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20,000 Words, 108 Reflections: My Third Year of Entrepreneurship on Marketing, Management, and Life
2021 was my third year of entrepreneurship and the hardest year of my life. I went through the bottleneck period of a founder and transitioned into a new role as a mother. Throughout this process, I constantly explored two things: 1. What is happening in the world, and what can I bring to it; 2. How do I see myself, and what kind of person do I want to become. I have always believed that my relationship with myself is inseparable from my relationship with the world. In this exploration, many systematic thoughts have been organized into articles, but many fragmented reflections remain, like seeds waiting to sprout.
刀姐dorisThe Truth About Chinese Yogurt
Following the publication of Shangyin Society's article "The Chinese Yogurt War," extensive reader discussions revealed that the yogurt industry holds many hidden truths unknown to ordinary consumers. Through interviews with over a dozen industry insiders, this article explores why milk sources are a critical bottleneck for dairy companies, why bacterial strains are considered the "chip" of the yogurt industry, and how foreign capital has quietly penetrated China's dairy supply chain.
商隐社Reflect Diligently, Be Unbreakable, and Embrace Change: Building the Channel Foundation for Frontline City Managers!
As the pandemic persists, offline retail continues to bleed while new retail channels cool down. City managers must reflect, stay resilient, and adapt, focusing on core channels and building a solid foundation for organic growth.
许翔 Ryan XuA Comprehensive Review of D2C Brands: From Rise to Transformation
New consumer brands have become a hot topic this year, with any new brand labeled as such likely to attract capital and consumers. These brands differ from established consumer brands in product development, design, brand positioning, and marketing, sparking a 'consumer brand revolution' in China starting around 2015. This article reviews the rise of D2C brands in the US, their strategies, and the lessons for Chinese new consumer brands.
寻空2009Budweiser APAC Releases 2021 Annual Report! Net Profit Surges 84.8%
On the morning of February 24, beer giant Budweiser APAC (01876.HK) released an annual report showing strong growth. The company achieved revenue of $6.788 billion in 2021, up 14.9% year-on-year, and profit of $980 million, up 84.8% year-on-year. In 2021, the company's product sales volume increased by 8.3%, with particularly good performance in China and South Korea. Under the company's premiumization strategy, revenue per hectoliter of beer increased by 6.1% across major markets. In the Chinese market, with the implementation of a premiumization strategy across the entire product portfolio...
靖绥Yangyuan Six Walnut 'Confucius Temple Blessing Can' Launches: Insist on Doing Things That Can Continue to Happen in the Future!
On February 27, coinciding with the 100-day countdown to the college entrance exam (Gaokao), Yangyuan Six Walnut's annual 'Confucius Temple Blessing Ceremony' kicked off early. This is the second edition of the ceremony, and this time, the brand collaborated with Qufu Confucius Temple to launch a special 'Confucius Temple Blessing Can' to ease the anxiety of students and parents during the exam preparation period. By persistently holding this event every Gaokao season, the brand aims to strengthen its cultural ties and support students.
AmySeize the Two Slow Variables to Master Your Company's Destiny
Mr. He Fan once defined fast variables and slow variables. Fast variables refer to daily changes and challenges, such as weather changes. Slow variables are unnoticed but decisive factors, like tidal changes caused by the moon. Fast variables are the present, slow variables are the future, and both are important. Ideally, we should grasp both, but the world keeps accelerating, and fast variables are increasing. If we cannot grasp all fast variables, what is our criterion for selection?
新经销团队Four Stories to Understand in the Face of Major Trends
This article uses four stories to illustrate the importance of understanding slow variables over fast ones in business. It argues that while many companies rush to embrace change, true success comes from recognizing the underlying patterns and maintaining a 'trend antibody' to thrive despite minor shifts.
赵波Decoding the Top 10 CVS Chains in China: Store Counts and Operational Characteristics
China's convenience store sector is booming, growing at 8% annually with 193,000 chain stores and nearly 20,000 new stores each year. This article analyzes the top 10 convenience store brands in China based on CCFA data, covering their store counts, operational models, and unique features.
胡钶Investing 1 Billion Yuan to Build China's Leading 100% Juice Brand: Fulan Nongzhuang Makes a Strong Move in 2022
After 13 years of scouring the world's orchards for the finest fruit origins, Fulan Nongzhuang is doubling down on the compound juice and NFC juice markets in 2022 with the launch of a 10-fruit compound juice, aiming to become China's leading compound juice brand and break into the top tier of the juice industry, with plans to list on the main board or ChiNext within the next 3-5 years.
New DistributionExplosive Rise and Fall: Eight Sober Predictions for the Fresh Food Cold Chain Industry - Return to Fundamentals, Wait for the Flowers to Bloom!
The COVID-19 pandemic has lasted 739 days, affecting three Spring Festivals, and the fresh food cold chain industry has experienced dramatic ups and downs. This article offers eight sober predictions for the industry's future, emphasizing a return to fundamentals and long-term thinking.
钟贤柏What Can We Learn from Old Consumer Giants | The Ambition of the Century-Old Nestlé Empire: Breaking Free from Historical Cycles
This article examines Nestlé's 155-year history, highlighting its acquisition strategy and internal growth tactics as key to its resilience. It also analyzes Nestlé's localized supply chain and marketing battles in China, offering lessons for new consumer brands.
