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Another Private Enterprise Falls: Over 100 Billion in Debt, 122 Companies File for Bankruptcy Reorganization to Save Themselves
Once hailed as the 'King of Pork' and a giant with 150 billion in assets, Yurun Group has now fallen into bankruptcy reorganization with debts exceeding 100 billion yuan. The company's restructuring plan, which includes debt-to-equity swaps and a 3 billion yuan injection from China Huarong, has received nearly 91% approval from creditors, offering a glimmer of hope for revival.
New DistributionAnalyzing Six Walnut's Core Approach to Long-termism from the 'Time's Friend' New Year's Speech
On December 31, 2021, Luo Zhenyu delivered his 7th 'Time's Friend' New Year's speech as scheduled. This year's speech was special because the team learned just 90 hours before the event that the 12,000-seat venue could not have an audience. The contingency plan that followed was flawless: Luo and musician Feiyu carried the entire show alone. No audience was fine; what mattered was that Luo tried to interpret the theme of the 2021 New Year's speech: 'So that's how it can be done!' 'Time's Friend' has always emphasized persistence and the value created by time, but this year's content was different, focusing not on models and methods but on a shift in mindset: 'Will is important, but the bulldozer is more important.'
AmyThe Dawn of a New Era: Are You Ready for 2022?
As China enters a new era of development, the era of high-speed growth has ended, and a new era of quality and innovation begins. This article explores the challenges and opportunities of this transformation, and introduces the upcoming New Distribution New Year's Eve Live Broadcast, which will feature eight experts discussing what 2022 holds.
新经销团队The Dawn of a New Era: Are You Ready for 2022?
As China's rise and national rejuvenation reach a critical juncture, we face unprecedented opportunities and challenges, entering a new era marked by the end of high-speed growth. The upcoming 2022 is set to be a historic year, and the second New Distribution New Year's Eve Live Stream will explore the characteristics and opportunities of this new era with industry experts.
新经销团队The Logic and Future of Marketing in China
Amid a global economic slowdown, China's economy remains robust, a phenomenon that cannot be explained solely by corporate marketing, technology, or classic marketing theory. This article argues that China's success stems from the integration of national strategy and market mechanisms, and calls for Chinese enterprises to move beyond arbitrage marketing toward original innovation and social responsibility.
金焕民Why Most Brands Can't Learn from Genki Forest
Even without infringement incidents, people no longer like to use the title 'the Haidilao of ××'. Now, emerging brands prefer to tout Genki Forest because it's hot, young, and has more growth potential. Against the backdrop of sluggish growth among many giants in the past two years, Genki Forest has surged ahead, becoming the fastest-growing dark horse. At the beginning of the year, the authoritative institution Dolphin Society released the '2021 China New Consumption and New National Brand TOP 100 Ranking', where Genki Forest won first place in growth rate in the domestic beverage and alcohol industry, with 2020 sales scale increasing by 309% year-on-year.
New DistributionUni-President Group's 'Empire Building'
Recently, Uni-President Group Chairman Lo Chih-hsien publicly stated that the company will focus on a 'lifestyle brand' strategy, with four main pillars: manufacturing + R&D, trade + distribution, retail + experience, and alliances + M&A, aiming to build an Asian distribution and lifestyle platform. This marks the second 50-year growth engine for Uni-President Group. Established over half a century ago, Uni-President Group is not only a leader in the domestic food industry but also a dominant force in Taiwan's consumer market. Unlike the first generation's manufacturing mindset, Chairman Lo has in recent years emphasized 'doing brands, not manufacturing,' leading the group's transformation.
田静Demand for 'Low-Sodium Water' Highlights, Evergrande Spring Occupies High Ground
Evergrande Spring's operating data shows that from January to August 2021, cumulative revenue surpassed the full year of 2020, with a year-on-year growth of 38%. Among its products, low-sodium water sales surged 84% year-on-year, increasing its share from 20% to 30% of total sales. This growth is attributed to consumer education campaigns and strategic positioning in the premium natural mineral water segment.
