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Young People Who Love Dupes Are Spending More | 2023 Consumption Report
In 2023, a year marked by low prices and high spending, young consumers are embracing 'rational experientialism'—prioritizing emotional value and experience while seeking cost-effective options like dupes and discounts. This shift is reflected in increased spending on services like travel and concerts, and decreased spending on beauty and fashion, with nearly half of respondents spending more than last year.
买个不停的DT君2024: Go Global or Go Bust
In 2023, a key theme for Chinese enterprises was 'going global.' This article examines the implications of the massive overseas expansion of Chinese businesses, questioning whether it will undermine China's status as the world's factory and its international standing. It argues that what is often perceived as a 'transfer' of manufacturing is actually a 'spillover' of the supply chain, with only the 'front-end' (final assembly) moving abroad while the 'middle-end' (supply chain network) remains in China, offering new growth opportunities and potential solutions to challenges like aging.
施展In 2024, Living Out Certainty Matters More Than Anything
As the year draws to a close, looking back on the past year, it has been turbulent. With the pandemic just lifted, everyone was full of confidence and hope for the future. But reality dealt a heavy blow. In this world full of uncertainty, everything seems elusive and unreliable. We all crave certainty, but in today's situation, only self-rescue can lead to salvation. In other words, since others cannot give us certainty, we might as well live out some certainty ourselves.
子恒15th Tiger Roar Award Call for Entries Begins — Rebuilding the Future, Empowering Chinese Brands' Digital Development
The Tiger Roar Award, a highly influential comprehensive award in China's brand marketing digitalization sector, has officially launched its new competition cycle. Submissions are accepted via case.hooxiao.com from November 28, 2023, to March 22, 2024. Now in its 15th edition under the theme "Rebuilding the Future" and the core philosophy of "embracing simplicity, empowering others, and building the industry," the award aims to drive continuous upgrades in China's brand marketing digitalization and empower the industry.
New Distribution2023: A Major Shift in Chinese Consumption
Almost at the same time as Pinduoduo's market value first surpassed Alibaba's, Liangpin Shop, which had aspired to be a high-end snack brand, launched its first large-scale price cut in 17 years. Amidst the smoke of battle, a new era of consumption seems to have arrived. "We're really fired up, no one can stop me." During this year's 'Double 11', in JD.com's procurement live-streaming room, many JD procurement employees wore custom-made red vests, shouting desperately to sell. One sold the same learning machine at a price 1,500 yuan cheaper than Li Jiaqi's live-streaming room; another, shouting with excitement, directly gave away 100 TVs.
华商韬略Farewell to the Old World, Embrace the New World
Twelve months ago, most managers were hopeful; twelve months later, most are disappointed. They assumed the problems were all caused by the pandemic and that once the black swan flew away, everything would return to pre-2019. Clearly, this logic is untenable. As I have said, judgments without deep insight are blind. The current blind pessimism is as harmful as the blind optimism at the beginning of the year. It can only lead our teams and companies into the abyss of failure. Correctly understanding what era we are in and how it is changing is the starting point for all our business strategies and tactics.
陈思廷China's Dairy Giants: How Much Imagination Remains in Liquid Milk?
According to the China Dairy Quality Report (2023) released by the Dairy Association of China, per capita dairy consumption in China was 42 kg in 2022, down 0.6 kg from the previous year. Among dairy products, liquid milk, which accounts for the largest share, saw its first decline in eight years, dropping by 8%. In an era dominated by competition for existing market share, differentiation has become the norm. In this volatile environment, who will emerge victorious in the second half of the liquid milk market? Differentiation is accelerating, and liquid milk stands at a new crossroads.
财经新媒体2023 Consumer Market Characteristics Review: Rational Consumption Becomes a Trend, and a Comfortable, Healthy Lifestyle Fully Influences Food, Clothing, and Daily Use...
