiming to create a 'festival for shop owners.' The second wave of promotions, running from September 19 to 28, has officially begun, featuring a combination of top-selling products. This collaboration between Retail Link and brands follows the 828 strategy conference, offering more benefits to small shops. The core theme is Retail Link's promise to shop owners: 'Great value prices, guaranteed!' For more surprises, click 'Read More'...
零售通Distributors: Have You Noticed These Management Details?
Drawing on extensive experience working with FMCG distributors, the author highlights common management oversights, such as discrepancies between delivery and acceptance amounts, and emphasizes the importance of data-driven decision-making and internal management for sustainable operations.
聪博China's Strong Enterprises: Not Great Brands, but Great Channel Management!
There are two extreme forms of marketing management: one is extremely loose, treating salespeople as customers; the other is extremely strict, treating customers as employees. Most companies fall in between. China's strong enterprises are not those with great brands, but those with great channel management, where channel management is an extension of internal management.
刘春雄How to Help Distributors Manage Their Teams?
In daily management, why do some teams become fragmented, with members shirking responsibility, idling away time yet full of complaints, where instructions are not effectively implemented, supervisors are not respected, and performance is nowhere to be found? In fact, building a team and establishing a supervisor's authority is not achieved overnight but is the result of daily accumulation. If supervisors elevate the daily morning meeting to the level of corporate culture and organize it scientifically and reasonably, it greatly helps to effectively solve these problems. This article briefly elaborates on the value and significance of morning meetings, common problems and causes of inefficiency, matters needing attention, and how to hold efficient morning meetings.
New DistributionThe Essence of Consumption Upgrade Is Concept Upgrade: From Japan's Past to China's Present
The essence of consumption upgrade is actually a concept upgrade, not a price increase. By comparing Japan's late 1970s and early 1980s with China today, the article identifies five key concept upgrades: localization, personalization, consumer maturity and rationality, small happiness, and enhanced spiritual attributes, which offer insights for investment and entrepreneurship in China.
黄海How Do Small Brands Actually Defeat Giants Like Master Kong and Belle?
This article explores how small brands can compete with and defeat large, established brands in the FMCG sector. It argues that by seizing niche opportunities, focusing on single products, leveraging mobile internet compounding effects, and prioritizing time over space resources, small brands can successfully challenge industry giants.
龙猫君Let Results Speak, Everything Else Is Nonsense!
This article outlines workplace principles emphasizing results over effort, problem-solving, and loyalty to the team. It argues that employees are valued for their performance and contributions to company profits, and that strict leadership is essential for growth.
New DistributionHow Does a Maternal and Infant Distributor Manage 1,000 Sales Assistants?
Shen Zhiqiang's Dongguan Lüchen is a 1,000-person team, mostly sales assistants. He believes that managing is about understanding human nature, and he uses a unique talent selection and internal training system to build a strong and stable sales force.
语墨The Biggest Waste for a Distribution Company Is the Waste of Sales Experience!
The biggest waste for a distribution company is the waste of sales experience, as sales is the only department that directly creates profit. To quickly enhance the sales team's capabilities, sales managers and supervisors should foster an internal learning and exchange atmosphere, promoting experience sharing, self-training, and self-learning, which is the best way to improve team performance and progress.
郑伦勇A Rare Occasion: Jack Ma Discusses B2B, Stressing It Must Be Alibaba's Top Priority for Future Development
Alibaba's B2B business is gaining renewed focus as Jack Ma and CEO Daniel Zhang spoke at the B2B business group's annual meeting, emphasizing the importance of serving small and medium-sized enterprises. Ma stressed that B2B must be a top priority for Alibaba's future, while Zhang outlined plans to upgrade trade and create new channels to reach markets and consumers.
灵飞As Consumption Upgrades, How Should Your Brand Upgrade?
This article addresses three key questions: what brand upgrading is, how to upgrade a brand, and what capabilities need to be trained for brand upgrading. It defines brand from strategic, social effect, and technical levels, then discusses content, channel, and timing upgrades, and finally recommends training in observation, empathy, and curiosity.
李倩Seven Years Ago, Bawang Encountered Immature Consumers; Seven Years Later, Has P&G Figured Out What to Do?
P&G faces scrutiny over dioxane levels in its shampoos, reminiscent of Bawang's 2010 crisis. While P&G claims compliance with Chinese regulations, its silent response contrasts with Bawang's earlier apology, raising questions about its crisis management and consumer trust.
New DistributionYou've Drunk Plenty of Beer, but Do You Know How It's Made?
Beer's nutritional value mainly comes from heat-generating carbohydrates, proteins and their breakdown products, vitamins, and inorganic salts. Moderate consumption can enhance liver detoxification. The rich carbon dioxide, acidity, and bitterness in beer help stimulate saliva, quench thirst, relieve heat, aid digestion, alleviate fatigue, and boost appetite. Modern beer brands are numerous with diverse flavors, influenced not only by raw materials but also by production processes (malting, mashing, fermentation, packaging). This article explores the evolution of beer fermentation technology, the role of yeast, open vs. closed fermentation, and the detailed fermentation process.
New DistributionDistributor Bosses: Master These 3 Rules to Quickly Turn New Employees into Business Backbone!
Many distributors report that new employees often leave within days or develop bad habits. The key is to understand that training means changing habits, abilities, and attitudes, and to follow a structured approach: demonstrate, let them do, evaluate, and open up. Prioritize accuracy over speed initially.
师顺宽Fang Gang on Marketing Department Transformation Series IV: Be a Bad Student, Abolish the Eight-Legged Essay!
Liu Chunxiong and Miao Qingxian emphasize that marketing is communication, but traditional enterprises are collectively speechless. The era of advertising slogans is over; the marketing department must abandon rigid 'eight-legged essay' practices, weaken brand traces, and engage with consumers through content and grassroots interaction.
方刚What Every Boss Must Know: Why Customers Buy Even When It's More Expensive?!
Customers often enjoy the thrill of finding a bargain, not just the savings. The '2·6·2 rule' suggests that only 20% of consumers are purely price-driven, while 60% buy both discounted and regular items. To win these 'both-sides' customers, businesses must add value beyond price, avoiding common traps like fearing price increases, over-technical explanations, and assuming price must match competitors.
New DistributionB2B: A Method to Double Small Store Performance
To support the compilation of New Distribution's '2017 FMCG B2B Industry Competitiveness White Paper', our team conducted in-depth field research in cities with advanced FMCG B2B development. The research revealed that most small stores operate unprofessionally, potentially doubling their performance with more professional practices.
鲍跃忠Boss: Why Should Wages Be Paid to the Employee's Family?
Wages are not just compensation but a management tool to influence employees' thoughts and behaviors. By paying a small portion of wages to employees' families in the form of welfare goods, bosses can strengthen family support, improve transparency, and build a triangular management relationship that stabilizes the workforce and reduces risks.
潘文富Today's News: Yili and Mengniu Both Report Growth; Five Listed Beer Companies Release 2017 Interim Reports; Huiyuan Juice Delivers Impressive Results; Office Retail Rises; AI Can Identify Ingredients...
Yili and Mengniu both reported revenue and profit growth in their 2017 interim reports, while five listed beer companies showed signs of recovery. Huiyuan Juice also delivered strong results, and office retail is gaining traction with new entrants like MissFresh. Additionally, AI technology can now identify food ingredients from photos.
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