ReminderClick↑****"FMCG Distributor Professional Consulting"for more marketing and distributor internal management content. The difference between marketing and sales:

  1. Sales is shooting a duck sitting still; if you miss, the duck might fly away; marketing is scattering grain on the ground to lure the duck over, then gluing its feet to the ground;
  2. Sales is shooting a static individual target; marketing is cultivating a dynamic overall atmosphere, seeing not just one customer, but customers across the entire market! 【"Soldiers, Generals, and Marshals" in the Marketing Team】
  3. Soldier: The lowest-ranking soldier sees a customer and only talks about the product; this is peddling. An ordinary soldier focuses on the product with some casual conversation; this is selling. A top soldier focuses on life communication with product introduction as a supplement; this is product marketing.
  4. General: Communicates with customers mainly about career and life, acting as both mentor and friend; this is relationship marketing.
  5. Marshal: Communicates with customers about life philosophy and values, respects customers, and moves them to gratitude; this is winning marketing. 【7 Small Habits of Top Salespeople】
  6. Don't say sharp or mean words;
  7. Remember customers' names; develop the habit of reviewing member files;
  8. Try to interact with people you dislike;
  9. Always respect customer privacy;
  10. When in a group, if you talk to one person, don't ignore others;
  11. Be willing to admit mistakes and treat others with integrity;
  12. Approach everyone with humility. 【6 Personality Traits of Top Salespeople】
  13. Proactive and persistent, increasing the chance of success;
  14. Empathy, sensing unspoken customer needs;
  15. Positive thinking, strong resilience to setbacks, adjusting and restarting;
  16. Discipline, doing simple things well, accumulating excellence;
  17. Listen more than talk, listen first then speak, ask the right questions;
  18. Tell the truth, keep promises, don't lie, don't exaggerate. 【Eight "More Important" Aspects in Sales】
  19. Finding customers is important, but finding the right customers is more important;
  20. Understanding the product is important, but understanding needs is more important;
  21. Knowing the price is important, but knowing the value is more important;
  22. Integrating into the team is important, but integrating into the customer is more important;
  23. Being diligent with mouth and feet is important, but being diligent with heart and mind is more important;
  24. Gaining recognition is important, but gaining trust is more important;
  25. Reaching cooperation is important, but sustaining cooperation is more important;
  26. Excellent sales is important, but not needing to sell is more important. 【7 Key Abilities for Successful Sales】
  27. Study: learning ability;
  28. Understand: observation and comprehension ability;
  29. Communicate: communication ability;
  30. Confidence: firm belief;
  31. Ethics: moral character;
  32. Selection: choice;
  33. Solid Result: performance ability. 【5 Types of Salespeople Who Dramatically Increase Performance】
  34. Mentor type: leaders who rely on wisdom;
  35. Fighter type: enjoy talking, good at diplomacy, like to fight alongside sales;
  36. Police officer type: extremely loyal;
  37. Confident type: no "impossible";
  38. Hands-on type: strong sense of responsibility. 【Optimistic Salespeople Are Easier to Approach and Move Customers】
  39. Optimistic people find the true, good, and beautiful in work and life, and are "sunshine ambassadors" everywhere;
  40. Sales is the transmission of confidence and the transfer of belief;
  41. Optimistic salespeople give customers a happy consumption experience, making it easier for them to interact and open up;
  42. Optimistic salespeople can better overcome setbacks and find the positive side of things. --------------------------------------

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