Walking to the community entrance, a thunderstorm begins. If only I could borrow an umbrella. Wanting to make a phone call, I find my phone is out of credit. If only my son were nearby. The train station is too far, ticket agents are hard to find, and I don't understand those newfangled internet things. Why is it so hard to buy a ticket home? An umbrella, a phone credit top-up, a train ticket... In fact, there are many trivial matters that may not be major problems in your life or determine the course of fate, but if these small things can be taken care of, life becomes more comfortable. These "small matters" are, however, "big deals" in the eyes of the neighborhood retail stores. They may lack the uniformity of chain stores or the scale of large supermarkets. They stand quietly in communities, along the paths of your daily life. Pulling up the shutter door, letting early commuters grab a fragrant breakfast on the go; On rainy days, providing an umbrella to get home; When children are away, helping the elderly at home solve smartphone troubles; Even if they can't navigate online ticketing or mobile apps, they can still buy a ticket home smoothly... People come and go, chatting about family matters, helping receive packages, helping watch children... These retail stores silently support our lives and the development of the entire community. There are about 6 million such stores in China. People may not realize it, but Alibaba Retail Link knows all the efforts they make. We listen to every store owner's needs and care about every community. We hope to leverage the platform's power to help every store get good products and build a good reputation. Because we know that by serving retail stores well, the community will thrive. Sometimes, finding suppliers and products is tiring and troublesome. Just tap the Retail Link app on your phone to find quality-assured, stably supplied bestsellers, easily get authentic imported goods that young people love, and occasionally grab flash sale deals; Sometimes, stocking up and transporting goods is hard work. Let Retail Link's professional logistics supply chain deliver to your door, so store owners can just wait at home; A retail store can not only sell things but also serve as a community service center. So, we help retail stores integrate convenient services like Alipay, transportation, and bill payments, and in the future, we will develop more community services that residents can enjoy without leaving home; If you lack experience in opening, operating, or managing a store, we have dedicated city partners who travel through the city to serve you on-site, helping with product selection, stocking, and inventory management. Every enthusiastic city partner works hard to help store owners improve their business and life, and with their sincerity, they earn the recognition and trust of store owners for Retail Link. Through this support and service to every retail store, the Retail Link platform brings convenience and happiness to every home. Perhaps in your memory, there is also such a retail store that is unforgettable. In your youth, it gave you the joy of secretly buying snacks, and now it continues to provide convenience in your life—the warm-hearted owner delivers rice to your doorstep, and the owner's wife, with a cute kid, immediately shares parenting tips with pregnant customers... These offline retail stores may be unremarkable, but they are irreplaceable. They are filled with memories and stories of human connections. So, what touching moments have neighborhood retail stores brought you? What stories does your small store have? Welcome to follow the "Alibaba Retail Link" WeChat official account to share your stories. Long press the QR code to scan and follow Alibaba Retail Link Follow the future of community retail stores -END- **Click the image to read directly FMCG industry's most professional and practical knowledge base [ Reply with the yellow number in the background to view the corresponding keywords ] | **001 **Selected excellent articles | 002 Dealer market operations | **0****03 **Terminal visit management | **004 **Sales supervisor skills | ** 005 **Sales volume improvement tips | **006 **Channel expansion | 007 Managing dealers | **008 **Dealer development | 009 Dealer internal operations management | **010 **Team management | **011 **Efficient distribution skills | **012 **Sales manager's eighteen skills | **013 **KA operation methods and strategies | 014 First lesson for sales novices | **015 **Internet, brands | **016 **Dealer B2B transformation |
Brand Marketing
Serving Every Store, for Every Home - Alibaba Retail Link's First Brand Film Warms Hearts
A sudden thunderstorm at the community entrance makes one wish for an umbrella; a phone call fails due to insufficient balance, wishing a son were nearby; a train station too far, ticket agents hard to find, and unfamiliarity with online tools make buying a ticket home difficult. These small inconveniences, though not life-altering, can be resolved by the neighborhood retail store, which plays a vital role in supporting daily life and community development. Alibaba Retail Link aims to empower these stores through its platform, ensuring they can source quality products and provide essential services, thereby enhancing the well-being of every household.
