AUTHOR ARCHIVE
Articles by 新经销团队
Browse 23 New Distribution articles by 新经销团队.
Published articles
23 articles · Page 1 of 1
Seize the Two Slow Variables to Master Your Company's Destiny
Mr. He Fan once defined fast variables and slow variables. Fast variables refer to daily changes and challenges, such as weather changes. Slow variables are unnoticed but decisive factors, like tidal changes caused by the moon. Fast variables are the present, slow variables are the future, and both are important. Ideally, we should grasp both, but the world keeps accelerating, and fast variables are increasing. If we cannot grasp all fast variables, what is our criterion for selection?
新经销团队Without a Solid Foundation, Our Marketing Efforts Are Meaningless
The annual China FMCG Channel Innovation Conference, hosted by New Distribution, will be held in Chengdu from March 18-20, 2022. The theme 'Rebuilding the Foundation' has sparked significant industry discussion, reflecting a shift away from the blind pursuit of novelty and toward a strategic focus on core strengths.
新经销团队The Dawn of a New Era: Are You Ready for 2022?
As China enters a new era of development, the era of high-speed growth has ended, and a new era of quality and innovation begins. This article explores the challenges and opportunities of this transformation, and introduces the upcoming New Distribution New Year's Eve Live Broadcast, which will feature eight experts discussing what 2022 holds.
新经销团队The Dawn of a New Era: Are You Ready for 2022?
As China's rise and national rejuvenation reach a critical juncture, we face unprecedented opportunities and challenges, entering a new era marked by the end of high-speed growth. The upcoming 2022 is set to be a historic year, and the second New Distribution New Year's Eve Live Stream will explore the characteristics and opportunities of this new era with industry experts.
新经销团队How Can Traditional Retailers Save Themselves Amid the Wave of Store Closures?
In the new retail era, the most valuable data is that which is accumulated around customers and products through continuous connection and transactions. Traditional retail enterprises must undergo digital transformation by establishing a digital architecture, digital customers, digital products, and digital operations to achieve precise marketing and improve efficiency.
新经销团队Industry Leaders Discuss: "What Exactly Should Urban Distribution Earn From?"
At the "2018 China FMCG Urban Distribution Logistics Conference" hosted by New Distribution on October 24, 2018, industry leaders held a roundtable discussion on "What exactly should urban distribution earn from?" The forum was moderated by Lu Lixin of Gongsheng Logistics, with guests Wang Pingdong of Juma Group, Liu Zhongmin of Yishang Logistics, Fu Chifeng of Yuncangpei, and Wang Jianjiang of Hailian Tianxia.
新经销团队How Can Distributors Break Through When Peers Refuse to Enter Warehouses in Same-City Logistics Transformation?
At the 2018 China FMCG City Distribution Logistics Conference, a panel of distributors who transformed into same-city logistics providers discussed how to persuade fellow distributors to use their warehousing and distribution services. Key strategies included offering low prices, providing value-added services, forming partnerships or equity alliances, and focusing on local market depth.
新经销团队Is the Distributor's Flight the Brand's Fault or a Game with the Regional Manager?
A distributor in Bengbu collected over 1 million yuan from retailers but stopped delivering, blaming the local manager of C'estbon for pressuring him and unpaid fees. This incident highlights the common practice of distributors advancing fees for brands, which often leads to disputes and financial risks.
新经销团队Big News: JD New Channel Fully Opens Online Stores, and Not Just Store Owners Benefit!
Recently, the author received a tip from industry insiders that JD New Channel is quietly moving numerous offline mom-and-pop stores online. After checking JD New Channel's WeChat official account, the author learned that the "online store" system, previously only available to JD convenience stores, is now being promoted to all JD ZhangguiBao users, and it is likely to become an important marketing platform for JD New Channel during this year's 618 shopping festival.
新经销团队Exclusive | A Comprehensive Overview of Promotional Activities on Mainstream FMCG B2B Platforms!
In the past, upstream brand owners had to rely on regional distributors and sales staff to communicate promotional activities to retail stores in person, which often led to information loss or miscommunication. FMCG B2B platforms, as information aggregation hubs, break this traditional one-on-one communication model, enabling one-to-many, 100% precise reach. This article reviews the various promotional formats currently used by mainstream FMCG B2B platforms, offering a reference for brand owners, B2B platforms, and distributors.
新经销团队Owing Suppliers, Founders Sidelined, Mass Layoffs: What's Happening with Dianshang Hulian?
Recently, a reader tipped off New Distribution that Dianshang Hulian, a well-known B2B platform, was involved in a female employee's suicide attempt due to unpaid wages. Prior to this, the company had faced multiple issues including branch closures, unpaid supplier debts, sidelined founding team, and mass layoffs.
新经销团队Heavyweight! 2018 China FMCG Industry Urban Distribution Logistics Development Blue Book
On March 18, 2018, during the Chengdu Spring Sugar and Wine Fair, the 2018 4th China FMCG + Internet Conference hosted by New Distribution released the 2018 China FMCG Industry Urban Distribution Logistics Development Blue Book. Based on online questionnaires from 3,000 distributors nationwide and offline field visits, in conjunction with several well-known FMCG same-city logistics companies, the report delves into the current status and trends of urban distribution logistics in the FMCG industry. The report points out that although most brand owners have long focused on modern circulation and e-commerce channels, traditional channels remain the largest in China's FMCG circulation.
新经销团队The Highly Anticipated "Monster" Is Mired in Trouble, Once Considered Red Bull's Biggest Rival!
