TOPIC ARCHIVE
Industry Trends articles
行业观察/趋势
Browse 1085 New Distribution articles about Industry Trends.
Published articles
1085 articles · Page 19 of 46
Traditional Marketing Is No Longer Effective; Product Strength, Connectivity, and Operational Capability Are the Future!
In recent years, numerous innovative consumer brands have emerged, such as Genki Forest, Zihaiguo, Danyuanliang, Zhongxuegao, Wangbaobao, and Haomaiduo. Unlike traditional brands, they have not followed conventional marketing methods like TV advertising and offline distribution, but instead use new marketing models to quickly gain consumer recognition. The competitive barriers of traditional enterprises, built on the 'three marketing forces' (product, brand, and channel), are disappearing due to excess marketing resources, changing consumer cognition, and improved technology and infrastructure. The article argues that the marketing force triangle must shift from product, channel, and brand to product, connectivity, and operational capability.
赵波Summarizing New Products from Nongfu Spring, Genki Forest, Mizone, Nestlé, etc.: New Trends in Beverages!
China's beverage market is booming, with a market size of 991.4 billion yuan in 2019, expected to exceed 1.3 trillion yuan by 2024. Based on new product launches by leading domestic beverage companies in 2021, this article shares development trends in the domestic beverage industry, including sparkling water, packaged water, functional drinks, tea drinks, and juice drinks.
高级研究员 海游In the Braised Delicacies Arena, Who Will Be the Next 'Duck King'?
The braised food market is heating up with capital influx, challenging the traditional 'three pillars' of Juewei, Zhouheiya, and Huangshanghuang. Zhouheiya, once the 'duck king', faces pressure from new entrants and must adapt its direct-sales model and brand strategy to stay competitive.
刘鹤翔Earnings Report Analysis | Yangyuan's 2021 H1 Report Released: Upgrades and Reforms Show Results, Paving the Way to a 100-Billion Vision!
On August 22, Yangyuan Beverages released its 2021 H1 report. The announcement shows that in H1 2021, Yangyuan achieved operating revenue of 3.411 billion yuan, a year-on-year increase of 91.27%, and net profit attributable to shareholders of listed companies was 1.159 billion yuan, up 63.85% year-on-year, with both revenue and profit growing. Yangyuan stated that the significant revenue increase was mainly due to the low base in the same period last year, affected by the COVID-19 pandemic and the earlier Chinese New Year, while effective pandemic control and the later Chinese New Year this year led to a substantial recovery in market demand.
AmyWalmart Closes More Stores in China: What's the Future for Hypermarkets?
Walmart's Q2 FY2022 revenue beat expectations but net profit fell 32.2% due to margin decline and overseas asset divestitures. In China, the company is closing hypermarkets and shifting focus to Sam's Club, though the model's success remains uncertain.
New DistributionSpecial Report | China Resources Beer's First Battle in Premiumization Wins, Mid-Year Results Highlights
China Resources Beer's interim results were excellent, with premium growth being the biggest highlight. On August 18, China Resources Beer (00291.HK) announced its interim results for the six months ended June 30, 2021, with all key indicators exceeding industry expectations. According to the interim report, H1 sales reached RMB 19.634 billion, up 12.8% year-on-year; sales volume completed 6,633.7 million liters, up 4.9%; net profit reached RMB 4.291 billion, up 106.4%.
陈思廷JD Daojia Releases 'Instant Consumption Trends Report for Snack Foods': O2O Value Cannot Be Ignored by FMCG Manufacturers
On August 11, JD Daojia released the 'JD Daojia Instant Consumption Trends Report for Snack Foods', the first industry report on the snack food segment in the O2O field. Over the past year or more, driven by the pandemic, many leading brands have increased their O2O investments, but the value of O2O extends far beyond being just a sales channel; it is a comprehensive marketing platform that enables precise market insights and growth.
秦淮Fighting Sugar Doubles Its Value
The anti-sugar trend is becoming a lucrative business, with zero-sugar, low-sugar, and anti-sugar products proliferating across beverages, snacks, and even personal care. However, some products are criticized as a 'tax on intelligence' due to misleading labeling and potential health risks of sugar substitutes, prompting consumers to seek healthier alternatives through DIY and upstream sourcing.