秦淮The Battle for the New King of China's Soft Drink Market | 2021 Annual Review
Driven by Genki Forest, China's soft drink industry is undergoing a revolutionary shift in competitive dynamics. In 2021, the main battleground was the sugar-free sparkling water segment, with traditional giants like Coca-Cola and Nongfu Spring facing off against new entrants like Genki Forest and Heytea.
赵虹宇The Era of Goat Milk Formula Breakthrough: How Can Distributors Achieve Synergistic Growth in B&C?
Recently, the State Administration for Market Regulation issued new regulations for infant goat milk formula, stipulating that products using bovine whey powder (commonly known as 'mixed goat' or 'half goat' milk powder) can no longer be labeled as 'goat milk powder'. This has prompted many 'half goat' companies to consider transitioning to 'full goat' or exploring other niche categories. The new regulations accelerate the standardization and upgrade of the goat milk powder market, benefiting brands focused on pure goat milk protein formulas.
AmyChina's Yogurt War
In recent years, China's yogurt market has been witnessing a battle for the high-end segment. Consumers see not only traditional brands like Mengniu, Yili, Sanyuan, and Guangming but also new forces such as Jane, Le Pur, Classy Kiss, Beihai Pasture, and Oatly, all emphasizing simpler ingredients yet commanding higher prices. This article explores whether high-end low-temperature yogurt is a 'tax on intelligence,' the challenges of cold-chain logistics, and the future of small, beautiful brands in this niche market.
商隐社Is the Vinegar Business Really That Hard? Hengshun Vinegar Industry Plans Private Placement to Expand into Compound Seasonings
Hengshun Vinegar Industry, facing sluggish vinegar sales, announced a private placement to raise up to 2 billion yuan for expanding production of vinegar, cooking wine, soy sauce, and compound seasonings, aiming to transform from a vinegar leader to a seasoning leader.
New DistributionThe Great Transformation of Convenience Stores: 'Chinese Value' in a Complex Landscape
According to Japanese convenience store research expert Nobuaki Taya, this 'small but beautiful' retail format is undergoing its second rebirth. The first transformation occurred 50 years ago in Japan, initiated by Toshifumi Suzuki, who introduced the American convenience store model and adapted it to Japanese culture. Now, as convenience stores expand in China, they are developing a unique 'Chinese value' that reflects differences in time, space, and trends, and this will determine the industry's future direction.
无锈钵David Wei: In the Next 10 Years, China Will Give Birth to at Least 100 New Consumer Companies Worth 100 Billion Yuan!
As the new consumption track heats up, the saying goes: 'Every brand is worth redoing in the future.' According to Harvest Capital, in the next decade, China will see at least 100 consumer companies with a market value exceeding 100 billion yuan. Harvest Capital has invested in unicorns like Anker Innovations, Pop Mart, Guoquan Shihui, and Shanghai Auntie, and in 2020 alone, it saw seven consumer IPOs, five of which surpassed 100 billion yuan in market value.
混沌学园Multiple Measures to Build a New Community Retail Ecosystem: Jingxi 11.11 'More Than Just Savings'
Since the beginning of this year, China has successively formulated and issued the 'Guidelines for Building a 15-Minute Convenient Living Circle in Cities', aiming to construct multi-format community business districts within a 15-minute walk for residents, meeting both basic and quality consumption needs. The concept of the 'urban 15-minute convenient living circle' is significant for developing diverse community commerce, enriching shopping scenarios, and enhancing consumer experience. As JD.com's lifestyle consumption mall, Jingxi has implemented a series of measures ahead of 11.11, upgrading supply chain capabilities and integrating long and short chain business layouts to activate the 'capillaries' of the economic microcirculation, building a community commerce and lifestyle that covers all scenarios, integrates multiple channels, and meets various timeliness needs, bringing consumers quality goods at low prices and a worry-free shopping experience.
