TOPIC ARCHIVE
Management & Methods articles
管理/团队/方法论
Browse 3961 New Distribution articles about Management & Methods.
Published articles
3961 articles · Page 106 of 166
How Were the Ants Laid Off? (Speaking the Minds of Frontline Employees)
This article, though somewhat absurd, reflects issues and cruxes in business and management that you cannot ignore. A fire breaks out near a river, and while the smart lion and owl flee, the ants form a ball and roll to the river, sacrificing the outer layer to save the majority. The lion then decides to organize the ants into a team, but over-management leads to declining productivity and morale, ultimately resulting in the ants being laid off.
方凯珊Practical Skills: How to Run Effective Community Promotions
Traditional community promotional activities have become routine for manufacturers and distributors, but their sameness is losing consumer interest. In June, a beverage company's salesperson Li Shengli organized a large community promotion event, but due to inadequate preparation, the event faced obstacles and ultimately failed to attract consumers, highlighting the need for better planning and execution.
New DistributionHow to Achieve High Efficiency, Strong Momentum, and Effective Strategy in New Product Distribution?
New product distribution requires efficiency, momentum, and strategy. Without efficiency, there is a sense of futile suffering; without momentum, the ambition to overcome difficulties cannot be ignited; without strategy, efforts are like a headless fly. This article outlines the four key characteristics of distribution, three standards to establish, and seven strategies for success.
朱志明Grasp These Three Points, and Management Is Not Difficult
When it comes to enterprise management, the topic may seem broad, and in actual operations, doing it well is indeed not easy. Based on years of practical management experience, the author believes that as long as you grasp these three points, enterprise management is actually not difficult: solving employees' motivation, solving employees' capabilities, and forming a management methodology suited to the enterprise's actual situation.
刘杰How Should We Manage These Post-90s?
The article discusses the management challenges posed by the post-90s generation in the Chinese workplace, contrasting their values with those of the post-70s. It argues that the 'wolf culture' of intense work ethic is outdated and that organizations must adapt to the post-90s' desire for work-life balance and personal fulfillment.
魏庆/未央The Best Article Ever Published in Harvard Business Review: Where Does Your Career Ceiling Lie?
This classic article, one of the most reprinted in Harvard Business Review history, was published in 1999 by the late 'father of management,' Peter Drucker. It argues that knowledge workers must become their own chief executive officers, managing their strengths, work styles, values, and relationships to achieve success over a 50-year career.
彼得·德鲁克Big Changes in the Beverage Market: Arctic Ocean, Tianfu Cola... Old Brands Return to the Fray—How to Tackle the New Market?
On August 8, Beijing Yiqing Food Group held a celebration for the 80th anniversary of its famous brand Arctic Ocean and the 110th anniversary of Yili. After 15 years of silence, Arctic Ocean is back, aiming to become a first-tier brand within five years. On June 25, China Tianfu Cola Group held a launch event, marking another strategic move in its return to the market. Food industry professionals, have you noticed? In recent years, some once-disappeared beverage brands have re-emerged to compete in the fiercely competitive beverage market. After years of absence, they are back—do you think they will succeed?
New DistributionSales Decline, How to Grow Profits?
When sales decline, can profits still grow? Many may doubt it, but examples like Uni-President's Liu Xinhua and China Resources Beer's Hou Xiaohai show it's possible, with Uni-President seeing profits rise 192% despite a slight sales drop. This article explores the 'growth dependency' of Chinese companies, the pressures squeezing profits, and strategies for structural and cost improvements.
刘春雄How to Motivate Subordinates Without Promotion or Pay Raises?
Many managers, especially mid-level ones, complain they lack the authority to promote or the budget to raise salaries, so how can they motivate subordinates? In fact, they haven't tried these low-cost or even zero-cost soft motivation methods, such as recognition, sincere praise, honors and titles, one-on-one coaching, leadership roles and delegation, team gatherings, time off, themed competitions, role models, and conveying passion.
宋振杰How Beverage Companies Can Win the Peak Season Sales Battle
Despite the saying that good wine needs no bush, it doesn't seem to hold true in today's beverage market. With overwhelming advertising, aggressive competition, and low brand loyalty, beverage distributors must not only rely on product strength but also employ every sales and promotion tactic to win the peak season battle. This article explores how beverage companies can effectively market during the summer season.
胡伟How Frontline Sales Staff Can Effectively Manage Channel Partners
Xiao Xu, a frontline salesperson for a major beer brand, managed a county-level market with one primary distributor and 20 secondary distributors. Facing intense competition and disgruntled secondary distributors, he shifted focus to motivating their delivery staff through relationship-building, training, and incentive programs, resulting in a 66% sales increase and recognition from his company.
闫治民How Should Distributors Solve Four Core Problems: Difficult Terminals, New Product Rejection, Joint Boycotts by Major Terminals, and Product Price Increases?
In the baijiu industry, terminal channel management is one of the key tasks for trading companies. Every step in the sales process—from developing new terminals, maintenance, new product promotion, price increases, expense allocation and approval, to problem feedback and resolution—affects the entire sales process and results. Today, the reporter from Jiushihui selects four common problems in the baijiu market for analysis and discussion. How to deal with regional 'old, big, difficult' terminal customers? What are 'old, big, difficult' terminal customers? 'Old' means they have been in the tobacco and alcohol business in the region for a long time...
