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3961 articles · Page 105 of 166
How to Drive Away Competitors at the Point of Sale in FMCG
Supermarkets are the battleground for FMCG products. If your in-store display is poor, distributors not only fail to sell and make money, but also risk being squeezed off the shelves and locked out by the supermarket. Effective merchandising attracts consumer attention, stimulates purchases, and boosts sales.
刘大贺7 Habits of Highly Ineffective People
This article outlines seven common habits that lead to inefficiency and lack of success, such as absence, procrastination, focusing on trivial matters, overthinking, negativity, isolation, and information overload. It provides practical advice on how to overcome these habits to improve productivity and achieve better results.
Henrik EdbergHow to Multiply Your Income in the Coming Years?
The author argues that to multiply your income in the coming years, you need to follow the trend. For employees, this means becoming a scarce talent in a sunrise industry; for entrepreneurs, it means anticipating trends 10-20 years ahead, such as demographic and income structure changes.
P与N的协奏Mid-Year 2016 Financial Reports: Who Grew? Where Was the Expected Decline?
Uni-President's first-half revenue fell 2.4% to RMB 11.713 billion, with instant noodles up 9.8% but beverages down 8.2%. Mengniu's revenue rose 6.6% to RMB 27.257 billion, but net profit dropped 19.5%. Want Want's revenue declined 12.8%, while Dali Foods saw revenue and profit grow 6.1% and 8.2% respectively. Nestlé's sales growth slowed to its lowest since 2009, and several other companies reported mixed results.
New DistributionZong Qinghou: "Chinese people are hard to manage because they are smart and all want to be emperor"!!
Despite the overall economic downturn, Zong Qinghou remains confident in Wahaha's operations and management model. On August 27, at the 2016 China 500 Enterprises Summit, Zong stated that Wahaha has no bank loans and holds substantial bank deposits, which he considers an innovation in management. He also revealed that in the first half of 2016, despite negative growth, Wahaha paid 3.1 billion yuan in taxes. Although affected, he believes the problems are not significant overall.
New DistributionDealer Development in the New Era: How to Cut Off an Arm to Save Oneself?
Drawing on the story of Yang Guo's arm amputation in 'The Return of the Condor Heroes', this article argues that in today's economic downturn, dealers must be willing to 'cut off an arm' by eliminating problematic products to ensure survival. It provides a framework for categorizing products into problem, star, cash cow, and dog categories, with practical advice on how to identify and handle each type.
一叶扁舟A Management 'Saying' That Has Disgusted Me for Twenty Years: Character Matters More Than Ability
Why hasn't the 'loyalty first' theory adopted by companies led to prosperity, but instead to chaos? Should scientific corporate management adhere to 'value exchange' or 'personality exchange'? Why did some ancient emperors distrust talents selected through layers of examinations and prefer to use eunuchs? Let's start with a thick bowl of chicken soup. More than a decade ago, when Mengniu was soaring, like Ma Yun today, there was much chicken soup attributed to Niu Gensheng. The thickest was this one: 'Those with virtue and talent are promoted exceptionally; those with virtue but no talent are cultivated; those with talent but no virtue are restricted...'
苗庆显How Were the Three Monks Managed to Death?
The article uses the classic Chinese fable of three monks who, instead of cooperating, end up with no water to drink, as a metaphor for how excessive management, assessment, and IT systems can lead to organizational failure. It satirizes how adding layers of management and bureaucracy to solve simple problems often makes things worse, ultimately leading to the downfall of the enterprise.
New DistributionWhy Is the Cocktail Market Declining So Sharply, and Does It Still Have a Future?
RIO's sales plummeted, causing its parent company Baorun to report a 75% revenue drop in the first half of 2016. The decline is attributed to the brand's reliance on fashion trends rather than establishing lasting consumption scenarios. To survive, RIO must create a strong association with casual drinking occasions and expand the market.
刘斌How Should Distributors Succeed in Imported Food E-commerce?
Before discussing how to operate imported food e-commerce, let's look at search data for imported food. The overall trend is growing despite fluctuations. The article outlines various online channel models—B2B, B2C, M2C, BBC bonded zones, and B2B2C—using platforms like Taobao, JD.com, Yihaodian, and Feiniu as examples. It also poses six key questions distributors must ask themselves before entering food e-commerce, emphasizing that sales equal traffic times conversion rate.
DreamingThe Era of Easy Money Is Over: How Should Consumer Goods Companies Transform?
The era of easy money for consumer goods companies is over. Over the past decade, China's economy grew at an ultra-fast pace, driving the consumer goods industry to grow by 10% annually (2005-2014), a rate that was the envy of many. However, China is now undergoing new changes: e-commerce is booming, modern retail is emerging, and customers are becoming smarter and more discerning. At the same time, national economic growth is slowing, competition in the consumer goods market is intensifying, and operating costs are rising. These new changes are making profitability in the consumer goods market increasingly difficult. With money becoming harder to earn, a new question confronts consumer goods companies: How to transform in the context of the Internet era and China's 'new normal' economy?
