TOPIC ARCHIVE
Brand Marketing articles
品牌营销
Browse 3215 New Distribution articles about Brand Marketing.
Published articles
3215 articles · Page 84 of 134
Giving Up Agency for First-Tier Brands Like Red Bull and JDB, Transforming into Unified Warehousing and Distribution, Now Listed on the NEEQ: Who Says Distributors Can't Do B2B!
In March 2017, Jiangsu Huashang City Distribution Network Co., Ltd. was listed on the NEEQ, becoming a pioneer among FMCG city distributors entering the capital market. Previously, Huashang was one of Wuxi's largest distributors, representing brands like Mengniu, JDB, C'estbon, Nongfu, and Red Bull. However, in 2015, Huashang proactively de-emphasized its agency business to focus on logistics distribution for FMCG, a move seen as incredible by others but considered by Huashang as seizing future development trends. Recently, New Distribution exclusively interviewed Wuxi Huashang's Chairman and General Manager, Rong Jun.
新经销100人News Flash | Coca-Cola Price Increase? Bottler Replies in 17 Characters; Hsu Fu Chi and JD Logistics Pilot 'Borderless Factory'; Walmart Closes Another Store! New Fruit and Vegetable Drink from Wei Chuan...
Today's top stories: Walmart closes its seventh store this year, highlighting challenges for traditional supermarkets; Yingshao Liquor adjusts prices; Niulanshan Erguotou faces investigation over alleged mislabeling; Hsu Fu Chi partners with JD Logistics for a 'Borderless Factory' pop-up; a self-service noodle machine appears in Shanghai; Coca-Cola bottler denies price increases. New products include Wei Chuan's 'Guozhizhi' vegetable-fruit drink and a Forbidden City zongzi gift box. Industry news covers Fonterra's deal with Lazada, UK sugar reduction targets, Whole Foods layoffs, and Valio's new China unit.
New DistributionFrom Zero Awareness to No.1: How P&G's Downy Created a New Product Miracle
Achieving both buzz and sales is the ultimate marketing goal for newly launched brands. After just one month of marketing campaigns, Downy became a new internet sensation in China, achieving a win-win in awareness, reputation, and sales, moving from awareness to purchase in one step. China's biggest trend now is consumption upgrade. To catch up with this golden decade of consumption upgrade, many new brands with new concepts, new technologies, and new lifestyles have entered the scene with high ambitions, but most have failed in their debut...
New DistributionIn Practice: Just These 12 Steps, a Novice Sold New Products Worth 3 Million!
Boss Zhang, a food distributor in Nanjing, primarily handles Mengniu milk and local snacks, with annual sales around 30 million yuan, 70% from milk. Due to short shelf life and low profits, he chose a sauce-flavored liquor brand from Maotai Town, Guizhou. With effective market promotion and manufacturer support, he achieved sales of 3.68 million yuan in the first year.
刘杰News Flash | Wuliangye Denounces Low-Price Sales of Counterfeit "Wuliangye"; Dongpeng Special Drink Launches New Lemon Tea; Imported Mineral Water Tariffs Reduced...
Today's top stories: From July 1, import tariffs on daily consumer goods will be further reduced; Alibaba's 'Future Bar' debuts at Vinexpo Hong Kong; Moutai ranks 34th on the BrandZTM Global Brand Value list; JD New Channel expands to Yinchuan; Wuliangye issues a stern statement against counterfeit products; Ferrero invests 20 billion rupees in India. New products include Wei Chuan's new yogurt, Dongpeng's oil-greengage lemon tea, and Vitasoy's chocolate milk. Industry news: Pizza Hut opens a smart restaurant in Shanghai, and FamilyMart adds laundry services in Japan.
New DistributionRIO Micro-Drunkenness Creates Solo Drinking Scene, Seizes Opportunity Through Differentiated Competition
Recently, New Distribution learned that RIO Cocktail's new product, RIO Micro-Drunkenness, has been launched. Unlike previous product launches that focused on social drinking scenarios, this launch innovatively targets the 'solo drinking' consumption scene, catering to the needs of individuals drinking alone. Undoubtedly, RIO has pioneered and driven a new category in the past, and now RIO Micro-Drunkenness is set to expand further, seizing the gap in the 'solo drinking' segment through differentiated positioning.
New DistributionSelling Only One Product, These Companies Thrive
Wang Laoji grew from 180 million to 600 million in one year, and from 600 million to 1.5 billion in another year. Six Walnuts took four years to go from zero to 360 million, two years to reach 1.5 billion, and one year to hit 3 billion. Laoganma took 12 years to grow from 50.14 million to 2.05 billion, and three years to go from 3.72 billion to 4.5 billion. These brands rely on a single strong product to thrive, using the big single-product model to achieve explosive growth.
桂圆How Can Distributors Advance the Launch of Strategic New Products?
For manufacturers, one of the values of distributors is helping them distribute new products to local retail outlets. For distributors themselves, sales growth, channel stimulation, product structure optimization, and maintaining market activity all depend on introducing new products. However, launching new products is not easy, and a boss's confidence is often affected by factors such as fear that employees won't push the new products, concerns about terminal acceptance, high distribution costs, or slow sales leading to returns. The key is proper planning and preparation before the launch.
