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It is well known that many successful entrepreneurs, such as Ren Zhengfei, Zong Qinghou, Jack Ma, Shi Yuzhu, and Chen Tianqiao, are keen on studying Mao Zedong's classics and are known as 'Maoist entrepreneurs.'
But being a Maoist entrepreneur means not only reading Mao's works but also truly practicing them. Some entrepreneurs, though not readers of Mao's works, have unknowingly become Maoist entrepreneurs in practice. Who are the entrepreneurs who have applied Mao Zedong Thought to the core?
1. Mass line, winning over farmers – Jack Ma Taobao, Yu'ebao – Jack Ma truly practices the mass line to the fullest. He always acts under the banner of 'small and medium sellers' and ordinary people. His greatest ability is to get half of China to work for him, always evoking a revolutionary sentiment of 'overthrowing the landlords and dividing the land.' This was the case when he said e-commerce should be taxed, and it is the same with Yu'ebao now.
2. Surrounding the cities from the countryside – Shi Yuzhu Shi Yuzhu went to rural areas to sell Nao Baijin and the game 'Zheng Tu,' achieving great success. Think about those rural ads that were once looked down upon; now they have become classic business cases.
3. Party members' faith in communism – Lei Jun In the end, it's about fan economy. In this regard, Xiaomi's Lei Jun applies it best. At a new phone launch, he can get 10,000 Mi fans to attend. And regardless of product quality issues or poor after-sales service, a large number of people remain loyal, feeling it's their own cause. Moreover, in the early days of Xiaomi, he visited over 400 forum moderators one by one, using them to bring everyone into his cause.
4. Overthrowing the landlords and dividing the land – Ren Zhengfei Overthrowing the landlords means coming to everyone's homes to divide the land, to liberate the poor. Ren Zhengfei, who loves reading Mao's works, embodies this in his company's incentive policies, creating a community of shared interests through equity and options.
5. Ideology and line struggle – Jack Ma, Ren Zhengfei, Robin Li Mao Zedong emphasized values greatly. Once values are confused, it triggers line struggles. This is a major event in party history. Jack Ma constantly emphasizes corporate culture and values within his company. Ren Zhengfei once used an article 'The Winter of Huawei' to arouse a sense of crisis. Robin Li has also sent internal letters proposing to 'encourage wolf-like spirit and eliminate petty-bourgeois tendencies.' Facts prove that unifying values is indeed crucial for the long-term development of a company.
6. Whatever the enemy opposes, we support; whatever the enemy supports, we oppose – Jack Ma, Zhou Hongyi Having hatred for the enemy can stimulate the team's revolutionary fighting spirit. Jack Ma fully adopts this strategy against competitors. In late October last year, Jack Ma issued a 'call to action' about Laiwang on Alibaba's internal forum, showing fierce aggression towards Tencent. Zhou Hongyi is also an entrepreneur who applies the 'enemy' strategy to the fullest. He fights with Baidu, Tencent, Kingsoft, Xiaomi – in short, without enemies, he seems unable to survive.
7. Serve the people – Pony Ma This award goes to Pony Ma. Regardless, Pony Ma has been called China's best 'product manager.' Tencent's success over the years is largely due to Pony Ma constantly thinking about users. Pony Ma himself calls it mastering the balance between 'user experience' and 'indulging human nature.'
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