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Sensational! Asking for Payment No Longer Difficult, Tech Innovates New Method
At year-end, the most awkward thing isn't earning less or being single, but having a pile of receivables you're too embarrassed to ask for. Online methods like posting on social media or sending pitiful messages often fail. A new tech solution offers red envelopes with discounts, coupons, cash rewards, and gifts to incentivize early payment, making it easier to collect debts.
杨晨希1919, Fresh from Alibaba's 2 Billion Yuan Strategic Investment, Plans to Open 3,600 Stores Next Year, Aiming to Reconstruct the 'People, Goods, Scene' of Alcohol Beverages
On October 31, 1919, which had just received a 2 billion yuan strategic investment from Alibaba and become a 'unicorn', released its first annual third-quarter report, with operating revenue reaching 2.928 billion yuan, a new high. Notably, the report also reveals several highlights that, once implemented, could trigger a 'chemical reaction' in the industry. What are the new highlights in 1919's third-quarter report? Revenue growth has significantly narrowed losses, and the platform switch has shown results.
中食团队Taiwan Media Reports Suspected African Swine Fever Virus in Shuanghui Meat Products; Shuanghui Plans to Investigate in Taiwan
Taiwan's Council of Agriculture announced on October 31 that a discarded sausage from mainland China tested positive for African swine fever virus, matching the strain in mainland China. The sausage was identified as a Shuanghui product, leading to concerns about widespread contamination, though Shuanghui plans to verify the claims and industry experts have raised doubts about the testing methods.
New DistributionMajor Move: Beingmate's Nearly 100 Million Yuan Share Buyback – A Path to Rebirth?
Beingmate announced a share buyback of up to 100 million yuan to incentivize core employees, part of founder Xie Hong's series of moves after his return. The company is restructuring its team, channels, and products to reverse losses and achieve growth.
原调戏电商How Can Distributors Break Through When Peers Refuse to Enter Warehouses in Same-City Logistics Transformation?
At the 2018 China FMCG City Distribution Logistics Conference, a panel of distributors who transformed into same-city logistics providers discussed how to persuade fellow distributors to use their warehousing and distribution services. Key strategies included offering low prices, providing value-added services, forming partnerships or equity alliances, and focusing on local market depth.
新经销团队Grassroots are diligent in handling matters, middle-level dare to take the blame, and top-level dare to bear responsibility
Responsibility determines opportunity. Those who are brave and responsible stand out in crises and are rewarded with advancement. True responsibility means going beyond one's duties, taking on challenges, and being willing to sacrifice for others.
东方赢Jumi Intelligent's Zhu Zhentao: The Future of New Retail Lies in Traditional Retail Enterprises
Recently, Ren Xiaodong, Secretary-General of the FMCG Industry Branch of the China Electronic Commerce Association, exclusively interviewed Zhu Zhentao, Chief Product Officer and CEO of Jumi Intelligent, to share his views on the industry. The following is an edited transcript of the interview.
New DistributionHow to Fight Marketing Battles in the Post-Traffic Era?
This article is authorized. In 2017, at the annual meeting of Logic Thinking, Luo Zhenyu solemnly announced the end of the traffic era. Indeed, we can all feel that the online traffic dividend is almost exhausted, and many major platform owners, such as Alibaba, Tencent, and JD.com, have begun to turn to offline, opening up a new battlefield for traffic competition - new retail. Customer acquisition costs are getting higher and higher, and conversion is becoming more and more difficult, which is a common perception. So, Luo Zhenyu said "the traffic era is over", but I think it is not an end, but a new beginning...
粉丝工场创始人丁丁A Non-Tier-1 Beverage Distributor Transforms into a B2B Platform, Achieving Daily Sales of 6 Million Yuan Through Online Ordering Meetings—How Did She Do It?
A Master Kong distributor friend recently asked the author about building his own platform, inspired by a speech at a New Distribution conference. The speaker was Yan Lu, GM of Daqing Tao Daqing E-commerce, who transformed her beverage distribution business into a B2B platform, achieving remarkable results.
袁来How Traditional FMCG Companies Can Use 'Minimally Invasive Surgery' to Transform the Offline Stock Market
This article discusses how traditional FMCG companies can transform their existing offline business by adopting new marketing strategies. It introduces a practical approach that focuses on incremental improvements, using digital tools to connect with consumers, and optimizing organizational structures, as demonstrated by successful case studies.
林枫Breaking | 1919 Secures RMB 2 Billion Strategic Investment from Alibaba, Becoming Its Second Largest Shareholder
1919, a company listed on the NEEQ, announced it received RMB 2 billion in strategic investment from Alibaba Group, valuing it at RMB 7 billion. This follows Yijiupi's $200 million Series D funding led by Tencent, marking a significant boost for the traditional liquor industry amid economic downturn.
New DistributionThe Rise of Niche Brands: How Can Big Brands Fight Back?
Consumer tastes have changed, but their underlying needs have not. By adopting new competitive strategies, large consumer companies can still outperform agile new rivals.
杨立 陈茜Big Distributors Are Walking the Road to Bankruptcy!
