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Struggling to Manage Your Team? See How This Boss Leads His Team While Playing Mahjong!
A friend visited my company and was amazed by the dedication of our young employees, with most still working at 9 PM and the office still buzzing at midnight. He complained that his Gen Z employees are disrespectful, uncommitted, and quick to quit, unlike the manageable Gen Xers. The answer lies in the "Mahjong Management Method"—making work as engaging as a game, as exemplified by the author's company, Piao Wang.
New DistributionKA Channel Stack Display Tips
Stack displays in supermarkets are a common promotional form that boosts sales and enhances brand image. This article discusses how to choose the best stack display positions, design effective shapes and decorations, and communicate promotional information to attract consumers.
New DistributionFinding New Growth Points: How to Develop Special Channels
As traditional distribution and supermarket channels become increasingly competitive, many distributors are focusing on developing special channels. These channels are characterized by being closed, independent, and having a fixed consumer base, requiring different operational approaches. This article explores how distributors can identify and develop such channels effectively.
New DistributionA Great Team Isn't About Numbers, But About Unity of Heart!
This article uses fables to illustrate that mutual trust, communication, and cooperation are essential for a successful team, while jealousy and suspicion lead to mutual destruction. It outlines five key elements for a team: communication, trust, prudence, empathy, and happiness.
New DistributionEight Awkward Models That Trouble Small Trading Companies
Many small trading companies, due to their bosses' strong leadership style, tend to bypass managers and give orders directly to all levels, weakening the influence of middle management. This turns the original 'pyramid' into a 'dumbbell', with weak middle and strong ends.
New DistributionDistributor, Where Are You Stronger Than Your Competitors?
In a county in Zhejiang, two distributors, A and B, started their trading companies almost simultaneously and became the two largest local distributors. They often compete head-on, prompting the question: what truly gives a distributor an edge over rivals? The answer lies not in external factors but in internal resources, particularly operational models and management capabilities.
New DistributionWhat Kind of Sales Personnel Can Earn the Respect of Distributors?
A salesperson named Wang Jian earned high respect from distributors through his diligence, strategic advice, and personal care. By treating distributors' businesses as his own, helping them profit, and building long-term friendships, he gained their trust and loyalty.
New DistributionMorning Meeting Must-Teach: 15 Techniques for Salespeople to Close Deals Quickly and Effectively!
To close deals with customers and achieve sales goals, salespeople should adopt different closing strategies based on different customers, situations, and environments to seize the initiative and finalize transactions as soon as possible. When attempting to close, once the opportunity arises, end the negotiation early; even if the customer is still hesitant, encourage them to buy while their desire is strong, as the chance of closing remains high. The following introduces 15 closing techniques to be used flexibly with different customers.
New DistributionDealer Must-Read: How to Establish a Management System?
This article discusses how distributors can establish a management system, addressing the common issues of low education, poor marketing awareness, and loose management among wholesalers, especially terminal wholesalers in the FMCG sector. It provides six key areas for building a competitive management system, including human resources, finance, marketing, product management, manufacturer cooperation, and training.
New DistributionControlling Costs: Dealer Cost-Shifting Techniques Worth Learning From
In today's open and fast-paced business environment, success requires leveraging external resources rather than relying solely on individual effort. This article explores how FMCG dealers can innovate their profit models by shifting costs to third parties, illustrated with real-world examples from the liquor and food industries.
New DistributionSalespeople Must-Take: Phil Personality Test (Super Accurate)
This test, conducted by Dr. Phil McGraw on Oprah's show, is known internationally as the Phil Personality Test and is used by many large companies' HR departments to assess employee personality. It consists of 10 questions, and the scoring results categorize individuals into six personality types, from introverted pessimists to arrogant loners.
New DistributionSide Note: Why Is It So Damn Hot This Year?
A friendly reminder: click the blue text above to follow "New Distribution" for more marketing and distributor management insights. North China has turned into an oven, with temperatures exceeding 40°C in many areas, breaking historical records. This article explains the causes, including El Niño and a 500-year warming cycle, and warns of potential crop price increases.
