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A Refreshing Breeze in the Beverage Market: Light Lactic Acid Bacteria Drinks Arrive
As summer approaches, beverage companies are launching new products to compete for consumer attention. This year, distributors should not miss Kangshifu's new product, Xiaoluo Duoduo, a refreshing lactic acid bacteria drink that caters to young people's preferences for health and taste, injecting new vitality into the light beverage market.
New DistributionDidi, Meituan, and Cainiao Enter Community Group Buying: Prepared or Late to the Party?
The pandemic has intensified community group buying, with financing, IPOs, and cross-industry entries since May. Didi and Meituan's heavy investments raise questions about their impact on incumbents like Xingsheng Youxuan, Tongcheng, Shihui Tuan, and Shixiang Hui—are they late or will they reshape the market?
New DistributionDon't Want to Work All Year for Nothing: The Only Principle for Distributors' 2020 Product Selection: Profit
The drinking water market in China is changing, with pure water dominating due to low cost, but mineral water is gaining ground. The article highlights the current state of mid-to-high-end mineral water, introduces a new product, Xipin Tiancheng Buselenium Water, and explains why it offers distributors a profitable opportunity.
New DistributionOnline-Offline Synergy: JD New Channel Unleashes Super Momentum in 618!
At 24:00 on June 18, JD's Zhangguibao "Crazy 618" promotion concluded. JD New Channel's cumulative 18-day sales reached 220% of the same period in 2019, with the first 4 hours of the peak period hitting 5.6 times last year's figure. Despite the pandemic, JD New Channel achieved significant growth through its strong B2B2C full-chain penetration.
New Distribution2020 Q1 Reports Reveal COVID-19 Impact: Nestle Double-Digit Decline, Unilever's First Double Decline, Yili's Net Profit Halved...
The article compiles Q1 2020 financial reports from major global FMCG companies, highlighting the impact of the COVID-19 pandemic. Key findings include Nestle's double-digit sales decline in China, Unilever's first double decline in Asia-Pacific, and Yili's net profit halving, while some companies like Sanquan and Three Squirrels saw growth.
New DistributionBreaking News | Creating a New Category of Convenience Food, Baijia Food Secures Nearly RMB 200 Million in Series B Funding from Hillhouse, Moutai, and Others
On June 11, Sichuan Baijia Food Industry Co., Ltd. announced the completion of its Series B financing round, raising nearly RMB 200 million. The investment was led by Hillhouse Capital, Moutai Fund, and other investors, marking the company's second successful funding round this year.
New DistributionTongcheng Life, Shihuotuan Secure Funding, Xingsheng Youxuan Set to List: Is Spring Coming for Community Group Buying?
After a bleak 2019 marked by funding freezes and platform closures, the community group buying sector is now seeing major positive developments, including fresh funding rounds and an impending IPO. These signs suggest that the industry may be on the cusp of a revival.
New DistributionH1 Profit Plunges Nearly 50%? Here's What Mengniu Did!
On the morning of June 9, Mengniu Dairy announced that due to the COVID-19 pandemic, it expects positive revenue growth in comparable existing businesses (excluding Junlebao and Bellamy's) for the first half of the year. Despite the expected revenue growth, the company anticipates a 45% to 60% year-on-year decline in profit attributable to owners for H1 2020. Notably, following the announcement, Mengniu's share price surged, rising over 8% at the open and closing up 5.48% the previous day. Why did Mengniu see increased revenue but not profit? The expected profit decline is due to...
New DistributionORIGIN Packaging, Once Dependent on Red Bull, Ventures into Contract Manufacturing for Genki Forest and War Horse
Recently, it was learned that ORIGIN Packaging, formerly a supplier to Red Bull and Wanglaoji, has begun providing beverage contract manufacturing services for brands such as Genki Forest and War Horse. This move signifies ORIGIN's transition to offering integrated services from can manufacturing to beverage production. Founded in 1997, ORIGIN initially focused on producing easy-open cans, typical of traditional manufacturing. After over two decades, it has become a leading metal packaging enterprise in China. However, industry insiders have criticized it for relying on Red Bull for survival. The breakthrough in filling services may or may not bring substantial change.