Every distributor dreams of scale, profit, longevity, and success, but reality is harsh. In 2017 alone, at least 50 distributors with annual sales of no less than 30 million yuan collapsed, including those for major brands like Master Kong, Yanjing Beer, Yangyuan, Want Want, and Yili. This article analyzes the common causes of their downfall, such as becoming mere delivery agents, being dragged down by supermarket arrears, rising management costs, forced inventory loading, and resistance to new trends.
王冠群How Do True Masters Judge Opportunities?
The article argues that people often miss opportunities due to linear thinking and the curse of knowledge, and suggests that true masters judge opportunities by thinking multidimensionally, leveraging trends, and using frameworks like 5W2H to gain deeper insights.
墨多先生How Mengniu Innovates in Channel Management in the Digital Era?
At the FDIC2018 China FMCG Channel Digital Innovation Conference, Mengniu's National Channel Management General Manager Yang Peili shared insights on channel transformation, emphasizing the shift from traditional to emerging channels driven by changes in consumers, technology, and shopping scenarios. He outlined Mengniu's strategies including B2B new retail, online-offline KA integration, community innovation, town-village innovation, and the Smart Network system.
杨培力Eight Recommendations for Sales Performance Assessment
Based on extensive experience with numerous enterprises, the author argues that overly detailed and numerous sales assessment indicators are counterproductive. The article offers eight key recommendations for effective sales assessment, emphasizing that fewer indicators, a focus on process over results, and employee involvement in design lead to better outcomes.
戈军珍Afraid of Getting Heated? More Famous Than Wang Laoji
This article discusses how to make products more viral, why people love Wang Laoji, and how to gain customer trust, based on a lecture by Li Guangyu on the growth logic behind dark horse catering brands. It emphasizes the importance of positioning, tactical-driven strategy, and matching resources with strategy.
赞赏小侠JD New Distribution, Coca-Cola China, and Swire Beverages Sign Strategic Cooperation Agreement to Fully Share Data and Explore Incremental Markets
On October 11, JD New Distribution, Coca-Cola China, and Swire Beverages Co., Ltd. signed a strategic cooperation agreement. The three parties will be driven by technological innovation and empowered by big data and marketing, carrying out extensive cooperation in channel co-construction, data sharing, brand promotion, and other fields, jointly accelerating regional cooperation nationwide and expanding incremental markets. Attendees at the signing ceremony included Zheng Hongyan, Vice President of JD Group and President of JD Mall New Distribution Business Unit; Han Xiang, Senior Director of Commercial Leadership at Coca-Cola China; and Karen So, Executive Director of Swire Beverages China.
New DistributionStruggling to Recruit and Retain Staff? How a Distributor Kept Employees Motivated and Made Them Work for Themselves
While many distributors are trying various transformations, a condiment distributor in Rongchang District, Chongqing, Mingwang Trading, took a different path: upgrading operations and honing internal skills. By introducing the Amoeba management model and breaking down into smaller organizational units, they made every employee an independent operator. Recently, New Distribution interviewed this county-level condiment distributor, which serves a population of 700,000 in Rongchang County (now Rongchang District), with annual sales of nearly 50 million yuan and covering over 1,800 outlets. Despite the sluggish distribution market, this company has maintained a 30% profit growth in the past two years.
袁来99th Autumn Sugar and Wine Fair | Special Seminar: How to Leverage the Trillion-Yuan FMCG City Distribution Market?
A previous New Distribution article highlighted a county-level distributor in Ganyu County, Jiangsu, who doubled annual sales from 20 million to 40 million yuan in less than a year by outsourcing warehousing and distribution to a third-party city logistics provider. This article explores how such outsourcing can boost efficiency and growth for FMCG distributors, and announces a conference on FMCG city distribution logistics.
2018城配物流大会P&G People at Alibaba
This article explores why Alibaba attracts many former P&G employees, known as the 'Whampoa Military Academy' of FMCG, and how they adapt to Alibaba's culture. It features stories of P&G alumni like Jing Jie and Lin Xiaohai, highlighting the cultural and managerial similarities between the two companies.
梁宵Assessing Distributors: Eight Dimensions to Determine Their Level!
This article outlines eight dimensions to evaluate a distributor's management level, including vehicle sales visits, business processes, salary structures, regional division, assessment results, commission orientation, bottle return commissions, and driver-salesperson wage composition. It emphasizes the importance of internal management systems for improving competitiveness.
方刚Dealer Bosses Focus on the Concrete, Not the Abstract—Is Selling Everything?
Dealer bosses, long immersed in frontline sales, tend to prioritize tangible results over abstract matters, often neglecting corporate culture. Yet, as history shows, seemingly abstract ideological alignment is crucial for organizational success. This article explores three practical steps for building dealer corporate culture: adopting memorable nicknames, sharing a good book, and establishing a historical symbol for cultural inheritance.
黄润霖Three Methods for Manufacturers to Verify Market Expenses: Poor Mastery May Lead to Manufacturer-Dealer Conflicts!
This article discusses the importance of verifying market promotion expenses and presents three common methods used by manufacturers. It highlights the pitfalls of overly strict or lenient verification through real cases, and suggests that real-time verification is more effective than post-hoc checks.
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