QuestMobile data shows that in recent years, rational consumption concepts have continued to spread. In October, Xiaohongshu saw 762,000 posts on 'rational consumption,' idle trading apps reached 173 million monthly active users (up 23.4% year-on-year), and budgeting apps reached 31.536 million monthly active users (up 7.7% year-on-year), reflecting a growing 'practical' mindset in physical consumption. This 'pragmatism' has shifted consumer focus, with attention to quality, price, brand, and experience rising to 60.5%, 60.1%, 59.8%, and 34.2% respectively in October.
Mr.QMTop 10 Keywords in the FMCG Industry for 2023
The recovery of the global economy, the coexistence of consumption upgrading and downgrading, and the explosive growth of the online economy have brought unprecedented challenges and opportunities to the FMCG industry in 2023. New Distribution has compiled the top 10 keywords for the FMCG industry in 2023, interpreting industry trends from multiple perspectives to help FMCG companies review key information and better grasp market changes and development directions.
杨玉琳、冯瑶Five Certain Trends in the FMCG Industry for 2024
Anxiety about the future stems not from economic growth or decline but from uncertainty. Certainty, whether positive or negative, allows for preparation, turning challenges into opportunities or difficulties rather than anxiety. After a transitional 2023, 2024 brings more certainty, with five definitive trends in the FMCG sector: the era of shrinking volume, the nearing end of the internet commercial revolution, the onset of supply chain revolution, brand going global as a growth path, and FMCG as a necessity that transcends economic cycles.
刘春雄Year-End Sprint: How Should FMCG Manufacturers and Distributors Execute?
In late October, China's Q3 economic data showed improvement in retail and service consumption, yet FMCG brands presented a mixed picture. For manufacturers and distributors, the first post-pandemic year-end requires stabilizing existing business while seeking growth. Using the beverage industry as an example, this article offers insights on aligning goals, rational rewards, data-driven analysis, problem-solving, and leveraging festivals to win the final sprint.
邢仁宝2023 China FMCG Supply Chain Digitalization White Paper Released (Download Included)
This report reviews the development of China's FMCG market in the post-pandemic era, focusing on the transformation of brand business and supply chain around omni-channel and one-warehouse inventory management. It analyzes new challenges and digital demands in supply chain operations, and provides insights through case studies. The full report is available for download via the 'Read Full Text' link at the end of the article.
罗戈研究Three Squirrels Founder: The Future Is 'High-End Cost Performance', Not Just Low Prices
As the year-end approaches, the Chinese retail industry is buzzing with activity. After Pinduoduo's market value briefly surpassed Alibaba's, both Jack Ma and Liu Qiangdong made rare internal statements. Three Squirrels founder Zhang Liaoyuan responded, revealing his company's 'high-end cost performance' strategy, which focuses on supply chain optimization and total cost leadership to offer quality products at competitive prices.
田静Ren Wenqing: Hard Discount - Reshaping Future Supply Chain Landscape and Growth Models
On December 6, the first China FMCG Hard Discount Conference opened grandly in Zhengzhou. At the main forum on the morning of December 6, Ren Wenqing, COO of New Distribution and chief editor of the 'China Snack Hard Discount White Paper', shared insights on 'Hard Discount - Reshaping Future Supply Chain Landscape and Growth Models'. The following are key points from the speech.
任文青AndyWhat Industry Trends Does This International Food & Beverage Event Reveal?
2023 is a year of recovery for the consumer goods market. As the industry enters a 'new world' characterized by quality and health, the 26th FHC Shanghai Global Food Trade Show highlighted key trends including the home-use of pre-made dishes, new consumption scenarios, high-quality and healthy products, and a resurgence in the cold chain equipment sector.
田静Small Bottle Baijiu Declines, While Bottled Baijiu Rises
The heartfelt slogans of youth-oriented small bottle baijiu brands like Jiangxiaobai still echo, but how long has it been since you last had a small bottle? After the 2012 'alcohol ban', the baijiu sector entered a deep adjustment. During the industry's confusion, Jiangxiaobai emerged, attracting major baijiu companies to follow the youth, fashion, personality, and fun route of small bottle baijiu. At that time, it was widely believed that Jiangxiaobai could crack the rigid baijiu market and represent the industry in embracing young people, making small bottles a mainstream form. However, just a few years later, Jiangxiaobai's myth faded, and the entire small bottle market nearly collapsed. In the previous industry recovery focused on high-end products, small bottles were pushed into a corner. In contrast, bottled baijiu (guangping jiu), emphasizing quality and value for money and aligning with the consumption downgrade trend, became a market hotspot.
