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There was a friend of mine named Wang Jian, who enjoyed high prestige among distributors. Distributors cooperated well with him, and his performance was naturally excellent. He also had good personal relationships with distributors. Even after he left his original company, those distributors often contacted him, hoping to continue cooperation.

What charm conquered distributors and made them respect him so much?

First, he was steady and diligent, treating distributors' affairs as his own.

When Wang Jian went on business trips to distributors, it was like being at home. This was not only about good relationships; more importantly, when helping distributors, he did it as if it were his own business. When cooperating with distributors, he usually helped them with distribution. Knowing that distributors' vehicles often left early, one time Wang Jian arrived at the distributor's warehouse around six in the morning. Boss Liu's staff hadn't arrived yet, so Wang Jian called him, saying, "Brother Liu, I'm already at your warehouse gate. Today, let's go out for distribution together!" The distributor was still at home and hadn't set off. Receiving such a call moved him deeply, and from then on, he recognized Wang Jian as a practical person.

Second, he offered advice and helped distributors earn the money they deserved.

Almost all distributors who cooperated with Wang Jian made money. In business, the first priority for distributors is to make a profit. Wang Jian understood this well. He not only helped distributors with practical tasks but also often provided strategic advice when encountering market difficulties, helping them solve problems. Once, Wang Jian visited a client in June, the off-season for product sales. Boss Zhang complained that the market was tough and products weren't selling well. Wang Jian analyzed the situation for him, noting that not only this brand's sales were affected, but all brands were impacted. The urgent task was to make second-tier wholesalers and terminal customers better accept their products, occupying their displays and inventory, so as not to be squeezed by competitors. After this analysis, Boss Zhang gained confidence. Wang Jian then discussed promotional policies targeting second-tier and terminal customers, implemented them quickly, and achieved good results. From then on, Boss Zhang naturally thought of Wang Jian when facing market issues, and Wang Jian established his prestige in the distributor's mind.

Third, he maintained personal connections, treating distributors as long-term partners and friends.

Distributors who cooperated with Wang Jian regarded him as a friend, even family. Wang Jian often brought local specialties to distributors. Although not expensive, distributors appreciated it, feeling that Wang Jian cared about them. He also actively participated in distributors' red and white events (weddings and funerals). Once, Boss Li's daughter was admitted to Wuhan University. Boss Li was delighted and planned a banquet to share his joy. Since he had just started cooperating with Wang Jian, he didn't notify him. Wang Jian learned about it from others, rushed to Boss Li's store, and left a red envelope as congratulations. Later, Boss Li called to express apology and gratitude. From then on, Boss Li recognized Wang Jian as a loyal and righteous person worth long-term cooperation and became his friend.

Some current sales personnel are increasingly eager for quick success, lacking the state of bending down and settling down to work. They visit distributors superficially, not solving practical problems, instead treating distributors as ATMs, fooling and deceiving them. How can such sales personnel earn the respect of distributors?

Treat distributors' affairs as your own, help distributors earn the money they deserve, and treat distributors as long-term partners and friends. Sales personnel will not only gain distributors' respect but also broaden their own path!

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