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Browse 3215 New Distribution articles about Brand Marketing.
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3215 articles · Page 77 of 134
Bestore Dianjia: Full-Chain Service Products Open Up
On November 28, at the 2018 Brand Partner Conference themed 'Smart Retail, Linking the Future', Bestore Dianjia, under Best Group, announced its strategy to open up full-chain service products, leveraging digitalization, AI algorithms, and solutions to collaborate with brand enterprises in supply chain coordination and IT sharing services.
New DistributionUnder Pressure from All Sides, Budweiser Tests Unmanned Retail Channels
As the beer industry moves toward consumption upgrades, Budweiser aims to attract young consumers through technology and expand market share by introducing unmanned beer concept stores and new category management methods.
刘一博 许伟Marketers, It's Time to Pay Attention to WeChat Business!
Although WeChat business (Weishang) has been around for six years and its 'bonus' period may seem over, this is precisely the turning point where it becomes a significant marketing channel. The industry is cleaning up, and with its inherent advantages, it offers a new, efficient model for promotion and sales.
小马宋From Products to Scenarios: What Do Three Squirrels, Master Gao, and Kaola Select Have in Common?
Today, Alibaba Group CEO Daniel Zhang announced an organizational upgrade, upgrading Tmall Supermarket to 'Big Tmall' to drive brand digital transformation and new retail. New Distribution believes this reflects a deeper shift from products to consumption scenarios, as exemplified by Three Squirrels' offline stores, Master Gao's craft beer, and community group buying platforms like Kaola Select.
New DistributionWhy Do World-Renowned Companies Like Coca-Cola Continue to Invest Heavily in Advertising?
Every day we make hundreds of choices, some important and some trivial, often driven by intuition rather than rational analysis. Research shows that over 90% of decisions are made intuitively, and successful marketing leverages this by guiding consumers to choose a brand without conscious thought. This article explores psychological principles such as the exposure effect, anchoring, and confirmation bias to explain why familiar brands keep advertising, why new products often fail, and why certain pricing and marketing strategies work.
寻空的营销启示录News | Qian Dama Enters Community Group Buying; Yili Holds Interim Board Meeting; Vietnamese Coffee Brand G7 Enters China...
Qian Dama, a community fresh food convenience store chain with over a thousand stores, has launched a mini-program to enter the community group buying market, currently in testing phase. Yili held an interim board meeting to approve its fifth employee stock ownership plan, while Vietnamese coffee brand G7 (Trung Nguyen) is testing the Chinese market with its premium sub-brand.
New DistributionWhy Is Bright Dairy Struggling?
A recent article titled "Save Bright Dairy" has gone viral among Shanghai residents, who grew up with the brand. Despite being a market leader in 2002, Bright Dairy's market value has fallen to just 9.7 billion yuan, a fraction of Yili's, due to its slow response to the shift to UHT milk and lack of aggressive marketing.
DT君Zhengzhou Swire Coca-Cola Officially Launches on Alibaba Retail Link, Data Empowerment to Jointly Expand Market Growth
Coca-Cola has been at the forefront of channel digitalization among brand owners. In June, it formed a strategic partnership with JD New Route, and on November 19, Zhengzhou Swire Coca-Cola held a launch ceremony with Alibaba Retail Link. The two parties will cooperate in channel construction, outlet expansion, precision marketing, and outlet profiling, driving market growth in Henan.
新经销刘少德Offline Marketers (Distribution) vs Online Marketers (Traffic): Which Space Do You Live In?
During a recent visit to Guiyang Cigarette Factory, a discussion with Mr. Liu Chunxiong on new marketing and new retail sparked a topic: can current FMCG marketers be categorized, and what are the characteristics of each type? Twenty years ago, Sales and Market magazine reported that China had 80 million marketers, though this is a broad term. Over 30 years, Chinese marketing has evolved through stages from production-led to channel-led, creating various schools of thought. The key factors influencing demand are geographic and virtual spaces, leading to a split between offline and online marketing worlds, each with its own practitioners and languages. Recently, as online dividends fade, there is a trend toward integration and hybrid talents, such as those using communities that bridge online and offline.
