Click on the image for details Private Enterprise Internal Management Research/Pan Wenfu Every company can be divided into front office and back office. The front office is market, products, sales, customers, etc. ; while the back office is management, finance, storage and transportation, etc. . The integration of the front and back offices forms the overall operation of the company. Logically, the back office should serve the front office, providing various logistical support for frontline sales work. After all, the front office is responsible for making money—increasing revenue, while the back office spends money and is also responsible for saving costs. Logic is logic, reality is reality. In most private companies, it is the front office that serves the back office. The back office establishes various rules and requires front-office employees to comply: for example, expense reimbursements must be pasted and filled in according to the specified format, and various data reports must be submitted regularly according to standards. Moreover, back-office staff often put on a leadership posture in front of front-office staff, which directly dampens the enthusiasm of front-office staff. After all, front-office staff face a lot of frustration from customers and competing products every day, and when they return home, they still have to endure various commands and requirements from back-office staff. If we talk about reason, bosses also understand that the back office should serve the front office. However, the reversal of front and back office functions is mainly due to two reasons:
- For safety considerations Small and medium-sized companies have a lower level of overall systematization: such as overall operational planning, setting of work routes, division of positions and affairs, execution standards and processes are relatively lacking, and daily dynamic management lacks sufficient overall transparency, and many work processes are uncontrollable. This leads to many "operable spaces," and some employees may take advantage of the opportunity to commit crimes. Since there is no perfect management and supervision system, the boss can only adopt the simplest method of people watching people, requiring back-office personnel to strengthen supervision, or assuming that all employees have problems, that is, suspecting all employees, preferring to check more strictly rather than relax. As a result, the entire back-office department becomes like the Eastern Depot, with every back-office staff member believing that front-office personnel are not clean and need strict review.
- Relatives among back-office staff Generally speaking, in small and medium-sized companies, those who manage finance and warehouses are basically the boss's confidants, family members, and they joined in the early days of entrepreneurship. For the boss, having family members manage the back office brings the greatest benefit of peace of mind. However, these family-member employees often regard themselves as half-bosses, thinking they are not ordinary employees but part of the boss class. Therefore, when looking at front-office personnel, they often carry a condescending attitude, making demands or requiring front-office personnel to serve back-office personnel, which is a natural thing. Regardless of the reason for the reversal of front and back office functions, it has many negative impacts on the work enthusiasm and efficiency of front-office personnel, and may even make front-office personnel feel disheartened, leading to an increase in turnover. If the company wants to continue to improve, it must make improvements. Reference solutions:
- When setting up various rules and regulations in the back office that involve the front office, be sure to listen to the opinions of front-office personnel in advance, that is, let front-office personnel participate in the establishment of rules and regulations: on the one hand, it respects front-office personnel; on the other hand, it will make the formulated rules and regulations more in line with the actual situation of the front office, reducing later conflicts.
- Back-office personnel need to regularly participate in front-office work: for example, participating in vehicle sales, delivery, external settlement, on-site promotional activities, etc. Let back-office personnel experience the actual work content and environment of front-office personnel firsthand.
- Increase the service function settings of back-office personnel, that is, transfer some work from front-office personnel to back-office personnel for execution: for example, office cleaning, collection and organization of various materials and report writing, pasting of various expense invoices and filling out reimbursement forms, updating office bulletin board content, direct release of customer information, collection of customer opinions, and even making appointments on behalf of front-office sales personnel before visiting customers. Some purely service functions can also be added, such as a medicine box, tea room, refrigerator and hot meal equipment, umbrella lending, and other service measures convenient for employees.
- Increase transparent management methods. The so-called transparency means that the current status and progress of various work are displayed transparently through bulletin boards and reports: such as time management of various departments, progress management of various work, customer distribution, reimbursement of various expense invoices, storage locations of various materials, internal information release, etc., so that everyone can see at a glance. The higher the degree of transparency, the more it can reduce internal friction caused by information asymmetry and reduce various opportunities for wrongdoing.
- If back-office personnel (especially family-member employees) have developed the habit of requiring front-office personnel to serve them, and after multiple guidance and requirements they still cannot adjust, then consideration should be given to the exit of these employees. You cannot give up the development of the entire company just to accommodate the personal feelings of a few employees. It is best if they can directly exit the company; if it is not convenient to directly dismiss them, consider adjusting the positions of these back-office personnel: such as return goods verification list, overall warehouse security, and other positions.
- If you plan to dismiss existing back-office employees, for newly recruited back-office personnel, the service function of the back office should be clearly defined from the beginning, and rules should be established from the start. At the same time, the coexistence time of family-member back-office personnel and new employees should be as short as possible, after all, old employees bring more pollution to new employees in terms of thinking and awareness. Private business owner background, managed a family distributor company for many years, during which he also served as business manager and trainer in several production enterprises. Research direction is internal management of small and medium-sized private enterprises, mainly topics include personnel management, cost control, back-office construction, and demobilized military personnel entering private enterprises. He has continuously broken down more than 400 topics related to internal management of private enterprises and maintains material collection and solution updates. Click on the image for details The 3rd (CFIC) China FMCG + Internet Conference will be held in Chongqing in October 2017. At this conference, New Distribution invited domestic 1000+ distributors, 500+ brand owners, 200+ B2B platform founders, and 100+ investment and financing institutions to participate. The theme of this conference: New Forces, New Ecology . At that time, we will invite well-known domestic B2B industry experts, mentors, and B2B platform founders to discuss the following topics:
********How can the FMCG industry achieve new growth opportunities through B2B
********How to build the new supply chain behind new retail
********How can intra-city logistics help B2B achieve leapfrog development Highlights of this conference: The industry's first "2017 China FMCG B2B Industry Competitiveness White Paper"
B2B and investor project closed-door matchmaking meeting
********Conference site + exhibition center, dual internet technology exhibition
********Alibaba, EAS, Best Store Plus, GLP, Unilever, Hd, and the most famous business leaders in various fields will give on-site speeches and express pioneering views. October 17-18, 2017 Chongqing Convention and Exhibition Center Registration channel is now open. Long press the QR code below or click "Read Original" to register. Before September 15, early bird tickets enjoy a 30% discount! Add friend and note "Conference Registration" -END-