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Five Major Problems in Convenience Store Product Selection and Display! Seven Display Techniques for Maximum Profitability to Remember!
Product positioning in convenience stores is the most challenging among all retail formats. How to display the most effective products in a store of about 50-100 square meters to maximize display efficiency is not decided by intuition. Product positioning is mainly reflected in product variety and display, and product selection is key to a store's operation. Many domestic convenience stores resemble 7-11 in design and product categories, even operating 24 hours, but upon entering, you'll find numerous issues in product selection and display.
New DistributionShort-Shelf-Life Baked Goods Are Trending: Can Distributors Really Make Quick Money?
In the past year or two, distributors have been thinking of steamed cakes as a rapidly rising potential product. Nearly 70% of distributors are optimistic about short-shelf-life baked goods such as steamed cakes and Paoba Gold Egg Cakes. Although these products are soft and fresh, the market is crowded with manufacturers, which could saturate the market. Additionally, distributors lack experience in channel building and operations for short-shelf-life products, fearing that the products might end up sitting in warehouses.
New DistributionOreo's Sales Champion Shares: How to Be a Salesperson People Like?
1. Politeness is the bottom line, giving a warm feeling. Don't brag, be good at listening, empathize, and understand others. 2. Altruism, consider customers' interests, often give good professional advice; don't deceive customers for the sake of closing a deal. Do not do to others what you don't want done to yourself. Never recommend clothes that don't suit a customer and give false compliments. 3. Honest and reliable, absolutely don't fool customers, don't gain improper benefits; still be polite when facing customer rejection, and don't lose respect for customers just because the deal isn't closed temporarily. 4...
New DistributionSales: How Much You Sell, How Much Trust You Need
Trust, in the Chinese business context, is often referred to as 'guanxi' (relationships). Apart from blood relations, most relationships are built through actions. This article discusses the means to build trust during customer visits, emphasizing preparation before the visit, effective questioning, listening, storytelling, and other techniques.
New DistributionDistributors Choosing a 'Boss'—Be Tempted but Act Slowly, Watch Out for 11 Pitfalls!
Many company executives understand that in today's market where products are largely oversupplied and competition is fierce, those who control distribution channels may win the market. In China, the role of distribution channels has never been more emphasized than now. Distributors are a crucial part of the channel. Opening any well-known financial newspaper or magazine, one sees various sizes of franchise advertisements. Companies use every means to attract distributors, from strong corporate strength and R&D capabilities to comprehensive marketing support from marketing experts, promises of strict market protection mechanisms, prevention of channel stuffing, generous year-end rebates, and complete return and exchange policies. As long as distributors agree to sell their products, they claim it's a sure win with no losses, and they can just wait to become millionaires! These offers are indeed generous, making many distributors' hearts flutter. But be tempted and act slowly. There's no free lunch in the world; doing business is not just sitting and collecting money. Think thrice before acting. Distributors should pay attention to the following when choosing a 'boss'.
New DistributionDon't Just Simply Raise Salaries: 18 Ways to Give Employees a Pay Raise
Ability-based pay is outdated; now it's about value-based pay and broadband salary. The demographic dividend is gone, replaced by a focus on human efficiency. From paying to sharing, from win-lose to win-win, provide employees with a value-oriented pay raise plan and companies with a rapid performance improvement solution.
New Distribution18 Unspoken Rules of Drinking at Banquets Every Salesperson Must Master
This article outlines 18 unspoken rules for drinking at business banquets, emphasizing proper etiquette such as not bragging about drinking capacity, respecting hierarchy when toasting, and maintaining composure after drinking. It also includes practical tips like keeping your glass full and using peanuts to stay sober.
New DistributionHow Should Channel Diversion Be Managed?