李振梁Annual Revenue of 10.9 Billion in First Half, Unveiling How Shuanghui Uses Vehicle Sales to Win Sales
The just-released Shuanghui Development semi-annual report shows that the meat products business remained basically stable, while the fresh and frozen products business showed an aggressive stance, with significant revenue growth, but profits were thin due to persistently high pig prices. In the first half of this year, Shuanghui's external sales of fresh, frozen meat and meat products reached 1.4402 million tons, an increase of 11.16% compared to 2015; operating revenue reached 25.529 billion yuan, up 25.42% from 2015; total profit reached 2.888 billion yuan, up 9.48% from 2015; net profit attributable to parent company shareholders reached 2.151 billion yuan, up 8.51% from 2015.
New DistributionA Complete Guide to Manufacturer-Assisted Dealer Team Management
Manufacturer representatives act as a lubricant between dealers and their teams, playing a special role in team management. By using a 'red face and white face' approach—combining praise and criticism—they help dealers manage teams effectively, resolve conflicts, and drive performance.
刘雷Employees Not Diligent? Distributors, Are You Managing the Process?
This article discusses the common problem among distributors of focusing only on sales targets and neglecting process management, leading to undisciplined sales teams and poor market performance. It provides practical advice on how to improve employee diligence through process management, including breaking down goals, setting standards, tracking performance, and providing timely rewards and punishments.
赵波How Wahaha Manages Terminal Sales
A healthy market growth depends not only on team building and network channel development but also on terminal development and management. Wahaha has developed its unique terminal management methods, including price difference management, anti-smuggling measures, and innovative display strategies, to effectively compete in the fiercely contested final mile.
罗宏文How Do Marketers at Different Levels Put Up POP?
As sales professionals, we are all familiar with putting up posters. Many might think, "It's just putting up a poster, how much skill can it involve?" However, I believe the difference between you and a sales director earning a million a year might just be one poster! This article explores the gap between us and top-earning sales directors through the lens of poster placement.
赵波Why Learning More Makes You Dumber? Fragmented Learning Is a Scam!
This article argues that fragmented learning, driven by information overload and knowledge fragmentation, actually impairs deep thinking and increases anxiety. It offers practical strategies to counter this, such as problem-based learning, using diverse resources, and the 721 rule for skill development.
New DistributionHigh Salary or a Good Boss: Which Would You Choose? A Psychologist's Perspective Will Challenge Your Thinking!
In a survey, 65% of employees said they would prefer a better boss over a higher salary. Research shows that a leader's social skills are crucial for team success, and combining interpersonal skills with other abilities can dramatically increase the likelihood of being rated a great leader.
New DistributionTen Ways to Get Terminal Owners to Stock Up and Reduce Your Inventory!
How can you quickly cycle through distribution? Today, we bring you 10 tips for accelerating terminal distribution, summarized from eight years of experience by a top salesperson. Learn these and you'll have terminal owners stocking up while your inventory shrinks!
New DistributionSeven Major Chaos in Dairy Product Operations
This article by Zhou Fangjiu, Project Manager at Shanghai Mingtai Mingguan Dairy Marketing Consulting Co., Ltd., identifies seven common mistakes in dairy product management: excessive brand proliferation, rushed product launches, superficial creativity, neglected sampling promotions, scattered resource allocation, over-reliance on discounts, and unfocused marketing efforts. It emphasizes the need for systematic product line planning and strategic focus to compete effectively.
New DistributionHow Distributors Execute the Three Core Tasks: Success or Failure Hinges on Them
As a link in the product circulation chain and an independent legal entity, distributors have broad operational and management concerns. This article focuses on three core tasks in marketing: channel management, team management, and manufacturer-distributor relationship management, offering practical guidance for distributors. Channel operations are centered on standardization, team building on enabling employees to do the right things, and manufacturer cooperation on leveraging strengths for win-win outcomes.
王秀峰A Three-Birds-One-Stone Meeting Strategy: Hold Meetings on the Frontline Market!
“Peak season for sales, off-season for market development” has become an unwritten rule. Off-season market development involves market research and activity planning, competing on sales reps' diligence and policy attractiveness. However, when the off-season coincides with an industry adjustment period, both distributor and company teams may suffer from low morale, affecting efficiency. When the off-season meets intense competition, traditional methods become less effective. Thus, this off-season, we need innovation—"hold meetings on the frontline market"—to boost morale and ensure execution.
New DistributionHow Can the FMCG B2B Matchmaking Model Create Value?
The matchmaking model faces challenges because B2B transactions in regional markets are frequent and stable, making it easy for both parties to bypass the platform. Unlike B2C, where short supply chains offer price advantages, B2B matchmaking lacks such advantages and often targets existing stock, reducing supplier motivation. To succeed, matchmaking platforms should span longer supply chains with sufficient margin incentives, integrate and restructure offline intermediaries into infrastructure, and offer a wide range of products for one-stop shopping.
赵波Qianmi.com: How to Upgrade Traditional Business Models with SaaS?
The internet wave is sweeping in, and all enterprises need to keep pace with the times, transforming traditional production and operations with internet thinking and technology. Enterprise informatization and e-commerce transformation are urgent, but many distributors are confused about how to transform due to technical and financial constraints. Founded in 2013, Qianmi.com is a professional e-commerce SaaS system and service provider. Leveraging rich IT experience and keen insight into the modern market, integrating advanced technologies such as big data, cloud computing, SaaS, and mobile internet, Qianmi.com is committed to helping enterprises and distributors achieve low-cost, high-efficiency e-commerce transformation.
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