In 2018, community group buying platforms attracted over 4 billion yuan in capital as they just emerged. In 2019, the entire community group buying track began to cool down, with annual financing of only about 2 billion yuan. In 2020, catalyzed by the pandemic, community group buying was pushed to the forefront again. Public data shows that in 2020 alone, there were 19 disclosed financing events in the community group buying industry, with total financing reaching 17.17 billion yuan, a record high. At the same time, the track underwent earth-shaking changes. Internet giants such as Meituan, Pinduoduo, and Didi successively flooded in, intending to get a share of the fiercely competitive market. Although the newly entering giants still seem to be charging around recklessly, they have already figured out the tricks of community group buying and are leading the continuous expansion of the industry's market scale. However, on this fast train of community group buying, the space inside the carriage is limited. When a fat person gets on, two thin people are destined to get off. In the past year, competition among platforms has intensified. The expansion of giants has further squeezed the living space of original players. Platform closures and shutdowns have occurred from time to time. Some platforms have successively transformed, and some people have shifted to offline physical retail. Even the leading players, when facing fierce competition from peers, have undergone more than one major adjustment in both strategic planning and organizational structure. As the expansion of major platforms slows down and development becomes stable, platforms have begun to shift from blindly pursuing development speed to gradually focusing on development quality. Cooperation between many brand manufacturers and community group buying will also enter a stage of normalized cooperation. Looking back on this year, the rapid development of community group buying is destined to leave a significant mark in the channel reform of FMCG. So, with such rapid development of the track, what does the current community group buying industry landscape look like nationwide and in different regions? How can we systematically evaluate the leading platforms that currently have certain influence in the track? How can brand owners assess the core competitiveness of the platforms they have chosen to align with? -01- Release of the Full Version of the "Community Group Buying Platform Research Report" Recently, New Distribution officially released the full version of the "2020-2021 TOP 20 Community Group Buying Platform Research Report" (hereinafter referred to as the "full version of the 'Report'"). This is also the third latest research report on community group buying platforms, following the first issue released by New Distribution in 2019. Through cumulative research and evaluation of the community group buying industry, New Distribution has revealed the national distribution of community group buying platforms, the latest competitive landscape, detailed information on the TOP 20 community group buying platforms, and the comprehensive competitiveness of each platform. With 53 pages of detailed information and data, the 'Report' helps FMCG companies understand the development and platform distribution of the community group buying industry more intuitively and comprehensively, gain insights into the characteristics of different types of community group buying platforms, and thus better select suitable partners, providing decision-making basis for subsequent channel layout and platform cooperation, helping FMCG companies grow their business and win in the channel. -02- In-depth Analysis of Community Group Buying Platforms The full version of the "Report" is mainly divided into four parts. The first part introduces the background and core content of the compilation of this "Report". Through the elaboration of this part, we hope to help everyone establish a preliminary understanding and awareness of this "Report". The second part is an overall elaboration of the community group buying industry landscape. Through an incomplete statistics of major community group buying platforms in various regions and provinces across the country, New Distribution has compiled the specific list and number of major community group buying platforms in seven major regions nationwide, hoping to enable brand owners, distributors, and related practitioners to understand the current development of community group buying platforms nationwide. At the same time, based on the GMV, industry influence, and future development expectations of different platforms, we have divided the national community group buying platforms into four echelons, and selected important and influential platforms in the seven major regions of North China, Central China, Northeast, East China, South China, Southwest, and Northwest, so that brand owners and distributors can make more efficient choices and decisions when selecting platform partners. In addition, we have also classified the national community group buying platforms into three different categories from the dimensions of platform background genes, financing background, and group leaders. Different types of platforms share some common characteristics in their development process. Platforms with the same financing background also have more possibilities for linkage at the market and business levels. Through an inventory of major community group buying platforms nationwide, we selected 20 representative platforms and displayed them one by one from dimensions such as basic platform information, GMV changes, coverage areas, product categories and distribution, group leader situations, logistics and warehousing, system tools, core competitiveness, and market strategy changes in 2021. These 20 platforms are Xingsheng Youxuan, Meituan Youxuan, Duoduo Maicai, Hema Jishi, Chengxin Youxuan, Shihuihui, Tongcheng Shenghuo, Shixianghui, Xiaoxiong Le Tuangou, Dili Jishi, Diao Daojia, Jiayi Youxuan, Zhihua Zhiguo, Tudigong, Lele Shengxian, Youjing Youtian, Jiubai Street, Jiayi Jia, Keke Jingxuan, and Shixiang Tianxia. Through the introduction of the above 20 major platforms, we hope that brand owners and distributor friends can establish a comprehensive understanding of each platform, effectively evaluate the core competitiveness of each platform, and selectively carry out market cooperation. The last part is New Distribution's summary of the development status, future, and possible problems of the community group buying industry based on our understanding and cognition of the industry and platforms. Community group buying is developing rapidly, but it also faces huge risks. Only by clearly understanding the development changes of the community group buying industry and the uncertain factors that may be encountered during development, and then selectively cooperating to avoid risks, can we seize the initiative and establish competitive advantages in the rapid channel reform. Reader benefits: Reply with the following keywords in the WeChat official account backend to receive the free preview version or report outline of the corresponding report. Tips will be paid 400-2000 yuan once adopted.