On October 18, JD New Channel took the lead in launching the 11.11 Global Good Festival, utilizing its dual online and offline advantages to fully integrate brand owners, channel partners, retailers, and consumers into the borderless retail ecosystem, entering a new stage of borderless retail empowerment based on the original B2B2C full-chain marketing.
This promotion, through multiple rounds of exciting stock-up deals and multi-touch, highly interactive in-store promotions, achieved consumer reach via the B2B2C path, bringing strong brand exposure for brand owners and extremely considerable traffic for stores. At the same time, JD New Channel's borderless marketing tool—the "JD Convenience GO" mini-program—was integrated into the JD APP for the first time, becoming a link connecting JD Mall, offline stores, and consumers, and a bridge for online and offline traffic.
Top Brands Cheer On, Extra Discounts
JD Zhangguibao Helps Store Owners Stock Up on Good Products
This New Channel 11.11 Global Good Festival kicked off with the JD Zhangguibao store owner stock-up promotion. At 0:00 on October 18, the "Good Products Don't Wait for 11.11" theme event, featuring cumulative purchase discounts by category, officially launched; starting November 1, "Ten Thousand Stores Celebrate 11.11" will open a carnival across categories, brands, and individual products on the entire platform. The entire promotion lasts until November 11, with additional surprises such as iPhone XS, washing machines, gold bars, and other cumulative purchase prizes, continuously pushing the promotion to new heights.
In addition, the newly upgraded "Daily Flash Sale" channel, with sections like Super Hot Picks, Crazy Night Market, and Hot Sales Rankings, will bring users multiple high-traffic, high-profit product recommendations; top brands such as Unilever, P&G, Blue Moon, Huiyuan, and RIO join forces to offer daily selected good products at discounts, and interact with users through multiple exciting live streams, sprinting to new sales peaks.
JD Zhangguibao Takes the Lead in Launching "Good Products Don't Wait for 11.11"
Boosting In-Store Sales, Upgrading the "Half-Hour Living Circle" Experience
Online, rich promotional activities bring quality products into stores; offline, JD New Channel also uses various means to help store owners achieve efficient in-store sales.
The "JD Convenience GO" mini-program once again takes on the important task of connecting online and offline consumption scenarios and boosting in-store sales. Currently, "JD Convenience GO" has been integrated with JD New Channel's smart store management system, making "online coupon collection, offline consumption" a reality. Starting November 1, consumers can receive brand coupons on "JD Convenience GO" and, after selecting designated products, enjoy discounts whether paying online via the mini-program or offline at the store checkout, upgrading the consumer experience in the "half-hour living circle" and greatly boosting in-store sales.
Furthermore, various sales support materials and display activities bring the lively atmosphere of the online promotion into JD convenience stores, attracting offline consumers to shop with great enthusiasm.
Positive Online-Offline Interaction Breaks Retail Boundaries
To achieve a win-win for in-store sales and consumer experience, JD New Channel not only perfectly connects upstream and downstream players but also leverages the entire JD borderless retail ecosystem to achieve mutual traffic generation between online and offline, maximizing the efficiency of borderless marketing.
During the 11.11 period, consumers can enter the "JD Convenience GO" mini-program through multiple channels on the JD APP to shop; at the same time, in JD's borderless retail themed marketing activities, consumers will be directly guided to JD convenience stores for interaction and shopping, allowing more consumers to participate in New Channel's "Ten Thousand Stores Celebrate 11.11" event through JD's online traffic.
In addition, JD convenience stores nationwide will also use interactive advertising screens to help JD Mall promote 11.11. Vending machines in JD convenience stores will also become important in-store sales resources, not only expanding the store's consumption scenarios but also directly interacting with offline consumers through gift distribution and other forms.
After nearly three years of development, JD New Channel has initially demonstrated its strong layout capabilities in the borderless retail field, and continues to upgrade in consumption scenarios and marketing service capabilities. Whether it's exploring coverage scenarios or upgrading consumer experience, this 11.11, JD New Channel is striving to surpass itself. As the "pioneer" of borderless retail, how it will deliver an excellent performance in the 11.11 promotion is worth looking forward to.
As a leading platform in the FMCG B2B field, JD New Channel has taken the lead in sounding the horn for the 11.11 promotion this year. Reviewing New Channel's performance during "11.11" and "618" in the past two years, it's easy to see that New Channel is maintaining rapid growth. It can be expected that this year's 11.11 New Channel will again achieve a "big leap" in sales and growth. Summary of the three major highlights of JD New Channel during "11.11":
- Massive multi-round promotions from top brands help brand owners increase exposure, coverage, and sales at offline outlets; 2. The "JD Convenience GO" mini-program links stores and consumers, with consumers receiving coupons and stores offering discounts, allowing New Channel not only to optimize existing stock but also to help stores achieve incremental sales. This time, multiple channels of the JD APP will also drive traffic to the "JD Convenience GO" mini-program, helping stores leverage JD's C-end traffic to achieve incremental leaps; 3. Interactive advertising screens and vending machines in JD convenience stores will also serve as important carriers for multi-dimensional, three-dimensional coverage of promotional activities online and offline, showing that JD's borderless retail layout is beginning to take shape.
Looking forward to JD New Channel's new ideas and new gameplay!