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Autumn Sugar Selection | "First-tier brands have thin margins, second-tier brands have weak terminals, and third-tier brands die fast!" How to choose products to make money easily?
With the Autumn Sugar Fair approaching, distributors are preparing to find several best-selling new products. Each distributor will select products based on their local market conditions, which brings up the issue of combining old and new products. To make money, besides considering the product's selling points, one must also think about the product portfolio. How can you optimize your product mix to easily earn more profits? Among the products you distribute, which ones are "profits" and which are "weapons"? The following analysis from the Distributor's Home editor calculates which combination model is best.
New DistributionFive Key Battles in the Peak Season: Doubling Sales Is Not a Myth
As the peak season approaches, many baijiu manufacturers are gearing up for the holiday battle, aiming to capture the largest share of the massive baijiu consumer market. This article outlines five common battles in peak-season baijiu sales and provides step-by-step strategies for each, including terminal, distribution, group purchase, circulation, and banquet battles.
New DistributionThe Inescapable 'Age 29 Phenomenon': Keep Working or Start a Business?
A popular saying suggests that before age 29, one is within the 'shelf life' of youth, and after 29, it's 'timeout' (expired). This is the so-called 'Age 29 Phenomenon.' Therefore, to make a breakthrough and establish a career during youth, one should do so before youth 'expires.' As Eileen Chang said, 'Fame must come early.' When you stand at the tail end of your twenties, and another friend announces the end of their career to start a business, do you feel anxious, lose sleep, and feel your entrepreneurial spirit stirring?
New Distribution20 Sales Test Questions: Test Your Sales Ability
This article presents 20 multiple-choice questions designed to assess sales skills, covering scenarios from handling product inquiries and customer objections to closing deals and managing time. Each question offers four response options, and a scoring table is provided to evaluate performance.
New DistributionA Seasoned Sales Veteran's Practical Insights: Better Than 10 Sales Training Sessions
1. When chatting with clients, salespeople should avoid excessive technical and theoretical topics; instead, focus on current news, weather, etc. Therefore, salespeople must regularly read books and magazines on economics and sales, especially daily newspapers, to stay informed about national and social news, which often serve as the best conversation starters, preventing them from appearing ignorant or shallow. 2. Regarding the four hours in the evening for salespeople: a salesperson's success largely depends on how they spend those four hours.
New DistributionLeadership: Standing Tall When Everyone Else Is Down
This article discusses the essential qualities of a leader, emphasizing that a leader is the spiritual pillar of the team, standing firm when others falter. It outlines fifteen key attributes, including a positive attitude, clear goals, unwavering faith, endurance, enthusiasm, self-improvement, focus, time management, initiative, confidence, self-belief, surrounding oneself with positive people, understanding and cooperating with others, moving toward set goals, and cultivating successful habits.
New DistributionHow to Quickly See Through a Person's True Nature from 9 Details in Conversation
Through customers' speech, salespeople can understand their inner thoughts. By mastering the meanings of various speech patterns, salespeople can adopt corresponding strategies to close deals.
New DistributionGraphical Management of Small and Medium Outlets
Common problems with small outlets: 1) Low sales per outlet and high service costs; 2) Salespeople skilled at visiting these outlets are hard to manage; 3) Owners of small and medium outlets often have low education, making them seem difficult to deal with, and new salespeople often fear them, making it hard to recruit and train salespeople for these outlets. These factors severely limit distributors' enthusiasm for developing small and medium outlets, while manufacturers' salespeople, often more educated, lack experience in visiting small outlets and are even more fearful, offering little help. So how can distributors be assisted in developing small outlets? First, map out the distribution of small outlets.
New DistributionDealer's Conventional and Unconventional Promotions
Dealers prefer promotions as a marketing tool to ensure rapid product sell-through at the terminal, often with minimal manufacturer support or independently. They aim for high output with low input, leading to small-scale, low-cost, single-form, and frequent promotions. This article discusses the forms, characteristics, applications, pitfalls, and operational points of both conventional and unconventional promotions.
New DistributionDon't Always Wait for Your Boss to Arrange Your Work
The world-renowned American steel magnate Carnegie said: "There are two kinds of people who are doomed to accomplish nothing: one kind never takes the initiative unless someone else asks them to; the other kind cannot do things well even when asked. Those who take the initiative to do what should be done without being urged, and who do not give up halfway, are bound to succeed. Such people know to demand more effort and more contribution from themselves, exceeding what others expect." When the famous professional manager Wei Zhe first entered the workplace, there was a well-known anecdote. In 1992, when Wei Zhe was still studying at Shanghai International Studies University, he worked part-time at Wanguo Securities. A translated annual report he produced won the approval of Wanguo's president, Guan Jinsheng, who insisted on meeting this young man. It was this meeting that made Wei Zhe the secretary of Guan Jinsheng, known as the "father of Chinese securities."
New DistributionSix Weapons for Product Sell-Through at the Retail Level
Many companies face a common dilemma: after successfully recruiting distributors and stocking shelves with a new product, they expect smooth sales, but suddenly find the product isn't moving at the retail level. This article explains why new products stall at the point of sale and offers six proven retail promotion tactics—free samples, market merchandising, personal selling, sweepstakes, price discounts, and premiums—as effective 'weapons' to drive sell-through and secure market success.
New DistributionHow Do FMCG Salespeople Develop Blank Outlets?
In the face of increasingly fierce competition, every product is actively developing new outlets—circulation, special channels, catering, supermarkets... You want to fill this blank outlet, and so do others. Therefore, store owners face many such salespeople every day, and numbness is inevitable. So, in almost every store you enter, the owner will repeat these phrases: "Business is bad," "It doesn't sell," "Not needed," "We already have this," "I'm not interested"... If you simply turn away because of the owner's refusal, you won't cover many stores in a day...
