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Weiwei Group Ventures into Ambient Yogurt in Another Cross-Industry Bid for Growth
Weiwei Food & Beverage Co., Ltd. (Weiwei Group), having recently returned to its core business, is again diversifying by launching a strategic product, Tropical Rainforest Ambient Yogurt Juice. The product will start production in late December and hit the market in January 2019, as the company seeks new growth amid sluggish performance.
方彬楠&高春艳Wahaha's Generational Transition: 'Old Steed in the Stable' Zong Qinghou, When Will Zong Fuli Take Over?
At the 2018 China Business Leaders Annual Meeting, Zong Qinghou, chairman of Wahaha Group, addressed retirement and succession, stating he cannot retire and that succession depends on his daughter's willingness, though he also mentioned the possibility of management taking over. The article analyzes the challenges and prospects of Zong Fuli's succession, including her background, management style, and the company's shift towards institutional governance.
一波君How Can FMCG Entrepreneurs Secure VC Funding and Leverage Capital for Rapid Growth?
You have a good model, but does capital know? Can you articulate it to capital? Do you want to grow faster? One of the dividends of the internet era for every entrepreneur is the leverage dividend of capital. You are so excellent, but how does VC see you? Is it really that excellent? Hard to say! In the mobile internet era, every industry and every traditional enterprise can be redone in an internet way! This has become a consensus in the internet circle. What is the internet way? Besides user thinking, community operations...
New DistributionEnterprise Scenario Platform: Building a Large Ecosystem for Small and Micro Financial Services
C-end consumer finance scenarios are repeatedly iterated, customer acquisition costs are rising, and customer stickiness is declining; B-end small and micro enterprises have urgent financing needs but lack good models. How can financial institutions use internet technology to better serve small and micro enterprises? This article will deeply explore the capabilities that a scenario platform suitable for small and micro financial services should possess, and how to build an industry-finance ecosystem for small and micro enterprises. 2018 is a very special year, marking the 40th anniversary of China's reform and opening-up, the 20th anniversary of the East Asian financial crisis, the 10th anniversary of the global financial crisis, and also the year when China made preventing and defusing systemic risks a key task and a new financial regulatory system began to operate.
文沥 王航Chinese Dairy Giants Enter Southeast Asia to Open a Second Battlefield: How Are Mengniu and Yili Performing?
With the saturation of the domestic dairy market, Chinese dairy giants are turning their attention to Southeast Asia, a region with a large population and strong dairy consumption. On November 29, Yili announced the acquisition of Thailand's largest ice cream company, while Mengniu opened its first factory in Southeast Asia, intensifying their presence in the region.
栾立What Key Work Points Should a Regional Manager Include in Their 19-Year Marketing Plan?
Regional managers are the backbone of a company's sales team and play a crucial role in achieving sales targets. A well-crafted annual marketing plan is essential for their success, as it guides their daily work. This article outlines the four main lines of a regional annual marketing plan and the key contents it must include.
戈军珍Renaming, Repackaging, Restructuring... JDB's Five-Year Commercial War 'Rivers of Blood'
Li Chunlin, the new president of JDB who took office in March this year, stated in an exclusive interview with Yicai that since May, the two sides have ceased price wars, marking the end of the five-year herbal tea price war. After regaining the red can and completing a review, JDB, which has faced challenges, intends to reverse its decline.
栾立Under Pressure from All Sides, Budweiser Tests Unmanned Retail Channels
As the beer industry moves toward consumption upgrades, Budweiser aims to attract young consumers through technology and expand market share by introducing unmanned beer concept stores and new category management methods.
刘一博 许伟From Products to Scenarios: What Do Three Squirrels, Master Gao, and Kaola Select Have in Common?
Today, Alibaba Group CEO Daniel Zhang announced an organizational upgrade, upgrading Tmall Supermarket to 'Big Tmall' to drive brand digital transformation and new retail. New Distribution believes this reflects a deeper shift from products to consumption scenarios, as exemplified by Three Squirrels' offline stores, Master Gao's craft beer, and community group buying platforms like Kaola Select.
New DistributionLatest | P&G, Yili and Mengniu Win Favor of 150 Million Chinese Households
According to the latest report from Kantar Worldpanel (a CTR subsidiary in China), in the 52 weeks ending October 5, 2018, 21 FMCG companies had purchases from over 100 million urban households, with P&G and Yili each surpassing 160 million for the first time. Their household penetration rates were 92.4% and 90.9%, respectively, giving them the broadest consumer base in China. In terms of consumer growth, Nongfu Spring, Haitian Group, and Dali Group were the fastest-growing companies over the past year, each with year-on-year growth exceeding 5%.
New DistributionNew Retail is Revolutionizing Channels: What Should FMCG Companies Do?
Based on technological innovation, big data, and interactive experience, new retail will not only become the main force of channels in the future, but also become a core force influencing brand owners. This article discusses how FMCG companies should respond to the rise of new retail.
程富亮Why Is Bright Dairy Struggling?
A recent article titled "Save Bright Dairy" has gone viral among Shanghai residents, who grew up with the brand. Despite being a market leader in 2002, Bright Dairy's market value has fallen to just 9.7 billion yuan, a fraction of Yili's, due to its slow response to the shift to UHT milk and lack of aggressive marketing.