新博弈编辑部New Changes in Community Group Buying: Leading Players Slow Down, Hema Market Steady and Rapid Development!
As summer arrives, community group buying faces a major test, with cold chain capability becoming an unavoidable challenge for all platforms. Intensified external competition, high internal costs, chaotic management, and lack of cold chain have led to shrinking order volumes, making declines for some platforms unsurprising. At the start of the year, Duoduo Maicai, Meituan Youxuan, and Chengxin Youxuan set high performance targets, but these are now difficult to achieve. The difficulties of leading players also present opportunities for latecomers. On August 3, Alibaba Group announced its Q1 FY2022 results, with MMC reporting GMV growth of about 200% quarter-over-quarter and a 260% increase in RDC construction area.
New DistributionTraditional Marketing Is Failing; Experiential Marketing Is the Future
Traditional marketing centered on brands and products no longer fits the modern era. The key to marketing now lies in experience design that focuses on people, capturing their emotions and creating peak moments to drive desire.
赵波、任文青Debate on the Future of Community Group Buying: 'Oligopoly' or 'Total Collapse, Not One Left'?
The article discusses the future of community group buying, debating whether it will become an oligopoly or face total collapse. It highlights recent failures like Shixianghui and Tongcheng Life, and features insights from industry experts on the challenges and potential paths forward.
New DistributionThe Alluring Braised Products Industry
The braised products industry in China has exceeded 300 billion yuan in market size, with leading companies like Juewei, Zhou Hei Ya, Huang Shang Huang, and Zi Yan Bai Wei Ji dominating the market. Despite the industry's growth, the top four players hold only about 10% of the market share, leaving ample room for new brands to emerge and thrive.
市值观察The Predicament of Distributors with Annual Sales Exceeding 100 Million
Recently, the author visited several large distributors in China and found that despite their scale and adaptability, they face limitations. This article explores these limitations and offers suggestions for transformation, including increasing information sources, seeking external expertise, and empowering younger teams.
赵波重磅 | 《2020-2021年中国快消B2B平台研究报告》发布
Since 2016, FMCG B2B has become an important channel for digital distribution and omni-channel coverage for FMCG companies. The cooperation between brand owners, distributors, and B2B platforms has entered a new stage of development in both breadth and depth. However, unprofitability or even losses remain the norm for several leading platforms, while regional platforms are expanding into surrounding markets. What changes will occur in the industry landscape of FMCG B2B in the future? Will the business model and fulfillment methods of B2B change?
New DistributionJune Fresh Releases China's First Salt-Reduction White Paper: What Is the 'True' Standard in the Post-Zero-Additive Era of Condiments?
In February 2021, the National Poverty Alleviation Office was abolished and replaced by the National Rural Revitalization Administration, marking the complete eradication of rural poverty and the shift toward building a moderately prosperous society. This signifies that consumption upgrading is not a local phenomenon but a holistic one, not future tense but present continuous. The era drives the rise of salt-reduction awareness, and June Fresh has taken the lead by releasing the first salt-reduction white paper, setting a new benchmark for the industry.
AmyYoung People Trying to Lose Weight, While Liangpin Shop, Wei Long, and Genki Forest Worry Themselves Sick
Young people are increasingly turning to low-calorie snacks to reconcile their desire for tasty food with their weight loss goals. Chinese snack brands like Wei Long, Liangpin Shop, and Genki Forest are responding by launching healthier snack options, signaling a shift toward health-conscious eating in the domestic snack market.
财经新媒体重磅 |《2020-2021中国社区团购行业研究报告》完整版发布
Scan the QR code in the image to register. Community group buying is heating up, with Meituan, Pinduoduo, and Didi entering the fray, pushing attention to new heights. Meanwhile, many brand owners and distributors are beginning to cooperate with community group buying platforms to explore market growth and consumer reach. Correctly understanding community group buying and its business model value is fundamental for brand owners. Recently, New Distribution officially released the full version of the "2020-2021 FMCG Community Group Buying Industry Research Report".