潘文富How Can Distributors Effectively Launch New Products and Make a Splash? Here Are Three Key Points!
Key Point 1: Distributors must be willing to promote. As a crucial part of new product promotion, the distributor's promotional philosophy and marketing actions significantly impact the success of a new product launch. Distributors must fully recognize the value and role of new products in their growth; new products not only offer strong profitability but also optimize product portfolios and enhance operational safety, making them essential for survival and development. Therefore, distributors must remove obstacles to new product operations, stimulate sales potential, and do their utmost to ensure successful promotion.
New DistributionNews Flash | Coca-Cola Unveils Its First Alcoholic Beverage "Lemon-do"; Pepsi Acquires a Vegan Snack Company; Yili's 5 Billion Brand Launches New Product; 3.4x Premium, 1.5 Billion Valuation
Today's headlines: The Ministry of Commerce and the Ministry of Finance issued a new policy for pilot cities in modern supply chain construction in the circulation field. Yili's YouSuanRu brand launched a new product called "Guoguo Xi". Forbes released the 2018 Global Brand Value 100 list. Telunsu organic milk won the only dairy gold award at BIOFACH CHINA. Jiugui Liquor announced a share transfer. Pepsi acquired vegan snack company Bare Foods. A survey shows strong demand for imported goods. Qiaqia collaborated with TanChe for a marketing campaign. Nestlé announced further sugar and salt reduction. JD Fresh plans to open 50 stores this year. New products include Weilong's spicy strip zongzi, Coca-Cola's first alcoholic drink "Lemon-do" in Japan, and Chuyuan's fruit-flavored soda. Financial reports: Kedi Dairy's acquisition plan with a 3.4x premium and 1.5 billion valuation, and Jinzi Ham's formal implementation of its dual main business.
New Distribution10 Years Later, the Category Makes a Big Comeback! Yibao, Panpan, VV... 15 Major Brands Compete in Lemon Tea Drinks!
Lemon tea drinks are leading this summer. A decade ago, in the summer of 2008, Nongfu Spring launched a new beverage, Water-soluble C100, pioneering a new category of vitamin C lemon drinks in the Chinese market. Following that, Wahaha HELLO-C, Huiyuan 'Lemon me', and others were launched, igniting the first market battle for lemon drinks. Over the years, Nongfu Spring's Water-soluble C100 has been continuously upgraded in packaging and marketing, successfully enduring, while other products have disappeared from the market. Ten years later, lemon tea drinks are making a comeback! Juice and tea...
New DistributionOnly 10% Success Rate: Which New Products Have a 'Long Life'? Keep Your Eyes Open and Avoid Traps!
New products are an eternal topic in the food industry, especially in recent years as manufacturers' production capacity has greatly increased and product updates have accelerated, giving distributors more opportunities to access and represent new products. However, although manufacturers are keen on innovation, not every new product has a 'long life.' It is understood that the success rate of new products is only 10%, with some products falling into poor sales within just a few months of launch and even being ruthlessly eliminated by the market. For manufacturers, this may be just a failed attempt, but for distributors, a new product that is not accepted by the market and difficult to sell brings many risks, such as delayed payments, tying up capital flow, causing inventory buildup, occupying warehousing and labor resources, and disrupting overall plans. So, before representing a new product, how should distributors avoid falling into traps?
郑倩Daring to Challenge Jiangxiaobai? What the Heck Is George Patton?
A post on May 22nd daring to challenge Jiangxiaobai stirred up the baijiu circle, which had long been devoid of innovation, and brought the light luxury baijiu brand George Patton into the spotlight. At first glance, George Patton seems to carry strong Jiangxiaobai DNA, from the founders' backgrounds to the same social marketing approach, but a closer look reveals significant differences between the two.
New DistributionNestlé Strategic Investment in Saisan Dairy; Mengniu Fresh Milk Launch; Sprite and NetEase Games Co-launch 'BUFF Bottle'; Joyoung's Onecup Secures Tens of Millions in Series A Funding...
Today's top stories: Nestlé strategically invests in Saisan Dairy; Koubei partners with Qingdao for new retail; Joyoung's Onecup secures Series A funding; Bright Dairy's central China plant to produce 360,000 tons annually; Walmart launches traceable packaged vegetables; Mingyi aims for 10 billion yuan output by 2025; REBBL completes $20 million funding. New products: Mengniu launches Daily Fresh Milk; Sprite and NetEase Games launch BUFF bottles. Financial reports: Hainan Yedao's 2017 revenue up 35.06%. Industry news: Guojiao 1573 price adjustment; Thai convenience store chain lands in Fuzhou; Carrefour to close over 200 small stores in France.
New DistributionSix Steps to Classic Terminal Reorders: Bookmark This!
The success of new market development and new product launches is marked by secondary wholesalers and terminal retailers making repeat purchases (reorders) through cyclic restocking. Achieving reorders in new markets or for new products is not simply a second purchase; it results from consumer acceptance and initial brand loyalty, as well as the trade's confidence in the company and its products. To achieve reorders, six steps are required: selection, positioning, training, inducement, control, and persistence.