DT君Dialogue with Zhang Liaoyuan: Three Squirrels' Comeback Battle
Three Squirrels, after experiencing its first growth stagnation in 2017, underwent a year of internal transformation under founder Zhang Liaoyuan, shifting from a retailer to a brand innovator, focusing on product innovation and supply chain collaboration, ultimately achieving a record-breaking Singles' Day performance in 2018.
见证逆增长的If Maintaining Volume Is Hard, How Can We Talk About Sustained Sales Growth!
Sales issues are now a collective puzzle and a collective helplessness for most companies, as the FMCG industry has long entered a period of sales capping, with some firms even accustomed to no-increment marketing. However, excellent companies and marketers always find ways, and every time there is collective confusion, some company or individual stands out.
刘春雄Zhengzhou Swire Coca-Cola Officially Launches on Alibaba Retail Link, Data Empowerment to Jointly Expand Market Growth
Coca-Cola has been at the forefront of channel digitalization among brand owners. In June, it formed a strategic partnership with JD New Route, and on November 19, Zhengzhou Swire Coca-Cola held a launch ceremony with Alibaba Retail Link. The two parties will cooperate in channel construction, outlet expansion, precision marketing, and outlet profiling, driving market growth in Henan.
新经销刘少德Tsingtao Brewery's 'Internet' Journey During Double 11
213.5 billion yuan! That's the scorecard for Tmall's Double 11 in 2018. Beyond marveling at the robust growth potential of China's consumer market after nearly a decade of rapid development, the active participation of brands has also fueled the event's prosperity. Tsingtao Brewery is one of millions of merchants on Double 11. This year, Tsingtao's single-day sales hit a new record, up 60% year-on-year, seven times its sales on June 18, and within just 10 hours of the event, it had already matched its full-day sales for Double 11 in 2017.
新经销刘少德Is Pickled Mustard and Instant Noodles a Sign of Consumption Downgrade? 13 Charts Reveal Another Truth
Whether consumption is upgrading or downgrading depends on the data you use. This article argues that the recent rise of low-end products like pickled mustard, soy sauce, and instant noodles, as well as the success of Pinduoduo, are not evidence of a consumption downgrade but rather reflect structural changes and the upgrading of specific consumer segments.
商业咖啡How Can Distributors Master Community Group Buying?
Community group buying has become popular, offering a relatively simple and clear business logic that makes the O2O model more reasonable and feasible. However, among the influx of new players, how can distributors find a more suitable pace and avoid detours? This article explores how distributors can leverage this new model by breaking down four key questions: what community group buying is, its value and significance for distributors, the advantages and disadvantages, and key points to consider.
王军How to Do Marketing with a Limited Budget? Concentrate Forces to Fight Annihilation Battles!
This article discusses strategies for marketing with limited budgets, emphasizing the importance of focusing resources to reach a critical point for market breakthrough, and using a 'rolling' strategy to expand from local successes.
刘春雄The Second China New Marketing President Training Class Opens! - 3 Days of Practical Training, Learn and Apply Immediately!
The Second China New Marketing President Training Class is now enrolling. This three-day intensive training, taught by new marketing experts and entrepreneurs, covers user privatization, channel digitalization, and long-term growth. It promises immediate applicability and effectiveness, with a money-back guarantee if not satisfied.
New DistributionDongpeng Tequila Cuts Business Team? Not True! Three Models Adapted to Circumstances
In the current market, among many functional beverage brands, the most outstanding and promising is undoubtedly the local functional beverage brand Dongpeng Tequila. Recently, rumors circulated that Dongpeng Tequila would cut its four business centers (internally called business divisions), eliminate all business teams, and hand over market operations to distributors. The company responded that the rumors were false and that it would adopt three parallel models.
食饮君Single Channels and Vicious Price Wars: Where Is the Frozen Food Industry Headed?
Frozen food, a novel food category developed in the 1960s, has grown rapidly due to its convenience, hygiene, and value, becoming the fastest-growing food sector globally by the 1990s. In China, despite a promising 'golden period' ahead, the industry faces challenges such as product homogeneity, weak branding, limited sales channels, and vicious competition, necessitating strategies like product differentiation, channel expansion, and brand building.
New DistributionMu Wei of Zhoupu Data: Driving Unified Warehouse and Distribution Efficiency with Technology
At the 2018 China FMCG City Distribution Logistics Conference hosted by New Distribution on October 24, 2018, Dr. Mu Wei, CTO of Zhoupu Data, delivered a keynote speech on using technology to improve the efficiency of unified warehousing and distribution. He emphasized that without technology, unified warehousing and distribution cannot achieve cost savings, and introduced Zhoupu Data's full-process system and data-driven approach.
慕巍Speaking Up for 'Outdated' Traditional Industries!
Ma Yun and new marketing tell traditional industries that if they don't follow new rules, being 'traditional' means extinction. But is that really true? When new ideas and concepts emerge endlessly, it's either a boom in theory or a confusion in understanding. This was the case around 1997, and it's the same now. Facing major changes in China and the world, influential entrepreneurs propose new ideas and concepts, predicting trends; while theorists sensitive to new phenomena either induce, deduce, or endorse, elevating them to theory or methodology.
金焕民