NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
Related research and analysis
713 articles · Page 7 of 30
From 3 Cases, See the Strategies and Paths of Digital 'Transformation' in FMCG Enterprises
This article discusses the strategies and paths for digital transformation in FMCG enterprises through three real cases: Dongpeng, Snow Beer, and Shahe Tequ. It emphasizes that digitalization should be viewed as a business model change rather than just a tool, and that successful transformation requires organizational capability and a gradual, incremental approach.
任文青AndyB2B2C, O2O, B2C, Mini Community Stores: The Omnichannel Challenge for FMCG Manufacturers
Before 2022, new channel formats emerged rapidly, but after 2022, the channel landscape stabilized, shifting focus to fundamentals and retail operations. This article explores four key channel trends—B2B2C, O2O, B2C, and mini community stores—and their implications for FMCG manufacturers, concluding with an invitation to the China FMCG Channel Innovation Conference.
New DistributionDialogue with Weightlessness Project: The More It's Polished, the Clearer It Becomes
The article discusses the canned food industry in China, where domestic consumption is low despite being the world's largest exporter. It features an interview with Cao Binbo, founder of the new consumer brand Weightlessness Project, who is innovating healthy canned foods to meet modern consumer needs, leveraging technology and user feedback to create products that fit into scenarios like fitness and outdoor activities.
郑一鸣What Does Digitalization Really Mean for Distributors?
Distributors need digitalization not as an option but as a necessity. Based on interviews with over 60 top distributors, New Distribution found that digital transformation is essential for growth, enabling better data-driven decisions and efficiency.
周群Digital Transformation: It Looks Like Technology and Tools, but It's Really About People
A digital project leader at a company planned to drive channel digitalization through bC integration but found it challenging due to cross-departmental collaboration. The author argues that difficulties in digital transformation ultimately stem from organizational issues, and introduces the "Five Forces" of digital transformation: organizational force, scenario force, system force, fault tolerance, and operational force.
任文青AndyStore Involution: bC Integration as the Optimal Solution
Liu Chunxiong comments that store involution is essentially working for the landlord, as better locations and larger areas lead to higher rents. bC integration increases sales without changing the store or rent, making marginal profit net profit, which is the optimal solution. The article explains the shift from product-centric to traffic-centric to user-centric models, using Junlebao's digital transformation as an example.
廖萌萌Digital Transformation in New Retail and FMCG: A War Without Smoke, Who Will Rise and Fall?
Business opportunities are fleeting; how can enterprises seize them? Retailer Lao Wang is troubled by the digital transformation trend, unsure of its necessity or direction. The article explores the concept, stages, manifestations, and characteristics of digital transformation in new retail and FMCG, illustrating with visionary scenarios and practical examples.
刘芳A Major Test for Same-City Retail Amid the Pandemic
The pandemic acts as a crucible for traditional retailers and e-commerce platforms, testing their supply chain capabilities. On April 24, Beijing saw a panic-buying spree, prompting the government to emphasize the role of key supply guarantee enterprises like Meituan, which leveraged its same-city delivery and retail layout to ensure supply.
十里Returning to Offline: Channel Coverage Model Layout Strategy for FMCG Enterprises
Returning to offline and the fundamentals are highly popular terms in the FMCG industry this year. Previously, 2C e-commerce optimized the supply chain from brand to consumer; later, B2B optimized it from brand to terminal outlets; and in the past two years, community group buying optimized it from distributor to consumer. Within the entire F2B2b2C supply chain, driven by capital and internet tools, these innovations captured nearly 30% of market sales, prompting a renewed focus on the 70% offline operations.
高级研究员 海游bC Integration: Reshaping the Logic of Channel Profit Distribution
Both paths of digitalization lead to bC integration. One path is the B2C route: C2C (Taobao) → B2C (Tmall) → F2C (Private Domain 1.0) → F+b2C (Private Domain 2.0) → F2B2b+b2C (Private Domain 3.0). The other is the B2B route: F2B → F2B2b (deep distribution digitalization) → B2b2C (community group buying) → F2B2b+b2C. The key node is b2C, which means solving the connection between stores and users. bC integration is not about removing intermediaries but strengthening them, emphasizing the retail end's value in traffic generation. The core challenge is reshaping the channel profit distribution system from transaction-based to traffic-based, involving manufacturers, distributors, retailers, and users.
刘春雄Billion-Dollar Deppon Falls to JD.com
According to sources close to the deal, Deppon Logistics is set to be acquired by JD.com for over 10 billion yuan, marking one of the most expensive acquisitions in Chinese logistics history. The deal is seen as a move to strengthen JD Logistics' traditional heavy cargo delivery capabilities, but the challenge of integration lies ahead.
财天作者FMCG Enterprise KA Model Selection: Direct Supply or Indirect Supply?
As offline foot traffic declines, it's crucial for FMCG companies to maintain their offline channels through professional management. This article discusses the differences between direct and indirect supply models for key accounts, arguing that direct supply is the trend due to digital transformation, but a hybrid model will be common.
