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3961 articles · Page 163 of 166
Finding New Growth Points: How to Develop Special Channels
As traditional distribution and supermarket channels become increasingly competitive, many distributors are focusing on developing special channels. These channels are characterized by being closed, independent, and having a fixed consumer base, requiring different operational approaches. This article explores how distributors can identify and develop such channels effectively.
New DistributionA Great Team Isn't About Numbers, But About Unity of Heart!
This article uses fables to illustrate that mutual trust, communication, and cooperation are essential for a successful team, while jealousy and suspicion lead to mutual destruction. It outlines five key elements for a team: communication, trust, prudence, empathy, and happiness.
New DistributionEight Awkward Models That Trouble Small Trading Companies
Many small trading companies, due to their bosses' strong leadership style, tend to bypass managers and give orders directly to all levels, weakening the influence of middle management. This turns the original 'pyramid' into a 'dumbbell', with weak middle and strong ends.
New DistributionWei Qing: A Stupid but Effective Terminal Sales Method
This article discusses a persistent and service-oriented approach to selling to difficult retail clients, emphasizing multiple visits, setting small goals, and using service to break down resistance.
魏庆Dealer Must-Read: How to Establish a Management System?
This article discusses how distributors can establish a management system, addressing the common issues of low education, poor marketing awareness, and loose management among wholesalers, especially terminal wholesalers in the FMCG sector. It provides six key areas for building a competitive management system, including human resources, finance, marketing, product management, manufacturer cooperation, and training.
New DistributionSide Note: Why Is It So Damn Hot This Year?
A friendly reminder: click the blue text above to follow "New Distribution" for more marketing and distributor management insights. North China has turned into an oven, with temperatures exceeding 40°C in many areas, breaking historical records. This article explains the causes, including El Niño and a 500-year warming cycle, and warns of potential crop price increases.
New DistributionWhy Do All Great Entrepreneurs Have Sales Experience? 20 Secrets You Can't Afford to Miss!
This article reveals 20 reasons why sales experience is crucial for success, from building resilience to developing persuasion skills, and explains why most successful entrepreneurs started in sales.
New DistributionHow Should Distributors Cure the Disease of Retail Terminal Debt?
Debt between manufacturers and distributors, including 'triangular debt,' has largely been curbed with market economy development and improved financial systems. However, distributor debt in the channel, especially at retail terminals, is spreading and threatening distributor growth. Large amounts of retail terminal debt cause cash flow breaks and turnover difficulties. The scattered and chaotic nature of these terminals makes debt collection difficult and leads to bad debts from closures and transfers. Distributors often end up with IOUs or lost profits.
New DistributionHow to Win the "Blocking Battle" Against Competitors at the Terminal!
In the context of booming categories and brands in the FMCG industry, distributors face intensified competition. To make products "run faster" than competitors in increasingly open terminal markets, distributors must win every "blocking battle" against competing products at the retail terminal.
New DistributionIf You're in Management, Avoid These Major Mistakes!
This article outlines common pitfalls for managers and business owners, including prioritizing face over truth, lacking self-awareness, habitual credit deficiency, intolerance of subordinates' strengths, unhealthy habits, self-inflation, and refusing to learn. It also covers major taboos in enterprise development, such as partnership breakdowns, over-reliance on outside hires, nepotism, excessive pursuit of balance, and internal conflict, as well as investment mistakes like risk-taking, empiricism, extremism, edge-seeking, and imbalance between strategy and tactics.
New DistributionMarketing Guru Weibo Selection - Wei Qing
This article compiles insights from Wei Qing's Weibo on deep distribution, dealer management, and marketing strategies, covering topics such as route planning for sales reps, dealer cooperation, and promotion tactics.
魏庆Breaking the Channel Limits of a "Mature Market"
The redevelopment of a so-called "mature market" often faces three major bottlenecks: customer, outlet, and channel. Taking the liquor industry as an example, this article discusses how to break these bottlenecks by improving outlet coverage, product coverage, and activating existing customers and teams, ultimately aiming to increase market share and achieve market breakthrough.
New DistributionWhat You Don't Know: The Real Thoughts of Retail Buyers!
