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The Company is a Ship, and We Are All on Board
The company is like a ship; when you join it, you become a crew member. Whether the ship returns fully loaded or runs aground depends on whether you work together with all other crew members. This article emphasizes the importance of treating the company as your own, sharing weal and woe with the boss, and being an owner rather than a passenger.
李双双Promoting 30-Yuan Premium Bottled Liquor: Are Old Village Chiefs Collectively Transforming? (Trend in Bottled Liquor Already Evident)
Recently, reporters from Weijiu discovered that Laocunzhang, a representative of bottled liquor, launched a new product called "Lechun" priced at 30 yuan per bottle, signaling a shift towards higher-end products. This move, along with similar actions by other brands like Longjiang Jiayuan, reflects a broader trend of bottled liquor companies upgrading their products and targeting new consumer segments.
New DistributionTraditional Enterprises Are Undergoing Disruptive Restructuring: Will You Be Destroyed or Reborn in the Future?
Traditional enterprises are undergoing disruptive restructuring. The scary part is that many companies caught in this wave are unaware of the threat of destruction or the opportunity for rebirth. Such companies lack a future. Let's run toward the future now. The direction toward the future: change your posture.
李政权Deep Dive: Some Speculations on the Future of FMCG Channels
The consumer goods market has been in a downturn for two years, and the macro environment suggests more bad news ahead. In China's past 30 years, sales growth has relied on four forces: market base, category penetration, category upgrade, and market share expansion. Now, with growth stagnating, companies face challenges from e-commerce, which is disrupting traditional channels, and the rise of 'small but beautiful' brands. The article speculates on the evolution of distribution channels, predicting a trend toward flattening and scaling, the rise of B2B platforms, and changes in retail formats, with implications for brand manufacturers and distributors.
老王Why Companies Fail to Grow: The Reasons
This article summarizes four reasons why startup companies fail to grow: short-sightedness, small-mindedness, lack of external resources, and lack of internal talent. It emphasizes the importance of strategic thinking, long-term vision, leveraging social resources, and building a strong team.
New DistributionHou Linhui: Channel Reform for B-end? No, C-end is More Reliable!
Hou Linhui, a veteran liquor industry professional manager who has worked at Shandong Baozhen, Yinji, and Laimao, and currently heads the chain business division of Baichuan Mingpin Supply Chain Co., Ltd., offers a different perspective on the B2B wave in the channel. He argues that channel distributors need to build their own brands and that channel reform should focus on the C-end, not the B-end, emphasizing user-centric value-added services.
侯林辉Aiming at the 200 Billion Yuan Future of Laundry: Can Liby's Large-Scale Entry Change the WeChat Business Market?
For the WeChat business market, Liby is a latecomer, but compared to most well-known traditional enterprises, Liby is definitely a pioneer in entering this channel. On August 1, Liby Group announced that it would enter the WeChat business market with its 'Dr. Clean' brand, with the main product being Dr. Clean laundry sheets. This famous traditional laundry brand is about to explore a new channel. What is Liby's motivation for entering the WeChat business? Due to the rapid and chaotic development of the WeChat business market, the term 'WeChat business' does not have a good reputation among the public. Usually, when we mention WeChat business, the first thing that comes to mind is the endless spamming in our friend circles.
调戏电商6 Strategies to Break the Off-Season: No More Off-Season!
The off-season is an eternal pain for salespeople. In the off-season, if marketing methods are wrong, even great efforts are futile. Many companies respond by giving time off, training, or launching new products. However, by thoroughly analyzing the specific reasons affecting sales and innovating appropriately, it is possible to truly eliminate the off-season and achieve strong sales. Drawing on years of market experience and observations of excellent companies, this article summarizes practical methods to crack the off-season.
周广军What Is the Future Value of Distributors?
The role of distributors has changed significantly due to industry and social shifts. To define their future value, distributors must understand the value chain and rebuild it by leveraging platforms, the internet, and consumer-centric approaches.
刘圣松Restructuring the FMCG Supply and Distribution Landscape is the Mission of B2B, and Alliance is the Best Form!