New DistributionGenki Forest Falls from the "Cloud"
Genki Forest's rise, like a stone thrown into a lake, stirred ripples in China's long-quiet beverage market. People are keen to dissect its success logic: geographic arbitrage, aesthetics as justice, influencer marketing, seizing the consumer mindshare of "0 sugar, 0 fat, 0 calories," and fully exploiting convenience store channel dividends. There is no shortage of criticism and doubt: "fake Japanese goods," "copycat," "inflated valuation," "sugar-free scam," and "consumer goods companies that focus too much on marketing and not enough on product will have no future." At the recent Yabuli Forum...
芽郁New Distribution Thematic Salon—"Community Group Buying Is Coming on Strong: Brand Owners' Response Strategies" Concludes Successfully!
Scan the QR code in the image to register. Within a short time of its rise, community group buying has become well-known throughout the FMCG industry, from executives to sales staff. However, only by doing it do you realize how much remains unknown: How should community group buying be done? How should product strategies be set? How should organizational structures be designed? What partners should be chosen? How should resources be allocated? On the afternoon of June 25, New Distribution held a successful salon seminar in Shanghai on this topic.
New DistributionOn the Eve of the Cheese Market Explosion, a Dark Horse Quietly Lurks: 'Jisdin' Makes Big Moves!
In the current dairy industry, cheese is undoubtedly the hottest subcategory. Recent major events and data show the market's prosperity: Milkground's cheese revenue surged 125% in 2020, Yili's cheese revenue soared 812.56%, and Mengniu acquired a controlling stake in Milkground. Jisdin, a brand born in 2018, has been quietly preparing and is now making a high-profile entry with brand upgrades and strategic partnerships.
秦淮Leading Trends, Reflecting Changes: The 6th Wine Industry 'Golden爵 Award' Officially Launched in Beijing
On June 15, the media communication meeting for the 6th China Alcoholic Drinks Circulation Association's Wine Industry Marketing Golden爵 Award was held in Beijing, with representatives from over 20 mainstream and industry media outlets attending to discuss the characteristics and trends of the new cycle of wine industry development. The important role of the Golden爵 Award in activating market consumption and leading industry upgrading was unanimously recognized and highly praised by attendees.
New DistributionHeavyweight | Full Version of the "2020-2021 TOP 20 Community Group Buying Platform Research Report" Released
In 2018, community group buying platforms attracted over 4 billion yuan in capital as they emerged. In 2019, the sector cooled down with annual financing of only about 2 billion yuan. In 2020, catalyzed by the pandemic, community group buying surged again, with 19 disclosed financing events totaling 17.17 billion yuan, a record high. Meanwhile, the competitive landscape changed dramatically as internet giants like Meituan, Pinduoduo, and Didi entered the fray.
New DistributionThe Transformation of a Second-Generation Distributor: From Taking Over in Adversity to Building His Own Brand, How Did He Break Through and Rise?
When it comes to succession, most second-generation distributors take over a family business that is already well-established, with parents hoping to pass on their hard-earned legacy. Unlike the second-generation distributors previously reported by New Distribution, Chen Zhenyu took over the family business without strong resource support, and even faced real operational difficulties within the first 1-2 years, making it hard to get through. Essentially, he is a "second-generation distributor" forced by circumstances, from resistance to interest and research to re-entrepreneurship. His experience and thinking may offer inspiration to many distributors still in confusion.
澄韵Peak Season Approaching: Beer Companies Collectively Aim High
A recent survey by Beijing Business Today in Beijing's high-end beer market reveals a clear trend toward premiumization, with market channels adapting to support this shift. As beer companies release their 2020 annual reports and 2021 first-quarter results, major players like China Resources Beer and Tsingtao Brewery have aggressively pursued the high-end segment, seeing significant growth in premium product sales and revenue. Yuan Yue, Secretary-General of the Beer Branch of the China Alcoholic Drinks Association, notes that premiumization is not merely about price increases but represents a key aspect of high-quality development in the industry, with a long road ahead.
赵述评 赵丹