New DistributionThe Uncopyable Six Walnuts: A Complete Marketing Analysis
Hebei Yangyuan Zhihui, a beverage company on the verge of bankruptcy in the 1990s, turned its fortunes around after 2003 with a plant-based protein drink called "Six Walnuts." Sales skyrocketed from 3 million yuan before 2003 to around 3 billion yuan today, a nearly thousand-fold increase in a decade. The miraculous rise of Six Walnuts has sparked extensive discussion in the industry, with experts deriving various marketing topics combining empirical evidence and theory, such as "the importance of product naming" and "breaking into third- and fourth-tier markets."
New DistributionJinmailang President Fan Xianguo: Success is always difficult and demands perfection. Failure only needs one thing.
This article compiles the management philosophy of Fan Xianguo, President of Jinmailang, covering personal character, details, learning, management, marketing, talent, and quality. It emphasizes that success requires comprehensive excellence, while failure can result from a single shortcoming.
New DistributionWhen Bosses Choose People, They Never Look at Ability First—They Look at This!
Character is more important than ability. There are many smart people in society, but too few reliable ones. A person's character is the basic judgment of whether they are reliable. In fact, children educated in China are generally quite smart, but being smart does not guarantee good character. The article illustrates this through the author's hiring experience, showing that character comes first, and ability can be cultivated gradually.
New DistributionYou Say You're in Sales? Have You Mastered These Ten 'Ones'?
Because the entry barrier for salespeople is relatively low, many people's first job after entering the workforce is in sales. However, many companies simply recruit a large number of salespeople but neglect training, essentially adopting a laissez-faire management style. Despite the low entry barrier, not everyone is suited for sales. To establish oneself in the sales field and become a qualified marketing professional, one needs to possess certain basic qualities: 1. Diligence. Many young people choose sales because they see it as avoiding office work and daily clocking in, only needing to travel, meet clients, and dine and drink with them. In reality, the work is not so easy; it is quite demanding. Only diligent salespeople can achieve good results, while those seeking ease will be quickly eliminated.
New DistributionHow Can Distributors Make Easy Money? Let Me Calculate It for You Line by Line!
A distributor's profitability and ease of making money are directly related to their product portfolio. When selecting new products, besides considering whether the product has selling points, one must also think about how it fits with existing products. Among the products distributed, which ones are "profit" and which are "weapons"? Below, the editor of Dealer's Home calculates which portfolio model is best, analyzing as follows: the different characteristics of three types of brands.
New DistributionFive Observations, Eight Questions, Four Checks, and Ten Key Points for Retail Visits: Essential for Terminal Store Inspections!
This article provides a comprehensive guide for terminal store inspections, detailing five observations (display, sales staff, promotions, products, and opportunities), eight questions (sales, products, promotions, store conditions, consumer feedback, barcodes, customer relations, and training), four checks (sales data, inventory, promotional materials, and sales staff reports), and ten key points for retail success (product, price, placement, POP, key tools, main push, inventory, in-store staff, periodic promotions, and competitor information).
New DistributionA Boss's Management Log: Every Word from the Heart! A Must-Learn!
As the saying goes, it's easier to conquer than to rule, and the same applies to running a business. To grow a company, a boss must not only retain key staff but also address management loopholes. Practice is the best teacher; the author started from scratch and built a company with hundreds of employees and annual sales in the tens of millions. Here are his insights on key issues, including retaining talent, delegation, and avoiding common pitfalls.
New DistributionEverything You Reject Is What You Need to Learn
Indian master Sri Sri Ravi Shankar said: "Loving someone who likes you is nothing special; loving someone who loves you earns you no merit; loving someone you don't like will surely teach you something in life; loving someone who blames you without reason, you learn the art of life." From the outside, see the inside; from others, see yourself. Through others, you can truly know yourself. Our opinions of others mainly depend on what they make us see in ourselves, not how we see them. What you see in others is actually yourself.
New DistributionWhich Beverage Is Most Refreshing? You'll Be Shocked After Reading This...
With the National Day holiday approaching, many are planning leisure activities, but some may still be working late. This article explores the effectiveness of common energy drinks, based on netizens' experiences. The refreshing effects come from caffeine, taurine, B vitamins, and menthol, and drinks are ranked by their potency.
New DistributionDecoding the Ten Major Gaming Mindsets of Channel Customers: To Sell Well, You Must Understand Them All!
When dealing with channel customers, salespeople often face tricky questions, such as whether a neighboring wholesaler has stocked a product. This reflects complex channel psychology, and mastering it is key to responding correctly. In marketing practice, we inevitably interact with numerous channel customers, and understanding their mindsets is essential for success.
New Distribution14 Demonstration Display Images to Show You How to Increase Average Transaction Value
The quality of product displays in hypermarkets significantly affects supermarket performance, as face-to-face selling allows staff to introduce products, while self-service shopping cannot. Therefore, how to make products displayed in the store tell customers their unique charm and drive sales has always been a major research topic in the retail industry. Most stores want to establish a low-price image to attract customers, but how can they create a low-price image that brings in crowds without meaning overall low prices? Our goal is to strengthen the price image while ensuring a high average transaction value and profit margin, so that customers unconsciously increase their purchase amount.
New Distribution101 Ways for Managers to Communicate Successfully
This article provides 101 practical tips for managers to improve their communication skills, covering basic principles, information exchange, advanced techniques, and communication for success.
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