At 24:00 on June 18, JD's Zhangguibao "Crazy 618" promotion officially concluded. JD New Channel's cumulative 18-day sales reached 220% of the same period in 2019. During the first 4 hours of the peak period, sales had already reached 5.6 times the same period last year; at 0:00 on June 18, the peak sprint went live, with Zhangguibao traffic hitting 7.5 times the daily average, once again unleashing New Channel's explosive momentum. Despite the pandemic's impact, JD New Channel still achieved considerable growth through its powerful B2B2C full-chain penetration capability. Zheng Hongyan, Vice President of JD Group and President of the New Channel Business Unit under JD Retail Group's Supermarket All-Channel Business Group, stated: "In this first national shopping festival of the post-pandemic era, New Channel has built an efficient, high-experience digital expressway for brand owners, channel partners, retailers, and consumers. By accelerating online-offline integration and all-channel resource consolidation, we are boosting millions of retail entities while providing new momentum for activating national consumption and achieving growth across the industry's upstream and downstream." -01- Multi-Model Combat PowerAll-Channel Win-Win**** The advantages of the platform's high development drive the full bloom of multiple business models, including self-operated, platform merchants, and joint warehouses. Battle report data shows that livelihood categories such as pork, braised products and food, mother and baby, and personal care led the way, becoming the fastest-growing TOP categories in this 618. Among them, pork's cumulative 18-day sales were 33 times that of the same period last year, braised products 19 times, and mother and baby 14 times, ranking as the top three fastest-growing categories; disinfection, small appliances, and personal skincare followed closely with 11 times, 11 times, and 10 times respectively; instant canned food and leisure snacks also showed stores' stocking enthusiasm with 8.6 times and 4.1 times growth. Platform merchants' sales performance also attracted attention, with wine, general merchandise, biscuits and puffed food, and white spirits achieving cumulative 18-day sales of 12.8 times, 7.4 times, 7 times, and 6.8 times that of the same period last year. In addition, the joint warehouse business released strong combat power and achieved impressive results. The battle report shows that during these 18 days, the number of stores ordering from joint warehouses was 150% of the same period last year. This 618, New Channel also helped joint warehouses create 618 B2B live-streaming feasts, assisting them in achieving more direct user reach and more efficient sales conversion in the post-pandemic era. The number of stores ordering through joint warehouse live streams was 17 times that of non-live-stream periods. **-02-Online-Offline Multi-Scenario BoostSignificant Store Recovery** During this JD 618, New Channel not only brought a vast array of authentic products to stores but also helped them connect online and offline by introducing diverse traffic and innovative marketing models, with both in-store transactions and online platforms showing significant recovery. The battle report shows that from June 1 to 18, the order volume of JD offline stores using the Zhanggui Manager intelligent cashier system was 230% of the same period in April. By introducing diverse traffic from Meituan, JD Daojia, and JD Convenience GO, JD Convenience Stores' order volume on O2O platforms reached 240% of April's level; JD Convenience GO once again validated its important role in customer acquisition and revenue increase for stores, with order volume and new users reaching 7.6 times and 18 times that of April, respectively. New Channel's multi-scenario layout of six-unified brand stores also witnessed offline participation in the 618 carnival and the boost of physical retail. From June 1 to 18, the sales of JD Convenience Stores, Mingjiuhui, and Mother and Baby Life Hall were 300%, 240%, and 150% of April's levels, respectively. From the data, it is clear that JD New Channel's initiatives to expand online sales and diversified operations for stores have begun to show results in boosting offline store sales. Through all-channel resource integration and online-offline multi-scenario penetration and upgrading, JD New Channel's B2B2C full-chain value has released stronger energy and become an indispensable part of the retail industry's new infrastructure. In the future, JD New Channel will continue to lead the industry in exploring deep all-channel integration, driving sustainable growth and continuous value creation for upstream and downstream partners. **New Distribution Commentary: Undoubtedly, the 618 created by JD has become a mid-year carnival for all e-commerce platforms, and the trend is now gradually guiding offline physical retail. As JD's vanguard in the offline battlefield, JD New Channel performed exceptionally well in this year's 618 activities. During the 618 period, JD New Channel achieved sales of 220% of the same period in 2019 within 18 days. Such results indicate that JD New Channel has formed a strong online-offline all-channel distribution capability through its layout in multi-model supply, joint warehouses, JD Convenience GO, and six-unified stores from an all-channel perspective, which is like adding wings to tigers for both brand owners and retailers. Backed by JD's digital capabilities, JD New Channel has helped physical retail stores achieve digital transformation and intelligent operations, significantly improving store procurement efficiency, retail efficiency, and service capabilities. Through information systems, consumers based in stores have truly become warm, perceptible user assets, helping stores escape the previous data black holes and consumer information black holes. It is worth noting that JD New Channel's B2B2C capability also performed unprecedentedly well in this 618. By introducing O2O traffic from Meituan, JD Daojia, and JD Convenience GO, JD Convenience Stores saw significant increases in both order volume and new users, undoubtedly bringing it closer to the "half-hour living circle" proposed by JD New Channel. As online lifestyles such as online ordering and O2O home delivery gradually become normalized after the pandemic, we have reason to believe that JD New Channel will usher in a new round of explosive growth and become an indispensable part of the digital distribution chain for all FMCG manufacturers. Tips will be paid 400-2000 yuan once adopted.