张强Is Your Business Team's Execution Poor? Try the "143" Model
For those in sales, besides high-frequency terms like "sales targets" and "collections," "execution" is certainly familiar. Having observed many sales teams, common issues include marketing questioning sales' execution, management questioning frontline performance, and third-party planners blaming execution, leading to the mantra "30% planning, 70% execution." This article proposes a systematic model for building execution capability in business teams.
邓杰How to Make Outstanding In-Store Displays? Two Directors Share Their Tips!
In-store display is a fundamental course in the FMCG marketing industry, but in practice, understanding varies. What issues should be noted in terminal display, and how should it be done? Here are insights from two directors for your reference. Key details include capturing consumer attention, proper product placement, and maintaining good customer relations.
New Distribution21 Rules for Regional Sales Managers
The author, a former regional sales manager, shares 21 essential rules for success in the role, emphasizing company loyalty, teamwork, proactivity, and continuous learning. The article also includes a promotional section for a B2B e-commerce study tour for distributors.
张汉Drucker: How to Create Responsible Employees
We can create responsible employees through four methods: carefully assigning employees to positions, setting high performance standards, providing information needed for self-control, and offering opportunities for participation to cultivate a managerial vision. All four methods are necessary. Systematically and carefully placing employees in appropriate positions has always been a prerequisite for stimulating employee motivation. Nothing stimulates employees to improve performance and brings them pride and a sense of accomplishment more than assigning them demanding jobs. Merely aiming to get by tends to sap employee motivation; striving persistently and using one's abilities to focus on meeting the highest requirements always inspires employees. This does not mean we should not push employees to work; on the contrary, we should let them push themselves. The only way is to elevate their vision and focus on higher goals.
德鲁克Boss, Why Won't Your Subordinates Follow You?
Undoubtedly, asking questions is an important skill for leaders. Asking the right questions can help leaders anticipate changes, seize opportunities, and lead their companies to success. However, the way questions are asked is crucial. Good questions attract and inspire others, while inappropriate questions can invite criticism and spoil the mood. What specific questions should be avoided? With slight adjustments, the same questions can not only avoid discouraging employees but also inspire them. "What's the problem?" Leaders might find themselves asking such questions often...
Warren BergerMany Enterprises Fail to Grow for This Very Reason
In a business model, the biggest challenge is not data or technology, but people. Many may focus on core managers and middle management, but if an enterprise cannot retain its employees, it has no future. People are a necessary condition for any organization to develop healthily and rapidly. To do a good job, you must invest a lot of effort in team building and capability improvement. Entry screening must have hard conditions, process screening must look at performance, increase training, communicate frequently, and it is crucial to embed the company's philosophy into everyone, especially key positions. When the business model is clear, look inward and consolidate the foundation to build a towering edifice.
苗国军Tactical Proficiency: A Special Marketing Skill
Strategic thinking has different levels: winning without fighting is superior, while forceful attacks are inferior. However, success in war cannot rely solely on strategy without the support of strength; effective strategy requires matching tactical means. The consistency between strategy and tactics is crucial, but the key link is tactical proficiency—a specialized skill developed and trained to ensure strategic goals are achieved.
史贤龙How to Judge Whether a Person Has Management Potential?
Who has more management potential? Most people face the choice between management and business. Many want to try management, some enter the management track, but their development is not smooth. Enterprises rack their brains and spare no expense to cultivate managers for expansion and development, but their biggest confusion is, among the masses, who has more management potential? I have been engaged in talent evaluation for thirty years, and I can say I have seen many people, including outstanding managers, average managers, and some unqualified managers. I have been observing and summarizing...
苏永华Equity Incentives: Making Employees Work for Themselves!
Equity incentives are also a 'maker' of excellent talent, motivating employees to go from ordinary to excellent, and from excellent to even better. Employees with ideas don't need to start their own businesses; by continuously striving and becoming valuable talent to the enterprise, they can board the ship of the enterprise they serve, become shareholders, grow with the company, share in its development achievements, and achieve their career and wealth goals.
章晓洪Sun Jun of Zero Degree Fruit Workshop: The Unique Secret to Growing a Niche Market
As consumption upgrades and the era of personalized products arrives, the market still holds great enthusiasm for quality products. Through refined sales channel management, Zero Degree Fruit Workshop has tapped into the mass demand for niche products, carving out a unique market space.
中国经营网No Effort in Off-Season, No Volume in Peak Season!!!
The article emphasizes that off-season market preparation is crucial for peak-season sales volume. It outlines four key factors—distribution rate, core outlets, outlet push rate, and consumer awareness—and provides detailed methods for improving each, along with team building and motivation strategies.
任玉明Your Face Is the Accumulation of Your Emotions
A long-forgotten incident reminds us that our faces reveal our accumulated emotions. A woman's angry expression, despite her beauty, showed her inner turmoil. As Lincoln said, we are responsible for our face after forty. Cultivate a good-looking face through inner peace and kindness.
New Distribution