Introduction Scientific, reasonable, and aesthetically pleasing supermarket product displays attract consumers' attention, stimulate purchases, and thereby increase our sales. So, what principles should we remember to achieve such displays? Here, combined with practical display diagrams, we explain some simple display principles in rhyme, hoping to be helpful to your business. Display Rhymes Detailed Display Diagrams
1 Visible and Easy to Find
The primary condition for display is that customers and staff can easily see, find, and reach the products. Therefore, during the display process, ensure that every single item meets this basic requirement. As shown in the diagram.
2 Reachable at Arm's Length
Similar to the purpose of visibility, the display height should be within the reach of staff or customers. As shown in the diagram.
3 Front Facing Outward, Not Upside Down
Products should face the customer with the front side outward. This not only makes it convenient for customers to notice but also reflects the store's basic management level. As shown in the diagram.
4 Price Tags Correspond to Products
Price tags and products should correspond one-to-one, avoiding negative impressions like price traps that reduce customer trust, and also making it convenient for customers to purchase directly. As shown in the diagram.
5 Stand Upright, Not Lying Down, Align Top and Bottom
Products that can be displayed upright should be displayed upright as much as possible. This not only increases the visible area and product attention but also avoids product damage from long-term lying flat. As shown in the diagram.
6 Left Low, Right High, Price Grouping
Generally, product displays should follow the customer's traffic flow, arranging low-price, mid-price, and high-price items in sequence. Especially, placing low-price items at the entrance direction helps build a low-price image for the store.
7 Prime Position for Key Items
On the same shelf, because customers look differently, different display positions can lead to different sales. Generally, items at eye level sell the most, while items that require looking up or squatting down sell relatively less. As shown in the diagram.
8 Don't Cover Brand Products
Brand products are important categories that ensure store traffic. Based on their sales characteristics, brand products can be classified as key, auxiliary, or other items, and their positions adjusted accordingly. However, they should not be deliberately blocked or hidden. As shown in the diagram.
9 Related Displays for Better Service
Reasonable display layout should be based on customer traffic flow and target customers' shopping habits. Typically, seasonal categories and promotional items can be placed near the entrance (to increase entry rate), promotional categories can be placed at the junction of customer traffic (to extend the path), and product association areas can be set up inside the store based on different target customers' needs. As shown in the diagram.
10 First In, First Out to Reduce Expiry
To avoid expiry loss, display items according to the first-in, first-out principle.
11 Fixed Positions, No Neglect
To maximize display effectiveness and solidify product management, if conditions allow, stores should gradually implement fixed shelf positions to strengthen product management. As shown in the diagram.
12 Feature Products at End Caps
In addition to basic display positions, for some feature products such as seasonal items, promotional items, new or special products, and in line with product management, increase end cap or cart displays to create a better store marketing atmosphere.
13 Props and Tools Assist
Display is not just about products; it's also the combination of products with display tools like special price signs and POP. Proper use of display tools can highlight key products and achieve the goal of a silent salesperson.
14 Small Items at the Checkout
Generally, suitable items for checkout counter display include: small-sized products, convenience items, products easily overlooked by customers, impulse-buy items, seasonal small items, relatively low-ticket items, and non-food items. This encourages customers to "pick up" items, increasing the number of items per transaction.
15 Prevent Theft of Valuable Items
Valuable items prone to theft should be displayed in closed cabinets with dedicated management and daily handover. Typically, items from famous brands, bestsellers in the local consumer circle, relatively high-priced items, and items frequently lost during inventory are targets for theft. These need special display designs, such as empty box displays, anti-theft magnetic strips, or closed cabinet displays. Editor's Note: From nearly 1,900 articles published in this official account, we selected 1,067 featured articles and categorized them into 14 major categories and 57 knowledge points, systematically compiling frontline marketing management content into a library for your learning. From market to customers, covering practical combat and management, all are valuable insights. Follow the official account and reply with the number "1" to browse and view related content.