Holding a traditional ordering conference poses risks of large gatherings; not holding one poses risks to business operations. Many brand owners face this dilemma. Live streaming, as a hot new traffic trend, also has huge potential in the B2B industry. "Live streaming + ordering conference" has become a new model that brand owners are rushing to try.

A successful ordering conference can help brand owners achieve three goals:

1. Boost sales Brand owners initiate and invite dealers nationwide to attend the ordering conference. Through preferential policies, dealers are encouraged to place orders actively. A single evening of an ordering conference can achieve sales equivalent to a month's worth.

2. Develop new customers Manufacturers can leverage the excellent atmosphere and promotional policies at the conference to directly convert interested prospects into their dealers. The ordering conference is undoubtedly the best way for them to enter this circle.

3. Strengthen partnerships Many brand owners and dealers have limited interaction beyond business transactions. Through the ordering conference, they can invite dealers with business ties to gather, promote emotional exchange, and strengthen cooperation.

So how can brand owners successfully host an ordering conference via live streaming?

-01- Pre-conference invitation To avoid the situation where you prepare a feast but no guests show up, customer invitation is crucial. The news of the online ordering conference must reach all target customers. For key accounts, dedicated personnel should follow up to ensure attendance. To prevent customers from forgetting the specific time on the live day, a reminder before the broadcast is also necessary.

-02- Live streaming site Filming: Let professionals do professional work. First, you need to find a reliable live streaming service company. Professional equipment will make your entire live stream look more high-end, especially if you need complex operations like remote video interactions or multi-camera switching. The live stream can be embedded directly into the website/APP where you usually conduct sales transactions with dealers, activating the private traffic there.

Hosts: A good host not only enlivens the atmosphere but also significantly boosts order volume. You can arrange two hosts: one responsible for introducing selling points and profit analysis, and the other for driving the on-site atmosphere. Announce live order status verbally, or even display order updates like "Mr. Zhang just placed an order of 100,000 yuan" as scrolling subtitles on the public screen. This should have a considerable effect.

Interaction: There are many ways to play games, such as smashing golden eggs for the first few orders, drawing lucky viewers from bullet comments to give coupons, and giving gifts to the top order totals. Additionally, you can add segments like brand ambassador video calls or corporate executives visiting the live studio to give benefits.

Live assistant: It is inevitable that dealers will encounter some issues during self-service ordering, just like you need to consult store customer service before placing an order on Taobao. Similarly, you should arrange an online live assistant in the live room to answer questions and doubts that dealers may have during the ordering process.

Inventory management: If dealers are told after ordering that items are out of stock or orders are delayed, it will affect the brand's image and dealers' enthusiasm, which is quite serious. Do a good job of inventory management, synchronize order data in a timely manner, and provide real-time inventory warnings.

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Compared with traditional offline ordering conferences, what are the advantages of conducting online ordering conferences via live streaming?

Moving offline ordering conferences online is not only an efficient ordering model but also helps brand owners enhance corporate influence and increase order volume. In the future, using live streaming for dealers to order online may become the standard!

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