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How Can Distributors Build an Excellent Sales Team?
Distributors often struggle with recruiting and retaining talent, making it difficult to build a sales team that can win battles and fight hard. This article categorizes sales staff into five types—leaders, elites, average performers, eager learners, and flexible roles—and offers strategies for leveraging each type to create a cohesive and effective team.
李晓冬How to Make Consumer Behavior Easy to Occur? Here Are Four Methods and Two Basic Principles
This article discusses how to make consumer behavior easy to occur, presenting four methods: behavior decomposition, correct incentives, action plans or prompts, and the decoy effect. It emphasizes that the essence of marketing is to change consumer behavior, and by making it 'worth doing' and 'easy to do', marketers can effectively drive consumer actions.
苗庆显Tao Shiquan, Li Ke, Ju Gang... Inside the Legendary 'Jinliufu' Entrepreneurial Circle of the Liquor Industry
The Chinese liquor industry is like a martial arts world, where people are the most beautiful scenery. This article takes you into the 'Jinliufu' faction, a group of entrepreneurs who emerged from the same company and are now making their own marks in the industry.
New DistributionHurun Rich List Released! The Industry with the Most Billionaires Is Not Real Estate or IT, But...
Evergrande's Xu Jiayin became China's richest person for the first time with 290 billion yuan, making him the 12th Chinese richest person in the 19-year history of the Hurun Rich List. This year, what interesting changes have occurred in the distribution of China's wealthy? On October 12, the Hurun Research Institute released the "36 Strategies · Hurun Rich List 2017." This is the 19th consecutive year that the Hurun Research Institute has published the "Hurun Rich List" since 1999, and the threshold for inclusion has remained at 2 billion yuan for five consecutive years. The cutoff date for calculating the wealth of the listed billionaires is August 15 this year, consistent with last year. This year, a total of 2130...
New DistributionThe Biggest Gap Between People: Strategic Ability! (In-Depth Good Read)
What is strategy? Baidu answers: corporate strategy is a top-down holistic planning process, divided into company strategy, functional strategy, business strategy, and product strategy. Zhihu's answer is more vivid, using a simple example: a postgraduate entrance exam candidate wakes up at 4 AM daily, studying over ten hours, but when asked why, he says his mother told him to, showing tactical diligence but strategic laziness. The article emphasizes that choice is more important than effort, and doing the right thing is more important than doing things right.
邹叔Distributors: How to Design Employee Compensation?
A well-designed compensation system for distributors makes it easier to build a spirited and invincible sales team, gaining a dominant position in market competition. However, the FMCG industry generally pays lower salaries compared to real estate, capital operations, and software sectors. The disparity between effort and reward is indeed a true reflection of the FMCG industry. Therefore, designing a relatively fair, inclusive, reasonable, and easy-to-manage compensation system is more conducive to the development of distributors. The talent in a distributor's team mainly includes sales personnel, such as sales managers, business supervisors, and sales representatives, as well as back-office staff.
李晓冬11 Tips for Marketing 'Newcomers'
After eight years in the workforce, the author shares 11 tips for marketing newcomers, emphasizing systematic learning, independent thinking, practice, and continuous self-improvement. The article also includes a recommended reading list of 10 books for marketing newcomers.
漩涡These Three Major Employee Problems: Whose Fault Is It, the Boss's or the Employee's?
Many business owners believe their employees have poor attitudes, weak execution, and low professional quality, but the employees they hire must meet the company's hiring standards, and those who stay also meet the company's requirements. So, who is at fault? Since 2005, I have been invited to train employees in various companies, and over twelve years, I have observed that the most common issues owners raise are attitude, execution, and professionalism. Upon analysis, these problems often stem from the owner's own decisions and systems, not the employees.
戈军珍30% Annual Growth, 100,000 Units Sold for Top Product! What Are the Money-Making Secrets of Hubei Supermarket Channel Giant Xia Jinghuang?
Xia Jinghuang, chairman of Wuhan Huaxia Sugar, Wine and Food Co., Ltd., has grown from a wine wholesaler to a professional supermarket channel distributor with a 300-person team over 30 years. His strategies include continuous learning, forming alliances, adapting to supermarket channel changes, and fostering employee loyalty, achieving 30% annual growth and 100,000 units sold for his best-selling product.
酒业家If You Don't Do These Things in the Off-Season, Expecting High Sales in Peak Season Is Wishful Thinking!
The saying 'Do market work in the off-season, do sales in the peak season' is often repeated, but only outsiders take it at face value. In the off-season, you must focus on increasing distribution, building core outlets, cultivating consumer awareness, and strengthening team execution to ensure peak-season sales. Key factors include distribution rate, number of core outlets, outlet push rate, and consumer recognition.
王阿宾Enrollment Brochure for Teacher Wei Qing's Second Open Course of 2017 (December)
This is the enrollment brochure for Teacher Wei Qing's second open course of 2017, held in December. The course, exclusively organized by Guangzhou Lizhishi Consulting Co., Ltd., focuses on improving distributors' profitability and management capabilities, with details on payment, schedule, fees, and quality guarantees.
魏庆老师Xu Xin: 'Post-90s' You've Made Nightclub Hostesses Obsolete
Xu Xin says the post-90s generation seeks individuality and uniqueness, and they are self-promoting. As they grow up, nightclub hostesses, an ancient profession, are becoming obsolete because the post-90s demand free services. The mobile internet is a typhoon, and even pigs are flying.