Channel diversion refers to distributors' year-end sales tactics, secondary wholesalers' abnormal profit-seeking, customers' malicious retaliation against manufacturers, and some offices' tolerance for developing new markets. The greatest harm is destroying the manufacturer's lifeline—the price system. The highest level of problem-solving is prevention, so companies should first establish a reasonable price system to ensure fair profits for distributors, sub-distributors, secondary wholesalers, retail outlets, KA stores, restaurants, and special welfare points. Set your own rules and make participants willing to accept them; without rules, nothing can be accomplished. Defend these rules so that customers at all levels can steadily increase sales, earn reasonable profits, and build the brand together.
New DistributionMid-Year Review of the 2015 'Beverage Year': What Changes Have Occurred in the Beverage Market?
2014 was widely regarded as a 'small year' for the beverage industry, with giants like Wahaha and Master Kong, as well as small and medium enterprises, reporting declining performance. However, Mizone achieved enviable results with its light beverages, reaching 8 billion yuan in sales in 2014, setting the stage for a major convergence of light beverages in 2015 as Suntory, Wahaha, Uni-President, Coca-Cola, Pepsi, and Evergrande launched their own versions, igniting a light beverage war.
New DistributionThe "6+6+10" Principle for Distributors Setting Up Compensation Systems!
Most distributors, when designing compensation, first consider cost, then the minimum salary acceptable to sales staff, and rarely consider incentives. That is, most distributors have not fully considered how to design compensation that truly motivates employees. To design a good compensation system, you must understand why your employees work and how they will work hard. Bosses with work experience generally understand employee needs better. First, employees need security, meaning compensation must provide basic protection...
New DistributionClassic Quotes from the World's Greatest Salesman
1. Observe those ahead of you, see why they lead, and learn from their methods. 2. If you don't know what you want in life, what can you expect to get? 3. If you often criticize others, why not try praising them? 4. Think freely, but speak cautiously. 5. Knowing why you failed is already a form of wealth. 6. Confidence grows with use, and willpower strengthens with practice. 7. Don't be too hard on complainers; they already make their own lives difficult. 8. When things are at their worst, they usually start to improve.
New DistributionKA Store Operation Process Example
This article provides a detailed guide on how to successfully enter and operate within Key Accounts (KA) stores, including strategies such as single-store pressure, relationship building, top-down approach, small store encirclement, and leveraging distributors. It also outlines a three-stage operational process: pre-entry preparation, entry negotiation, and in-store sales promotion.
New DistributionChannel Diversion: The Manufacturer Is the Mastermind!
Channel diversion is a problem every distributor hates but has to face. Manufacturers often claim to crack down on it, yet it happens every year. Why does channel diversion occur, and how does it happen? This article explains that brand products are prone to diversion because distributors or regional managers fail to meet sales targets, and manufacturers often set unrealistic quotas, especially in a slowing economy. Ultimately, the real culprits are the manufacturers and their sales teams, not the distributors.
New DistributionDealer Management Actions Decomposed (Part 11)
This section covers how to visit and communicate with existing dealers. It emphasizes the importance of regular, scheduled visits and preparing by researching the market beforehand. Key actions include inventory management and using the 1.5x safety stock formula to calculate order quantities.
New DistributionA Grain of Rice: Patience in Duty, Ultimately Filling the Granary
A man determined to become a billionaire by age 40, at 35, found this goal unattainable, so he quit his job to start businesses, hoping for overnight wealth. Over five years, he opened a travel agency, a coffee shop, and a flower shop, but each venture failed, plunging his family into dire straits. His exhausted wife, unable to persuade him to return to work, sought help from a monk. The monk told her to bring her husband to him. The man came reluctantly, and the monk challenged him to sweep the courtyard leaves, promising to reveal the secret to wealth. After a day of futile sweeping, the monk explained that desire is like endless leaves, covering patience, and patience is the sound of wealth. As a reward, the monk directed them to a granary with 100 bags of rice, behind which was a treasure box. After moving the rice, the man found only seeds and a note saying there was no gold. The monk revealed that the 100 bags of rice grew from that small bag of seeds over four months, and the man's patience was less than a rice seed's, so he couldn't hear the sound of wealth.
