The Dawn of a New Era: Are You Ready for 2022?

"Profound changes unseen in a century" – this is our top leader's important judgment on the current global landscape. China's rise and national rejuvenation have reached a critical crossroads in history, presenting the most significant historical opportunity while also bringing unprecedented challenges. In short, we are about to enter a brand-new world. From a market perspective, China's market has also entered the most significant "transformation" stage since the reform and opening-up four decades ago. At the same time, we will usher in the "first year" of a new era. We are well aware that the era of high-speed growth is over. After forty consecutive years of rapid growth, a slowdown is inevitable. We have reached the Lewis turning point, the demographic dividend has ended, and the era of growth driven by "quantity" is over. The era of scale driven by "quantity" has ended; this means a new era has begun. Accustomed to the thrill of rapid scale growth, we will find it difficult to adapt to medium- or low-speed growth immediately, and may even feel panic and suffocation. We are caught in anxiety and confusion, but some clear-sighted individuals have realized: in the new era, being a "big company" or a "fast company" may no longer be the most important goal. How to become a "good company" may be a lesson we need to learn quickly. You cannot reach a new continent with an old map. In 1980, previous knowledge and experience were completely inadequate to understand the success of the reform and opening-up over the following 40 years. Similarly, today, using the market experience of the past 40 years, we cannot judge the development trends and logic of the new era. What we can be certain of is that the upcoming 2022 will be a historic year, as it is the dawn of the new era.

• How can we clearly see the "new era"?
• How do we become a "good company"?
• The era of scale growth is over; what will drive growth in the new era?
• Old experience is unreliable; what will we rely on to navigate the new era?
• What are the characteristics and opportunities of the new era?
• Where should our brands develop, and where will growth for our distribution businesses come from? From 20:00 on December 31, 2021, to 0:30 on January 1, 2022, the second New Distribution New Year's Eve Live Broadcast, themed "New Era · First Year," will invite frontline brand operators, marketing experts, tech company founders, and outstanding distributors to connect with the New Distribution live studio. Together, as the New Year's bell tolls, we will explore and usher in the new era! This New Distribution New Year's Eve Live Broadcast will feature 8 experts from various fields, using 270 minutes to tell you what 2022 will be like. Among the 8 experts, there are two marketing experts, two frontline brand executives, two founders of the fastest-growing new brands in 2021, as well as the founder of New Distribution and a well-known major distributor representing multiple frontline brands. Live Broadcast Host: Chen Siting – CEO of New Distribution, senior FMCG media professional, and consulting advisor Former editor-in-chief of "Sales and Market" magazine, marketing consultant for Tanmu, and founder of the internet supply chain project "Wanchaobang." He has studied the Chinese market with a professional perspective, conducting in-depth research and practice in brand planning and communication for consumer goods, distributor model transformation and upgrading, and supply chain innovation and reform. Guests: 1. Liu Chunxiong – Dean of the Marketing Digitalization Research Institute, channel digital marketing expert, and advocate of new marketing Currently an associate professor at Zhengzhou University; also a distinguished professor for Tsinghua University's MBA program, lead instructor for Peking University's EMBA course, and distinguished professor for Renmin University's MBA program. His representative works, from "New Marketing" to "New Marketing 2.0: From Deep Distribution to Three-Dimensional Linking," propose a new marketing theory system. Theories such as "4Ps are all marketing," "BC integrated operation," and "three-dimensional linking" have received widespread attention and recognition in the industry. In September 2020, Liu became the dean of the Marketing Digitalization Research Institute, conducting research on New Marketing 3.0: full-chain, full-scenario marketing digital transformation, helping traditional enterprises with digital transformation and implementation from a marketing perspective, and empowering digital service providers to better serve corporate marketing needs. 