曹扬The FMCG B2B Industry Finally Sees Hope
After two years of pandemic, JD.com and Alibaba shifted focus to same-city retail, reducing B2B investment. However, data shows that B2B orders via the POP model with wholesalers did not decline significantly, and some regional platforms even saw growth, with some like Caihua Commercial growing over 150%. The industry is now climbing out of the trough and moving toward maturity, as evidenced by improved operational data and the adoption of B2B habits by small store owners.
赵波40 Sentences I Most Want to Share with You at the Start of 2022
This article discusses the importance of a company's 'basic market' (基本盘) as its foundation for survival and growth, emphasizing the need to reinforce it through monopoly, sinking, activation, and efficiency. It also covers new consumption trends, the shift to omnichannel and digital marketing, the role of B2B for distributors, and the integration of BC (business-to-consumer) operations, concluding that digital transformation is essential but must be based on market changes and consumer needs.
赵波Wholesalers/Distributors Will See a Wave of Transformation to B2B
Wholesalers/distributors are the smallest operating units in the commercial circulation field in China, supplying goods to millions of mom-and-pop stores. They face increasing difficulties due to rising labor costs, thin margins, and intense competition, but they hold unique value in proximity and customer relationships. The article argues that a wave of B2B transformation is inevitable, driven by brand digitization and platform education, and provides guidance on how wholesalers can adapt.
赵波FMCG Giant P&G's Digitalization: Maturing on the Path of 'Wanting It All'
This article explores how Procter & Gamble, a 185-year-old FMCG giant, has maintained its vitality through digital transformation, from global initiatives like the 'Lighthouse Factory' to localized efforts in China, focusing on business process, business model, and corporate culture changes.
潘程Decoding Walmart China President's 'Four Thoughts' on Physical Retail Transformation and Upgrading
At a recent China Chain Store & Franchise Association (CCFA) new consumption forum, Walmart China President and CEO, also CCFA Vice President, Ms. Zhu Xiaojing delivered a speech titled 'Doing the Difficult but Right Things in the Transformation and Upgrading of Physical Retail.' This article, written by a former Walmart employee and CCFA guest advisor, offers an in-depth interpretation of the speech, aiming to provide insights for physical retailers undergoing digital transformation.
我是庄帅Swire Coca-Cola's Practical Case: Digital Transformation Is Not Magic, but Marketing Elevation
What is the future of business? There may be hundreds of answers, but digitalization will surely provide the most imaginative one. This article explores how Zhengzhou Swire Coca-Cola achieved a remarkable transformation through deep distribution digitalization and B2B2C integration, as shared by its Managing Director Xu Yonggang.
销售与市场Digital Transformation for Traditional Enterprises: Where to Take the First Bite - A Study of COFCO Oils & Fats Marketing's Digital Practice
In the digital economy era, digital transformation has shifted from an option to a necessity for enterprises, especially under the pressure of the COVID-19 pandemic and with the aid of digital technologies. COFCO Oils & Fats Marketing, a leader in the domestic oils and fats industry, has been building its digital capabilities for over a decade, and its journey offers valuable lessons for traditional enterprises.
首席数字官Dual Private Domains: From Deep Relationships to Deep Connections
This article introduces the concept of 'dual private domains' (brand and retailer) within the 'Six Dual System' for digital operations, emphasizing that private domains are based on relationships and deep connections, not just contact. It discusses how brand and retailer private domains can be co-operated, with retailers transferring their private domain to brands under certain conditions, and highlights the importance of user activation and density for successful digital transformation.
刘春雄 刘馨忆Nine-Year-Old Field 365 Upgrades to 'Qince': Multi-Product Portfolio Empowers Enterprise Digital Transformation
On December 20, Field 365, established nine years ago, held an online brand upgrade launch event under the theme 'Renewal and Depth'. CEO Liu Zhao announced the new brand name 'Qince' and redefined it as a 'digital service provider for the consumer goods industry'. The event revealed the company's nine-year development journey, its understanding of SaaS, and launched five new products, explaining the reasons behind the brand upgrade.
品牌升级为勤策The Sharp Tool for Extracting Digital Oil: Intelligent Image Recognition Systems
This article discusses the concept of digital transformation in the FMCG industry, using Liu Run's analogy of oil extraction to explain the process from data collection to wisdom. It emphasizes the importance of accurate data collection and introduces image recognition technology, specifically Baidu's EasyDL retail version, as a key tool for precise data extraction in various retail scenarios.
高级研究员 海游Five Common Problems in Enterprise Digital Transformation
Digital transformation is not just a strategic choice for Chinese enterprises but a matter of survival. According to a survey, 43% of executives believe the pandemic accelerated their digitalization by 1-4 years, and 50% say it accelerated by 5-15 years. However, many companies mistakenly think that implementing a system or building complete IT infrastructure equates to digitalization, leading to common pitfalls.
刘少德Demand for 'Low-Sodium Water' Highlights, Evergrande Spring Occupies High Ground
Evergrande Spring's operating data shows that from January to August 2021, cumulative revenue surpassed the full year of 2020, with a year-on-year growth of 38%. Among its products, low-sodium water sales surged 84% year-on-year, increasing its share from 20% to 30% of total sales. This growth is attributed to consumer education campaigns and strategic positioning in the premium natural mineral water segment.
秦淮