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Comparing Old Village Chief and Jing Jiu: Similarities and Differences
Old Village Chief, a low-end baijiu product, and Jing Jiu, a health wine brand, seem incomparable at first glance, but a dialectical view reveals many similarities and differences worth exploring. This article aims to find what these two brands have in common and where they differ, offering insights for the sluggish baijiu market by examining how these 'small brands' achieved remarkable market scale and sales.
New DistributionThe Complete Guide to Supermarket End-Cap Displays (How to Choose Products, Determine Height, Select Shape, and Boost Sales – All Answers Here!)
How to choose products for end-cap displays? Supermarket space is limited and valuable, and each display occupies a large area, so it must generate maximum profit. For customers, displays convey strong product information, making correct product selection crucial. Remember, never randomly pick products just to fill a display. There are several types of display products: first, products with proactive price reductions to differentiate from competitors and attract customers; second, supplier-initiated promotional price cuts; third, unique store items like private labels; fourth, new products introduced for promotion; fifth, supplier-funded displays; sixth, limited-time or limited-quantity promotions; seventh, products that can significantly boost sales when moved to a display.
New DistributionHow Should Distributors Flatten Their Distribution System? These Three Strategies from Major Distributors Are Effective!
Flattening was once a key strategy for liquor companies to break through sales bottlenecks, aiming to control sales channels by simplifying sales levels. In this strategy, distributors, as intermediaries between manufacturers and terminals, are inevitably flattened. Therefore, distributors must consider how to flatten themselves before the company does. Additionally, in the context of industry oversupply, distributors can only achieve growth by deeply exploring the potential of each terminal. This article summarizes three measures for distributors to flatten their distribution systems and analyzes the conditions and timing for successful flattening.
New DistributionWho Are the No.1 Brands in 25 Food and Beverage Subcategories? (Data-Rich!)
The China Brand Power Index (C-BPI), guided by the Ministry of Industry and Information Technology and implemented by Chnbrand, is China's first brand value evaluation system. Based on independent and unbiased research from Chinese consumers' feedback, it measures brand power influencing purchase behavior. This article lists the top brands in 25 food and beverage subcategories from the 2015 C-BPI.
New DistributionSalespeople, Do You Have a Career Plan?
Career planning is a topic that everyone should consider, not just those in sales. After 10 years in marketing, I've seen many colleagues lost and confused. When I first started in sales, I went through a period of deep uncertainty, not knowing what to do or what I could do in the future. That mental exhaustion was far worse than physical fatigue. I sought advice from my company manager and made a comprehensive analysis and plan for the next three years, which gave me direction and made each day feel fulfilling.
New DistributionDo You Really Think JDB's Success Is Just Due to an Advertisement?
A formidable team played a crucial role in the 'red-green war' of the herbal tea world. Through television, the internet, and especially the real business world, people can truly feel the energy unleashed by this team. This team is the JDB channel. However, this team is also mysterious, with limited available information and interviewees reluctant to discuss it. Such secrecy only fuels our interest in uncovering the ins and outs of this nearly 10,000-person team. Because only by understanding them can we truly understand JDB's marketing and JDB itself.
New Distribution49 Rules for Professional Development of Regional Managers
This article outlines 49 rules for regional managers, covering management cognition, organizational principles, planning and execution, control and problem-solving, staff development, communication, human nature management, and leadership. It emphasizes self-reflection, effective communication, and continuous improvement.
New DistributionGold Standard Salesperson Professional Training Courseware, 120-Page PPT with Download Link, Take It Free!
Salesperson management often only covers product knowledge, lacking professional training on scripts, standard actions, and handling customer objections. This article shares part of a 120-page 'Gold Standard Salesperson Training' PPT. To download, reply '导购' in the official account. The content covers why salespeople are needed, their roles, responsibilities, basic qualities, and more.
New DistributionLack of Execution Means Management Problems!
Case 1: Who will bell the cat? A group of mice held a meeting to discuss how to deal with a cat's attack. A clever mouse suggested putting a bell around the cat's neck so they could hear it coming. Everyone agreed it was a good idea, but when asked who would do it and how, they were all speechless. The commentary: A scientific and reasonable strategic deployment is the prerequisite for execution! If the strategy is divorced from reality, execution is impossible.
New DistributionWithout Strong Customer Relationships, Don't Even Think About Sales! The Slower the Market, the More You Need to Follow This Approach Step by Step!
Strong customer relationships can generate greater sales. Terminal customer relationships are more important than competing for terminals. Without good terminal relationships, various terminal tasks are difficult to carry out, and some terminal investments may not yield results. Good relationships maximize the benefits of terminal investments and have direct promotional power. Moreover, good relationships make it easier to achieve twice the results with half the effort, such as terminals being willing to recommend your products, maintain displays, and cooperate in promotions.
New DistributionAlibaba Partner Tong Wenhong: From Receptionist to Billionaire
Tong Wenhong says that as an employee, if you are used to job-hopping, talk about benefits as soon as you join, and constantly think about when to leave work and when to take holidays, do you know what your boss thinks of you? Often, if you want to gain your boss's appreciation, it's best to work with a boss's mindset. If an employee's mindset is wrong, no matter how high their education or strong their abilities, they cannot become a good employee, because one's thinking determines one's actions and one's ideas determine one's approach.
New DistributionWhat to Do When a Retailer Says, "I Just Took Someone Else's Product, Not Yours for Now" During Distribution
Running village and town routes is an essential part of building distribution channels for county-level distributors. This article discusses how to successfully navigate this process, covering pre-trip preparations, retail visits, common challenges, and business tips for salespeople.
