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Serving Every Store, for Every Home - Alibaba Retail Link's First Brand Film Warms Hearts
A sudden thunderstorm at the community entrance makes one wish for an umbrella; a phone call fails due to insufficient balance, wishing a son were nearby; a train station too far, ticket agents hard to find, and unfamiliarity with online tools make buying a ticket home difficult. These small inconveniences, though not life-altering, can be resolved by the neighborhood retail store, which plays a vital role in supporting daily life and community development. Alibaba Retail Link aims to empower these stores through its platform, ensuring they can source quality products and provide essential services, thereby enhancing the well-being of every household.
New DistributionJiangxiaobai CEO: A Good Product Is the Prerequisite for Good Marketing
Recently, some media claimed to have obtained Jiangxiaobai's internal PPT and said it was absolutely high-definition and uncensored. A group of marketing veterans heard about it and immediately mobilized their resources, vowing to get the material. It is said that this PPT was from a speech by Jiangxiaobai CEO Tao Shiquan at the 14th China Marketing Ceremony, themed 'Redefining a Good Product'. It was this essential methodology that led to a significant increase in Jiangxiaobai's online sales in 2016, and at the ceremony, the company was awarded the China Enterprise Marketing Innovation Award (Special Award) - Annual Industry Culture Marketing Innovation Award.
New DistributionShocking: 'Northern Seasoning Counterfeiting Hub' with Annual Output Exceeding 100 Million Yuan, Boss Drives Porsche
On January 11, at a counterfeiting site in Qibao Village, Duliuzhen, Tianjin, anti-counterfeiting personnel arrived to find counterfeiters had fled, leaving behind a filling machine still warm from producing fake 'Shisanxiang'. The investigation revealed that Duliuzhen has been a hub for counterfeit seasonings for over a decade, with dozens of workshops producing fake products worth over 100 million yuan annually, distributed nationwide.
New DistributionWangwang, Qinqin, Wahaha... Why Are Childhood Favorites Slipping into the Mire?
Once beloved childhood snacks like Qinqin, Wangwang, and Wahaha are facing severe crises, with declining revenues and profits. Despite efforts to adapt, these brands struggle to stay relevant in a changing market.
New DistributionStill Selling in January! A Roundup of FMCG Companies That Sold Off Assets on the Same Day
In January 2017, several major FMCG companies in China made headlines by selling off assets. Tibet Water Resources sold nearly 30% of its shares, changing its controlling shareholder, while Black牛 Food divested its food business for 513 million yuan, and COFCO sold Wugu Daochang, a struggling instant noodle brand, as part of its ongoing restructuring.
New DistributionMarketing Secrets: 31 Simple Yet Spot-On Insights!
1% of sales are completed over the phone, 2% after the first contact, 3% after the first follow-up, 5% after the second follow-up, 10% after the third follow-up, and 80% after the 4th to 11th follow-up! Follow-up work makes customers remember you, so when they take action, you are the first they think of. The biggest gain in sales is not the commission, promotion, bragging rights, or task completion, but that you have one more person in your life who trusts you.
New DistributionThe Lone Wolf Zhong Shanshan
Zhong Shanshan, a reclusive Zhejiang businessman behind Nongfu Spring and Yangshengtang, is known as the 'lone wolf' for his unique marketing style. From a bricklayer and journalist to a beverage tycoon, he built a billion-dollar empire through bold strategies and relentless innovation.
New DistributionThree Most Profitable Business Models Unveiled!
Choosing the right business model determines your path to survival and growth. This article explores three of the most profitable models: the COFCO model of integrating the industrial chain, the Evian model of leveraging scarce regional resources, and the Smooch model of community-based direct supply.
New DistributionTrends in China's Condiment Industry in 2017
In his New Year address for 2017, President Xi Jinping encouraged the nation to 'roll up our sleeves and work hard,' signaling strong central government support for the real economy, which bodes well for China's condiment industry. With favorable policies, growing consumer demand for quality and healthy products, and increasing capital inflows, the industry is set for significant growth and transformation in 2017.
