"A pandemic has advanced the health awareness of the Chinese people by at least ten years." Many have realized how fragile life is in the face of a plague. According to the "2020 National Health Insight Report" released by Dingxiang Doctor, when people mention "health" nowadays, they often mean a higher state of living: eating well, sleeping well, having good skin and figure, and maintaining mental well-being.
The pandemic has, to some extent, changed people's views on illness and health. "Passive treatment" is too late; "active prevention" is the truth. The proactive formation of preventive medicine models has led to a surge in demand for health products and services, driven by heightened awareness of potential risks.
Among these, drinking water is an essential element in people's lives, and healthy, high-quality water has become a primary pursuit for consumers. Mineral water, especially those rich in special trace elements and functional benefits, meets the demand for healthy drinking water and is increasingly becoming the top choice for consumers.
-01- Forward-Looking and Keeping Pace with the Times Pioneering the Mid-to-High-End Market Positioning
It's not hard to notice that in recent years, bottled water in China has begun to develop toward the high-end route. The one-yuan bottled water of the past is now rare, with most priced at 2 or 3 yuan or more. Since 2017, China has seen a trend of high-end water, with bottles priced at 5, 8, or 10 yuan.
With the improvement of consumption levels and the growing awareness of health care, Chinese residents are placing increasing importance on "healthy" daily necessities. Following the consumption trend of "natural, nutritious, pollution-free, and green," natural mineral water, as the best healthy drinking water, is bound to become people's first choice. Natural mineral water will also inevitably become the leading product in China's drinking water market.
As the saying goes, "Medicine is not as good as food supplements, and food supplements are not as good as water supplements." Compared to expensive nutritional products, water is the healthiest supplement. It is the source and carrier of energy, and the quality of water directly affects the quality of life. According to statistics, China's mineral water market is growing at nearly 20% annually, and more and more distributors want to start their businesses with mid-to-high-end bottled mineral water.
-02- You Have Resources And I Happen to Be Professional
The current situation for FMCG water distributors in the market is: low-end water is the "porter of nature," and distributors are the porters for the company. With increasing volumes, after deducting labor, freight, and capital advances, distributors are already overwhelmed. In short, they work but don't make money. There are also other companies that throw products to distributors and then completely ignore them once they reach the warehouse, without any configuration for jointly building the market. Distributors are equally complaining.
Xipin Tiancheng*Buxi Water is determined to build a long-term product and brand, placing the majority of profits at the distributor and terminal levels, and working hand-in-hand with distributors or agents to build the market together.
Against the backdrop of consumption upgrading, competition in the bottled water market is focusing on high-quality water for the mass consumer. Product quality, water source, brand, landing capability, and even packaging aesthetics have become key factors determining brand success. Therefore, for bottled water distributors, only by strengthening industry management, upgrading products according to market conditions, and precise development can they seize business opportunities.
The explosive growth of the mid-to-high-end water market has attracted many manufacturers to enter, and a new trend for mid-to-high-end water has arrived. Against this industry backdrop, Shaanxi Xipin Tiancheng Biotechnology Co., Ltd. keenly seized the market opportunity. Its leading brand, "Xipin Tiancheng · Buxi Water," has become the focus of attention with its advantages of "natural, selenium-rich, active small molecule clusters, weak alkaline, and low sodium."
Xipin Tiancheng·Buxi Water is sourced from one of the world's two recognized selenium-rich regions: China's Selenium Valley—Qinba Valley. It is currently one of the rare natural mineral waters on the market that meets the selenium-rich standard (selenium content ≥0.01, <0.05 mg/L).
-03- Three Trillion Selenium Supplement Market Only When Water Arrives Can the Channel Be Completed
In 2020, after this pandemic, people pay more attention to health, and technological innovations and products related to medicine and health will be more active. In the long run, people will increasingly value enhancing their own immunity. Selenium, known as "the spark of life," "the protective factor for the liver," "the king of anti-cancer elements," and "the king of longevity elements," is the only nutrient that can directly fight viruses.
In recent years, as the nutritional value of selenium-rich products has been gradually recognized, the selenium-rich market is becoming increasingly clear. Experts predict that about 1 billion people in China need selenium supplementation. According to the average value of the Chinese Nutrition Society—80 micrograms of selenium per person per day—it currently costs 8 yuan per day for 80 micrograms, which represents a huge market of 3 trillion yuan per year.
