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China Resources C'estbon 2018 Revenue 13.8 Billion Yuan, Market Share 22%, Closer to 20 Billion Target!
China Resources C'estbon's 2018 revenue grew 8.8% year-on-year to over 13.7 billion yuan, with market share exceeding 22%, ranking second in the national bottled water market. The company continues to expand its product portfolio and strengthen its brand presence.
New DistributionHow to Set Policies, Select Outlets, and Distribute: 4 Key Steps for Launching a New Product
Launching a new product is challenging, but a good start is half the battle. This article outlines four essential steps for launching a new alcoholic beverage in a regional market: setting five key policies, selecting target outlets, executing a rapid distribution blitz, and holding a launch meeting.
赵海永Gao Fei, Vice President of Mengniu Group: Mengniu's Strategy Formulation and Organizational Empowerment
Gao Fei, Vice President of Mengniu Group, shares insights on Mengniu's core capabilities, three-step strategy, and organizational empowerment. He emphasizes the importance of vision, pattern, courage, and organizational ability, and discusses how Mengniu has achieved rapid growth through innovation, digitalization, and a culture of openness and agility.
土士君Unreasonable KPIs Are the Real Sin!
This article discusses the unique challenges of applying KPIs in marketing, emphasizing the importance of KPI reducibility, minimum operation cycles, minimum operation units, and momentum. It argues that unreasonable KPIs, not the concept itself, are often the root cause of failure.
刘春雄Carrefour's Tang Jianian: Seven Years in China, a Story of Success and Failure
This article reviews the seven-year tenure of Thierry Garnier as head of Carrefour China, detailing his achievements and the challenges that led to Carrefour's decline in China. It examines the factors behind Carrefour's exit from the Chinese market and what Garnier's departure signifies for his career.
孙园The Making of an Internet-Famous Beverage: A White Paper
As summer approaches, the beverage market heats up with brands launching new products. This article offers practical advice on naming, packaging, flavor development, target audience, advertising, endorsements, distribution, and marketing tactics to help beverage companies stand out.
李乱七Most of What You Understand About Marketing Is Wrong!
In today's business world where internet companies dominate, most people simplistically equate marketing with product positioning, advertising copy, crisis PR, and ad sales—even many directors' main job is reviewing copy. Is this a misuse of the director's role or a misunderstanding of marketing? Wang Sai, partner of Kotler Consulting Group China, sharply pointed out in a Tsinghua University business wisdom design talent training program class: most current market understanding of marketing is wrong!
王赛Uncovering the Truth in Warehouse and Distribution Gold Mining!
The article explores the true value of warehouse and distribution services from multiple perspectives, emphasizing the importance of outsourcing to third-party providers and the need for professional, integrated solutions. It highlights how a distributor tripled its business by partnering with a specialized city distribution company, and discusses the core algorithms and empowerment strategies that make such partnerships successful.
任小东How Does Vitasoy, Nearly 80 Years Old, Continue Its Performance Myth?
On June 20, Vitasoy International announced its annual results for the fiscal year 2018/2019 ended March 31, 2019, showing revenue of HK$7.526 billion, up 16% year-on-year; gross profit of HK$4.042 billion, up 18.19%; and profit attributable to equity holders of HK$696 million, up 19%. The mainland China market, which is of most concern, increased its contribution to Vitasoy's total revenue from 54% to 62%. This article reviews Vitasoy's historical performance, its growth in the mainland market, and the challenges it faces.
New DistributionUnilever's New CEO: Will Address Slowing Growth Brands in Food, Make More Acquisitions in Beauty & Personal Care!
Although Unilever sells RMB 153.5 billion worth of food and beverages annually, the company seems more inclined to bet on beauty and personal care. In a recent interview with the Financial Times, CEO Alan Jope hinted that the company's focus may shift further towards the higher-margin beauty and personal care business, with more acquisitions in that sector and continued divestment of slow-growing food brands.
小食代How Can "Second-Generation Business" Distributors Evolve into "Second-Generation Creators"?
Succession is a form of inheritance, and since the dawn of tribes, everyone, every family, and even every dynasty has focused on the issue of succession. Countless palace intrigues and business dramas are built on the conflict of succession. This inheritance is essentially the same as genetic inheritance, regardless of one's identity. Ideally, everyone hopes to pass on their career and position to their descendants. The same applies to distributors: they all hope to hand over their business to their children upon retirement, even if the business is not what the children need.