刘少德Seven Years of Effort, Hubang Strategic Focus: Striving to Be the No.1 in the Meat Chili Sauce Category
China's spicy food lovers exceed 600 million, and the trend of spiciness is spreading nationwide, with chili consumption steadily rising. The chili sauce market is vast but has low entry barriers, leading to intense competition and low industry concentration. Hubang, after seven years of exploration, has launched a new strategic positioning as 'Hubang Meat Chili Sauce,' aiming to create a distinct category and become the leading brand in this segment.
高级研究员 海游2022 Budget Guide: How Should Brands Review Their Gains and Losses This Year?
Projects without review lead to endless cycles of failure. This is a phrase I often tell my team, whether it's a small promotional event or a grand annual plan, review is a must. At the end of September, I participated in the review meeting of the National FMCG Conference organized by New Distribution. The team members spoke actively and did a commendable job, but there were also common issues found in all review meetings. Today, let's explore the underlying logic of work review.
高级研究员 海游Research Report: Reviewing Community Group Buying Over the Past Year: How to Return to the Essence of Supply Chain Upgrades?
Community group buying is the intersection of community retail and fresh food e-commerce. From a product structure perspective, it currently focuses on the family kitchen; in the long term, shifting from 'traffic generation' to 'differentiation' is the cultivation process for users and a key strategy for platform product selection and profitability.
New DistributionWho Says New Consumption Is Dead? Here Are the Latest 22 Trends You Must Know!
The author argues that new consumption is not failing but evolving, and that brand building differs from mere selling. He outlines 22 trends, emphasizing the shift from functional to emotional products, the importance of offline channels, and the need for genuine user understanding.
龙猫君Predicting the Next 'Genki Forest' from Japanese Consumption Trends
This article analyzes the rise of Genki Forest, a Chinese beverage brand valued at $6 billion, and uses parallels with Japan's consumption patterns in the 1990s to predict the future of China's soft drink industry. It highlights the shift towards sugar-free beverages and the challenges of market saturation.
梁缘Tianjin Autumn Sugar Fair: Choose Trendy Snacks & Convenience Foods, Win iPhone 13 at Westin on Wudadao!
The 2021 National Autumn Sugar and Wine Fair will be held in Tianjin from October 19-21, with the hotel exhibition from October 14-18. As a key platform for distributors to select products, merchants from all over the country flock to it every year. But with many hotels, categories, manufacturers, and products, how can you efficiently navigate the fair, select trending and profitable products, and have a relaxed and new experience? Our view is to focus on hot categories, lock in popular hotels, and consider interactive activities during the fair, ensuring distributors have a sense of participation and honor.
New DistributionTwelve Trends and Omnichannel Power: An O2O Precision Operations Playbook
This article shares a comprehensive perspective on O2O operations, presented by Bei Nianjun, founder of Heyin Network. It outlines twelve key capabilities for O2O precision operations, categorized into front-end, mid-end, and back-end functions, and emphasizes the importance of omnichannel integration and strategic partnerships.
贝念军Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System
At the 2021 (4th) China FMCG Conference hosted by New Distribution on September 24, 2021, Wang Qi, CEO of Weijie City Distribution, delivered a keynote speech titled "Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System." He analyzed the unique value of community group buying, the advanced nature of its fulfillment system, and the inevitable trend of separation of commerce flow and logistics flow in the era of channel fragmentation.
王琦Meiyijia: Channel Opportunities Amid the Youth Trend
At the 4th China FMCG Conference held in Shanghai from September 23-25, 2021, Yao Xuhong, General Manager of Meiyijia Holdings, delivered a keynote speech on how Meiyijia addresses the youth trend through online, differentiated, and sovereignty-oriented strategies, leveraging its C-end convenience stores and B-end Yueheji platform to serve consumers effectively.
姚旭鸿