New DistributionThe Foot-in-the-Door Effect: How to Achieve Your Goals Step by Step
The foot-in-the-door effect refers to the phenomenon where, after agreeing to a small request, individuals are more likely to comply with a larger request to maintain consistency in their self-image or avoid cognitive dissonance. This effect, also known as the 'gradual compliance' effect, suggests that starting with small steps makes it easier to achieve bigger goals. Psychologists believe that people generally prefer to accept smaller, easier requests, and after fulfilling them, they become more willing to take on larger ones.
New DistributionZong Qinghou Reflects on Ten Reasons for Wahaha's Decline: Declining Sales Force is the Main Issue!
At the end of 2016, CCTV-2's "Dialogue" program aired a show titled "Focusing on the Real Economy, Speaking for China's Industry," inviting leaders like Zong Qinghou and Dong Mingzhu to discuss. Zong reflected on Wahaha's sales decline and listed ten reasons, with the primary one being the decline in sales force due to rising distributor costs.
New DistributionThe Importance of Borrowing: Nine Principles for Borrowing, Ten for Lending
A famous saying goes: In this world, anyone who doesn't know how to borrow money is not a master of investment and finance, and any boss who doesn't know how to borrow is not a good boss. Many people miss great investment opportunities simply because they lack capital. The best way to quickly get your first pot of gold is to 'borrow a chicken to lay eggs.' To invest when you have little or no money, you must learn this skill. Of course, to do it smoothly, pay attention to the following nine techniques.
New DistributionYear-End Staff Turnover Too High: How Should Bosses Cope?
Compensation reflects an individual's value. Core talents have high use and market value, and they are aware of it. To retain them, companies should offer competitive pay, possibly with annual salary systems, options, or equity to enhance loyalty. As 2017 arrives, with the Spring Festival over a month away, bosses must stay vigilant because after year-end bonuses are distributed, some employees may become restless and leave, causing organizational disruption. HR should plan ahead to prevent core staff turnover and address legal issues.
New DistributionSpecial Report | Tang Guangliang: Three Moves to Establish Happy Hui's Position in Hunan's Retail Chain Market
Tang Guangliang, born in the 1980s, is a new-generation member of the 'Hunan food merchants.' He says a company's success has its reasons and methods; I only believe in the team. In 2008, Tang left Bubugao and founded Happy Hui, losing one million yuan within the first three months. After sleeping and thinking at home for three months, he wondered why others made money while he lost. He then interviewed at Vanguard, which sparked an idea: 'I lost a million; if I earn ten thousand a month, that's 120,000 a year without spending, it would take me eight years to break even.'
New DistributionHe is the Father of Instant Noodles, Bankrupt Three Times, Imprisoned, and at 60 Changed the World with a Cup!
There are many associations in the world, and you may not know that there is an Instant Noodles Association on Earth. According to its data, in 2015 alone, the world consumed 97.7 billion servings of instant noodles, with per capita sales in China at 34 packs. The man who opened the door to this sales miracle was Momofuku Ando, the father of instant noodles, who at 48 had nothing. The impact of Ando's creation is evident from the Instant Noodles Museum built in Osaka in 1999, which attracted over a million visitors in just six years.
New DistributionWill Lianhua Supermarket Turn a Profit After Allying with Alibaba?
The integration challenges that Yonghui faced were effectively avoided in the "new retail" model of Yiguo and Alibaba. Less than two years after acquiring a stake, Yonghui sold its shares in Lianhua Supermarket to Yiguo, an Alibaba-invested fresh food e-commerce company.
New DistributionThe Father of Positioning: Social Media Cannot Save a Weak Brand
If you came from Mars and landed at a marketing conference in the US, you might think marketers talk about nothing but 'TGIF'—Twitter, Google, the Internet, and Facebook. While these revolutionary developments have transformed marketing, they are not a substitute for strategy. Marketing is war, and strategy is more important than tactics. Growth is not strategy; dominating a category is. Brands like DHL, Kmart, and Coca-Cola failed not because of poor use of social media, but because of weak positioning. The key is to be the leader or the opposite of the leader, not to imitate.
New DistributionThe Legendary Journey of Six Walnuts from Bankruptcy to Annual Earnings of 2.6 Billion Yuan...!