New DistributionSun Art Retail Overtakes China Resources Vanguard to Become 'FMCG No.1' for the First Time; China Chain Store Top 100 Released!
The China Chain Store & Franchise Association recently released the 2019 China Chain Store Top 100 list. In 2019, the top 100 chains achieved sales of nearly 2.6 trillion yuan, up 5.2% year-on-year, accounting for 6.3% of total retail sales of consumer goods. The top 10 companies were Suning, Gome, Red Star Macalline, Sun Art Retail, China Resources Vanguard, Yonghui, Walmart, Easyhome, Sinopec Easy Joy, and Chongqing Department Store.
New DistributionGenki Forest Dominates Focus Media, Sparking a New Trend in Sugar-Free Beverages
If asked which beverage brands are most popular among young people today, Genki Forest would undoubtedly be on the list. In just three years, it has gone from an unknown new brand to a dark horse in the domestic beverage industry, highly sought after by young consumers. Recently, with the popularity of "Our Band" and Genki Forest's sparkling water dominating Focus Media's elevator screens, a new wave of enthusiasm has swept the beverage market again. Today, let's uncover the secrets behind this dark horse brand's explosive success.
New DistributionPush and Pull, Up and Down Linkage: JD New Channel's B2B2C Full-Chain Penetration Empowers Multi-Party Win-Win!
Another 618 has arrived, and the JD 618 promotion has become a national shopping festival. As the first national shopping festival after the pandemic, reviving physical retail stores has become a focus. This year, JD New Channel's 618 actions are worth exploring. Through its external communications, it's clear that the B2B2C full-chain value proposition is becoming increasingly clear and firmly implemented.
New DistributionWorld Gut Day | Master Kong Launches New Product 'Drink Boiled Water' to Solve Chinese People's Healthy Drinking Water Problem!
In 1958, Dr. Henry Cohen, founder of the World Gastroenterology Organisation (WGO), proposed May 29 as 'World Gut Health Day'. In China, the initiative to promote gut health awareness has been ongoing for 10 years. Today, on this annual day, gut health is gaining increasing attention. Master Kong's new product 'Drink Boiled Water' enters the boiled water market, leveraging its advantages in health benefits, technology, and distribution to tap into a potential 10-billion-yuan market.
New DistributionNew Distribution Brand Growth Program — New Channels, New Distribution, New Brands, New Growth: New Distribution Brand Enterprise Membership Program
To support brand development and accelerate market building and channel connection for FMCG brand enterprises, New Distribution launches the Brand Growth Program. Leveraging years of accumulated channel and network resources, it helps brand owners efficiently connect with innovative channels such as B2B, community group buying, home-delivery e-commerce, and MCN platforms, enabling full-channel coverage and all-scenario marketing to seize channel dividends and win in distribution.
New DistributionPlant-based + Functional Drink | How Did This Dual-Trend Product Ignite the Market?
Every public health incident triggers an upgrade in consumers' health-conscious consumption philosophy. The COVID-19 outbreak will profoundly impact the food industry, with changing consumption patterns being one of the most significant effects. The pandemic has heightened health awareness globally; for beverages, consumers now seek more than just thirst-quenching taste—they increasingly prioritize products that offer health benefits. When choosing beverages, beyond basic needs, they focus on whether the product inherently promotes health.
New DistributionCoca-Cola Can't Resist Either: Is Social E-commerce Really That Attractive?
On May 20, Coca-Cola's Tmall flagship store launched a new plant-based beverage called 'Zunxuan 28 Sleep Wake Beauty', positioned as a 'sleep aid and beauty' drink. As the new product was officially launched on Tmall, Coca-Cola China also announced that it would be sold nationwide through social e-commerce channels. As a popular subcategory under the health trend, Coca-Cola China's entry into plant-based beverages is not surprising, but notably, this is Coca-Cola China's first foray into social e-commerce.
New DistributionCommunity Group Buying Is a Good Business, but Why Do Most Distributors Fail at It?
Amid the pandemic, community group buying has once again become a focus of attention. While leading platforms like Xingsheng Youxuan, Shihuituan, and Shixianghui are expanding nationwide, this business model, which originated in 2018, is drawing increasing interest from brands, distributors, and retailers. For distributors, community group buying can be a good business, but most struggle due to a lack of fresh food category management, community operations, and supply chain organization capabilities. However, by partnering with platforms or software service providers, distributors can successfully transition.