方刚JD Supermarket 'Breaks Through Channel Ceiling' to Help Brands Achieve Digital Distribution
The national shopping festival 11.11 has come to an end. Among the various platforms and companies releasing their results, one set of data caught our attention: JD Supermarket's final report showed that from November 1 to November 11, it sold over 280 million items. Note, this is not 280 million yuan, but 280 million items. It's worth noting that JD Supermarket was only established a few years ago, and now it has become the largest supermarket in China both online and offline. It is reported that in 2017, JD Supermarket's transaction volume exceeded 100 billion yuan. In the past three years, it has maintained an average compound growth rate of 80%.
袁来Focus Media Ignites 300 Million Mainstream Consumers, Helping Feihe Milk Powder Become the First Chinese Brand to Exceed 10 Billion Yuan in Annual Sales
On November 15, Feihe Milk Powder and Focus Media held a strategic cooperation conference, where Feihe Chairman Leng Youbin announced the early completion of the annual revenue target of 10 billion yuan, making it the first Chinese infant formula company to break the 10 billion yuan mark. (From left: Xiao Mingchao, Jiang Nanchun, Leng Youbin) After 56 years of deep cultivation in the infant formula field, Feihe has successfully made a comeback, allowing more Chinese babies to enjoy formula suited to their needs, and giving domestic milk powder brands a sense of pride, changing the pattern where foreign brands dominated. With the rise of Feihe, its brand promoter Focus Media has also been pushed into the spotlight.
New DistributionBrand Aging and Low Sales: How Want Want and Liushen Florida Water Turned It Around
Shanren Xing, a media outlet focused on SME growth, discusses how traditional Chinese brands like Laoganma, Want Want, and Liushen have used cross-industry marketing to rejuvenate their images and boost sales. The article suggests that SMEs should learn from these strategies by creating buzz, continuously adding value, and maintaining brand relevance through product extensions.
单仁What Does Marvel's Venom Have to Do with Your Community Marketing? | Community Is a Standard Configuration for Business Operations
Original by Ren Xiaodong | Rubik's Cloud Sales, 2018 Article #6: The Logic of Communities in Cloud Marketing Models. The first principle of community marketing is a symbiotic, mutual-following relationship, not one of exploitation. Community marketing is a standard configuration for business operations, applied across the entire network (heaven, earth, human, and electronic channels).
任小东Farewell to 'Marketing Myopia': Every Day is Double 11!
Modern marketing has evolved to Marketing 4.0, driven by values, interaction, big data, and communities, yet most companies still rely on intuition and assumptions. This article argues that many businesses suffer from 'marketing myopia,' mistaking sales channels and promotions for true marketing, and emphasizes that genuine marketing, focused on customer needs, is the key to sustainable growth.
苗庆显IP Is Not a Panacea | Brand Operation Methodology: From Building IP to Becoming CP
With the rise of Taobao platform, a large number of new brands emerged, such as Handu Yishe, Three Squirrels, Linshi Furniture, Mofashi Jia, Inman, Liebo, etc. They are called Taobao brands. With the rise of WeChat platform, another batch of new brands emerged, such as Luojisiwei, DaV Store, Heytea, Luckin Coffee, and Zhiguan. I call them WeChat brands. Of course, there are also a large number of WeChat business brands. When I say WeChat brands, I do not mean brands that are sold entirely on WeChat, but rather those that achieve user fission and growth through official accounts, Moments, and WeChat groups.
空手News Flash | "Monster" Beverage Launches New Products! Wahaha Signs Multi-Million Yuan Contract with Siemens; Uni-President Launches New "Street Snacks" IP Products; PepsiCo Launches Bubly Sparkling Water Machines...