陈碧婷Ten Years of Partnership: Blue Moon and the College Student Art Fair Jointly Promote the Development of Art Education in China
Blue Moon, as the title sponsor of the College Student Art Fair for ten consecutive years, has helped young artists realize their artistic dreams. The fourth College Student Art Fair (Wuhan) opened on November 3, attracting over 2,600 works from 637 artists.
玥玥Kimberly-Clark VP of Sales Guo Wei: No Magic Moves in the Overall Game
Today I will share on the topic 'Breaking Through in a Difficult Environment.' This is a broad topic that is hard to cover in a short time, but I will try to combine Kimberly-Clark's practices in the Chinese market to offer some inspirational thoughts. Before starting, I'd like to share a piece of communication knowledge and my own insights. Since ancient times, before the rise of the internet, information and knowledge were often transmitted through bamboo slips, clay tablets, or books. These methods share a common characteristic: the medium of transmission is heavy. Here, 'heavy' does not refer to weight, but to the difficulty or obstacles in spreading information.
郭巍Changes in Offline Retail Channels: The Next Big Dividend Lies in Lower-Tier Markets
At the Fifth China FMCG Conference's snack and discount store forum, Zhu Zhiyong, founder of Xunwushe, analyzed the past, present, and future of discount stores from a retailer's perspective, emphasizing that the next channel dividend lies in lower-tier markets.
朱志勇Future Business Planning in the Consumer Market: Adapting to Change and Resilient Recovery
This article is based on the keynote speech by Yu Jian, General Manager of Kantar Worldpanel Greater China, at the 5th China FMCG Conference. In 2023, China's consumer market continued to recover, with FMCG sales stabilizing compared to last year. The market shows clear divergence, and six small trends are identified to help brands plan for the future.
凯度消费者指数In-depth Dialogue with Li Chengjie of Mengniu Group: Reforging · Data Intelligence
Li Chengjie, Chief Data & Intelligence Officer of Mengniu Group, and Chen Siting, CEO of New Distribution, engaged in an in-depth dialogue titled "Reforging Data Intelligence." They discussed how data intelligence drives growth and innovation, sharing Mengniu's practices and insights at the 5th China FMCG Conference.
李琤洁China Resources Beer's Hou Xiaohai Exclusive: Rebuilding Enterprise Capabilities to Create a New FMCG World
At the 5th China FMCG Conference and 1st China FMCG Distributor Conference, Hou Xiaohai, Chairman of China Resources Beer, shared insights on rebuilding enterprise capabilities in the new world, drawing from CR Beer's transformations and strategies. He emphasized the need to adapt to a fundamentally changed consumer landscape.
侯孝海New Distribution Exclusively Releases 'China Snack Hard Discount White Paper (FMCG Industry Insights 2023)'
Since 2021, capital injection and franchisee support have fueled explosive growth in bulk snack stores, seizing business from traditional retail formats. Wherever snack stores open, two roles are inevitably affected: traditional retailers, whose related category sales drop at least 30-40%, and distributors, with over half of surveyed distributors reporting declining sales. Additionally, brand owners are also impacted, with many now entering snack store systems despite risks to traditional channel pricing.
New DistributionWeilong Launches New 'Little Witch' Konjac Vegan Tripe, Stirring Up a New Trend in the Konjac Products Track!
As a pioneer in the konjac snack category, Weilong continues to lead the new trend in konjac leisure snacks. The leisure snack industry is undergoing an unprecedented revolution, with channel changes at the forefront, followed by supply chain transformations driven by these channels.
冯瑶