"Selenium in water is like adding wings to a tiger." Trace elements in water mostly exist in ionic form, which are more easily absorbed by cells than drugs or food. Therefore, compared to drugs and health products, selenium-rich water is undoubtedly more effective and favored by consumers. Coupled with the broad consumption levels and age groups of Xipin Tiancheng·Buxi Water, the future market capacity is at least tens of billions and continues to expand.
Moreover, the selenium-rich water market is still in an open competitive landscape without a clear leader. Whoever can seize the position first will grasp the initiative in competition.
-04- From China's Selenium Valley Rare Water Source
The positioning of a brand in the market is closely related to its water source. A good water source can strongly support the brand's grade. Nowadays, water pollution is becoming increasingly serious, and good water sources are few. High-quality mineral water sources are even more "hard to find," making good water sources a scarce resource.
The water source of Xipin Tiancheng·Buxi Water is located south of the Qinling Mountains in the National Geopark. This area represents the geographical coordinates of north and south China and is known as the "biological gene bank" and "Qinba Medicine Town." The selenium concentration here is moderate and easily absorbed by plants. It also contains essential trace elements such as zinc and strontium, and has been unanimously evaluated by experts as a "high-quality, environmentally friendly, and safe" selenium-rich area.
On the Earth's surface, selenium content is only one hundred millionth, and it is unevenly distributed. China is an internationally recognized selenium-deficient country, with selenium-deficient areas accounting for 72% of the national territory, of which 30% are severely deficient. Selenium is in a "loss cycle" in nature and cannot be replicated.
China's Selenium Valley—Ankang, Shaanxi—has rich soil organic matter and moderate selenium content, which is very suitable for human absorption, making it the best selenium-rich food production area in China. "Xipin Tiancheng·Buxi Water" is one of the rare packaged drinking waters on the market where both "selenium" and "strontium" trace elements meet national standards.
-05- Advantages Over Competitors Leading a New Benchmark for Healthy Drinking Water
Xipin Tiancheng vs. Imported Water
Xipin Tiancheng's biggest resource advantage lies in "selenium." Given that most regions of the world are selenium-deficient, there is almost no selenium-rich imported water. Moreover, imported water takes a long time to reach Chinese consumers, involving canning, logistics, import/export inspection and quarantine, customs declaration, and then to the store, making it difficult for consumers to drink fresh raw water. In contrast, Xipin Tiancheng is bottled directly at the source, with a fast logistics system ensuring fresh delivery.
Xipin Tiancheng vs. Common Mineral Water
Xipin Tiancheng is natural mineral water. Compared to common mineral water, it is selenium-rich and also contains strontium and other minerals and trace elements. Selenium can fight oxidation, boost immunity, and prevent cancer, while most mineral waters on the market do not contain selenium.
Xipin Tiancheng vs. Selenium-Containing Water
Selenium content less than 0.01 mg/L does not achieve the effect of selenium supplementation.
Xipin Tiancheng vs. Ordinary Selenium-Rich Water
Unstable, accompanied by some heavy metals harmful to the human body, requiring treatment.
Xipin Tiancheng: Selenium content ≥0.01, <0.05 mg/L, stable and healthy, and is a rare natural mineral water on the market that meets the selenium-rich standard.
In addition to being rich in the precious trace element "selenium," Xipin Tiancheng is also a small molecule cluster water with stronger dissolving, penetrating, and diffusing power, effectively accelerating metabolism. Its pH value is 7.2-8.5, making it naturally weak alkaline water, suitable for long-term drinking and beneficial to human health.
-06- Join Hands with National Distributors Share the Selenium-Rich Wealth
The development space for China's bottled water industry is large enough. Although it is a coexistence of pressure and opportunities, as long as corresponding strategic measures are taken, entrepreneurs can achieve stable development and benefits in this industry.
"Xipin Tiancheng·Buxi Water" wholeheartedly provides customers with high-quality pre-sales and after-sales services. The company has also reached cooperation agreements with well-known internet platforms such as "New Distribution," "Baidu Distributor Academy," and "Distributor Home." The company team is composed of top talents in the FMCG industry, with senior personnel from PepsiCo, Danone, Nestlé, Mars, and general managers of distributors with sales over 100 million as company consultants for comprehensive market strategy and brand positioning, establishing a complete marketing and promotion system to work with distributors to build the market at the consumer level.
The pandemic is a double-edged sword. On one hand, it has brought significant short-term impacts on the national economy, people's lives, and business operations. On the other hand, it also contains opportunities, which can be described as coexistence of crisis and opportunity.
Big health is the future trend, and new hotspots will emerge after the pandemic.
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