2. Jin Huanmin – Professor at Zhengzhou University of Light Industry, renowned strategic marketing expert Professor Jin has long studied and deeply participated in Chinese corporate marketing, and together with Professor Liu Chunxiong, has had a profound influence on the development of Chinese marketing over the past two decades. He has co-authored with Liu Chunxiong a series of marketing monographs, including "Marketing Red Book," "Sustained Growth," "Cultivation of Chinese Corporate Executives," "Interpreting Local Benchmark Enterprises," "Diagnosing Frontline Marketing," "Marketing Innovation," "Sales as King," "Chinese-Style Marketing," "The Boss Is Always the Last to Know Bad News," "Marketing Frontiers," and "Practical Handbook for Grassroots Marketing Managers." Professor Jin studies and interprets Chinese marketing from an economic perspective and has proposed high-level viewpoints such as "Chinese marketing needs a national strategy." Today, he will share his recent research findings with the theme "Chinese Marketing Will Surely Enter a Higher, Faster, and Better New Era," which is highly anticipated. 3. Huang Wei – General Manager of Uni-President Enterprises (China) Life Foods Business Group He has served in various roles at Uni-President, including regional marketing department, chief strategist, and ECD. He is currently responsible for many high-end food businesses, including Tang Daren, Kaixiaozao, and Manhan Dacan. In 2008, he created the Tang Daren brand, and in 2019, the Kaixiaozao brand, achieving 12 consecutive years of high-quality rapid growth. He has extensive successful practical experience in brand creation and growth promotion. 4. Yin Kuo – Founder of "Canban," a leading mouthwash brand in China A serial entrepreneur and Forbes U30 honoree. Canban is the top mouthwash brand in China. 5. Zhang Wei – Director of the China Brand Department at China Resources Snow Breweries (China) Co., Ltd. In 2005, he participated in the creation of the Brave the World brand. In 2014, he established the Snow Beer headquarters e-commerce platform. In 2017, during the Snow Beer brand reshaping, he was responsible for brand building and marketing innovation for the China brand. 6. Zhao Bo – Founder and CEO of Beijing Shidai Yuanli Technology Co., Ltd., and Editor-in-Chief of New Distribution With over a decade of frontline FMCG operational experience, he has profound insights and research on FMCG supply chain transformation and upgrading. As a new media ecosystem practitioner and opinion leader in FMCG distribution, he has authored over 400,000 words of original articles on FMCG distribution channels, guiding and influencing the transformation and upgrading of thousands of FMCG manufacturers and distributors in China. 7. Liu Yi – Founder of "Chi Huantian," a leading brand in the Douyin noodle category A member of the Communist Party of China, he joined the Baixiang Group in 1994 and served for 27 years. During his tenure, he studied at Renmin University, Tsinghua University, and HP Business School. He held various positions, including salesperson, sales manager, marketing manager, marketing director, sales director, executive director, branch general manager, business unit head, and vice president of Baixiang Group. His core expertise lies in marketing, brand building, and corporate operations, with rich professional and practical experience in the Chinese market. In June 2019, he started his own business and founded the "Chi Huantian" brand. The brand's mission is to bring local delicacies from the folk to the tip of the tongue, making Chinese food delicious! It is committed to becoming a leader in leisure noodles made from local delicacies. Based on industry trends, Chi Huantian Food quickly built a supply chain with a production capacity of 1.5 billion units within one year, deeply learned and practiced live-streaming channels, enabling rapid product growth and ranking among the top in the non-fried leisure noodle category – the small noodle series. In 2021, it achieved significant results in Douyin and Kuaishou live streaming. 8. Gao Jingjing – Founder and CEO of Beijing Guoyingjian Economic and Trade Co., Ltd. Founded in 2002, the company has cooperated with more than 10 well-known domestic and international brands. Its sales network covers over 3,000 retail customers in the Beijing area, including hypermarkets, comprehensive supermarkets, large and medium-sized restaurants, as well as B2B and B2C e-commerce networks. The company has formed a business model with commodity wholesale and agency as its main business, supported by logistics, and engages in agency, cooperative distribution, terminal services, commodity distribution, and third-party logistics. The agenda for this New Year's Eve live broadcast is as follows: Click the video account below to reserve the live broadcast! If you want to learn more professional content and discuss the development direction of the new era with industry peers, feel free to scan the QR code to join the community. There will be occasional gifts (multiple rounds of lucky draws) in the live broadcast room! (Scan QR code to join the group) Are you "watching" me?