New DistributionWhat Should I Do When the Manufacturer Doesn't Provide Support?
Distributors are pragmatic and direct, often asking the most pressing questions at forums, such as 'What should I do if the manufacturer doesn't provide support?' This article analyzes the reasons behind manufacturers' lack of support and offers practical solutions, including low-cost promotion methods and strategic approaches to secure support from the manufacturer's boss.
New DistributionSales: Weak Regional Markets Need Wolf-like 'Special Forces'!
With the cover of planes and artillery, one is airdropped alone onto a war-torn base, surrounded by ruins and manned only by the weak and elderly. Marketing personnel responsible for weak markets often feel this way, facing external issues like low client enthusiasm and internal problems like a demoralized sales team. The article discusses how to build a wild sales team to turn weak markets into strong ones.
New DistributionWith Good Institutions, Even a Mob Can Build a Civilized Nation
Even a group of rogues can build a civilized nation with good institutions, as exemplified by Australia. On January 26, 1788, Arthur Phillip led a fleet escorting 770 convicts to this barren land, and over the next 80 years, 160,000 British convicts were transported there, earning Australia the nickname 'the convict nation.' Today, Australia is prosperous, democratic, and free, a top destination for Chinese immigrants. Institutions determine everything. It is said that tomb raiding typically requires two people: one goes down to retrieve treasures, and the other pulls them up with a rope. Initially, the person above often abandoned the one below out of greed. This led to father-son teams, but even then, sons sometimes left their fathers in the tomb. Finally, a rule was established: the son goes down, and the father pulls the rope, and no one was ever left behind again. If this is the origin of institutional design, then we might as well learn from thieves.
New DistributionTwo Red Bulls? A Remake of the JDB and Wanglaoji Story?
The article explores the differences between Austrian Red Bull and Chinese Red Bull, including their origins, formulas, and marketing strategies, and questions why Chinese Red Bull's second-generation product closely resembles Austrian Red Bull's packaging.
New DistributionAn Excellent Career Planning Article, Highly Recommended!
This article tells you how to choose a career, how to change jobs, how to face adversity, and how to grow in the workplace. Netizens have called it "the best career planning article I've ever seen." It may not make you a top figure, but it clearly tells you how to become an excellent ordinary person. In fact, most of us are ordinary.
New DistributionHow to Handle 'Chicken Rib' Employees
In the workplace, everyone strives to excel, but there are always a few 'chicken rib' employees—those who are hard to discard but not worth keeping—who struggle to survive under your leadership. This article offers practical advice for managers on how to identify, manage, and either improve or let go of such employees, while also providing tips for employees to avoid becoming one.
New DistributionBeing a Loser Is Not Scary, What's Scary Is Being a Loser and Not Trying!
The movie version of the hit web series 'Diors Man' has been released and is extremely popular. Its director, Da Peng, has successfully transformed from a 'loser' to a 'god'. Despite having no connections, looks, or physique, Da Peng's success is attributed to his hard work and seizing every opportunity.
New DistributionTwelve Time Management Habits to Cultivate in Your 20s and 30s
A submission from a Happiness Activist shares twelve important time management habits that can significantly improve efficiency. The article details each habit, from using calendar apps and task management tools to getting adequate sleep and practicing the Pomodoro Technique, encouraging readers to adopt them gradually.
New DistributionAnalysis of the Development Status of China's Beer Industry in 2015
Amid significant changes in the market environment and consumer mindsets, the beer industry has entered a new phase focused on competing for high-end products, strengthening internal capabilities, and building brands. Although China is already a major beer producer, it has not yet reached the level of a beer powerhouse. To achieve the qualitative transformation from a major producer to a strong player, it is necessary to seriously address a series of unreasonable phenomena and problems in the current beer industry. Furthermore, due to long-term aggressive mergers and acquisitions, large-scale redundant construction, and capacity expansion, the industry has intensified disorderly market competition, with monopolistic behaviors such as market domination becoming increasingly prevalent.
New Distribution5 Things Junior Salespeople Must Pay Attention to When Visiting Customers
When visiting customers, junior salespeople should avoid making promises they can't keep, not bluff or deceive customers, refrain from disparaging other brands, maintain an equal footing with store owners, and avoid disturbing them when they are busy. These principles help build trust and avoid misunderstandings.
New DistributionHow to Become a Master in a Certain Field?
Knowledge, skills, and talents form the three cores of ability. How can we cultivate ourselves into masters? Among the three cores, knowledge is the easiest to acquire. A hundred years ago, intellectuals mainly competed on memory, as books were scarce and expensive. Now, with the internet, knowledge is cheap and abundant, shifting the competition to skills and independent thinking.
New DistributionSeveral Scenarios Where FMCG Manufacturers Cut Off Distributors!
A cosmetics distributor in Zhejiang was frustrated when the manufacturer transferred his agency rights to a new distributor without notice, leaving him to 'raise a child' for others and be seen as a fraud by retailers. Distributor Mr. Wang (pseudonym) said his salespeople found retailers doubted his agency rights and were told another distributor was already handling the brand. As FMCG companies grow, they need stronger distributors, and through a series of measures to update their blood and weed out the weak, Mr. Wang understands, but he is angry that when he called the company to ask, they denied it, and days later, the new distributor told him to stop handling the brand. When he called again, the company played 'Tai Chi,' shifting responsibility, making him doubt their motives.
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