New DistributionFang Gang: New Beer, New Marketing, New Future
My topic today is six words: new beer, new marketing. Of course, the keyword for today's forum is "craft beer." I didn't use "craft beer" in my title because the definition of this term is interesting. Many media, consumers, and even employees of large companies have a similar question: What is craft beer? Why has the concept of craft beer surged in China in the past two years? More interestingly, during this year's Chengdu Spring Sugar Fair...
方刚108W to Put Jiangxiaobai on the Headlines: Is This 'Midnight Snack' Chicken Soup or Poison Milk?
Jiangxiaobai, always imitated, was challenged last night. At midnight on May 22, a Weibo post tagged Tao Shiquan: "I spent 108W to put you on the headlines, just to tell you I'm back!" The poster was George Patton Daddy, behind which is Yang Yehu, a former marketing director of Jiangxiaobai who has now returned to the liquor industry with a new brand, George Patton, and is calling out his former boss.
New DistributionDistributors: Why Do Blockbuster Products Always Elude You?
What is a blockbuster product? It is a product that is a hit, has stable quality, enjoys a good reputation, continues to sell well, and steadily increases market share. A blockbuster is the '1', and marketing is the '0'. If you secure the agency for a blockbuster, you can just count your money. A blockbuster can compensate for a distributor's lack of overall strength; any strength, network, customer relations, or team is no match for a blockbuster. In the past, it was the era of 'brand is king,' where products from brand companies usually sold well. Now it is the era of 'blockbuster is king,' where as long as it is an ultimate single product with explosive word-of-mouth, it will sell well regardless of brand.
王冠群Analyzing the Internet-Famous Brand LePurun Yogurt from Multiple Dimensions
This article provides a comprehensive analysis of LePurun yogurt, an internet-famous brand, from three perspectives: product development, visual design, and online-offline operations. It highlights how LePurun leverages user-driven innovation, high-quality visuals, and community engagement to achieve high repurchase rates and build a loyal fan base.
品牌组JDB Announces Comprehensive Price Hike; Wahaha Launches 4 New Flavored Sparkling Waters; 50 Billion Yuan Spicy Gluten Market Awaits Regulation; Coca-Cola Launches New Tea Beverage; Bright Dairy's Meng Xiao Tuan Debuts...
JDB has announced a price increase across five packaging specifications due to rising costs. Wahaha has launched four new flavored sparkling waters, while Coca-Cola introduces a new tea drink. The national standard for spicy gluten (latiao) is in the consultation stage, aiming to regulate the 50 billion yuan market.
New DistributionBreaking News | Wanglaoji Uses Celebrity Endorsers for the First Time; Jianlibao Sells Cookies; Moutai Achieves a Good Start; Renhe Pharma Enters Mineral Water; The Era of Yogurt is Coming...
Today's top stories: Wanglaoji uses celebrity endorsers for the first time and releases a new ad; Renhe Pharma enters the mineral water market; China's dairy market is projected to reach 480.2 billion yuan by 2022; Guojiao 1573 sets a three-year development plan; Haolinju rebrands for the first time in 15 years; taxis pilot snack sales; and new product launches from Uni-President and Jianlibao.
New DistributionTaking on Nongfu Spring, Wahaha Launches Premium Glass-Bottled Water, Water War Imminent!
A premium glass-bottled water war is about to erupt! Recently, Food Industry Jun learned that Wahaha has set its sights on the premium water market, launching a new glass-bottled natural mineral water product to compete for a share of this segment. Currently, the new product is only a sample and has not yet been distributed, but it confirms Wahaha's keen interest in the domestic premium water market. From the leaked photos, Wahaha's natural mineral water comes in a transparent glass bottle with a simple streamlined structure. The bottle's design is finely detailed, using only red, white, and black colors to avoid being flashy, with red used only for the Wahaha brand name, while the bottle's illustration adopts a black-and-white ink wash style, full of Chinese charm.
New DistributionCutting Over 200 Brands, the "Whampoa Military Academy" of Marketing Sees Performance Fall Back a Decade—Who Moved the Big Brother's Cheese?
Procter & Gamble, once hailed as the "Whampoa Military Academy" of the FMCG industry, has seen its performance decline for years, with profits plunging 68.3% in the latest quarter. The company has cut over 200 brands in an attempt to stay agile, but its market share in China has halved. The real challenge is not competition but a failure to adapt to a fragmented, digital era where consumer preferences and channels have diversified.
DikNews Flash | Big Changes! Unmanned Company Coming, JD to Cut 50% of Staff; Wahaha, Haitian, Nongfu Listed! China Brand Value Ranking Released; Want Want Invests in 'Baby Food Factory'...
This issue covers major industry news: JD.com's plan to halve its workforce and shift to an unmanned company, Want Want's new baby food factory, Wuliangye's ultra-premium cellar-aged liquor, Luzhou Laojiao's product buyback, AB InBev's lawsuit against Heineken, Yantang Dairy's smart factory launch, and the 2018 China Brand Value Ranking featuring Wahaha, Yili, Mengniu, Shuanghui, and Haitian.
New Distribution