Discussions on FMCG B2B platform business models have waned, with a consensus emerging that platforms fall into matchmaking, self-operated, or hybrid types, often leaning towards either improving agency efficiency or disrupting the industry, rarely aiming to restructure regional supply and distribution. The article argues that pure matchmaking under existing dealer relationships is logically untenable, while self-operated platforms face heavy asset burdens and inefficiencies. It advocates for restructuring the supply chain through division of labor, symbiosis, and cross-industry alliances, where B2B platforms integrate resources rather than replace or eliminate traditional dealers, ultimately creating a closed-loop ecosystem.
赵波Survey of Top 100 Ambient Lactic Acid Bacteria Beverage Brands: Shares, Channels, and Prices Reveal Trends
Since 2013, China's lactic acid bacteria beverage market has seen explosive growth, with the ambient segment becoming a key driver. By 2016, over 100 brands competed in the ambient market, with county-level cities accounting for 52.4% of sales. The market is characterized by regional brands, intense price competition, and channel diversification, with supermarkets holding 40% of sales.
司玉佩、史献芒In the Future, There Will Only Be Service Providers, No Distributors
In the future, manufacturers will focus on products and brand promotion, first-tier distributors will provide market services, and terminals will handle sales. All other roles will become service providers, eliminating traditional distributors.
New DistributionBeer Industry Landscape Has Changed: From Five Giants to a Two-Headed Contest Between Snow and Budweiser!
The ownership of Snow Beer has long been a focus of industry attention. Recently, China Resources Beer announced a rights issue to raise HK$9.5 billion, partly to acquire the 49% stake in Snow Beer held by SABMiller Asia, thereby achieving full ownership. Industry insiders say that if the acquisition succeeds, it will further polarize the domestic beer industry, leading to a two-player contest between Snow and Budweiser.
New Distribution30-Page PPT: PwC Interprets the Latest Trends in Global Retail Omnichannel Sales (Pure Dry Goods)
JDA, together with consulting firm PwC, released the "CEO Perspective on Omnichannel Retail Trends Report," interpreting the latest trends in global retail omnichannel sales. The survey covered 305 CEOs from global top 1000 retail enterprises, with 55 from China. The report shows that although Chinese retailers face multiple challenges in the omnichannel era, they are confident about revenue and profit growth, investing 45% of their annual total investment in omnichannel.
普华永道 & JDA【重磅】2016年中国购物者报告（附数据解读图及报告）
China's economic transformation is significantly affecting shopping patterns. While mass-market products aimed at blue-collar workers struggle, premium categories like yogurt and pet food, as well as mid-to-high-end products in most categories, continue to grow. Kantar Worldpanel China reports that FMCG sales grew only 3.5% in 2015, a five-year low, but this masks the divergent growth rates across categories and channels.
凯度消费者指数Wine B2B's Crude Disruption: Like Snatching Food from a Beggar's Bowl
Channel flattening, direct supply from overseas wineries, opaque pricing, financial support... In recent years, seemingly beautiful and 'high-end' B2B platforms have quietly emerged in the wine industry. Apart from causing widespread complaints, these so-called 'high-end' platforms have not immediately delivered the envisioned sales growth of 300 million, 500 million, or 1 billion. What has the wine B2B platform actually brought to the industry? Since some B2B platforms launched with great fanfare, they have only been welcomed by small and medium-sized liquor stores or group-buying merchants, which is the fundamental reason why wine B2B platforms have not grown rapidly after several years of operation. Why? Let me analyze this from the actual needs of two key nodes in the channel.
许光明We Made a Review Report on the 'Worst-Tasting Drinks'
As Guangzhou issued its first high-temperature warning of the year on June 1, temperatures soared above 35°C for the first time on June 2, with the heat expected to persist for two more days. In the scorching summer, beverages are essential for relief, and netizens have been comparing bizarre drinks online, sparking a legend of the 'worst-tasting drinks.' Our reporter bravely tasted the top five 'divine waters' to provide a review report.