Hebei Yangyuan (brand: Six Walnuts, hereinafter referred to as Six Walnuts) was initially a wholly-owned subsidiary of Laobaigan Group, a small and medium-sized state-owned enterprise, mainly producing and selling walnut beverages. Before being acquired through debt assumption by Laobaigan Group, Hebei Yangyuan was insolvent and on the verge of bankruptcy. In January 1999, Hebei Yangyuan was acquired by Laobaigan Group through debt assumption, and in December 2005, the management team purchased the property rights of Yangyuan. After 10 years of development, Yangyuan has become a leading enterprise in the plant protein beverage field, with revenue reaching 9.1 billion yuan in 2015, becoming a global giant in the plant protein beverage category.
New Distribution2017 China Convenience Store Industry Development Trends and Market Size Forecast [Chart]
Consumption upgrading and demographic shifts have driven demand for convenience, with convenience stores leading industry growth. Rising incomes have reduced price sensitivity and increased demand for quality and convenience. Trends such as the rise of the post-90s consumer group, accelerated pace of life among young people after the full second-child policy, and an aging population have created needs like 'homebody, lazy, craving, urgent, busy, old'. Convenience stores, being close to consumers, align with these new consumption trends and have broad prospects. In 2015, convenience store sales grew 7.6% year-on-year, the highest among all retail formats (department stores -2.4%; supermarkets +3.9%; electronics chains +0.5%); it is expected that from 2016 to 2020, convenience store sales will grow at 8%-10%, significantly higher than other formats.
New DistributionNew Trends: Food and Beverage 2017
The article outlines ten key trends for China's food and beverage industry in 2017, including generational succession, boundaryless enterprises, industry restructuring, category champions, the rise of the middle class, the influence of young consumers, capital market activity, perseverance, B2B e-commerce, and soft power. It also highlights six global market trends from Mintel's report, emphasizing health, convenience, and trust.
New DistributionNo Worries About Salary Structure! Three Key Issues in Salary Adjustment Plans—All Practical Tips!
It's said that the winter is hard to get through. Facing the harsh market environment and looking at your KPI, are you worried about how to plan employee salaries for the coming year? Today, we'll specifically discuss how to conduct annual salary adjustments scientifically. 1. Annual salary adjustment: What is the most reasonable way to adjust salaries? For annual adjustments, there is generally a 'systematic adjustment,' which means updating the salary structure each year and then making corresponding adjustments. Additionally, from the perspective of reasons for adjustment, the two common types are 'performance-based adjustment' and 'promotion-based adjustment.' Performance-based adjustment refers to adjusting salary based on employee performance without a change in position, but an important step before that is reviewing 'person-job fit.'
New DistributionThe Packaging of 'Coconut Palm' Coconut Juice Is Like a Walking Billboard
The designer of this brand must have shielded the boss from an atomic bomb... On the 26th, Weibo user @羅雨時 shared a new packaging of Coconut Palm coconut juice, expressing amazement at its gorgeous design... Coconut Palm coconut juice is a representative product of Coconut Palm Group. In the 1990s, natural coconut juice became a 'Chinese state banquet beverage,' and in 1994, Coconut Palm ranked first in sales among national beverage companies. Coconut Palm coconut juice is truly delicious, but its packaging is definitely a breath of fresh air in the packaging world. Its ultra-simple packaging, unchanged for decades, has become a hallmark for consumers to identify the product.
New DistributionYear-End Review: 90 Insights from Outstanding Salespeople!
This article compiles 90 practical insights and lessons from experienced sales professionals, covering topics such as sales management, customer relationships, team leadership, and personal development. It emphasizes the importance of clear communication, motivation, and ethical practices in achieving long-term success in sales.
New DistributionMaster the 'Six Fixes' with Just One Map? Sales Management Tips Every Smart Boss Should Know!
At year-end, bosses lament tough business and difficult collections, but the real challenge lies in controlling the terminal—the lifeblood of any FMCG enterprise. This article explains the 'Six Fixes' principle for terminal management and how the Field 365 app digitizes it to boost sales efficiency, increase store visits, and streamline operations.
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