Today's Headlines: 1. "Monster" renamed and launches new products. 2. Wahaha signs a multi-million yuan contract with Siemens. 3. Haoxiangni launches royal bird's nest soup. 4. Uni-President launches new IP products. 5. PepsiCo launches Bubly machines. Other news includes Nestle and Clariant partnership, Feihe's sales milestone, Huishan Dairy's extension request, Yili's credit application, Taobao refund rumor, and Yangyuan's new product.
New DistributionFrom Nongfu Spring's 'Natural Weakly Alkaline Water' Being Debunked to the Chaos of Water Marketing in China
The 'acid-base body constitution theory' has been widely used in China's bottled water market, with Nongfu Spring successfully leveraging the 'weakly alkaline water' concept to dominate the market. However, the theory was recently debunked in a US court ruling, and new national standards have banned such concept-based marketing, leading to a shift towards segmented waters for specific scenarios and consumers.
袁来On the Eve of the Double 11 Battle, We Surveyed These FMCG Brands' Online Stores and Found...
Tomorrow, November 11, consumers and manufacturers across industries will usher in a shopping frenzy, with many brands' Double 11 transaction volumes set to hit new highs. Behind these dazzling results lies careful planning. To achieve good results on Double 11, food companies are pulling out all the stops to attract consumers. New Distribution has reviewed some of the standout products from this year's Double 11, while also uncovering a shift in brand mentality and innovative approaches... Brand collaborations and 'customized' products have gone wild: Coca-Cola's tribute to Tmall's 10th anniversary...
New DistributionThe Second China New Marketing President Training Class Opens! - 3 Days of Practical Training, Learn and Apply Immediately!
The Second China New Marketing President Training Class is now enrolling. This three-day intensive training, taught by new marketing experts and entrepreneurs, covers user privatization, channel digitalization, and long-term growth. It promises immediate applicability and effectiveness, with a money-back guarantee if not satisfied.
New DistributionInside JDB's Qingyuan Plant: 60,000 Cases a Day, Gearing Up for Spring Festival Peak Season
JDB is gradually returning to normal operations. On the morning of November 5, the Qingyuan plant was bustling with activity, with workers busy on production lines and trucks loaded with goods leaving the factory. The plant, which started production in 2014, operates 24/7 with advanced Italian CFT high-speed lines, producing 60,000 standard cases daily. As the Spring Festival approaches, JDB is ramping up production across all its plants to ensure ample supply, with plans for continuous production for three months.
吴珊Unilever Joins WeChat Business! Annual Retail Sales of 250 Million Yuan, Recruiting 100 Agents!
Unilever has entered the WeChat business channel for the first time with its new retail project 'Hazeline Snow' series, targeting CS channels and WeChat business, aiming for annual sales of 250 million yuan. The company plans to integrate these channels and expand into lower-tier cities, but faces challenges in channel management and competition from local brands.
吴容To Help New Brands Expand, Coca-Cola Puts Acquired Businesses into a New Division
Coca-Cola has pursued product diversification through major acquisitions in recent years, spanning coffee, juice, and dairy markets. To integrate these acquired businesses into its organizational structure, the company has created a new division called Global Ventures, which will help accelerate the transformation and global expansion of its invested and acquired beverage brands.
徐弢From Deep Distribution to Precision Distribution: Channel Distribution Strategy Transformation in the Era of Digitalization for Brand Owners
The author discusses the challenges beer brands face in B2B cooperation, which cannot be solved by current B2B capabilities. The article argues that brand owners must shift from deep distribution to precision distribution to meet diverse consumer demands, using B2B as a key tool for this transformation.
赵波A Brief History of Brands
In 1946, historians Yang Kuan and Jiang Dayi discovered a bronze printing plate for an advertisement in an antique shop, which turned out to be the earliest known brand advertisement in China and the world. The plate features the brand name 'Jinan Liu's Fine Needle Shop', a white rabbit logo, and a slogan emphasizing quality, illustrating the core elements of branding.
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