TOPIC ARCHIVE
Brand Marketing articles
品牌营销
Browse 3215 New Distribution articles about Brand Marketing.
Published articles
3215 articles · Page 134 of 134
Marketing Team and Channel Partner Management in a Changing Landscape
This article discusses the changes in the business environment, such as rapid development, the rise of the 80s and 90s generation, and the impact of the internet, and provides strategies for adapting, including leveraging the internet, focusing, collaborating, and avoiding impatience. It emphasizes the importance of sincerity towards channel partners and equality within teams to navigate change successfully.
贾同领Eight Awkward Models That Trouble Small Trading Companies
Many small trading companies, due to their bosses' strong leadership style, tend to bypass managers and give orders directly to all levels, weakening the influence of middle management. This turns the original 'pyramid' into a 'dumbbell', with weak middle and strong ends.
New DistributionPrivate Notes on the Smartisan Launch Event - Recommended Reading for Sales and Marketing Professionals
As a sales professional, I watched the Smartisan phone launch event and took detailed notes. The event was a masterclass in product demonstration, from redefining the rules of competition to speaking the customer's language, building trust through transparency, and ultimately delivering a compelling sales pitch. Here are nine key takeaways from the event.
许维Six Marketing Lessons from a Veteran Marketer!
In the Internet age, traditional marketing is not outdated; the essence of marketing remains unchanged. Consumers seek bargains, not just low prices. Break through with a single point, build trust through mechanisms, and recognize that market segmentation may not always apply. Marketing is communication.
New DistributionMarketing Guru Weibo Selection - Wei Qing
This article compiles insights from Wei Qing's Weibo on deep distribution, dealer management, and marketing strategies, covering topics such as route planning for sales reps, dealer cooperation, and promotion tactics.
魏庆What You Don't Know: The Real Thoughts of Retail Buyers!
How you position the retail store determines how the store positions you. To win over buyers, suppliers must show genuine respect, not just superficial flattery. Buyers care about profit and sales, not brands, and they value cooperative partners over mere products. Once you try to bribe a buyer, you lose their friendship. A buyer's refusal often signals your low standing, so reflect on your relationship instead of making excuses.
New DistributionWei Qing: "The closer you are to consumers, the farther you are from competition."
This article compiles insights from Wei Qing's Sina Weibo, covering topics such as retaining key employees through profit-sharing, the pitfalls of sales management, and practical tips for field sales representatives. It emphasizes the importance of focusing on consumers and executing fundamentals over shortcuts.
New DistributionTwo Major Strategic Misconceptions in New Product Launches in the FMCG Industry!!
To maintain market vitality and expand market share, many companies continuously develop new products, but most end up with chaotic product structures, difficulty in scaling varieties, and slow brand improvement. New product launches are complex and risky, and this article analyzes two typical strategic mistakes: over-investment leading to failure and excessive caution causing missed opportunities.
New Distribution7 Entrepreneurs Who Applied Mao Zedong Thought to the Core
It is well known that many successful entrepreneurs, such as Ren Zhengfei, Zong Qinghou, Jack Ma, Shi Yuzhu, and Chen Tianqiao, are keen on studying Mao Zedong's classics and are known as 'Maoist entrepreneurs.' However, being a Maoist entrepreneur means not only reading Mao's works but also truly practicing them. Some entrepreneurs, though not readers of Mao's works, have unknowingly become Maoist entrepreneurs in practice. Who are the entrepreneurs who have applied Mao Zedong Thought to the core?
New DistributionThe Way Out for Baijiu Marketing: Refinement
Refinement in marketing means precision and detail. For regional baijiu brands, achieving market leadership requires precise targeting of core consumers, deep engagement in catering and tobacco/alcohol stores, and meticulous distribution in township markets.
New DistributionWei Qing: The Purpose of Merchandising Is Not to Be More Standard or Better Looking, but to Sell Better!
The rules and techniques of merchandising can be detailed and complex, but stripping away the details and returning to the essence, from a sales-oriented perspective, merchandising boils down to four aspects: 'highlighting priorities', 'display location', 'display quantity', and 'display appearance'. Simplicity ensures execution!