New DistributionThree Levels of Profit-Making for Distributor Bosses
From an organizational management perspective, there are three models for distributors to make money: the hunting model, the tree-planting model, and the farm model. The hunting model is like a mom-and-pop shop, the tree-planting model involves having a team, and the farm model represents a fully corporatized operation. Each model has different risk resistance and sales scale potential, and the key is to evolve from one model to the next.
New DistributionEight Steps for Sales Representatives' Terminal Visits, Including Training PPT Download
The planned visit eight-step process is a fundamental skill every frontline sales representative must master and a key training topic for new hires. This article details each step, from preparation to thanking the customer, and offers a training PPT download for those interested.
New DistributionThe Golden Rules of Distributor Product Portfolio
Product is the foundation of a distributor's survival, and product portfolio is equally important work that cannot be ignored. Successful distributors often say their secret is not making money from each product, but from each batch of products, highlighting the importance of product combination. After the Sugar and Wine Fair, facing a wide variety of products, how can distributors use the optimal combination to maximize profits and use minimal capital for fastest turnover to create greater profits? With these questions, we invited several distributors to share their insights and use concrete examples to illustrate the pros and cons of product portfolios, allowing readers to compare their own situations and see if their product combinations are reasonable and need improvement.
New DistributionFive Swift Blades HR Uses to Dismiss You Without Compensation
In a sluggish economy, every company faces immense pressure on manpower and costs, making it essential to improve employee efficiency and reduce unnecessary labor expenses in 2015. China's labor protection mechanisms are not yet fully developed, and many marketing professionals find it difficult to obtain compensation when laid off. Below, the author briefly introduces the common dismissal methods used by HR.
New DistributionWhy Are Talented People Disobedient? 9 Mindsets for More Advanced Management
As a manager, it's not about your years of experience or being the most capable person on the front line—that's for senior technical staff. As the right hand of the boss, what matters most is having advanced management thinking: look deeper into every issue, think from the big picture, and be good at learning and discovering...
New DistributionWhy Do Leaders Like Employees Who Flatter Them?
First, let's define what it means to flatter a leader. Standing firmly with the leader and responding to their call during major issues and critical organizational decisions is not flattery; it's a necessary choice. Generally, flattery refers to excessive catering and fawning over trivial matters. Nowadays, people use "flattery" to satirize behavior that disregards objective reality and solely aims to ingratiate and please others. It seems like a derogatory term, but in practice, many employees rise by flattering their leaders, and...
New DistributionWhy Do Teams Led by "Bad Bosses" Far Outperform Those Led by "Good Bosses"?
Numerous evidence shows that teams led by "bad bosses" far outperform those led by "good bosses" in execution. Some commentators even claim that history is often created by "bad people," such as Liu Bang, Cao Cao, Li Shimin, and Zhu Yuanzhang, because only "bad people" dare to initiate change. Creating a great company may also be similar, as "bad bosses" have stronger nerves, more unconventional thinking, and dare to break conventions and traditions. Business competition is ultimately a game of "hardball," where the "bad" (tough) win.
New DistributionDisplay Rhymes and Display Diagrams: Clear at a Glance, Learn and Apply!
Scientific, reasonable, and aesthetically pleasing supermarket product displays attract consumers' attention, stimulate purchases, and boost sales. This article explains key display principles through practical diagrams and easy-to-remember rhymes, helping retailers improve their store displays.
New DistributionComparing Old Village Chief and Jing Jiu: Similarities and Differences
Old Village Chief, a low-end baijiu product, and Jing Jiu, a health wine brand, seem incomparable at first glance, but a dialectical view reveals many similarities and differences worth exploring. This article aims to find what these two brands have in common and where they differ, offering insights for the sluggish baijiu market by examining how these 'small brands' achieved remarkable market scale and sales.
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