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Articles by 周峰
Browse 2 New Distribution articles by 周峰.
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What Books Should FMCG Practitioners Read When Transitioning to Internet Marketing?
Zhou Feng, Vice President of Meicai.com, a veteran marketer with over 20 years of traditional marketing experience, has successfully transitioned to the internet. At a recent internal management trainee training session, he recommended his personal book list, which New Distribution has republished for its readers.
周峰Reflections of a 20-Year FMCG Veteran on Cross-Industry Transition
A veteran with nearly 20 years in the FMCG industry shares his journey through three distinct phases, from traditional sales to modern channels, and finally to a B2B startup. He reflects on the changing dynamics of the industry and the importance of learning agility over past experience, inspired by the book 'Creating JD' and his transition to a new role in the internet sector.
周峰