New DistributionPassion Collides | Evergreen Group Leads Snacks into the Seafood Era
Recently, the product introduction of Evergreen Group, a seafood giant, has attracted high attention from FMCG peers. Over 500 distributors nationwide have eagerly inquired about details and predicted that Evergreen's seafood snacks are likely to become the biggest hit product of 2020. The rapid market recovery means distributors must be more cautious in product selection; only products that can enter the market faster, have stronger brand support, wider distribution channels, and healthier attributes can help distributors quickly capture market share. From the distributor's perspective, product selection must consider four dimensions: 1. Whether the category is in a high-growth blue ocean market; 2. Whether product quality and brand strength are robust; 3. Whether the product matrix meets the needs of consumers at all levels; 4. Whether the product has super sell-through potential.
New DistributionQuanshi Convenience Stores: Massive Sell-offs and Closures! Is the Convenience Store a Good Business? Has the Pandemic Changed the Rules of Survival?
Quanshi Convenience Store, a chain brand operating 24/7, issued a 'closure notice' that drew widespread attention, announcing that its Beijing stores would end operations on May 20, 2020. However, the official account quickly deleted the post and changed 'end operations' to 'operational adjustments' the next day. CCTV Finance reporters visited some Beijing Quanshi stores, revealing that direct-operated stores were clearing inventory, while franchise stores continued normal operations.
New DistributionMaster Kong's 'Drink Boiled Water' Stirs the Market: Top Players Accelerate the Boiled Water Segment
In late spring and early summer of 2020, the domestic bottled water market was turbulent. Master Kong's entry into the boiled water market drew high attention from the industry, partly because as a giant in the bottled water market, its every move affects the market, and partly because the 'tepid' boiled water market finally welcomes a top player, promising a more exciting future.
New DistributionCoke Not Tasty Anymore? Coca-Cola and Mengniu to Jointly Sell Milk?
According to the State Administration for Market Regulation, Coca-Cola and China Mengniu Dairy have received approval to establish a joint venture to produce and sell low-temperature milk products in China. The partnership leverages Mengniu's dairy expertise and Coca-Cola's global brand to tap into China's growing low-temperature milk market.
New DistributionMajor Food Industry Event | Dongjin Group and Focus Media Reach Annual 100-Million-Yuan Strategic Cooperation
With the advancement of the "Internet+" strategy, many industries have taken major actions. Recently, Dongjin Group, which has always focused on product upgrades and brand strategy, reached a 100-million-yuan strategic cooperation with Focus Media. In this regard, senior industry insiders said that this strong alliance will herald that the series of products under Dongjin Group, represented by Ricaman functional drinks, have entered the brand detonation stage and a new high-speed development zone.
New DistributionHema Exits Fuzhou: Strategic Retreat or Incompetence?
Perhaps the most competitive retail-to-home market in China is not in Beijing, Shanghai, Guangzhou, Shenzhen, or Hangzhou, but in Fuzhou. On May 6, news of Hema's temporary exit from the Fuzhou market stirred many nerves. Once upon a time, Hema's decision to open stores in Fuzhou was seen as a direct assault on Yonghui's stronghold, aiming to break through the defense line Yonghui had built in Fujian. Now, its defeat in Fuzhou is quite lamentable. The former triumphant march has become the beginning of cleaning up the mess.
New DistributionBudweiser APAC's '100 Days of Fighting the Epidemic'
2020 was supposed to be a big year for sports, but with the global spread of the pandemic, the Olympics, the European Championship, and NBA events were postponed or canceled, plunging FMCG industries that rely on offline consumption into a vortex of uncertainty. How to 'survive the ordeal' has been the challenge facing these industries over the past three months. According to analysis by Sinolink Securities Research Institute, under optimistic, neutral, and pessimistic scenarios, beer production growth in 2020 would be 0%, -1.5%, and -3.4% respectively. Facing the impact, the emergency response of global beer giant Budweiser Group in the Chinese market has provided a reference for teams in other countries deeply affected by the pandemic, and also offers a window to observe the possibilities for industry development.
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