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Articles by 365商学院
Browse 3 New Distribution articles by 365商学院.
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How Brand Owners Can Host a Blockbuster Dealer Ordering Conference via Live Streaming
Traditional ordering conferences pose health risks due to large gatherings, while canceling them risks operational continuity. Live streaming, a hot new traffic trend, also holds great potential in the B2B sector. "Live streaming + ordering conference" has become a new model that brand owners are eager to try. A successful ordering conference helps brand owners achieve three goals: 1. Boost sales, 2. Develop new customers, and 3. Strengthen partnerships.
365商学院Online Ordering Surges Amid Pandemic: How Can Companies Accelerate Digital Transformation?
During the pandemic, FMCG manufacturers and distributors are shifting focus to online channels such as community group buying, social communities, and delivery platforms. Dong Yang, from Waiqin 365, emphasizes the need to identify and manage these new channel owners, integrate online and offline operations through digital platforms, and adopt an early and playful approach to digitalization to stay competitive.
365商学院The First Step to Self-Controlled Distribution: Help Distributors Manage Goods, Money, and People!
Distributors are the sales force of brand owners, who expect them to conquer markets, secure shelf space in small stores, and push out competitors. Brand owners also rely on distributors to promote new products, maintain pricing, and execute promotional strategies. A self-controlled distribution network is the lifeline of any brand, and achieving it requires an efficient Distributor Management System (DMS). However, many brand owners struggle to get distributors to adopt their DMS because these systems often only serve the brand's management needs, not the distributor's own. Distributors want to manage their goods (assets), money (business), and people (efficiency). This article explains how to choose a DMS that both manages and empowers distributors, ensuring a self-controlled distribution network.
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