Recently, according to relevant media reports, Monster energy drink is mired in trouble in the Chinese market. This product, once considered Red Bull's biggest rival, is now facing a "disconnect with local conditions." In the fourth quarter of 2017, its operating losses in India and China totaled approximately $9 million (about RMB 57.15 million). In September 2016, as one of the top two energy drink brands in the United States (the first being Red Bull), Monster Beverage (known as "Monster" in the Chinese market) entered the Chinese market with the help of Coca-Cola.
新经销团队Interview with Zhou Bin of Guanjiapo: Four Steps and Three Rhythms for Distributor Transformation
Zhou Bin, co-founder of Renwoxing Technology, believes that traditional distributors have only used Guanjiapo software for inventory management, but now they must adopt internet tools for online ordering, payment, and connectivity. He outlines four steps and three key rhythms for distributors to transform into regional supply chain service platforms.
新经销团队Debate: Should Brands Ban B2B Platforms Over Channel Diversion and Price Chaos?
On March 26, Huabin Group's Guangzhou branch issued a notice to stabilize the market price system and protect the interests of distributors and channel customers, requiring distributors to stop supplying to Lingshoutong and prohibiting Red Bull distributors from acting as TP providers for Lingshoutong. The next day, Huabin's Fujian branch issued another notice to review channel customers cooperating with e-commerce, requiring them to stop supplying online platforms and designating Bestore as the sole e-commerce partner, sparking debate on whether brands should ban B2B platforms.
新经销团队Interview with Wang Chaocheng of Yijiupi: The Future FMCG B2B Platform Will Be National, Not Regional!
Wang Chaocheng, founder of Yijiupi, asserts that in the internet era, B2B entrepreneurs must rapidly expand their territory or risk dying out. He argues that future FMCG B2B platforms will be national, not regional, and that they will eventually disintermediate traditional distributors, though it may take time.
新经销团队Big News! Mengniu Enters WeChat Business, Social E-commerce May Become a New Channel for Brand Distribution?
In the朋友圈 of every FMCG professional, there are likely some friends doing 'WeChat business'. In most people's impression, WeChat business people are 'idle' individuals who constantly post chicken soup and motivational stories, recruiting downlines, seemingly no different from pyramid schemes. However, the market transaction scale of WeChat business reached nearly 700 billion yuan in 2017, surpassing many industries. After rapid development, social e-commerce represented by WeChat business has become a new distribution model with large-scale sales.
新经销团队Competitiveness Analysis of FMCG B2B Platforms in the Nanjing Market - Market Research Report
In 2017, the New Distribution team selected 22 cities from China's top 40 economic cities to conduct a market survey on the overall situation of FMCG B2B platforms, and released the '2017 China FMCG B2B Industry Competitiveness White Paper' at the '3rd China FMCG + Internet Conference' during the Chongqing Autumn Sugar and Wine Fair. This report focuses on the in-depth research of the Nanjing market, evaluating the competitiveness of various platforms from multiple dimensions.
新经销团队Competitiveness Analysis of FMCG B2B Platforms in the Chongqing Market - Market Research Report
From August to November 2017, the New Distribution team selected 22 cities from China's top 40 economic cities to conduct a market survey on the current state of FMCG B2B platforms, and released the '2017 China FMCG B2B Industry Competitiveness White Paper' at the '3rd China FMCG + Internet Conference'. This report focuses on the Chongqing market, analyzing the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various B2B platforms, and provides a comprehensive evaluation of their competitiveness.
新经销团队When Young People All Go to Deliver Packages and Food, Who Will Do the Distributor's Work?
On December 28, major members of the Cainiao Alliance held their annual meeting in Tonglu, Zhejiang, known as China's express delivery hometown. The meeting issued an initiative for 2018 to improve courier treatment and dignity, and enhance delivery service capabilities to ease end-point pressure. While pay raises for couriers are good, the question arises: when couriers and food delivery riders earn more than sales representatives, can distributors still recruit sales staff? This is not speculation but a real problem troubling distributors in recent years.
新经销团队Year in Review: The Top Ten "Mosts" in China's FMCG Industry in 2017
As 2017 draws to a close, we are about to welcome the new year of 2018. In the FMCG industry, what impressive events occurred in 2017? Today, we have compiled the top ten "mosts" in China's FMCG industry for 2017 to share with our readers. The "most daring" move: Uni-President implemented a zero-inventory strategy, not requiring shipment growth in 2017.
新经销团队Big News: Uni-President to Launch Unmanned Convenience Stores, Why Are FMCG Giants Entering This Field?
Uni-President Group announced it will launch its first unmanned convenience store in Taipei by the first half of next year, as revealed at its 50th anniversary celebration. This move follows similar initiatives by Wahaha, Yili, and Mengniu, reflecting a trend among traditional FMCG giants to embrace unmanned retail as a response to changing consumer behavior and declining traditional channels.
新经销团队FMCG B2B Platform Market Competitiveness Analysis - Jinan Market Research Report
New Distribution recently conducted a market survey in 20 of China's top 40 economic cities, partnering with multiple brand owners and distributors, to assess the current state of FMCG B2B platforms. The findings were released at the 'Third China FMCG + Internet' conference during the Chongqing Autumn Sugar & Wine Fair, as the '2017 China FMCG B2B Industry Competitiveness Report'. This report evaluates platforms across dimensions such as coverage, penetration, supply chain organization, operations, delivery capability, and service visits, providing a comprehensive competitiveness assessment.
新经销团队