New DistributionWhen Visiting Clients, If You Run Out of Topics, How to Build Trust and Close Deals?
When visiting clients, if you run out of topics, how to build trust and close deals? A group member, Xiao Wu from Hubei, asks for advice on market development. He has been visiting stores for three months but struggles with what to bring, what to talk about, and overcoming fear of making phone calls. The response suggests using the McCue 66 to gather client information, providing thoughtful gestures like breakfast or snacks, starting conversations with caring topics, sending regular blessing messages, and offering value-added services like industry case studies to build relationships and trust.
New DistributionZhao Bo: Focus Less on Technology, the Core of Unmanned Retail Lies in Supply Chain
At the Shanghai International Unmanned Store & Retail New Terminal Service Innovation Exhibition, Zhao Bo, editor-in-chief of New Distribution, shared his views on unmanned retail. He emphasized that the future belongs to unmanned consumption scenarios, but the key competitive advantage lies not in technology but in supply chain integration and logistics support.
赵波Qiaqia, Dali, Three Squirrels... How Did These Brand Names Come About? (And the Häagen-Dazs Twist at the End)
In the food industry, a catchy brand name often becomes an intangible asset for a food company. This article explores the origins of famous brand names like Nestlé, Dove, Coca-Cola, Pepsi, Want Want, Oreo, 7UP, RIO, Minute Maid, Wahaha, Master Kong, Wanglaoji, Six Walnuts, Jinmailang, Three Squirrels, Huiyuan, Xizhiliang, Mengniu, Morshynska, Xiaoshile, XS, Dongpeng, Eros, Dali, Xiangpiaopiao, Special Forces, Qiaqia, and Häagen-Dazs, revealing the stories behind each name.
New DistributionDistributors: How to Build a Personal Brand?
To succeed in business, you need resources such as capital, technology, connections, and customer channels, but these are often held by others. As an entrepreneur, you must learn to integrate others' resources, which requires building trust and a positive personal brand through systematic planning and action.
潘文富In-Depth Report: How Mengniu Dairy Is Adjusting Its Strategy for a Fresh Start
In the first half of 2017, Mengniu Dairy's net profit was only one-third of Yili's. This report examines Mengniu's development trends for the second half of the year and beyond, covering raw milk costs, market competition, and strategic reforms.
于杰、申晟Shuanghui vs Jinluo Dispute: Over 50,000 Cases of Jinluo Ham Sausages Suddenly Removed from Shelves!
Recently, over 50,000 cases of Jinluo brand ham sausages were ordered off shelves by the Henan Provincial Administration for Industry and Commerce for allegedly imitating the distinctive packaging of Shuanghui brand ham sausages. Heilongjiang had also previously removed some products. According to reliable sources, more than a dozen Jinluo ham sausage products are on the removal list, including Jinluo's "Wangzhongwang," "Crispy Sausage," and "Instant Noodle Companion." The reporter learned that the large-scale removal was due to suspected imitation of Shuanghui's unique name, packaging, and decoration, which may violate the Anti-Unfair Competition Law.
New DistributionDistributor Bosses: What's the Real Reason Business Is Hard?
This article explores why distributors feel business is tough, attributing it not to a lack of market demand but to increased competition and a reluctance to adapt. It argues that instead of longing for the past, bosses must acknowledge their own shortcomings, embrace change, and improve their capabilities to thrive in today's regulated and competitive environment.
潘文富Niu Gensheng: The Second Half of His Life Aiming for Rockefeller
More than a decade before the hit TV drama 'The First Half of My Life' became popular, Niu Gensheng had already planned his future and even his family's. However, compared to the character Luo Zijun's life reversal in the drama, Niu's vision is far grander. After all, his goal is to become China's Rockefeller.
New DistributionDealer Product Management: Mastering These Tables Makes It All Clear
Many dealers, especially traditional FMCG dealers, rarely use data management tools in their daily operations, leaving them unaware of which products are profitable, which are not, which are losing money, and which have no market potential. This article provides several data management tables that dealers can use to track sales, accounts receivable, and channel profitability, enabling them to make informed decisions and improve operational efficiency.
曾文忠 陈行军Experience: How Third-Party Logistics Achieves 30% Cost Reduction?
Third-party logistics service providers, compared to self-operated or self-built logistics, can reduce customer logistics costs in multiple aspects due to larger scale and greater specialization, potentially achieving total cost reductions of up to 30%. This poses a significant challenge for service providers, who must meet customers' omni-channel, multi-platform retail logistics needs and provide integrated supply chain logistics solutions to enhance customers' market competitiveness.
New DistributionFrom "Three-No" Product to Annual Revenue of 4.5 Billion Yuan: How Is This Beloved Snack Marketed?
In the early days, most people considered latiao (spicy strips) an unhealthy food. But with the frequent appearance of Weilong latiao, it gradually became popular. Today, latiao is not only sought after domestically but also very popular abroad. In the US, a pack of latiao costs $7.20, almost matching Starbucks coffee prices. Weilong's success is due to improved production processes and, most importantly, marketing. So how does Weilong market its latiao? Through humorous ad slogans that spread effectively, celebrity endorsements, and other strategies.
石榴姐Eight Taboos for Regional Managers in Personal Conduct
Regional managers must first be upright in personal conduct before they can effectively manage business. This article outlines eight taboos in personal conduct that regional managers should avoid to earn the trust of both distributors and the company, thereby improving work efficiency and effectiveness.
游昌乔