Marketing personnel should pay attention to which speaking skills when talking with customers? We say that communication requires artistry; good eloquence can help you succeed in your career, and positive communication can change your life. Therefore, when interacting with customers, you must manage your words carefully, knowing what to say and what not to say. Below we will discuss the 'Ten Taboos' of conversation.

Avoid arguing When communicating with customers, marketing personnel must never forget their profession and what their identity entails. Know that arguing with customers solves no problems and only breeds resentment. If you deliberately engage in heated arguments, even if you gain the upper hand and win, reducing the customer to silence, embarrassment, and shame, you may feel pleased, but what do you gain? You lose the customer and the business.

Avoid interrogation When communicating with customers, marketing personnel should understand and respect the customer's thoughts and viewpoints, and never use an interrogative manner. Using a questioning or cross-examining tone is a sign of impoliteness and disrespect, and it hurts the customer's feelings and self-esteem the most. Remember! If you want to win customers' favor and appreciation, avoid interrogation.

Avoid commanding When conversing with customers, show a smile, be amiable, speak softly, and use a gentle tone. Use a consultative, negotiative, or inquiring manner, and never adopt a commanding or directive tone. Always remember: you are not the customer's leader or superior; you have no right to order them around or give instructions.

Avoid showing off When talking about yourself with customers, introduce yourself truthfully, with a little praise, but never get carried away and boast about your background, knowledge, wealth, status, achievements, or income. This artificially creates barriers and distance. Remember that between people, heads are closest, but pockets are farthest apart. Your wealth is personal; your position belongs to your company and is temporary; but your service attitude and quality belong to your customers and are eternal.

Avoid bluntness As the saying goes, 'Hit people in the face, but don't expose their shortcomings.' When communicating with customers, if you find they have misunderstandings, do not point them out directly, saying 'this is wrong' or 'that is incorrect.' Most people hate losing face or being embarrassed in public, so avoid bluntness. Kant once said, 'For men, the greatest insult is to call them stupid; for women, the greatest insult is to call them ugly.' We must consider the person we are talking to, speak meaningfully, tailor our words to the individual, master conversational skills and communication artistry, and give tactful advice.

Avoid criticism When communicating with customers, if you notice shortcomings, do not criticize or educate them face-to-face, and certainly do not loudly rebuke them. Know that criticism and blame solve nothing and only invite resentment and aversion. In conversation, use more words of thanks and praise; praise more, criticize less, and master the measure of praise and the proportion of criticism. Criticize skillfully, using indirect hints.

Avoid jargon When selling products, do not use technical terms. For example, when selling insurance products, since every insurance contract contains technical terms about death or disability, and most Chinese people are taboo about mentioning such words, if you speak without consideration, you will certainly cause displeasure.

Avoid monologue When talking with customers, encourage them to speak. Through their speech, we can learn about their basic situation. Avoid a one-person show or monologue.

Avoid coldness When talking with customers, be enthusiastic, sincere, and let your words and actions show genuine feeling. Be passionate and heartfelt. As the saying goes, 'Nothing moves people more than emotion.' This 'emotion' is the genuine feeling of the marketing personnel; only with your true feelings can you evoke an emotional response. In conversation, coldness inevitably leads to awkward silences, and awkward silences lead to lost business.

Avoid stiffness When speaking with customers, your voice should be clear, your language beautiful, with variation in pitch and rhythm. Vary the thickness of your voice, the speed of your speech, the pitch, and the emphasis. Be vivid, dynamic, and lively. Avoid speaking without variation in pitch or speed, without rhythm or pauses, stiff and dull, lacking vitality.

In short, not knowing what to avoid leads to failure; not knowing what to do leads to stagnation. In conversation, we must understand the 'Ten Taboos.'

-------------------------------------- More familiar with distributors than manufacturers, and more knowledgeable about internal management than distributors. -------------------------------------- Like this article? Feel free to share it to your Moments by clicking the top right corner; About us: WeChat ID: FMCG Distributor Professional Consulting Management Account intro: 20 years of experience in FMCG distributor operations and management, specializing in distributor department management: Senior marketing teachers help your business grow. Learning and exchange QQ group: 344257092 -----------------------------------------