How you position the retail store determines how the store positions you. To win over buyers, suppliers must show genuine respect, not just superficial flattery. Buyers care about profit and sales, not brands, and they value cooperative partners over mere products. Once you try to bribe a buyer, you lose their friendship. A buyer's refusal often signals your low standing, so reflect on your relationship instead of making excuses.
New DistributionWhy Does a Company Hire Employees? (Every Boss's Inner Thoughts)
This article emphasizes that employees are hired to solve problems, not create them. It outlines how problem-solving leads to career advancement and rewards, and stresses the importance of loyalty, growth, and a positive attitude in the workplace.
New DistributionSales Training Manual for Daily Morning Meetings!
This article provides a comprehensive sales training manual covering sales psychology, telephone marketing, and service marketing, emphasizing the importance of selling oneself, understanding customer needs, and providing exceptional service.
New DistributionWei Qing: "The closer you are to consumers, the farther you are from competition."
This article compiles insights from Wei Qing's Sina Weibo, covering topics such as retaining key employees through profit-sharing, the pitfalls of sales management, and practical tips for field sales representatives. It emphasizes the importance of focusing on consumers and executing fundamentals over shortcuts.
New DistributionTips for Controlling Promotion Costs at Key Accounts
Promotions are a powerful sales tool, but they usually cost money. Suppliers naturally want to spend less and achieve more, so the question is how to minimize costs while maximizing promotional impact. Since retail promotion resources are scarce, retailers will try to raise the 'threshold' for promotions to extract more benefits from suppliers. Therefore, suppliers should design their promotional proposals from the retailer's perspective, using 'limited quantity' to stimulate buyer expectations and 'exchange' methods to reduce their own costs.
New DistributionWhy Are You, the Boss, So Busy?
In management practice, we often see a 'leadership anomaly' where many business owners are actually led by their subordinates. This article explores why bosses end up being led by their employees and how to reverse this dynamic through proper delegation and empowerment.
New DistributionQuestions Bosses Must Clarify Before Bringing in Top Talent
As companies grow, bosses face increasing management complexity and may consider hiring external experts. However, before doing so, they must clarify several key issues, including the expert's true capabilities, survival and integration within the company, safety risks, and the boss's ability to manage them. A phased approach—contact, semi-involvement, low-profile entry, and clear promotion—can help ensure success.
New Distribution17 Simple Ways to Make You More Persuasive
Whether you're seeking business partners, investors, or well-connected agents, persuasive speaking is a necessary and powerful skill that successful entrepreneurs should master. Here are 17 methods to help you become more persuasive, from confidence and sincerity to boldness and optimism.
New DistributionCommon Management Dilemmas Faced by Distributors in Internal Management
In the rapidly developing FMCG distribution industry, many distributors encounter bottlenecks after a period of rapid growth due to market irregularities. This article uses the experience of a regional distributor of a leading beer brand to illustrate common internal management problems, such as inefficient staffing, lack of standardized processes, poor management of manufacturer rebates, ineffective price controls, chaotic warehouse management, unscientific logistics scheduling, and lack of departmental profit center assessment.
New DistributionTwo Major Strategic Misconceptions in New Product Launches in the FMCG Industry!!
To maintain market vitality and expand market share, many companies continuously develop new products, but most end up with chaotic product structures, difficulty in scaling varieties, and slow brand improvement. New product launches are complex and risky, and this article analyzes two typical strategic mistakes: over-investment leading to failure and excessive caution causing missed opportunities.
New DistributionThe Ultimate Guide to Improving Sales Skills! A Must-Read for Sales Professionals!
This article provides essential sales techniques, including describing the customer's desires, building trust, delivering value first, stimulating curiosity, and testing strategies. It emphasizes a customer-centric approach to increase sales effectiveness.
New DistributionSeven Personality Traits Every Leader Must Possess
This article outlines seven essential personality traits for leaders: composure, meticulousness, courage, magnanimity, integrity, responsibility, and cultivation. It provides practical advice for each trait, emphasizing self-control, attention to detail, decisiveness, generosity, honesty, accountability, and continuous self-improvement.
New Distribution