愈嘉Kotler's Cao Hu and Zhao Bo in Dialogue: From a Marketing Perspective, How Will Channels Evolve in the Future?
This article is a transcript of a live-streamed dialogue between Dr. Cao Hu of Kotler Consulting Group and Zhao Bo, founder of New Distribution, on the topic of channel evolution in 2022, covering trends such as channel fragmentation, digitalization, and the shift toward omnichannel strategies.
科特勒增长实验室Baixiang Food: 25 Years of Deep Roots for Infinite Upward Possibilities
China, with a history of five thousand years, has entered a new era, rising to the center of the world stage. Baixiang Food, reflecting on this context, emphasizes its commitment to innovation and the 'Chinese Spirit' over 25 years, focusing on Chinese flavors and social responsibility, aiming for growth in the new era.
田静Mondelez Releases Global Snacking Report! Chinese 'Foodies' Value Portion Control More
To seize opportunities and drive growth in the new year, global snacking giant Mondelez International has released its third annual State of Snacking report. The report, conducted with The Harris Poll, surveyed thousands of consumers across 12 countries and regions, with a special focus on China, where business growth far exceeds global levels.
何丹琳2022 Spring Festival: Pre-made Dishes and Traditional Chinese Tonic Foods Target the Young Generation
As the Spring Festival approaches, whether staying local or returning home, annual goods are significant for both buyers and consumers. Notably, the '2022 Kuaishou Quality New Year Shopping Festival Consumption Trend Report' shows that Generation Z's online stockpiling spending increased by 254% year-on-year. This article analyzes the hot categories and brands favored by the young generation, interpreting their lifestyle and consumption demands, and outlining effective marketing strategies.
New DistributionBe a Clear-Sighted Winner in the Future: 5 'Dividends' and 3 'Risks' for FMCG Companies in 2022
This article discusses the trends and opportunities for FMCG companies in 2022, emphasizing the importance of finding certainty in uncertainty. It outlines five key dividends (omnichannel, event marketing, new brands, new models, and consumption polarization) and three major risks (black swan, gray rhino, and crisis management) that companies should seize or mitigate.
占兵Decoding the Omnichannel Growth Model for Brands: A Comprehensive Analysis
This article, sourced from BrandLaoBai (ID:BrandLaoBai), decodes the omnichannel growth model for brands through four stages and sixteen modules, summarizing the capabilities required as '4-In-Power'. It details each stage, from strategic positioning to cultural dissemination, emphasizing the importance of insight, implantability, intelligence, and influence.
布兰德老白Observations on the Evolution of Coffee Consumption: From Scene Prop to Consumer Protagonist
This article examines the transformation of coffee consumption in China, from a social accessory to a standalone product, driven by the rise of new coffee brands like Luckin Coffee. It argues that the future growth of China's coffee market will come from Generation Z, who prioritize value, convenience, and brand authenticity, and that Luckin is poised to take over market education from Starbucks.
张仪Yang Yonghua: Only Reconstruction Can Lead to Rebirth
From the 'traffic is king' era of e-commerce platforms to the 'inventory is king' era of mobile internet, and now the 'value is king' era of private traffic, the consumer internet is constantly evolving. In his new book 'Reconstruction: Upgrade Your Competitive Advantage', Yang Yonghua analyzes the challenges enterprises face in reality, proposing that 'what disrupts enterprises is not technology, but customers', and guiding enterprises to undergo strategic reconstruction.
杨永华4 Core Strategies for Spring Festival Marketing: An Analysis Based on 13 Classic Cases
This article discusses how to execute effective Spring Festival marketing, drawing on 13 classic cases. It outlines four key strategies: issuing behavioral commands to drive purchases, integrating brand culture with festive emotions, focusing on specific Spring Festival elements, and building a long-term marketing IP.
空手Human Efficiency Will Be the Biggest Bottleneck for FMCG Enterprises in the Future
This article discusses the issue of human efficiency in FMCG enterprises. Low human efficiency is manifested in three ways: low output, low work efficiency, and high interpersonal costs. The key to improving human efficiency lies in managing both the number of personnel and their average efficiency, with innovative solutions such as crowdsourcing and shared labor models.
高级研究员 海游A Sanitary Pad Lifts a 40-Billion-Yuan Market! 30 Years of Great Changes in China's Sanitary Napkin Industry
The sanitary napkin industry in China has grown into a 40-billion-yuan market, serving 400 million women of menstruating age. This article analyzes the industry's scale, key players, and future investment opportunities, highlighting trends toward premium products and new categories like tampons.
新消费第一媒体Decoding Walmart China President's 'Four Thoughts' on Physical Retail Transformation and Upgrading
At a recent China Chain Store & Franchise Association (CCFA) new consumption forum, Walmart China President and CEO, also CCFA Vice President, Ms. Zhu Xiaojing delivered a speech titled 'Doing the Difficult but Right Things in the Transformation and Upgrading of Physical Retail.' This article, written by a former Walmart employee and CCFA guest advisor, offers an in-depth interpretation of the speech, aiming to provide insights for physical retailers undergoing digital transformation.
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