New DistributionWhy Do All Great Entrepreneurs Have Sales Experience? 20 Secrets You Can't Afford to Miss!
This article reveals 20 reasons why sales experience is crucial for success, from building resilience to developing persuasion skills, and explains why most successful entrepreneurs started in sales.
New DistributionEssential KA Terminology: A Must-Read for Sales Professionals
This article provides a comprehensive guide to key account (KA) terminology and practices for FMCG distributors, covering retail industry trends, supermarket classifications, professional terms, contract negotiation, product selection, display techniques, promotional activities, and financial management.
New DistributionHow Should Distributors Cure the Disease of Retail Terminal Debt?
Debt between manufacturers and distributors, including 'triangular debt,' has largely been curbed with market economy development and improved financial systems. However, distributor debt in the channel, especially at retail terminals, is spreading and threatening distributor growth. Large amounts of retail terminal debt cause cash flow breaks and turnover difficulties. The scattered and chaotic nature of these terminals makes debt collection difficult and leads to bad debts from closures and transfers. Distributors often end up with IOUs or lost profits.
New DistributionHow to Win the "Blocking Battle" Against Competitors at the Terminal!
In the context of booming categories and brands in the FMCG industry, distributors face intensified competition. To make products "run faster" than competitors in increasingly open terminal markets, distributors must win every "blocking battle" against competing products at the retail terminal.
New DistributionSix Marketing Lessons from a Veteran Marketer!
In the Internet age, traditional marketing is not outdated; the essence of marketing remains unchanged. Consumers seek bargains, not just low prices. Break through with a single point, build trust through mechanisms, and recognize that market segmentation may not always apply. Marketing is communication.
New DistributionIf You're in Management, Avoid These Major Mistakes!
This article outlines common pitfalls for managers and business owners, including prioritizing face over truth, lacking self-awareness, habitual credit deficiency, intolerance of subordinates' strengths, unhealthy habits, self-inflation, and refusing to learn. It also covers major taboos in enterprise development, such as partnership breakdowns, over-reliance on outside hires, nepotism, excessive pursuit of balance, and internal conflict, as well as investment mistakes like risk-taking, empiricism, extremism, edge-seeking, and imbalance between strategy and tactics.
New DistributionWhat Distinguishes One Distributor from Another?
This article analyzes the differences between failing and successful distributors in the FMCG industry. It outlines eight types of failing distributors, such as those who rely solely on support, lack after-sales capability, or are passive, and contrasts them with six traits of successful distributors, including building a sales team, setting clear goals, and focusing on profit sources.
New DistributionSeven Ways to Ease Distributors' Cash Crunch
During the industry adjustment period, distributors' cash flow problems are becoming more prominent. Many distributors report that business is difficult this year, with costs and expenses rising while performance does not improve, leaving them with less cash on hand. This article offers seven practical methods to help distributors solve the cash shortage problem.
New Distribution100 Promotional Strategies to Keep Your Sales Moving
This article presents 100 promotional strategies for FMCG distributors, covering price discounts, prizes, membership programs, customer psychology, seasonal promotions, and service-based tactics, each with practical examples to boost sales.
New DistributionBreaking the Channel Limits of a "Mature Market"
The redevelopment of a so-called "mature market" often faces three major bottlenecks: customer, outlet, and channel. Taking the liquor industry as an example, this article discusses how to break these bottlenecks by improving outlet coverage, product coverage, and activating existing customers and teams, ultimately aiming to increase market share and achieve market breakthrough.
New DistributionWho Is Disrupting and Eroding the Development Space of Distributors?
In the cycle of goods from manufacturers to consumers, distributors may face the most challenges; however, these are operational issues that can be resolved through negotiation and relationships. Yet, there is a force that is difficult to change, representing a future trend and a powerful driver forcing distributors to transform.
New DistributionSix Profit Models for Distributors: Do You Know Them?
Twenty years ago, distributors made profits by buying goods from suppliers and selling them at a markup. However, as market competition intensifies and retail formats grow stronger, profit margins are shrinking. This article analyzes six profit models for distributors to adapt and thrive in the current environment.
New Distribution