Click 'Read Original' for details. Zhou Feng, Vice President of Meicai.com, is a veteran marketer who has been in traditional marketing for over 20 years and has now successfully transitioned to the internet. The other day, at the company's internal management trainee training meeting, Zhou Feng recommended his personal book list to employees. New Distribution found it very valuable and has therefore republished it for everyone. Below is the specific book list and reasons for recommendation that Zhou Feng shared during the internal management trainee training: 1. Marketing Management Marketing Management is a classic work by Philip Kotler and a comprehensive masterpiece of marketing management. It is updated and republished every year. I have read three editions in total, with the latest being the 13th edition (China edition). This book is the foundational textbook and reference for marketing. If you want to understand the context, common tools, and basic framework of marketing, this is the book. The 13th edition was co-authored with Professor Lu Taihong and includes many China market cases. 2. The 1% Windfall This book is by Willem Burgers, a former marketing professor at CEIBS. I attended his class a few years ago. He is an interesting foreign old man, and his classes are very lively and humorous. After listening to his class, I became a fan. This book contains many practical cases and model tools, such as the advertising strategy for Brain Gold and the power of three in pricing. However, the book had a small print run and is hard to find. 3. Find Me Find Me is a series compiled by Huang Tieying during his time teaching at Peking University's Guanghua School of Management after leaving China Resources. It consists of three volumes. Professor Huang Tieying created the website "Find Colleagues" to collect more vivid cases for his business case classes at Guanghua. The website attracted many managers who posted real problems they encountered at work, seeking answers. Sixty-one entrepreneurs and senior managers discussed and solved problems with them. Later, 20 classic cases were selected and compiled into a book titled Find Me. While reading, I felt I saw shadows of myself and people around me. These real cases and intense discussions were truly exhilarating. 4. The Effective Executive Peter Drucker is the master of masters in management. His works have influenced generations of managers. This book systematically teaches how to be an effective manager. The well-known phrase "the ability to do things right, rather than to get the right things done" comes from this book. It is a book that can be read repeatedly with new insights. 5. The Three-Body Problem The Three-Body Problem is Liu Cixin's Hugo Award-winning work, favored by many in the investment and internet circles. Setting aside its critique of the Cultural Revolution and political metaphors, the book's jungle law, dimensional reduction attack, and other concepts are refreshing. The author sets up a grand chess game; it is a bit difficult at first, but as you delve deeper, it becomes truly captivating. 6. Creating JD This book tells the story of JD.com's development. I read it again after joining the e-commerce industry, and my feelings were different from before. The book contains many cases and management insights on procurement and sales management that benefited me greatly, but what touched me most was the line: "In a fast-growing company, what determines a person's development space is the ability to learn quickly, not past experience." 7. Alibaba's Iron Army This book describes the development of Alibaba's China Supplier Iron Army. In the early days, it was indeed difficult, and many left, but those who persevered created history and glory. The PK culture, political commissar culture, charge, kickoff meetings, etc., are all so familiar. However, everything is easier said than done. Building an efficient and inheritable system requires more effort. 8. Retail Psychology This is a work by Suzuki Toshifumi, the founder of 7-Eleven in Japan. His famous saying, "Don't think for the customer, but think from the customer's standpoint," is well known to those in the retail industry. The book contains many detailed cases, including how to make PB products and how to break through from retail to banking, creating miracles time and again. Many principles and cases are very inspiring. 9. Battle of Tianjing Battle of Tianjing was originally a niche book by Tan Boni, but it became more widely known after being recommended by Luoji Siwei. It tells the stories of late Qing military and political figures such as Zeng Guofan, Zuo Zongtang, Li Hongzhang, Zeng Guoquan, and Guo Songtao. Based on a thorough understanding of official history, the author extensively uses letters, memorials, notes, and other historical materials, with an attitude of "sympathetic understanding," vividly recreating the late Qing military and political figures represented by Zeng Guofan, Li Hongzhang, and Zuo Zongtang. The book describes the organizational structure and strategic thinking of the Hunan Army, which offers many inspirations for business warfare and management. 10. Turbulent Decade: Big Water, Big Fish I have always thought that Wu Xiaobo's best books are The Great Defeat and The Turbulent Thirty Years, but for today's young people, they are a bit too distant. Turbulent Decade: Big Water, Big Fish, like The Turbulent Thirty Years, uses a chronological style, unlike The Great Defeat's biographical style. It tells the stories of people and events in Chinese business from 2008 to 2108. The cases are vivid and spicy, making it the closest business history to us. Finally, let me reiterate Zhou Feng's principle for reading: love reading without seeking deep understanding, do not be too utilitarian, and only by reading happily can you continue. Source: Tianxia Liangren, edited and organized by New Distribution -END-