李在磊In-Depth | The P&G Alumni Who Left, the E-commerce Players Who Advanced: The 'P&G Clan' in E-commerce
This article explores the phenomenon of P&G alumni transitioning into the e-commerce industry, examining their motivations, challenges, and the value they bring. It categorizes them into three generations and discusses the cultural and operational shifts they face, while also highlighting their strengths and the future trends of e-commerce.
麦青MandyCIC Consulting: Analysis of China's Beer Industry
China's beer industry is experiencing declining sales volumes, while market size, revenue, and profits remain stable, and barley price declines are narrowing. By October 2015, main business revenue reached 166 billion yuan, up 1.39% year-on-year, with profit of 13.9 billion yuan, up 6.47%. The industry is consolidating as small breweries suffer losses under pressure from giants.
中国投资咨询网Speculations on the Future of the FMCG Market: Traditional Channels Won't Disappear, But...
The consumer goods market has been in a downturn for two years, and the macro environment suggests that bad news is far from over. In the past 30 years, a company's sales growth in China has relied on a combination of four forces: market base, category penetration, category upgrade, and market share expansion. However, with population growth slowing and penetration rates plateauing, companies face challenges. E-commerce is disrupting traditional channels, and the industry is undergoing a reshuffle. Distributors will see channel flattening and consolidation, leading to the rise of B2B platforms. Retail channels will also transform, with convenience stores becoming key, while hypermarkets decline. Brand owners must adapt to new dynamics, including the emergence of super KAs and platform companies.
王烈Key Rectification and Cliff-Like Decline: Who Should Be Responsible for the Maca Market Collapse?!
On May 27, the China Food and Drug Administration issued a notice to launch a special campaign against illegal drug addition and illegal efficacy claims in health foods, prepared wines, and maca products, targeting maca marketed as a 'plant Viagra.' Since last year, maca raw material prices have plummeted, with yellow card bulb prices falling from 180 yuan per kilogram at the beginning of the year to 2 yuan by year-end, with no buyers. The combination of raw material market collapse and strict regulation makes the future of maca health products uncertain.
New DistributionFrom the Development of the Internet to the Future Trends of the FMCG Industry
On April 20, 1994, China was fully connected to the international internet via a 64K international line, marking the beginning of the Chinese internet era. Initially, no one expected that the internet would become so closely linked to society and ordinary people, becoming an indispensable part of daily life within just 20 years. The article traces the evolution of the internet in China, from the first-generation portals to the account systems of BAT, and then to the mapping of businesses and organizations, concluding that traditional industries, including FMCG, must undergo internet transformation or risk being reshaped by internet giants.
庄建忠Goldman Sachs Report: Chinese Consumers' Purchasing Power Overestimated by the Outside World! Mainstream Daily Spending at $7, Only One-Fourteenth of the US
Rising incomes across Asia have spawned a huge new generation of consumers, with the largest growth coming from China: China's employed population exceeds the combined employed populations of Europe and the US. This employed population refers to 'China's mainstream consumers.' As their numbers and quality grow, their consumption demands and preferences will have a significant impact on the global economy. A profile of China's mainstream consumer groups: The purchasing power of China's mainstream consumers is not as strong as perceived by the outside world: of China's 770 million employed people, only 2% have incomes reaching the level for individual income tax, and only about 11% of China's population can be defined as 'middle class.' Meanwhile, their daily consumption averages only $7, compared to $97 for the average US consumer. This 'strength' is more about external confidence in China's macroeconomic development and expectations of consumption pattern shifts.
王家琦From the Evolution of Entertainment Programs to the Development Trends of the FMCG Industry
The advent of the Internet era has transformed the slow pace of societal development over millennia into a rapidly changing landscape, sweeping the globe and bringing about rapid economic growth and productivity gains. It has also changed people's daily lives at an astonishing speed, with all sectors inevitably experiencing the whirlwind of Internetization. In this context, we need to explore the development paths and directions of various industries with an Internet mindset. The evolution of entertainment programs and information dissemination channels indicates that the traditional FMCG market will inevitably undergo a shift from absolute centralization to fragmentation, with consumers playing an increasingly important role in shaping brands and channels.
庄建忠