文石Three Squirrels' Zhang Liaoyuan: Breaking Through in the Midst of Winter
Zhang Liaoyuan, founder of Three Squirrels, discusses the company's transformation from an e-commerce snack leader to an omnichannel brand, emphasizing product innovation, organizational restructuring, and supply chain capabilities to navigate the post-red-pill era.
管理视野From Traffic to Sales: How Can Enterprises Achieve Digital Promotion and Omnichannel Ordering?
This article discusses the challenges and solutions for enterprises to achieve efficient and effective marketing in the digital age, focusing on the transformation of consumer paths, retail channels, and content marketing, as illustrated by Tencent's digital tools and case studies.
腾讯广告A 100-Billion-Yuan Market Battle Triggered by an Ice Cream
As summer approaches, a new round of cold-chain logistics competition has begun among retail and logistics giants. JD Logistics has partnered with Mengniu Dairy to provide an integrated cold-chain solution for ice cream, while Alibaba's Xunlu Cold Chain has also entered the fray, highlighting the vast market potential and persistent challenges in China's cold-chain industry.
New DistributionAnalysis of Implementation Strategies for the Business Partner Model in Trading Companies
This article explains how distributors can implement the business partner model, focusing on strategy. It covers the definition, applicable scenarios, architecture design, implementation path, investment and dividend design, and key considerations. The model aims to transform employees into partners to enhance organizational drive and address management challenges.
袁来Want Want 2018 Revenue 20.7 Billion Yuan, Net Profit 3.48 Billion! Ending Weakness, Net Profit Up 11.6%
On June 18, China Want Want released its 2018 financial report, showing double growth in annual revenue and net profit, marking the first double-digit net profit growth since 2014. In the industry's view, after three consecutive years of revenue decline due to brand and product aging, Want Want initiated a series of product and channel reforms, and the effects are gradually showing.
New DistributionMarketing Department: From Supporting Sales to Influencing Sales to Leading Sales!
Lucy, a B2B marketing leader, faces complaints about her country marketing manager from sales and product teams. She sets a strategic goal for the marketing department to evolve from supporting sales to influencing and eventually leading sales, drawing on Sun Tzu's principles to guide the transformation.
露西姐Distributors: Want to Stock Viral Products but Fear They'll Die Out Quickly—How to Break the Deadlock?
Viral products tempt distributors with huge profits, but many die out as fast as they rise. The key is to choose products with lasting brand strength, quality, market foundation, and professional support, like Meiji biscuits, which achieved 200 million views and a 290% sales surge.
New DistributionHow to Make a Successful Co-branded Product?
Since the RIO cocktail x Liushen floral water co-branded product went viral last year, co-branded products have sprung up across e-commerce. This article explores the types, advantages, pitfalls, and recommendations for successful co-branding.
Keny伟Family Business: The Awkwardness and Wisdom of Succession!
This article discusses the challenges and strategies of succession in Chinese family businesses, drawing parallels with classic Chinese novels and offering practical advice for entrepreneurs to manage leadership transitions effectively.
雷永军The Pain of Growth: How to Kickstart Real Growth?
Kantar has identified several key factors causing the 'pain of growth' for companies, including copying past models, false innovation, market saturation, and organizational chaos. To address these, they propose a framework of seven cornerstones for initiating true growth.
Samuel CaoDeclining? Not Anymore, Wahaha Grew Again in 2018!
According to the 2019 Zhejiang Business Top 500 list, Wahaha's 2018 revenue reached 46.89 billion yuan, a slight increase of 430 million yuan from the previous year, ending years of decline. The article discusses how Wahaha, under the leadership of Zong Qinghou and his daughter Zong Fuli, has been striving to reverse its fortunes through product innovation, brand rejuvenation, and a focus on health products, with a renewed emphasis on potential stock market listing.
New Distribution3 Major Challenges for Brand Big Penetration in the Current Era
The article discusses the three major challenges that the 'big penetration' growth strategy faces in the current era: changes in consumer demographics, changes in the environment, and changes in organizational structure. It emphasizes the need for brands to adapt their execution while adhering to the core principles of big penetration.
麦青MandyWhen You Can't Be the Leader or Break Through 10 Million, How Should Small Distributors Survive?
Chinese FMCG distributors often struggle to scale up into regional supply chain companies, especially those handling categories requiring deep distribution. Geographic limitations, capital intensity, and category dynamics cap their growth, with few exceeding 10-15 million in annual sales. This article analyzes the common traits of mainstream distributors and offers strategies on market positioning, category selection, channel expansion, and talent management to break through growth ceilings.
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