New Distribution3 Strategies and 8 Tactics to Easily Win Over Tobacco and Alcohol Stores | Sales Strategy
This article analyzes three strategies—pre-emptive development, package development, and relationship development—and eight tactics to provide insights for developing tobacco and alcohol stores as a mainstream channel in the baijiu industry.
New DistributionThe Marketing Path of Channel Overlords
Channel overlords not only command a significant share of local market sales but also hold sway over products, brands, and channel operations, often dictating the rules. This article explores strategies for becoming a channel overlord through case studies and practical advice.
New DistributionTop Salespeople Must Remember Marketing Quotes
This article distinguishes marketing from sales, outlines the roles of soldiers, generals, and marshals in a sales team, and provides seven habits, six personality traits, eight priorities, seven key abilities, five types of high-performing salespeople, and the benefits of optimistic selling.
New DistributionDistributors: Do You Really Know How to Use WeChat Marketing?
WeChat marketing is now a hot topic, attracting both large enterprises and small business owners. However, many companies register official WeChat accounts without fully utilizing the platform's potential. This article outlines common mistakes and provides practical strategies for effective WeChat marketing, emphasizing usefulness, fun, and convenience, as well as the importance of a solid plan and genuine interaction with followers.
New Distribution8 Common Sense Points About Marketing
This article outlines eight fundamental marketing principles, emphasizing the importance of understanding consumer psychology, building brands, and creating differentiation. It highlights that customer base determines business success, and that marketing should focus on value rather than price, emotional connection, and clear positioning.
New DistributionTaboos Salespeople Must Avoid When Communicating with Customers!
Marketing personnel should pay attention to speaking skills when talking with customers. Communication requires artistry; good eloquence can help you succeed in your career, and positive communication can change your life. Therefore, when interacting with customers, you must manage your words carefully, knowing what to say and what not to say. Here are the 'Ten Taboos' of conversation.
New DistributionMust-Read for Salespeople: How a Vegetable Vendor Uses "Selling Vegetables" as Marketing!
A vegetable vendor, like all salespeople, sells products—vegetables instead of goods—but the nature is the same. They earn a monthly income equivalent to a white-collar worker through unique marketing methods. One female vendor locks in customers by offering points and rebates, earning 5,000-6,000 yuan per month, and reveals a new marketing concept: shifting from single-transaction profit to customer lifetime value.
New DistributionSix Differentiating Values for Building a Distributor Brand
Distributors can create six differentiating values that set them apart from competitors: 1. Leveraging capital to dominate and monopolize distribution rights for a category of brands; 2. Fully controlling sales channels to achieve the widest network; 3. Highlighting channel combat effectiveness to become the fastest-growing dark horse distributor; 4. Emphasizing service functions to become a true channel service provider; 5. Operating as a professional channel operator to become a leader in a niche market; 6. Possessing planning, promotion, and communication capabilities to serve as the marketing center for manufacturer brands.
New DistributionClassic Marketing Fables: How Many Can You Use?
Loyal customers are cultivated through emotional connection and small concessions. When we rigidly enforce sales policies, we lose many loyal customers. This article presents a series of marketing fables, each with a lesson on market discovery, customer loyalty, consumer psychology, competitive strategy, and more.
New DistributionPrimer: Four Classic Marketing Theories: 4P, 4C, 4R, and 4I
This article explains the four classic marketing theories—4P, 4C, 4R, and 4I—covering their origins, core concepts, and applications. It highlights how each theory evolved to address changing market dynamics, from product-centric to customer-centric and interactive approaches.
New DistributionNine Price "Tricks": Do You Know Them All?
In the classic 4P marketing theory, pricing is one of the most difficult aspects to practice and evaluate. On one hand, marketing work is highly fragmented today, making pricing—a global, strategic task—difficult to manage; on the other hand, pricing is full of subtleties, not simply based on cost and competition, but involving numerous consumer psychological factors.
New DistributionClassic Case: A Fan Marketing Campaign by Bomb Erguotou
This article presents a fan marketing case study by Bomb Erguotou, a traditional liquor company, demonstrating how even traditional businesses can successfully engage fans through offline events and social media. It offers valuable lessons for distributors on building a fan base from scratch and driving engagement.
New Distribution